Editorial

2015 ◽  
Vol 28 (2) ◽  
pp. 170-176
Author(s):  
Enrique Ogliastri
Keyword(s):  
Marketing Strategies ◽  
Research Papers ◽  
Environmental Practices ◽  
Content Type ◽  
Service Companies ◽  
The Usa ◽  
Work Interaction ◽  
The Impact ◽  
The Relationship ◽  
Hotel Marketing

Abstract This issue includes six research papers originating from ten different institutions across four countries: Chile, Spain, the USA and Portugal. The first paper deals with staff turnover in service companies. The second is a study into life-work interaction for executives who have to take short but frequent international trips as part of their job. The third paper investigates how being self-employed (or alternatively, a salaried employee) affects the relationship between life and job satisfaction. The fourth paper looks at the impact of information technology (IT) on hotel marketing. The fifth examines marketing strategies for the growing segment of people with high purchasing power. And the sixth and final paper studies the impact of IT on the relationship between environmental practices and companies’ actual environmental performance. Resumen Se incluyen seis artículos de investigación procedentes de diez instituciones en cuatro países: Chile, España, Estados Unidos y Portugal. El primero trata sobre la rotación de personal en empresas de servicios. El segundo es un estudio exploratorio sobre la interacción entre vida y trabajo de ejecutivos que deben realizar breves pero frecuentes viajes internacionales como parte de su trabajo. El tercero, estudia el efecto de trabajar por cuenta propia (o asalariado) en la relación entre la satisfacción con la vida y con el trabajo. El cuarto sobre el impacto de las tecnologías de información en el mercadeo de hoteles. El quinto sobre estrategias de mercadeo para el creciente segmento de personas en sectores de alto poder adquisitivo. El sexto estudia el impacto de la tecnología de información en la relación entre prácticas ambientales y el efectivo desempeño ambiental de las empresas.

The effect of green purchasing on purchasing performance: the moderating role played by long-term relationships and strategic integration

2016 ◽  
Vol 31 (2) ◽  
pp. 312-324 ◽  
Author(s):  
Javier González-Benito ◽  
Gustavo Lannelongue ◽  
Luis Miguel Ferreira ◽  
Carmen Gonzalez-Zapatero
Keyword(s):  
Design Methodology ◽  
Purchasing Management ◽  
Environmental Practices ◽  
Content Type ◽  
Strategic Integration ◽  
Green Purchasing ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role

Purpose – The purpose of this paper is to analyse the relationship between the environmental management of purchases and firm performance. The authors examine the moderating role played by two variables: the establishment of long-term relationships with suppliers and the strategic integration of the purchasing function. Design/methodology/approach – The authors conduct an empirical study on a sample of 100 Portuguese firms. Findings – Evidence reveals that green purchasing management improves the performance of the purchasing function, although the impact is greater when the organisation forges lasting alliances with its suppliers. Originality/value – This paper contributes to the study of the consequences of introducing environmental practices into the purchasing function, especially with regards to the formation of a panel of sustainable suppliers. Specifically, this research provides evidence to show that the implementation of those practices has positive impacts on the operating performance of the purchasing function and that the said effect is greater when a firm establishes long-term relationships with its suppliers.

The impact of green experience on customer satisfaction: evidence from TripAdvisor

2017 ◽  
Vol 29 (5) ◽  
pp. 1340-1361 ◽  
Author(s):  
Yixiu Yu ◽  
Xu Li ◽  
Tun-Min (Catherine) Jai
Keyword(s):  
Customer Satisfaction ◽  
Negative Experiences ◽  
Content Type ◽  
Green Practices ◽  
The Usa ◽  
Research Gap ◽  
Logistic Regressions ◽  
The Impact ◽  
The Relationship ◽  
Green Hotels

