scholarly journals A strategic managerial approach to corporate sports hospitality: the case of Belgian football

2020 ◽  
Vol 35 (1) ◽  
pp. 61-75
Author(s):  
Matteo Balliauw ◽  
Thomas Verlinden ◽  
Lisa De Croocq ◽  
Aline Fobe ◽  
Tomas Van Den Spiegel
Keyword(s):  
Ad Hoc ◽  
Academic Research ◽  
Secondary Data ◽  
Holistic Approach ◽  
Primary Data ◽  
Economic Downturn ◽  
Management Process ◽  
Content Type ◽  
Marketing Tool ◽  
High Level

Purpose Corporate sports hospitality (CSH) is a relationship marketing tool whereby customers and other stakeholders are invited by a company buying CSH from a club to attend a sports event. The CSH product involves premium seating and optional services such as catering. This industry has been perceived to be in decline, especially in times of economic downturn. The purposes of this paper are a quantification of the CSH industry’s value and the development of a formal CSH management process for both companies and clubs. Design/methodology/approach A case study from the highest division in Belgian football (soccer) is conducted, involving interviews and quantitative data collection as the primary data source, in addition to secondary data and insights from the literature. As opposed to literature, this paper uses a holistic approach, combining the perspective of the club and the CSH buying company with attention for customers. Findings CSH returns account for an important share of club revenues (>10%), despite the smaller market compared to the American major sports leagues. Since a club experiences the strongest competitive impact from substitutes and other clubs in the league, and CSH is often managed on an ad hoc base, disposing of a formal management process is crucial for both clubs and companies. For companies buying CSH, not only return on investment but also return on other objectives matters. Moreover, CSH is at least as effective to deepen existing business relationships as to create new ones. Research limitations/implications The paper provides clubs and companies with a theoretic background and practical key performance indicators (KPIs) to base their managerial decisions on. Although external validity to other Belgian venue-based sports can reasonably be assumed, translating the findings to other countries or non-venue based sports requires caution. Originality/value Little academic research about the CSH industry is available. Specific KPIs to define objectives and measure output, as well as feedback loops for clubs and companies, are developed. The proposed CSH management process follows the same high-level steps, but with different specific actions per actor, leading to a better understanding of similarities and differences of both processes, and a better co-creation of the CSH event.

Retail shopper marketing: the future of promotional flyers

2015 ◽  
Vol 43 (6) ◽  
pp. 488-502 ◽  
Author(s):  
Cristina Ziliani ◽  
Marco Ieva
Keyword(s):  
Planning Process ◽  
Functional Integration ◽  
Academic Research ◽  
Secondary Data ◽  
Future Research ◽  
Management Process ◽  
Content Type ◽  
Shopper Marketing ◽  
Electronic Intermediaries ◽  
Functional Teams

Purpose – The purpose of this paper is to evaluate the recent evolution of store flyers to illustrate how a tool of traditional marketing can be applied to generate insight on customer “couch-to-cart” behaviour thus supporting an innovating shopper marketing approach. The authors support this position by elaborating on three themes: first, the recent evolution of flyers, driven by incorporation of customer insight derived from loyalty data and by new features enabled by flyer digitalization; second, the evolution of the flyer planning and management process, related to opportunities and challenges in the retailer organisational structure; and third, the rise of online flyer aggregators. Design/methodology/approach – The authors used field interviews. The authors included the perspectives of different subjects involved in planning and delivering flyer-based promotions. Secondary data were also collected regarding flyer activities of a sample of 67 retail groups across 15 countries and four industries. Findings – Critical aspects of flyers as retail marketing tools emerged. The authors found that there are changes taking place in flyer-based promotion caused by “fertilisation” by loyalty data and digital that have not been captured by research so far. Retailers are experimenting with flyer aggregators. These infomediaries generate new insight on various aspects of the shopping cycle. Retailers can use these metrics to improve flyer strategy and negotiation with suppliers. The authors shed light on obstacles that prevent exploitation of shopper marketing benefits and value. Among the managerial challenges the authors found retailer organisation and management and functional integration. Research limitations/implications – The paper points to four areas for future research: promotion innovation, electronic intermediaries, marketing organisation and competition. Research questions are suggested. Practical implications – This study contributes to retail management by identifying best practices that support promotional campaign development in a shopper marketing perspective. The authors provide suggestions around the incorporation of loyalty data in the flyer planning process and the creation of inter-functional teams. Originality/value – Academic research has long addressed flyer-based promotion, but has not linked it to innovation or shopper marketing. Little or no attention has been paid to the flyer management process and its organisational dimensions, nor to digital flyers.

