Digital media marketing using trend analysis on social media

2018 ◽  
Author(s):  
Harsh Namdev Bhor ◽  
Tushar Koul ◽  
Rajat Malviya ◽  
Karan Mundra
Keyword(s):  
Social Media ◽  
Trend Analysis ◽  
Digital Media

Effects of Image Upload on Social Media as Media Promotion in Journal Publishers

CCIT Journal ◽  
2020 ◽  
Vol 13 (1) ◽  
pp. 20-31
Author(s):  
Untung Rahardja ◽  
Ani Wulandari ◽  
Marviola Hardini
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Digital Content ◽  
Three Solutions ◽  
Conventional Process ◽  
Promotion System

Digital content is content in various formats, whether written, image, video, audio or combination so that it can be read, displayed or played by a computer and easily sent or hared through digital media. Digital content has abundant benefits, especially in the field of promotion. Where when a place of business or a body wants to introduce a product or service that is owned, it definitely requires content such as images as a promotional media. However, if you have to distribute posters to everyone you meet, it is not in line with current technological advancements because you are still using a conventional process. Therefore, to overcome this problem, social media can be used to process digital content easily and quickly. In this study, there are 3 (three) problems that will be overcome by 2 (two) methods, and 3 (three) solutions are produced. The advantage of digital content in social media is that it can be accessed anytime and anywhere, so it is concluded that the use of digital content in social media is able to overcome problems and is a creativepreneur effort found in the promotion system of a journal publisher.   Keywords—Digital Content, Creativepreneur, ATT Journal, Social Media

“Tradition,” Vernacularism, and Learning to Be a Folk Musician With Social Media

2020 ◽  
pp. 442-466
Author(s):  
Simon Keegan-Phipps ◽  
Lucy Wright
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Case Studies ◽  
Folk Music ◽  
Learning Mechanisms ◽  
Media Technologies ◽  
Arts And Humanities ◽  
The Arts ◽  
The Social ◽  
Social Shaping

This chapter considers the role of social media (broadly conceived) in the learning experiences of folk musicians in the Anglophone West. The chapter draws on the findings of the Digital Folk project, funded by the Arts and Humanities Research Council (UK), and begins by summarizing and problematizing the nature of learning as a concept in the folk music context. It briefly explicates the instructive, appropriative, and locative impacts of digital media for folk music learning before exploring in detail two case studies of folk-oriented social media: (1) the phenomenon of abc notation as a transmissive media and (2) the Mudcat Café website as an example of the folk-oriented discussion forum. These case studies are shown to exemplify and illuminate the constructs of traditional transmission and vernacularism as significant influences on the social shaping and deployment of folk-related media technologies. The chapter concludes by reflecting on the need to understand the musical learning process as a culturally performative act and to recognize online learning mechanisms as sites for the (re)negotiation of musical, cultural, local, and personal identities.

Indigenous language newspapers and the digital media conundrum in Africa

2021 ◽  
pp. 026666692098340
Author(s):  
Kevin Onyenankeya
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Digital Transformation ◽  
Qualitative Approach ◽  
Indigenous Language ◽  
Technological Determinism ◽  
Traditional Media ◽  
Digital Revolution ◽  
The Future ◽  
Major Factors

The future of journalism is being shaped by the convergence of technology and societal shifts. For indigenous language press in Africa battling to stay afloat amidst stiff competition from traditional media, the pervasive and rapidly encroaching digital transformation holds both opportunities and potential threats. Using a qualitative approach, this paper examined the implication of the shift to digital media for the future of the indigenous language newspaper in Africa and identifies opportunities for its sustainability within the framework of the theories of technological determinism and alternative media. The analysis indicates poor funding, shrinking patronage, and competition from traditional and social media as the major factors facing indigenous newspapers. It emerged that for indigenous language newspapers to thrive in the rapidly changing and technology-driven world they need to not only adapt to the digital revolution but also explore a business model that combines a futuristic outlook with a practical approach.

scholarly journals Social Media Influencer’s Reputation: Developing and Validating a Multidimensional Scale

2021 ◽  
Vol 13 (2) ◽  
pp. 631
Author(s):  
Eun Ah Ryu ◽  
Eun Kyoung Han
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Economic Value ◽  
Reliability And Validity ◽  
Political Influence ◽  
Measurement Tool ◽  
Opinion Formation ◽  
Consumption Behavior ◽  
The Social ◽  
The Media

