The Influence of Online Shopping Convenience and Sales Promotion on Behavioral Intention on Official Online Pharmacy Stores

2021 ◽  
Author(s):  
Heni Han ◽  
Regina Eka Riantini ◽  
Viany Utami Tjhin
Keyword(s):  
Behavioral Intention ◽  
Online Shopping ◽  
Sales Promotion ◽  
Online Pharmacy

scholarly journals Sales Promotion, Hedonic Shopping Value, and Impulse Buying on Online Consumer Websites

2020 ◽  
Vol 76 ◽  
pp. 01052
Author(s):  
Sesilya Kempa ◽  
Kevin Vebrian ◽  
Hakim Bendjeroua
Keyword(s):  
Online Shopping ◽  
Positive Influence ◽  
Partial Least Square ◽  
Sales Promotion ◽  
Least Square ◽  
Impulse Buying ◽  
Fashion Products ◽  
Hedonic Shopping Value ◽  
Hedonic Shopping ◽  
Online Buying

The phenomenon in the increasing fashion business is caused by online shopping activity, especially in fashion products. In this research, shopping activity is focused on online shopping. Online shopping is also called internet shopping, electronic shopping, online buying, or buying through the internet. Online shopping has become the newest trend for Indonesian as an alternative to buying a product or service. Advertisement and trend are able to influence consumers in doing or deciding to buy. This is the reason people buy excessively unplanned as needed. This research purpose is to observe the sales promotion influence toward impulse buying with hedonic shopping value as intervening to fashion online shopping consumers in Surabaya. This research uses 99 respondents, and the data analysis uses the Partial Least Square (PLS) model. The result shows that sales promotion and hedonic shopping value have significant positive influence on impulse buying. Moreover, hedonic shopping value as variable intervening has an influence between sales promotion to impulse buying.

Application of Technology Acceptance Model (TAM) in Consumer Behavioral Intention towards Online Shopping

2021 ◽  
Vol 12 (6) ◽  
pp. 3272-3284
Author(s):  
RKAR Kariapper
Keyword(s):  
Technology Acceptance ◽  
Behavioral Intention ◽  
Sampling Method ◽  
Online Shopping ◽  
Shopping Behavior ◽  
Snowball Sampling ◽  
Digital Environments ◽  
Day To Day Operations ◽  
Online Shopping Behavior ◽  
Acceptance Model

Online shopping isasasas buying products or services via the internet using a computer or mobile platform. It provides a different policy and environment to both consumers and suppliers for having business activities in a digital environment than a traditional way. Some countries are highly adopted and utilizing online shopping for their day to day operations. There are some differences among countries in consumers’ buying behavior toward online shopping, which may be the reason for comfortability and reliability about the procedure and policies of digital environments. Online shopping is one of the convenient and best solutions for the busy life of today’s world. This study aims to identify those options for why users select online shopping rather than traditional shopping. The research model explained and predicted the behavioral intention and attitude towards online shopping. The convenient sampling method was used to select the sample units, and the Snowball sampling method was used to identify online shopping users. The questionnaire consists of two main sections. The first section analyzes the demographic factors related to online shopping. The second section included TAM variables. among the participants, 35(56%) were males, and 27(44%) females. The majority of 31(50%) of the online shopping users were between 25 to 30 years, and the rest (6%) were above 40 years. As expected, the experience of online shopping almost 34% of the respondents have less than ten years. Whereas the rest differ in their online shopping experience, those who used online shopping for 1-3 years stood at 31%. Moreover, 24% of the respondents have 3-5 years’ experience. Only a few respondents have more than five years’ experience. It stood for 11%. This study revealed that users comprehensively supported online shopping behavior except for four hypotheses. Thus, it could be concluded that people prefer online shopping because of their knowledge, usefulness, and attitude towards online shopping. The relation between attitude and behavioral intention is strongly positive and significant.

scholarly journals Tugas 2 Matakuliah Teknologi E-Business - Analisis E-Commerce Blibli.com