The best practice of marketing strategies for the Malaysian business event industry from experts' perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mohd Nasir Hazira ◽  
Elangkovan Narayanan Alagas ◽  
Muslim Amin ◽  
Norol Hamiza Zamzuri ◽  
Mohd Mohd Zairul
Keyword(s):  
Best Practice ◽  
Qualitative Methodology ◽  
Academic Research ◽  
Holistic Approach ◽  
Marketing Strategies ◽  
Primary Data ◽  
Structured Interviews ◽  
Content Type ◽  
The Government ◽  
Asian Pacific

PurposeThis paper aims to explore the best practices in marketing strategies for the Malaysian business event industry.Design/methodology/approachA qualitative methodology was adopted to collect primary data from semi-structured interviews. The informants included ten experts from the Malaysian business event industry. The data collected were then grouped using the ATLAS.ti (v.8) software for thematic analysis. A trustworthiness assessment was applied to increase the credibility and ensure the rigour of the qualitative findings.FindingsThe qualitative results revealed the following final themes: event marketing, the marketing plan, the 7 Ps of the marketing mix, strength, weaknesses, opportunities and threats (SWOT) analysis and traditional and digital marketing. Interestingly, three inductive themes were also emerged as follows: relationship marketing, unique selling points (USPs) and key opinion leaders.Research limitations/implicationsThis study looked at Malaysian business events and focused only on findings from the industry expert's perspective. In the future, further investigation may concentrate on other business event industry players such as destination marketing companies, airline operators, travel intermediaries, clients, suppliers, universities and the government.Practical implicationsThe findings offer a holistic approach to increase Malaysia's competitiveness among other primary business event host destinations in the Asian-Pacific, improve its worldwide and Asian-Pacific rankings and better position the country as a preferred business event destination during the coronavirus disease 2019 (COVID-19) pandemic.Originality/valueThis is the first such study to date, which has never been explored in qualitative academic research. This study has substantial implications for various business event industry stakeholders in Malaysia.

Strategic implications of Cyprus’ emerging oil and gas industry

2018 ◽  
Vol 13 (2) ◽  
pp. 236-249 ◽  
Author(s):  
Alkis Thrassou ◽  
Ioanna Papasolomou ◽  
Marlen Demetriou
Keyword(s):  
Public Management ◽  
Oil And Gas ◽  
Data Gathering ◽  
Secondary Data ◽  
Oil And Gas Industry ◽  
Primary Data ◽  
Gas Industry ◽  
Content Type ◽  
Business Context ◽  
High Level

Purpose Utilising a substantial volume of reliable international literature, information and positions – as well as many, less credible, local ones – the research analyses and interprets theoretical, secondary and primary data that are specific, relevant or peripheral to Cyprus’ emerging oil and gas industry. The purpose of this paper is to predictively and prescriptively define the industry’s strategic implications; both at the public policy level and the business context. Design/methodology/approach This research is purely exploratory and is methodologically based on the review, comparison and interrelation of an extensive array of theoretical and secondary data works; which is reinforced and refined through an injection of primary qualitative work in the form of 20 expert and high-level interviews. Findings The findings regarding public management underline the need for transparent and synergistic collaboration between all industry actors, as the means to achieve the obvious associated advantages, but also to prevent these forces from becoming opposing, and consequently destabilising ones. Further implications were identified with regards to employment, incentives, education, funding, but also in relation to communications and perceptions. Regarding implications for businesses the research calls for proactivity, identification of opportunities, pursue of the “first movers’ advantage”; as well as a number of specific actions and approaches. Originality/value The value of the research lies in its real-time approach to data gathering and analysis; and aids in the design and decision making regarding the industry for policy makers and businesses. The research bears also global/generic importance as it provides a rare insight to the issues and complexities of a country having to first deal with the discovery of hydrocarbons in its economic zone.