Since the introduction of smartphones in 2009, social networking services (SNS), which have seen a surge in users, facilitated changes in the media environment along with social influence that has increased the economic value and political influence of SNS. In particular, as consumers’ media use and consumption behavior change around digital media, social media plays a very important role in consumers’ lives. From this perspective, influencers who influence not only consumers’ consumption behavior, but also decision-making and opinion formation based on social media are attracting attention. Therefore, the aim of this study was to develop items to measure an influencer’s reputation as a new source of information in the SNS environment; no previous researchers have presented generalized measurement items for an influencer’s reputation. We intended to identify what dimensions and items in the existing literature could effectively measure a social media influencer’s reputation and to verify each item’s relevance as a measure of a social media influencer’s reputation. Based on in-depth interviews with 30 experts and empirical findings from 557 adults, this study identified dimensions that impact on a consumer’s perception of a social media influencer and developed a scale. The results showed that the social media Influencer’s Reputation scale comprises four distinctive dimensions: Communication skills, influence, authenticity, and expertise. Additionally, the reliability and validity of the scale were assessed, using exploratory and confirmatory analyses and construct validity. The findings confirmed that the social media influencer’s reputation scale measurement items, in this study, can be used as a consistent measurement tool for each dimension. It is also important to develop value in favor of the marketing strategy by increasing value through the influencer’s reputation.

scholarly journals PARE0012 AWARENESS CAMPAING “LUPUS.GR 2020”

2020 ◽  
Vol 79 (Suppl 1) ◽  
pp. 1292.2-1292
Author(s):  
K. Antonopoulou ◽  
M. Konstantinidis
Keyword(s):  
Social Media ◽  
Digital Media ◽  
High Impact ◽  
Direct Mail ◽  
Press Conference ◽  
International Ngos ◽  
Help Line ◽  
Telephone Calls

Background:LUPUS GR 2020Objectives:To sensitize and educate the wide public about lupusTo contribute to the process of de-stigmatization as the rigid problem of prejudice and stigma prevails.Methods:The campaign “LUPUS GR 2020” consists of photographs, each of which has a different message for Lupus and 2 TV spots. The well know artists participated did not take any fee.The campaign consists of Press Announcements in digital and off digital media, in Social Media (Instagram - Twitter - Facebook), in Eleana Site and in YouTubePost of the artists in their personal social media pagesPress ConferenceDirect mail in international NGOs e.g. Lupus Europe, PAIN ALLIANCE EUROPE, AGORA PLATFORM, etc.Results:We announced the campaign on January 24, 2020. Until end of January, we have 36 press clipping, 3 TV interviews, more than 35.000 views of the post in our fb and increase of telephone calls in our help line about lupusConclusion:The campaign has a high impact in the wide public as well as in all the stakeholders.Figure:Disclosure of Interests:None declared

scholarly journals “Wars” on COVID-19 in Slovakia, Russia, and the United States: Securitized Framing and Reframing of Political and Media Communication Around the Pandemic

2020 ◽  
Vol 5 ◽  
Author(s):  
Marta N. Lukacovic
Keyword(s):  
United States ◽  
Social Media ◽  
Digital Media ◽  
Political Communication ◽  
Research Question ◽  
The United States ◽  
Frame Element ◽  
Political Factions ◽  
Russian Media ◽  
The Government

This study analyzes securitized discourses and counter narratives that surround the COVID-19 pandemic. Controversial cases of security related political communication, salient media enunciations, and social media reframing are explored through the theoretical lenses of securitization and cascading activation of framing in the contexts of Slovakia, Russia, and the United States. The first research question explores whether and how the frame element of moral evaluation factors into the conversations on the securitization of the pandemic. The analysis tracks the framing process through elite, media, and public levels of communication. The second research question focused on fairly controversial actors— “rogue actors” —such as individuals linked to far-leaning political factions or militias. The proliferation of digital media provides various actors with opportunities to join publicly visible conversations. The analysis demonstrates that the widely differing national contexts offer different trends and degrees in securitization of the pandemic during spring and summer of 2020. The studied rogue actors usually have something to say about the pandemic, and frequently make some reframing attempts based on idiosyncratic evaluations of how normatively appropriate is their government's “war” on COVID-19. In Slovakia, the rogue elite actors at first failed to have an impact but eventually managed to partially contest the dominant frame. Powerful Russian media influencers enjoy some conspiracy theories but prudently avoid direct challenges to the government's frame, and so far only marginal rogue actors openly advance dissenting frames. The polarized political and media environment in the US has shown to create a particularly fertile ground for rogue grassroots movements that utilize online platforms and social media, at times going as far as encouragement of violent acts to oppose the government and its pandemic response policy.

Sports Journalism: Self-Censorship, Ethics and Lived Experience in the Digital Era.