2019 ◽  
Author(s):  
Apriyan Aryatama
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Online Shopping ◽  
Shopping Mall ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Performance Expectancy ◽  
Effort Expectancy ◽  
Facilitating Conditions

Blibli.com merupakan situs e-commerce berkonsep online shopping mall yang didirikan sejak tanggal 25 Juli 2011 oleh PT Global Digital Niaga (GDN). Melihat fenomena yang terjadi saat ini adalah Blibli.com memiliki lima juta pengunduh dengan rating 4.1 tetapi hanya memiliki 127.199 pengguna. Penelitian ini menggunakan model UTAUT dan menggunakan variabel Performance Expectancy, Trust, Effort Expectancy, Social Influence, Facilitating conditionss, Behavioral Intention, dan Use. Tujuan penelitian ini untuk mengetahui pengaruh variabel Performance Expectancy, Effort Expectancy, Trust, dan Social Influence terhadap Behavioral Intention. Selain itu untuk mengetahui pengaruh Performance Expectancy dan Effort Expectancy terhadap Trust pengguna aplikasi mobile Blibli.com. dan untuk mengetahui pengaruh Facilitating Conditions dan Behavioral Intention terhadap Use pada pengguna aplikasi Blibli.com. Metode penelitian ini menggunakan pendekatan kuantitatif. Pengumpulan data dilakukan pada pengguna aplikasi Blibli.com di seluruh Indonesia dengan 300 responden. Penelitian ini menggunakan metode non-probability sampling dengan tipe purposive sampling dan menggunakan model persamaan struktural (SEM) serta menggunakan skala likert dengan 21 butir pertanyaan. Hasil penelitian ini menunjukkan variabel Performance Expectancy signifikan terhadap Trust, Social Influence signifikan terhadap Behavioral Intention, dan Behavioral Intention signifikan terhadap Use. Adapun variabel yang tidak berpengaruh yaitu Effort Expectancy terhadap Trust, Effort Expectancy dan Trust terhadap Behavioral Intention, dan Facilitating Conditions terhadap Use. Penelitian ini diharapkan dapat berguna bagi PT Global Digital Niaga (GDN) dalam rangka pencapaian peningkatan minat pengguna aplikasi Blibli.com.

scholarly journals The Influence of Perceived Trust on the Relationship Between Image Interactive Technology and Behavioral Intention Associated with Online Purchase of Goods in Malang City

2021 ◽  
pp. 213-220
Author(s):  
Syarif Hidayatullah ◽  
Harianto Respati ◽  
Ahmad Farhan ◽  
Ike Kusdyah Rachmawati ◽  
Eko Aristanto
Keyword(s):  
Social Media ◽  
Path Analysis ◽  
Hypothesis Testing ◽  
Behavioral Intention ◽  
Online Shopping ◽  
Interactive Technology ◽  
Perceived Trust ◽  
Online Sales ◽  
Online Purchase ◽  
The Relationship

The high potential for growth in the digital economy through e-commerce has penetrated various aspects of business life. This research focused on image interactive technology because using animation and image design through social media can provide an attractive nuance to the viewer and generate more trust. The sale of goods online requires an active and attractive nuance of content so that customers are happy and choose online sales media as a convenient online shopping medium. This research was conducted in Malang City, East Java, with a sample of 190 respondents, all of whom have transacted online or bought their necessities online. The data were analysed through path analysis and hypothesis testing. The results demonstrate that image interactive technology influences perceived trust and behavioral intention, either directly or indirectly. Keywords: (IIT) Image Interactive Technology, behavioral intention, perceived trust, online

scholarly journals Analisis Strategi Komunikasi Pemasaran dalam Persaingan E-Commrece di Indonesia

Prologia ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 280
Author(s):  
Sharen Kangean ◽  
Farid Rusdi
Keyword(s):  
Online Shopping ◽  
Theoretical Foundation ◽  
Business Development ◽  
Qualitative Approach ◽  
Sales Promotion ◽  
Communication Strategy ◽  
Internet Technology ◽  
Marketing Communication ◽  
Spending Patterns ◽  
Fast Internet

