The challenges of creating an online undergraduate community of practice

2015 ◽  
Vol 7 (1) ◽  
pp. 99-112
Author(s):  
Sarah S. List ◽  
Jane Warland ◽  
Colleen Smith
Keyword(s):  
Online Communities ◽  
Online Community ◽  
Academic Support ◽  
Real Life ◽  
South Australia ◽  
Social Contact ◽  
Study Groups ◽  
Professional Relationship ◽  
Content Type ◽  
Face To Face

Purpose – With less time spent on campus, students are increasingly forming peer friendship and study groups either face to face or online. Communities of practice (CoP) with academic support in the wings could benefit students, but little is known in the about their use in the undergraduate space, or how best they may be structured and facilitated (Andrew et al., 2008). The purpose of this paper is to discuss these issues. Design/methodology/approach – An online CoP was created in partnership with undergraduate bachelor of midwifery students at the University of South Australia using an action research model. This provided an ongoing ability to continuously plan, act, observe and evaluate all aspects of the community created, so that adjustments could be made during the two cycles of the study. Findings – The time paucity of the cohort impacted on their ability to participate fully as partners in the project, and in the community itself. The Facebook community received more visitation than the Weebly community. The student panel reported that despite the online CoP fitting better with their schedules, they would prefer more opportunities to interact face to face with their peers. Research limitations/implications – Students who spend limited time on campus may prefer more real life social contact and support, despite the convenience of an online community. A larger cohort, drawing from a non-professional degree would have allowed greater membership and community participation for a prospective study such as this. Practical implications – Remote study is a growing phenomenon, and students need to feel socially connected and supported to remain enroled and engaged. Social implications – There has been much discussion around the amount of time individuals spend online, and whether support groups formed by students on social media support student learning, or encourage unprofessional behaviours without academic support present. Originality/value – This study reports that online communities are not always a logical solution to time poor students, and they may prefer face to face interactions to build their social and professional relationship.

Online Community Value Co-creation

2020 ◽  
Vol 44 (3) ◽  
pp. 645-669
Author(s):  
Haili Pan
Keyword(s):  
Value Creation ◽  
Online Communities ◽  
Online Community ◽  
Corporate Strategy ◽  
Social Strategies ◽  
Electronic Communications ◽  
Content Type ◽  
Economic Strategies ◽  
Interaction Strategy ◽  
The Impact

PurposeMany companies strengthen their interaction with consumers by establishing online communities and bring convenience to value co-creation with consumers. Some companies use economic and social strategies to stimulate consumer value creation. However, the way to increase the effectiveness of such corporate strategies remains unclear. To address this challenge, this study investigates the impact patterns of economic and social strategies that influence consumers' value co-creation behaviour in firm-hosted online communities (FOCs). Moreover, the effective conditions for the value co-creation of the two strategies are explored.Design/methodology/approachData from an FOC were collected for electronic communications products. A total of 1,305 second-hand data records on value co-creation activities were obtained. Then, an econometric model was built and Stata14.0 software was used for data analysis.FindingsThe effect of economic interaction strategy on the value co-creation in online communities is an inverted U-shaped model, and that of social interaction strategy is relatively stable and is not an inverted U-shaped model. Value creation initiatives introduced by enterprise personnel adopt economic strategies to improve effectiveness. On the contrary, value co-creation activities initiated by consumers use social strategies for the same purpose. Economic strategies are effective for large teams, whereas social strategies may lead to a “free rider” mentality.Research limitations/implicationsThis study finds two important factors affecting the value co-creation in FOCs and their effective boundaries. However, other factors may also affect the online community value co-creation. Future research can further explore the intrinsic mechanisms of these strategies for value co-creation.Practical implicationsThis article mainly discusses the influence of stimulation strategies on the value co-creation in an actual company community and exhibits good practical significance for the value co-creation activity and management in online communities. Firstly, corporate strategy is effective in communities, but this strategy requires proper control. Secondly, the company strategy must consider appropriate application conditions.Originality/valueThis study deepens the understanding of the impact of economic and social strategies on the value co-creation in FOCs and the effective boundaries of these impact patterns.