2020 ◽  
Author(s):  
◽  
Tom Bradshaw
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Ethical Issues ◽  
Theoretical Perspective ◽  
Professional Experience ◽  
Homogeneous Sample ◽  
Sports Journalism ◽  
Digital Era ◽  
Qualitative Approaches

This thesis examines the major ethical issues experienced by UK sports journalists in the course of their practice in the modern digital media landscape, with a particular focus on selfcensorship. In tandem, it captures the lived professional experience of sports journalists in the digital era. My own professional experience is considered alongside the experiences of interviewees and diary-keepers. Initially, an exploratory case study of the work of investigative journalist David Walsh is used to highlight key ethical issues affecting sports journalism. A Kantian deontological theoretical perspective is articulated and developed. Qualitative approaches, specifically Interpretative Phenomenological Analysis and autoethnography, are then used to provide an original analysis of the research objectives, enhanced by philosophical analysis. Ten in-depth, semi-structured interviews are conducted with a homogeneous sample of UK sports journalists, while diaries kept by three different journalists provide another seam of data. Reflective logs of my own work as a sports journalist provide the basis for autoethnographic data. The main log runs for two-and-half years (2016- 19) with a separate additional log covering the 2019 Rugby World Cup in Japan. The semistructured interviews, diaries, autoethnography and case study are synthesized. The thesis explores how social media has introduced a host of ethical issues for sports journalists, not least the handling of abuse directed at them. Social media emerges as a double-edged sword. One of its most positive functions is to raise the standard of some journalists’ output due to the greater scrutiny that reporters feel they are under in the digital era, but at its worst it can be a platform for grotesque distortion and for corrupting sports journalists’ decision-making processes. Self-censorship of both facts and opinions emerges as a pervasive factor in sports journalism, a phenomenon that has been intensified by the advent of social media. Sports journalists show low engagement with codes of conduct, with the research suggesting that participants are on occasion more readily influenced by self-policing dynamics. This project captures vividly sports journalists’ personal involvement and emotional investment in their work, and reconsiders the ‘toy department’-versus-watchdog classification of sports journalists. The thesis concludes with recommendations for industry, including the introduction of formal support for sports journalists affected by online abuse.

How to Podcast in Archaeology

2018 ◽  
Vol 6 (3) ◽  
pp. 259-266
Author(s):  
Colin P. Amundsen ◽  
Cristina Belmonte
Keyword(s):  
Social Media ◽  
Digital Media ◽  
General Public ◽  
Public Archaeology ◽  
Social Media Marketing ◽  
Public Outreach ◽  
Trial And Error ◽  
Business World ◽  
The Public ◽  
Broad Approach

ABSTRACTThe problem for archaeologists doing public outreach could be that we do not know who our audience is. Marketing to just the public at large is an extremely broad approach filled with the pitfalls of not engaging enough of the public, so it might be necessary to first find out who within the general public would have the most interest in your discovery and then tailor your presentation to that audience. At the podcastCooking with Archaeologistswe are using digital media, social media marketing, and our experience from the business world to do just that. Podcasting has been a trial-and-error project filled with uncertainty and doubt, and for archaeologists engaged in public archaeology it might be a practical approach to reaching the public and a medium to build an engaged and interested audience. In this “how-to” article, we will reveal what we have learned from this exciting and somewhat demanding venture and suggest how podcasting is a democratizing venture that connects the public to archaeology and the archaeologist.

scholarly journals Haptic ambience: Ambient play, the haptic effect and co-presence in Pokémon GO

2018 ◽  
Vol 25 (1) ◽  
pp. 6-17 ◽  
Author(s):  
Thomas Apperley ◽  
Kyle Moore
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Media Studies ◽  
Spatial Practice ◽  
Embodied Experiences ◽  
Pokémon Go

Haptic media studies emphasize the centrality of touch in the experience of digital media. This article considers how the haptic effect created by relationship between touch, gesture and spatial practice in Pokémon GO cements new possibilities for ambient play and co-presence. The app effectively draws on the genealogies of Nintendo’s handheld Pokémon games, but through the shift to smartphone devices the app creates new forms of ambient play, co-presence and communication that are realized through the publicness of the touch, gesture and comportment which make up the haptic effect of the app. By making the smartphones camera an integral part the game, Pokémon GO suggests the wider relevance of the communicability of feeling and gesture by extending ambient play and co-presence into social media, allowing players to (re)-experience the feeling and touch of Pokémon GO through affective resonance. This suggests that the tactility and touch of the haptic affect are embedded in a matrix of embodied experiences that are revealed through how photography and social media become sites for extending and ambient play.

scholarly journals Profiles, Identities, Data: Making Abundant and Anchored Selves in a Platform Society

2018 ◽  
Vol 29 (3) ◽  
pp. 169-188 ◽  
Author(s):  
Lukasz Szulc
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Digital Culture ◽  
Internet Users ◽  
Social Media Platforms

AbstractThe practice of profile making has become ubiquitous in digital culture. Internet users are regularly invited, and usually required, to create a profile for a plethora of digital media, including mega social media platforms such as Facebook and Twitter. Understanding profiles as a set of identity performances, I argue that the platforms employ profiles to enable and incentivize particular ways and foreclose other ways of self-performance. Drawing on research into digital media and identities, combined with mediatization theories, I show how the platforms: (a) embrace datafication logic (gathering as much data as possible and pinpointing the data to a particular unit); (b) translate the logic into design and governance of profiles (update stream and profile core); and (c) coax—at times coerce—their users into making of abundant but anchored selves, that is, performing identities which are capacious, complex, and volatile but singular and coherent at the same time.

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