Toward a theory on workplaces for smart workers

Facilities ◽  
2019 ◽  
Vol 38 (3/4) ◽  
pp. 298-315
Author(s):  
Luisa Errichiello ◽  
Tommasina Pianese
Keyword(s):  
Web Sites ◽  
Participant Observation ◽  
Secondary Data ◽  
Primary Data ◽  
Innovative Design ◽  
Content Type ◽  
New Type ◽  
Smart Working ◽  
Research Propositions

Purpose The purpose of this paper is to identify the main features of smart work centers (SWCs) and show how these innovative offices would support the implementation of smart working and related changes in workspaces (“bricks”), technologies (“bytes”) and organizational practices (“behaviors”). Design/methodology/approach In this study, scientific literature is combined with white papers and business reports and visits to 14 workplaces, including offices designed as SWCs, co-working spaces, one telecenter, one accelerator and one fab lab. Primary data were collected through interviews with managers and users and non-participant observation, whereas secondary data included web-sites, brochures, presentations, press releases and official documents. Findings The authors developed research propositions about how the design of spaces and the availability of technology within SWCs would support the “bricks” and “bytes” levers of smart working. More importantly, the authors assumed that this new type of workplace would sustain changes in employees’ behaviors and managers’ practices, thus helping to overcome several challenges traditionally associated with remote working. Research limitations/implications The exploratory nature of the research only provides preliminary information about the role of SWCs within smart working programs. Additional qualitative and quantitative empirical investigation is required. Practical implications This study provides valuable knowledge about how the design of corporate offices can be leveraged to sustain the implementation of smart working. Originality/value This study advances knowledge on workplaces by focusing on an innovative design of traditional offices (SWC). It also lays the foundations for future investigation aimed at testing the developed propositions.

The sustainable management design of oxbow lake to determine the factors in lake management in Buluh Cina village, Indonesia

2020 ◽  
Vol 11 (4) ◽  
pp. 395-430
Author(s):  
Adi Susilo
Keyword(s):  
Survey Methods ◽  
Secondary Data ◽  
Lake Management ◽  
Monte Carlo Analysis ◽  
Oxbow Lake ◽  
Primary Data ◽  
Economic Dimension ◽  
Content Type ◽  
Sustainability Index ◽  
Index Value

Purpose The purpose of this study at the level of sustainability of oxbow lake was intended to determine the status of sustainability, leverage attributes and driving factors in the management of oxbow lake in Buluh Cina village in Kampar, Riau, Indonesia. Design/methodology/approach The types of data collected include primary data and secondary data. Data was collected using survey methods, library research, laboratory analysis and interviews. The analytical method used this study is multidimensional scaling (MDS) analysis and prospect analysis. Sustainability analysis is done using the MDS analysis approach with the help of RapOxbow software and compared to Monte Carlo analysis results. Findings The current sustainability status of the management of Lake Baru ecosystem according to a number of dimensions is considered sustainable with a sustainability index value of 50.95. Meanwhile, the analysis results of each dimension shows that the sustainability index for the ecological dimension is 42.56 and the sustainability index for the economic dimension is 47.44, which means that the index is less sustainable. Originality/value The approach of this research is MDS analysis and prospect analysis and research locations in Buluh Cina village in Kampar, Indonesia which have never been studied before. This is one of few studies that investigates comprehensively the analysis of management sustainability, especially in the dimensions of ecology, economics and socio-culture, especially in Indonesia.

Board demographic diversity, firm performance and strategic change

2014 ◽  
Vol 37 (12) ◽  
pp. 1110-1136 ◽  
Author(s):  
Daniel Kipkirong Tarus ◽  
Federico Aime
Keyword(s):  
Firm Performance ◽  
Fixed Effects ◽  
Strategic Change ◽  
Secondary Data ◽  
Developed Countries ◽  
Outcome Variable ◽  
Demographic Diversity ◽  
Content Type ◽  
Fixed Effects Regression ◽  
High Level