Motivation in Online Communities

2011 ◽  
pp. 334-337 ◽  
Author(s):  
Patrick Waterson
Keyword(s):  
Knowledge Management ◽  
Online Communities ◽  
Online Community ◽  
Large Scale ◽  
Shared Knowledge ◽  
Face To Face ◽  
Computer Mediated ◽  
Exchange Information ◽  
The Subject ◽  
E Mail

The subject of how to encourage people to share their knowledge has long been a theme within the domain of knowledge management. Early studies showed that company employees, for example, are often reluctant to share their knowledge (e.g., Ciborra & Patriota, 1998). A number of possible reasons exist for why this takes place, including: lack of personal incentives to share expertise; an organizational culture that does not reward or encourage sharing; and lack of trust that shared knowledge will be put to good use (e.g., fear of exploitation). Research identifying these types of barriers to effective knowledge management is well established (e.g., Brown & Duguid, 2000); however, within the context of online communities it is more recent. The term “online community” tends to be applied in a general sense to refer to large-scale groups that regularly exchange information through mechanisms such as e-mail, weblogs, discussion lists and Wikis. These types of communities can take a variety of forms, some of which mix face-to-face contact with computer-mediated interaction (e.g., some types of “communities of practice,” CoPs), while others are more likely to be wholly online and involve people who have never met (e.g., “networks of

@Digital libraries: harnessing Twitter to build online communities

2019 ◽  
Vol 43 (7) ◽  
pp. 1263-1283 ◽  
Author(s):  
Iris Xie ◽  
Jennifer A. Stevenson
Keyword(s):  
Social Identity ◽  
Online Communities ◽  
Digital Libraries ◽  
Online Community ◽  
Pearson Correlation ◽  
Social Connection ◽  
Content Type ◽  
Open Coding ◽  
One Year ◽  
Method Analysis

Purpose The purpose of this paper is to investigate the types of roles that Twitter played in digital libraries (DLs) and their relationships in building DL online communities. Design/methodology/approach A mixed method analysis of DLs’ tweets was conducted to identify the usage, roles of Twitter in DL communities and relationships among the roles. Twitter data from 15 different DLs for one year were extracted, and an open coding analysis was performed to identify types of Twitter roles. Pearson correlation coefficient was applied to examine the relationships among the roles based on word similarities. Findings The results present 15 types of Twitter roles representing five main categories identified from DL tweets, including information, promotion, related resources, social identity and social connection. Moreover, word similarities analysis identifies more strong relationships among the roles in four main categories (promotion, related resources, social identity and social connection) but less with roles in information. Research limitations/implications Characteristics of DL online communities are discussed and compared with physical library communities. Suggestions are proposed for how tweets can be improved to play more effective roles. To build a strong community, it is critical for digital librarians to engage with followers. Originality/value This study is a pioneering work that not only analyzes Twitter roles and their relationships in building DL online communities but also offers recommendations in terms of how to build a strong online community and improve Twitter use in DLs.

Using networked narratives to understand internet book reviews in online communities

2014 ◽  
Vol 32 (1) ◽  
pp. 17-30 ◽  
Author(s):  
Yun Kuei Huang ◽  
Wen I. Yang
Keyword(s):  
Online Communities ◽  
Information Exchange ◽  
Online Community ◽  
Word Of Mouth ◽  
Marketing Strategies ◽  
Community Members ◽  
Content Type ◽  
Word Of Mouth Communication ◽  
Selection Of

Purpose – The aim of this paper was to investigate word-of-mouth communication behavior and other interactions between bloggers writing book testimonials and their community of readers in order to develop a method and strategy for enhancing word-of-mouth communication about books. Design/methodology/approach – This study conducted a netnographic investigation to explore word-of-mouth communication and interactions about new books between bloggers and their community of readers. Netnography is a qualitative approach for exploring the information exchange among online community members. Findings – It was found that personality traits, testimonials, and the responses of community readers to bloggers affected word-of-mouth related to books. Exposure to testimonials with commercial characteristics will not necessarily hinder the word-of-mouth about books. Practical implications – These results may provide a reference for publishers or related businesses that sell books or products via blogs during the planning of their marketing strategies. Originality/value – Businesses value the effects of online communities on marketing communication. This study provides insights into the communication between bloggers and their community of readers by demonstrating how word-of-mouth affects the promotion of books. This could facilitate the selection of relevant recommendations by management.