Purpose The purpose of this paper is to examine guests’ experiences at green hotels and the impact of green experience on customer satisfaction. Design/methodology/approach A total of 727 green reviews (reviews on green experiences) of the top ten green hotels in the USA were downloaded from TripAdvisor for content analysis. Descriptive statistics and ordinal logistic regressions were then used. Findings Guests have both positive and negative experiences at green hotels. “Energy”, “purchasing” and “education and innovation” are the most frequently discussed green practices. Some guests’ green experiences, such as “guest training”, “energy”, “water”, “purchasing” and “education and innovation”, significantly influence their overall satisfaction with hotels. Compared with basic green practices, advanced green practices tend to have greater impacts on customer satisfaction. Research limitations/implications This study provides insight into guests’ green experiences at hotels and their impact on customer satisfaction. More importantly, this study examines the contribution of different types of green practices to customer satisfaction. As the green hotels examined in this study were not randomly selected, the results should be interpreted with caution. Practical implications Different practices impact customer satisfaction in different ways, so hoteliers should refine their green strategies when they implement these green practices. Originality/value Very few studies have examined the relationship between green practices and customer satisfaction. A gap still exists in specifically what types of green practices affect customer satisfaction and whether different levels of green practices have different impacts on customer satisfaction. This study investigates guests’ actual experiences and fills the above research gap.

The importance of distance and attraction in patronizing a shopping mall

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Marsela Thanasi-Boçe ◽  
Piotr Kwiatek ◽  
Lasha Labadze
Keyword(s):  
Marketing Strategies ◽  
Shopping Mall ◽  
Social Activities ◽  
Shopping Malls ◽  
Content Type ◽  
The Social ◽  
And Behaviors ◽  
The Impact ◽  
The Relationship ◽  
Practical Level

Purpose The purpose of this paper is to establish mall attractiveness factors in Kuwait, examine the relationship between mall dimensions and mall patronage and explore the impact of mall size and distance on mall patronage. Design/methodology/approach Data from 190 shopping mall visitors were analyzed using Stata software. Factor analysis was used to identify the mall attraction factors, and regression models were run to analyze their relationships with people’s frequency of visits to shopping malls and the amount of time spent per visit. Findings The results unearth five important factors, namely, performance of buying, entertainment, social activities, physical atmosphere and location. Analysis reveals that the performance of buying and social activities factors had a significant impact on the frequency of visits, while the amount of time spent per visit was significantly affected only by the social activities factor. Furthermore, mall size is more important than distance to the mall. Finally, gender differences in shoppers’ mall preferences and behaviors were reported. Practical implications On the practical level, shopping mall developers and managers can use the attraction scale to develop attractive malls and effective marketing strategies. Researchers can use findings to confirm the factors extracted in the study and for further research on the topic. Originality/value This study extends theories on consumers’ preferences and behaviors. It provides empirical evidence about the impact of attractive mall dimensions on shoppers’ patronage in Kuwait, an understudied context.

scholarly journals Hotel Marketing Strategy in Biak Papua to Survive During the Covid-19 Pandemic

2021 ◽  
Vol 4 (2) ◽  
pp. 319
Author(s):  
Andi Sahat Maasi Sigalingging ◽  
Dominggus Rudolf Leiwakabessy
Keyword(s):  
Marketing Strategy ◽  
Online News ◽  
Tourism Industry ◽  
Marketing Strategies ◽  
Service Companies ◽  
Analytical Strategies ◽  
Almost All ◽  
Product Strategies ◽  
The Impact ◽  
Hotel Marketing