The development of internet technology is increasing. With fast internet technology, Indonesian people's spending patterns are shifting. Shopping activities that used to only be through stores directly, but by using internet technology known as online shopping. Online Shopping can be accessed through digital applications known as e-commerce applications. One of the well-known e-commerce sites in Indonesia is Shopee. In this case, the formulation of the problem in this research is to study the marketing communication strategy undertaken by Shopee and the implementation of Shopee marketing communication. The theoretical foundation used in this research is marketing communication, and SOSTAC analysis. The consideration method used in this study is a qualitative approach. The resource persons in this study are Yoga Pratama, who are Shopee Business Development and Shopee users with different needs. The results of this study indicate that the optimal use of the marketing communication mix consists of advertising (advertising) and sales promotion (sales promotion).Perkembangan teknologi internet semakin hari semakin berkembang pesat. Adanya teknologi internet yang pesat, pola belanja masyarakat Indonesia bergeser. Kegiatan belanja yang dulu hanya bisa melalui toko secara langsung, tetapi dengan menggunakan teknologi internet dikenal dengan istilah online shopping. Belanja secara daring (online) dapat diakses melalui aplikasi digital yang dikenal dengan istilah aplikasi e-commerce. Salah satu e-commerce yang ternama di Indonesia adalah Shopee. Dalam hal ini, terdapat perumusan masalah dalam penelitian ini adalah untuk mengetahui strategi komunikasi pemasaran yang dilakukan oleh Shopee serta pelaksanaan komunikasi pemasaran Shopee. Landasan teori yang digunakan dalam penelitian ini adalah komunikasi pemasaran, dan analisis SOSTAC. Metode pendekatan yang digunakan dalam penelitian ini adalah pendekatan kualitatif. Narasumber dalam penelitian ini adalah Yoga Pratama yang merupakan Business Development Shopee dan pengguna Shopee dengan kebutuhan yang berbeda. Hasil penelitian ini menunjukkan bahwa penggunaan bauran komunikasi pemasaran yang optimal yaitu berupa iklan (advertising) dan promosi penjualan (sales promotion).

scholarly journals Users Perspectives on Online Pharmacy Model

2019 ◽  
pp. 29-36
Author(s):  
Architha Aithal ◽  
Shabaraya A. R.
Keyword(s):  
High Speed ◽  
Online Shopping ◽  
Human Life ◽  
Low Cost ◽  
Drug Distribution ◽  
Affecting Factors ◽  
Online Questionnaire ◽  
Online Pharmacy ◽  
Controlling Mechanism

The advents in technology through continuous innovations have supported to improve the quality of the human life in the society. One of the innovation due to the invention of ICT based online/mobile high-speed internet is e-business which allowed the development of online shopping/purchase of both intangible and tangible commodities online. The major advantage and benefit of this online model is its ubiquity, convenience, and low cost to the customer. The online shopping/purchase model is now becoming popular especially among youngsters. One variation of this e-purchase model is online pharmacy model where a consumer can purchase the prescribed drug online to take some of the advantages of this model. In this paper, we have studied the customer’s attitude, views, and concern on this new channel of drug distribution using the data collected by online questionnaire from the general population. The data obtained from this survey is analysed, assessed and interpreted. Based on information collected and focused group study, the online pharmacy model is analysed using ABCD analysis framework. The various issues related to online pharmacy, affecting factors are studies under ABCD constructs using ABCD listing methodology. Based on the outcome of the study, many recommendations are suggested for developing proper controlling mechanism/regulations for drug control authorities of the country to avoid misuse of the online channel for the drug purchase.

scholarly journals Moderator-moderator: Digital coupon sales promotion, online reviews, website design, and the online shopping intention of consumers in Jordan