Are online communities on par with experts in the evaluation of new movies? Evidence from the Fandango community

2016 ◽  
Vol 29 (1) ◽  
pp. 120-145 ◽  
Author(s):  
Pradeep Kumar Ponnamma Divakaran ◽  
Sladjana Nørskov
Keyword(s):  
Online Communities ◽  
Online Community ◽  
Community Members ◽  
Content Type ◽  
Box Office ◽  
Geographic Context ◽  
Film Studios ◽  
The Usa ◽  
Performance Research ◽  
Practical Implications

Purpose – The purpose of this paper is to investigate two questions. First, are movie-based online community evaluations (CE) on par with film expert evaluations of new movies? Second, which group makes more reliable and accurate predictions of movie box office revenues: film reviewers or an online community? Design/methodology/approach – Data were collected from a movie-based online community Fandango for a 16-month period and included all movies released during this time (373 movies). The authors compared film reviewers’ evaluations with the online CE during the first eight weeks of the movie’s release. Findings – The study finds that community members evaluate movies differently than film reviewers. The results also reveal that CE have more predictive power than film reviewers’ evaluations, especially during the opening week of a movie. Research limitations/implications – The investigated online community is based in the USA, hence the findings are limited to this geographic context. Practical implications – The main implication is that film studios and movie-goers can rely more on CE than film reviewers’ evaluation for decision making. Online CE can help film studios in negotiating with distributors, theatre owners for the number of screens. Also, community reviews rather than film reviewers’ reviews are looked upon by future movie-goers for movie choice decisions. Originality/value – The study makes an original contribution to the motion picture performance research as well as to the growing research on online consumer communities by demonstrating the predictive potential of online communities with regards to evaluations of new movies.

Practices, drivers and barriers of implementing green leases: lessons from South Australia

2017 ◽  
Vol 19 (1) ◽  
pp. 36-52 ◽  
Author(s):  
Raufdeen Rameezdeen ◽  
Jian Zuo ◽  
Jack Stevens
Keyword(s):  
Real Life ◽  
South Australia ◽  
Well Being ◽  
Legal Aspects ◽  
The Body ◽  
Environmental Benefits ◽  
Future Research ◽  
Staff Retention ◽  
Structured Interviews ◽  
Content Type

Purpose This paper aims to investigate the practices, drivers and barriers which influence the implementation of green leases in South Australia. Despite some efforts on legal aspects of green leases, only a few studies have examined these aspects from an operational perspective. In addition, very little empirical evidence was presented in previous studies to show how green leases work in real-life settings. Design/methodology/approach Data were collected using semi-structured interviews with landlord and tenant representatives who have considerable experience in green leases. These interviewees were selected via a purposive sampling technique that identified buildings which use green leases in South Australia. The concept of interface management (IM) was used to operationalize this research. Findings The green leases were found to be mainly initiated by tenants while government involvement, economic and environmental benefits are the main drivers in South Australia. Drivers such as staff retention, well-being and corporate social responsibility are found to be more relevant to tenants. Lack of awareness and transaction costs are the main barriers to the implementation of green leases. Research limitations/implications This study focuses on the South Australian context and mainly covers dark green leases. There are implications for the government’s continued involvement and the promotion of lighter shades of green leases to overcome operational issues and barriers identified in this study. Originality/value This study contributes to the body of knowledge on the subject of green lease implementation from an operational perspective. In addition, the study introduces a conceptual framework via IM that could be used in future research endeavours.

