Constructing an Interview Guide
Chapter 4 focuses on constructing an interview guide or questionnaire. A well-developed guide ensures that each area of interest will receive the coverage it needs and will do so for every participant in a comparable, though not necessarily identical, way. The forethought required to construct an interview guide focuses attention on what information is crucial to collect, what is useful but discretionary, and what is not relevant. Constructing an interview guide allows interviewers to impose rigor on a process that can otherwise become haphazard, while also ensuring flexibility and enhancing trust during the interview. The chapter then explains how to develop good questions and link them together to create a coherent organization that helps each participant understand the questions, follow the narrative flow, and respond in thoughtful ways as the interview proceeds. These design decisions include deciding how to word questions, how to sequence questions and their appropriate follow-ups and probes, and how to weave clusters of questions into a well-organized interview that participants find sensible and meaningful.