2021 ◽  
Vol 5 (4) ◽  
pp. 757-768
Author(s):  
Jassim Ahmad Al-Gasawneh ◽  
Abdullah Matar Al-Adamat ◽  
Marzouq Ayed Al-Qeed ◽  
Nawras M. Nusairat ◽  
Ala'eddin Ahmed ◽  
...  
Keyword(s):  
Young Adult ◽  
Online Shopping ◽  
Online Reviews ◽  
Sales Promotion ◽  
Digital Marketing ◽  
Website Design ◽  
Unified Theory ◽  
Use Of Technology ◽  
Technological Advances ◽  
The Relationship

Although there have been unprecedented advances in technology worldwide, it is challenging for businesses and marketers to develop novel strategies of attracting consumers because the latter’s online shopping intentions have not changed according to the technological advances. Given these considerations, the present paper investigated how online shopping intention was influenced by website design and online reviews, how the relationship between website design and online shopping intention was moderated by online reviews, and how the relationship between online reviews and online shopping intention was moderated by digital coupon sales promotion. To that end, the paper drew on the theoretical framework of the Unified Theory of Acceptance and Use of Technology. A sample of consumers from Jordan was used for data collection, with Smart Partial Least Squares being employed for the analysis of the 225 responses received. Based on the findings, online shopping intention was favorably influenced by website design and by online reviews, while the relationship between website design and online shopping intention was moderated by online reviews. Likewise, the relationship between online reviews and online shopping intention was moderated by digital coupon sales promotion. Digital marketing agencies can use such findings to develop a marketing strategy targeting young adult consumers in Jordan.

scholarly journals Impact of Sales Promotion on Customer Intention to Purchase High Involvement Product

2020 ◽  
Vol 3 (2) ◽  
pp. 61
Author(s):  
Teck-Weng Jee
Keyword(s):  
Behavioral Intention ◽  
Current Knowledge ◽  
Sales Promotion ◽  
High Involvement ◽  
Intention To Purchase ◽  
Personal Value ◽  
The Difference ◽  
The Impact ◽  
Purchase Satisfaction ◽  
Targeting Strategy

Sales promotion is a very common targeting strategy used by retailers, yet personal value and sales promotion technique preferences that contribute towards customer satisfaction and intention to purchase high involvement product are largely unknown. This study adopted pseudo-experimental factorial design, with the aim of examining the difference in purchase satisfaction and behavioral intention between consumers’ different personal value and sales promotion techniques preferences for high involvement product from retailing service perspective. The findings from this study expand current knowledge on similar areas of sales promotion where this study details the variance effect of personal value and salespromotion techniques preferences on purchase satisfaction and behavioral intention. The study suggests to practitioners that it is crucial to understand the impact of personal value and sales promotion techniques preferences, particularly when selecting appropriate strategies for better market segmentation and targeting for high involvement product.

Event Flash Sale Terhadap Keputusan Belanja Online Selama Pandemi Covid-19 Pada Marketplace Serta Implikasi Pada Kepuasan Konsumen di Kota Malang

2021 ◽  
Vol 20 (1) ◽  
pp. 18-32
Author(s):  
Kartika Rose Rachmadi ◽  
Rois Arifin
Keyword(s):  
Consumer Satisfaction ◽  
Online Shopping ◽  
Sales Promotion ◽  
Shopping Behavior ◽  
Government Policies ◽  
Business People ◽  
Trade Sector ◽  
Online Shopping Behavior ◽  
Two Sectors ◽  
Positive Effect

Covid-19 pandemic in Indonesia requires business people to innovate in business. Not only one or two sectors but many sectors, one of which is the business and trade sector, which causes their income to decline. The state of this pandemic is one of the driving factors for the creation of competition for all sectors, and in this case, business people. One of is the sales promotion program like flash sale event, including the marketplace. In the other hand, it can also see how online shopping behavior at flash sales events and its effect on consumer satisfaction. The research method uses quantitative using explanatory research techniques involving 200 respondents with accidental sampling. Distribution of questionnaires using Google forms while still paying attention to government policies in the form of social distancing and psbb. The results showed that the three variables in this study such as flash sales, online shopping decisions and satisfaction had a significant positive effect on the marketplace during the pandemic in Malang City.

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