The impact of interdependence on behavioral engagement in online communities

2020 ◽  
Vol 38 (4) ◽  
pp. 417-431 ◽  
Author(s):  
Xiaodan Zhang ◽  
Yanping Gong ◽  
Luluo Peng
Keyword(s):  
Collective Efficacy ◽  
Online Communities ◽  
Online Community ◽  
Task Complexity ◽  
Group Structure ◽  
Behavioral Engagement ◽  
Content Type ◽  
Outcome Interdependence ◽  
The Impact ◽  
The Relationship

PurposeOnline communities are increasingly important for organizations and marketers. However, the issue of how structural features of online communities affect consumers' behavioral engagement remains relatively unexplored. The purpose of this study is to examine how and why different types of interdependence within online communities (i.e. task/outcome interdependence) influence individual engagement in group activities, thereby providing insights regarding online community design.Design/methodology/approachTwo surveys were conducted with two online groups in China. One is a task-interdependent group from Douban Forum, and the other is an outcome-interdependent group from Sina Forum. A total of 159 valid responses from the task-interdependent group and 162 valid responses from the outcome-interdependent group were received. We analyzed the data using multivariate regression with Smart PLS and SPSS.FindingsThe results reveal that both task and outcome interdependence are positively related to individual behavioral engagement in online group behavior, and collective efficacy mediates the aforementioned effects. In addition, task complexity moderates the relationship between task interdependence and individual behavioral engagement; communication within group moderates the relationship between outcome interdependence and behavioral engagement, and the effect is mediated by collective efficacy.Originality/valueThis study is the first to investigate the role of an important factor of group structure, namely, interdependence, in fueling individual behavioral engagement in online communities. The results shed light on companies' design strategies to develop and retain online community members and also provide important insights for researchers interested in social network marketing.

scholarly journals The bottom-up formation and maintenance of a Twitter community

2015 ◽  
Vol 115 (4) ◽  
pp. 612-624 ◽  
Author(s):  
Eugene Ch'ng
Keyword(s):  
Social Media ◽  
Online Communities ◽  
Online Community ◽  
Social Science Research ◽  
Community Research ◽  
Centrality Measures ◽  
Data Sets ◽  
Data Set ◽  
Bottom Up ◽  
Content Type

Purpose – The purpose of this paper is to explore the formation, maintenance and disintegration of a fringe Twitter community in order to understand if offline community structure applies to online communities. Design/methodology/approach – The research adopted Big Data methodological approaches in tracking user-generated contents over a series of months and mapped online Twitter interactions as a multimodal, longitudinal “social information landscape”. Centrality measures were employed to gauge the importance of particular user nodes within the complete network and time-series analysis were used to track ego centralities in order to see if this particular online communities were maintained by specific egos. Findings – The case study shows that communities with distinct boundaries and memberships can form and exist within Twitter’s limited user content and sequential policies, which unlike other social media services, do not support formal groups, demonstrating the resilience of desperate online users when their ideology overcome social media limitations. Analysis in this paper using social networks approaches also reveals that communities are formed and maintained from the bottom-up. Research limitations/implications – The research data is based on a particular data set which occurred within a specific time and space. However, due to the rapid, polarising group behaviour, growth, disintegration and decline of the online community, the data set presents a “laboratory” case from which many other online community can be compared with. It is highly possible that the case can be generalised to a broader range of communities and from which online community theories can be proved/disproved. Practical implications – The paper showed that particular group of egos with high activities, if removed, could entirely break the cohesiveness of the community. Conversely, strengthening such egos will reinforce the community strength. The questions mooted within the paper and the methodology outlined can potentially be applied in a variety of social science research areas. The contribution to the understanding of a complex social and political arena, as outlined in the paper, is a key example of such an application within an increasingly strategic research area – and this will surely be applied and developed further by the computer science and security community. Originality/value – The majority of researches that cover these domains have not focused on communities that are multimodal and longitudinal. This is mainly due to the challenges associated with the collection and analysis of continuous data sets that have high volume and velocity. Such data sets are therefore unexploited with regards to cyber-community research.

Do online communities support research collaboration?

2014 ◽  
Vol 66 (6) ◽  
pp. 603-622 ◽  
Author(s):  
Hamid R. Jamali ◽  
Bill Russell ◽  
David Nicholas ◽  
Anthony Watkinson
Keyword(s):  
Online Communities ◽  
Online Community ◽  
Research Collaboration ◽  
Online Research ◽  
Research Activity ◽  
Online Questionnaire ◽  
Content Type ◽  
Research Activities ◽  
The Usa ◽  
The Uk