Purpose – The purpose of this study is to examine the effect of boards’ demographic diversity on firms’ strategic change and the interaction effect of firm performance. Design/methodology/approach – This paper used secondary data derived from publicly listed firms in Kenya during 2002-2010 and analyzed the data using fixed effects regression model to test the effect of board demographic and strategic change, while moderated regression analysis was used to test the moderating effect of firm performance. Findings – The results partially supported board demographic diversity–strategic change hypothesis. In particular, results indicate that age diversity produces less strategic change, while functional diversity is associated with greater levels of strategic change. The moderated regression results do not support our general logic that high firm performance enhances board demographic diversity–strategic change relationship. In effect, the results reveal that at high level of firm performance, board demographic diversity produces less strategic change. Originality/value – Despite few studies that have examined board demographic diversity and firm performance, this paper introduces strategic change as an outcome variable. This paper also explores the moderating role of firm performance in board demographic diversity–strategic change relationship, and finally, the study uses Kenyan dataset which in itself is unique because most governance and strategy research uses data from developed countries.

Measures of success for self-employed mothers in Spain

2015 ◽  
Vol 21 (1) ◽  
pp. 128-145 ◽  
Author(s):  
Patricia Gabaldon ◽  
Celia De Anca ◽  
Concepcion Galdón
Keyword(s):  
Linear Regression Analysis ◽  
Secondary Data ◽  
Holistic Approach ◽  
Financial Indicators ◽  
Policy Makers ◽  
Content Type ◽  
Self Employment ◽  
Employed Mothers ◽  
Time Use Survey ◽  
Alternative Measures

Purpose – The purpose of this paper is to investigate alternative measures to better understand and measure success for self-employed mothers in addition to the usual financial indicators. Design/methodology/approach – The present study is a comparative analysis of time spent at work and undertaking childcare by female workers with children in Spain between 2009 and 2010, using a combination of descriptive statistics and linear regression analysis based on the Time-Use Survey 2009-2010. Findings – The results of the paper indicate that self-employed working mothers tend to spend more time with their children when these are under the age of ten, and that they work longer hours than salaried mothers. Research limitations/implications – This paper has some limitations due to the quantitative approach to secondary data. Further qualitative research could clarify some of the findings; moreover the study is based on Spain, so extending to other countries would help validate the results. Social implications – Policy makers, in general – but more specifically in high unemployment scenarios – can facilitate self-employment for both men and women to reduce unemployment and to offer workers the prospect of a more balanced life. Originality/value – This research contributes to the existing literature, which fosters a more holistic approach to the analysis of female-run ventures by measuring performance using not only economic indicators, but also personal achievements.

Impacts of electronic monitoring on the community life: blessing or disguise?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Katarína Vitálišová ◽  
Kamila Borseková ◽  
Anna Vanˇová ◽  
Samuel Koróny
Keyword(s):  
Local Community ◽  
Electronic Monitoring ◽  
Slovak Republic ◽  
Secondary Data ◽  
Primary Data ◽  
Original Research ◽  
Community Life ◽  
Content Type ◽  
Depth Analysis ◽  
The Usa

Purpose The purpose of this paper is to identify and evaluate critically the impacts associated with the implementation of electronic monitoring (EM) of accused and convicted persons on society based on the foreign experience and compare these findings with the original research results on EM in the Slovak Republic. Design/methodology/approach This paper elaborates the secondary data of previous researches in Scotland, Sweden and Florida in the USA. Secondary research is based on in-depth analysis of articles, reports and studies searched via database of Google, Scopus and Science Direct. Based on the studies processed by a causal and qualitative analysis, the authors identify the benefits and risks of EM influencing community life in Europe and the USA. The additional sources of secondary data are the Statistical Yearbook of Ministry of Justice of Slovak Republic, the content of the original law (including relevant amendments) that introduced EM into the Slovak criminal justice system and data on the application of EM in Slovakia provided by the Ministry of Justice. Subsequently, this paper presents the original research findings about the EM implementation in the Slovak Republic. The primary data were conducted via interviews with the representatives of Ministry of Justice, and through the national survey of opinions of judges, probation and mediation officers. The authors used the descriptive statistics and the statistical deduction methods. Findings The key finding of the paper is that there is a very narrow border between EM as blessing and disguise for community involved. Setting proper measures to protect the community, targeted communication and support with attendance of professionals (e.g. mediator and psychologist) for community members might help to avoid possible risks and support the benefits related with EM implementation, namely, social and economic inclusion of offenders, maintaining family and community tights, reducing recidivism or protection of sensitive sites. Practical implications To support the acceptation of EM by local community, the authors recommend to perceive sensitively community involvement and consider potential risks related with EM implementation; to suggest the proper measures to protect the community; and to develop better or targeted communication oriented towards increasing awareness or establishment supporting groups with attendance of professionals (e.g. mediator and psychologist) that might help to avoid possible risks and support the benefits related with EM implementation. Originality/value This paper compares experience with EM based on the secondary data of previous researches in Scotland, Sweden and Florida in the USA. Subsequently, it presents the unique data about the implementation of EM in the Slovak Republic. The topic of EM is still vastly underrated in the literature, and there is a lack of empirical data, so this paper as a combination of case studies and original research could be very helpful in the efficient implementation of EM and setting the proper measures.