 The pandemic has paralyzed global tourism. In Biak Papua, the impact of the pandemic on the tourism industry is enormous. Almost all hotels stop operating, even if one is open, that also opens up for the quarantine of Covid sufferers. This article examines the condition of hotels in Biak and the survival marketing strategies adopted during the outbreak. This research uses a descriptive qualitative approach using in-depth interviews and literature studies on books, scientific journals, and online news. This study focuses on Basana Inn and Manna Inn, on the grounds of the level of representation of the Jasmine Hotel and customer types. The research results show that the impact of the pandemic has resulted in almost empty hotel occupancy. The strategy carried out is almost the same, namely by terminating employees permanently and temporarily, limiting the use of hotel facilities, spending efficiency, selling non-room products online, and refusing to refund bookings by changing visit schedules. During the Covid 19 pandemic, a marketing strategy is very important to do. In obtaining optimal results, strategies in marketing are carried out which have a very broad scope, including analytical strategies to face competition, price strategies, product strategies, service strategies and so on. The Covid 19 outbreak has given service companies a sense of worry or discomfort, especially the Basana Inn Hotel which is engaged in accommodation services. Seeing the results of the identification of problems in this study, researchers are interested in researching the title "Hotel Marketing Strategies in Biak Papua to Survive the Covid-19 Pandemic." The purpose of this research is to find out and analyze the most appropriate strategy in the Covid 19 Pandemic situation.

The effect of brand authenticity on consumer–brand relationships

2019 ◽  
Vol 28 (2) ◽  
pp. 231-241 ◽  
Author(s):  
Hyunjoo Oh ◽  
Paulo Henrique Muller Prado ◽  
Jose Carlos Korelo ◽  
Francielle Frizzo
Keyword(s):  
Behavioral Intentions ◽  
Structural Equation ◽  
The Self ◽  
Equation Modeling ◽  
Content Type ◽  
Brand Authenticity ◽  
Key Factor ◽  
The Usa ◽  
The Impact ◽  
The Relationship

Purpose This paper aims to explore the impact of brand authenticity on forming self-reinforcing assets (enticing-the-self, enriching-the-self and enabling-the-self), which subsequently influence the brand-self connectedness and consumers’ behavioral intentions. Design/methodology/approach The authors surveyed 347 consumers in the USA and Brazil and used structural equation modeling to test the relationship among brand authenticity, self-reinforcing assets, brand-self connectedness and behavioral intentions. Findings Brand authenticity was found to influence the self-reinforcing assets. In turn, the self-reinforcing assets promoted closeness toward the brand, thereby increasing the behavioral intentions of consumers to buy a product, visit a store/website in the future and recommend the brand to other people. Practical implications Marketing practitioners can use these results to promote better brand positioning by considering brand authenticity as a key factor in how consumers cognitively assess brands. Originality/value This paper shows that brand authenticity is a key antecedent of consumer–brand self-reinforcing assets.

A comparative analysis of cultural value orientations for understanding sport fan motivations

2016 ◽  
Vol 17 (3) ◽  
pp. 260-276 ◽  
Author(s):  
Dongyoo Han ◽  
Daniel F. Mahony ◽  
T. Christopher Greenwell
Keyword(s):  
Empirical Support ◽  
Marketing Strategies ◽  
Value Orientations ◽  
Analysis Of Covariance ◽  
Cultural Value ◽  
Content Type ◽  
Sport Fan ◽  
The Usa ◽  
Korean College Students ◽  
The Relationship

Purpose – The purpose of this paper is to examine the relationship between cultural value orientations and sport fan motivations. Design/methodology/approach – Data were collected from American and Korean college students. Three separate multivariate analysis of covariance revealed sport fan motivations differ across nationality and cultural value orientation. Findings – The current study provided empirical support for the assumption that individualism-collectivism influences sport fan motivations and geographically different sport consumers. Also, the outcomes were consistent with the previous literature which found sport fan motivations differ across nationality (the USA and South Korea). Originality/value – In combination with prior research, the findings of this study offer suggestions for how marketers could differentiate their marketing strategies for culturally diverse sport consumers.

Organic food consumers: what do we really know about them?