Purpose – The purpose of this paper is to explore the extent to which academics are engaged with online communities for research purposes, and the research activities, platforms and tools associated with these communities. In addition, the paper aims to discover the benefits, disadvantages and barriers involved in the use of online communities, and especially in regard to the trust and authority issues, so important in scholarly communications. Design/methodology/approach – A layered, mixed-methods approach was used for this complex research topic. Interviews were undertaken with social science and humanities researchers, followed up with focus groups in both the USA and UK. This qualitative work was then followed up with an online questionnaire that generated over 1,000 responses. Findings – Over half the sample had experience of an online research community and a majority of researchers are making at least occasional use of one or more Web 2.0 services for communicating their research activity; for developing and sustaining networks and collaboration; or for finding out what others are doing. Big differences exist in membership rates according to subject, but not really by age or other demographic factors. The biggest benefit to joining an online community is the ability to seek information in one’s own specialism. Younger researchers are more engaged with online communities. Research limitations/implications – The qualitative research was limited to the UK and USA. While use of online communities is now accepted by both established and younger researchers, the main ways of communicating research remain scholarly journals and books. Practical implications – The implications for learned societies and publishers are not clear. Journals are confirmed as the primary way of disseminating research. However, it would be easy for these stakeholders to miss how younger researchers expect to connect in digital communities. Social implications – With researchers of all ages accepting the existing and importance of online communities and connections, there are few technical or social barriers to using mainstream digital tools to connect professionally. Originality/value – There is little published research considering the role of online research communities, so the study is highly original. It is valuable to discover that researchers still prefer to share research findings primarily through journals, rather than through social technologies.

Longitudinal analysis of online community dynamics

2015 ◽  
Vol 115 (4) ◽  
pp. 661-677 ◽  
Author(s):  
Seung Ik Baek ◽  
Young Min Kim
Keyword(s):  
Social Network ◽  
Information Sharing ◽  
Online Communities ◽  
Online Community ◽  
Centrality Measures ◽  
Interaction Patterns ◽  
Content Type ◽  
Individual Participant ◽  
The Right ◽  
Over Time

Purpose – The purpose of this paper is to explore the dynamics of an online community by examining its participants’ centrality measures: degree, closeness, and the betweenness centrality. Each centrality measure shows the different roles and positions of an individual participant within an online community. To be specific, this research examines how an individual participant’s role and position affects her/his information sharing activities within an online community over time. Additionally, it investigates the differences between two different online communities (a personal interest focussed community and a social interest focussed community), in terms of the interaction patterns of participants. Design/methodology/approach – For this research, the authors collected log files from Korean online discussion communities (café.naver.com) using a crawler program. A social network analysis was used to explore the interaction patterns of participants and calculate the centrality measures of individual participants. Time series cross-sectional analysis was used to analyze the effects of the roles and the positions on their information sharing activities in a longitudinal setting. Findings – The results of this research showed that all three centrality measures of an individual participant in previous time periods positively influenced his/her information sharing activity in the current periods. In addition, this research found that, depending on the nature of the discussion issues, the participants showed different interaction patterns. Throughout this research, the authors explored the interaction patterns of individual participants by using a network variable, the centrality, within a large online community, and found that the interaction patterns provided strong impact on their information sharing activities in the following months. Research limitations/implications – To investigate the changes of participant’s behaviors, this study simply relies on the numbers of comments received and posted without considering the contents of the comments. Future studies might need to analyze the contents of the comments exchanged between participants, as well as the social network among participants. Practical implications – Online communities have developed to take a more active role in inviting public opinions and promoting discussion about various socio-economic issues. Governments and companies need to understand the dynamics which are created by the interactions among many participants. This study offers them a framework for analyzing the dynamics of large online communities. Furthermore, it helps them to respond to online communities in the right way and in the right time. Social implications – Online communities do not merely function as a platform for the free exchange and sharing of personal information and knowledge, but also as a social network that exerts massive influence in various parts of society including politics, economy, and culture. Now online communities become playing an important role in our society. By examining communication or interaction behaviors of individual participants, this study tries to understand how the online communities are evolved over time. Originality/value – In the area of online communities, many previous studies have relied on the subjective data, like participant’s perception data, in a particular time by using survey or interview. However, this study explores the dynamics of online communities by analyzing the vast amount of data accumulated in online communities.

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