scholarly journals Utilisation of zakāh and waqf fund in micro-takāful models in Malaysia: an exploratory study

2017 ◽  
Vol 9 (1) ◽  
pp. 100-105
Author(s):  
Said Adekunle Mikail ◽  
Muhammad Ali Jinnah Ahmad ◽  
Salami Saheed Adekunle
Keyword(s):  
Content Analysis ◽  
Low Income ◽  
Exploratory Study ◽  
Design Methodology ◽  
Secondary Data ◽  
Primary Data ◽  
Content Type ◽  
External Resources ◽  
Economic Support ◽  
Form Part

Purpose This paper aims to investigate the utilisation of both zakāh and waqf fund as external resources to ensure micro-takāful services are delivered to underserved communities in an effective and sustainable manner. It also addresses Sharīʿah issues related to the zakāh- and waqf-based model. Design/methodology/approach The study is a qualitative-based research. It uses both focus group and content analysis approach to gather primary data and identify and interpret relevant secondary data and Sharīʿah concepts in developing the zakāh- and waqf-based micro-takāful model. Findings It is discovered throughout the investigation of attributes of beneficiaries of zakāh and waqf institutions as well as micro-takāful scheme that all share commonalities in terms of social securities and socio-economic support to low-income households in societies. The study also finds that the disintegration of zakāh and waqf which form part of the Islamic ecosystem from the micro-takāful model makes it less effective and sustainable. Originality/value This study appears as a primitive attempt to discuss and develop a zakāh and waqf-based micro-takāful model with reference to Malaysian jurisdiction.

Enacting social media success in local public administrations

2017 ◽  
Vol 30 (1) ◽  
pp. 31-47 ◽  
Author(s):  
J. Ignacio Criado ◽  
Francisco Rojas-Martín ◽  
J. Ramon Gil-Garcia
Keyword(s):  
Social Media ◽  
Local Governments ◽  
Secondary Data ◽  
Electronic Government ◽  
Primary Data ◽  
Analysis Model ◽  
Content Type ◽  
Preliminary Validation ◽  
Use Of Social Media ◽  
Institutional Model

Purpose The diffusion of social media among public administrations has significantly grown in the last years. This phenomenon has created a field of research that seeks to understand the adoption and impact of social media in the public sector. The purpose of this paper is to identify the factors that make social media successful in Spanish local governments. Design/methodology/approach The paper is based on an adapted version of a neo-institutional model: Enacting Electronic Government Success (EEGS). The data have been collected through three main sources: primary data from a questionnaire designed and conducted by the authors, secondary data of statistical sources, and tertiary data collected through Klout Score. Findings The results from a survey and statistical analysis provide preliminary validation of the model and show a direct relationship between organizational, institutional, and environmental factors with the successful use of social media in local public administrations. The data analysis shows that ten variables jointly explain 54.6 percent (adjusted R2=0.546) of the variability observed in the dependent variable. Research limitations/implications First, the analysis model used represents a limited sample size to carry out a complex quantitative analysis. Second, the use of Klout Scores can offer some bias. Finally, certain variables complicate the comparative potential of the study. Originality/value This study provides original primary data and contributes to the growing field of study related to social technologies in public administrations. This research also confirms in an exploratory way the validity of the EEGS model.

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