2012 ◽  
Vol 114 (8) ◽  
pp. 1157-1183 ◽  
Author(s):  
Carolyn Dimitri ◽  
Rachael L. Dettmann
Keyword(s):  
Organic Food ◽  
Discrete Choice Models ◽  
Economic Research ◽  
Primary Data ◽  
Unique Contribution ◽  
Specific Product ◽  
Content Type ◽  
The Usa ◽  
The Impact ◽  
The Relationship

PurposeThe organic trade literature in the USA makes strong claims about the relationship between income, ethnicity, and other factors and the likelihood of purchasing organic food products. However, previous economic research focusing on the socio‐economic characteristics of organic food consumers yields mixed findings. One explanation for the literature's inconsistent findings is that most studies rely on one specific product or one region of the country, or base their analysis on data collected from in‐store surveys. Another shortcoming in the existing literature is the failure to account for how access to organic food influences the likelihood of buying organic food. This paper's goal is to identify what is known, as well as what is not known, about consumers of organic food.Design/methodology/approachThe paper extends the literature through the combination of a novel approach and unique dataset of US consumers, and addresses the relationship between demographic traits and the likelihood of buying organic food. The dataset consists of primary data recording all purchases of food as well as household demographic data, such as income, education, gender, and ethnicity, over a one‐year period for 44,000 households. The study uses different discrete choice models and multiple product categories to explore the likelihood of buying organic food from many angles, in order to assess the robustness of the statistical relationship between income, education, ethnicity, and other factors on the likelihood of buying organic food, as well as the frequency of buying organic food.FindingsThe results indicate that education has a strong effect on the likelihood of buying organic products, and that the impact of marital status, income, and access to organic are consistent across models. The findings also suggest that further research on the links between ethnicity and consumption of organic food is necessary.Research limitations/implicationsOne possible drawback to this dataset is that older, urban households are overrepresented, in comparison to the entire USA.Practical implicationsThese findings will appeal to those interested in consumer behavior in addition to those interested in organic food consumption, from both the research and trade perspectives. The research indicates that access to organic food is an important determinant of the likelihood of a household buying organic food, the industry in the USA can expand sales by increasing consumer access to organic food.Originality/valueThis paper's unique contribution is the exploration of the robustness of the impact of different factors on the likelihood of buying organic food. The inclusion of access to organic food is also new to the literature, and as expected, households with greater access to organic food are more likely to purchase organic food.

scholarly journals The impact of economic interdependence on the probability of conflict between states

2019 ◽  
Vol 4 (1) ◽  
pp. 38-53 ◽  
Author(s):  
Mina E. Tanious
Keyword(s):  
Political Conflict ◽  
Armed Conflicts ◽  
Economic Interdependence ◽  
International Conflicts ◽  
Content Type ◽  
Interstate Disputes ◽  
The Usa ◽  
The Impact ◽  
The Relationship ◽  
Militarized Interstate Disputes

Purpose The purpose of this paper is to explore to what extent the economic interdependence can affect the likelihood of conflict between States. Specially, over the past few decades, there has been a huge interest in the relationship between economic interdependence and political conflict. Liberals argue that economic interdependence lowers the possibility of war by increasing the weight of trading over the alternative of aggression; interdependent states would rather trade than invade; realists dismiss the liberal argument, arguing that high interdependence increases rather than decreases the probability of war. In anarchy, states must constantly worry about their security. Design/methodology/approach This paper highlights the content and level of economic interdependence between China and the USA since the beginning of China’s economic reform in 1979 and examines the impact of economic interdependence between them on their relationship toward Taiwan since 1995 and the probability of conflict. Findings Economic interdependence is proved to significantly decrease the onset of conflict between the two parties. This can be shown by comparing the number of armed conflicts during the pre-interdependence period to the number of armed conflicts after the economic interdependence there was an overage of 0.79 militarized interstate disputes (MIDs)/year, compared to 0.26 MIDs/year following China’s economic reforms; also, the length of the hostilities was longer during the pre-interdependence period (with an average of 11.13 months versus 5.33 months). Originality/Value This means that economic interdependence does not completely prevent the outbreak of international conflicts, but it also plays a major role in influencing the conflict in terms of the conflict’s intensity, the use of armed force and the number of conflicts that occur between the economic interdependence states.

scholarly journals The impact of corporate social and environmental practices on the cost of equity capital: UK evidence

2019 ◽  
Vol 27 (3) ◽  
pp. 425-441 ◽  
Author(s):  
Ahmed H. Ahmed ◽  
Yasser Eliwa ◽  
David M. Power
Keyword(s):  
Equity Capital ◽  
Cost Of Equity Capital ◽  
Cost Of Equity ◽  
Environmental Practices ◽  
Content Type ◽  
Environmentally Responsible ◽  
Corporate Social ◽  
The Cost ◽  
The Impact ◽  
The Relationship

Purpose There has been an ongoing call from various groups of stakeholders for social and environmental practices to be integrated into companies’ operations. A number of companies have responded by engaging in socially and environmentally responsible activities, while others choose not to participate in these activities, which incur additional costs. The absence of consensus regarding the economic implications of social and environmental practices provides the impetus for this paper. This study aims to examine the association between corporate social and environmental practices (CSEP) and the cost of equity capital measured by four ex ante measures using a sample of UK listed companies. Design/methodology/approach First, we undertake a review of the extant literature on CSEP. Second, using a sample of 236 companies surveyed in “Britain’s most admired companies” in terms of “community and environmental responsibility” during the period 2010-2014, we estimate four implied a cost of equity capital proxies. The relationship between a companies’ cost of equity capital and its CSEP is then calculated. Findings The authors find evidence that companies with higher levels of CSEP have a lower cost of equity capital. This finding determines the significant role played by CSEP in helping users to make useful decisions. Also, it supports arguments that firms with socially responsible practices have lower risk and higher valuation. Practical implications The finding encourages companies to be more socially and environmentally responsible. Furthermore, it provides up-to-date evidence of the economic consequences of CSEP. The results should, therefore, be of interest to managers, regulators and standard-setters charged with developing regulations to control CSEP, as these practices are still undertaken on a voluntary basis by companies. Originality/value To the best of the authors’ knowledge, this is the first study to investigate the association between CSEP of British companies and their cost of equity capital. The study complements Ghoul et al. (2011), who examine the relationship between CSR and the cost of equity capital of the US sample. The authors extend Ghoul et al. (2011) by using a sample of the UK market after applying International Financial Reporting Standards.

The impact of eco-innovation on the stock returns of technology-based KIBS: role of eco-innovation type and its degree of novelty

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Dawid Szutowski
Keyword(s):  
Stock Returns ◽  
The European Union ◽  
Content Type ◽  
Service Companies ◽  
The North ◽  
The Usa ◽  
Knowledge Intensive ◽  
The Impact ◽  
Innovation Type

Purpose The purpose of this paper is to determine the role of eco-innovation type and its degree of novelty in increasing the stock returns of technology-based knowledge-intensive business service companies (T-KIBS), to advance the development of the concept of eco-innovation within the literature on the effects of innovation. Design/methodology/approach The effects of four eco-innovation types were examined across three degrees of novelty involved. The event study methodology was applied to the sample of 238 eco-innovation announcements released during the period of January 2016–June 2019 (inclusive) by European T-KIBS. Findings While the implementation of product and organisational eco-innovation was the most beneficial, the results indicated that a high degree of novelty resulted in larger increase of stock returns in the case of all the four eco-innovation types. Research limitations/implications The eco-innovation announcements were gathered from specialised databases. However, it could be the case that companies may have used different communication channels (e.g. social media) to communicate innovation. Furthermore, a certain amount of bias undoubtedly exists, as the data came only from the European Union. Expanding the spatial scope to include the North American (especially the USA) and Asian economies appears necessary. Practical implications The practical insights into the role that the degree of novelty plays in eco-innovation announcements were formulated, which may be used to increase the market valuation of the firm. Social implications Strategies supporting eco-innovation are crucial for business development as the value created for the stakeholders involved transmits in time into the enterprise value. Originality/value The paper attempts to fill the research gap concerning the impact of eco-innovation on the stock returns of T-KIBS.

Sign in / Sign up

Export Citation Format

Share Document