Broadening the Definition of Decision Making: The Role of Prechoice Screening of Options
1993 ◽
Vol 4
(4)
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pp. 215-220
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Keyword(s):
Decision theory and research have focused almost exclusively on choice—the selection of the best option from a choice set containing two or more options. Largely overlooked is the question of how those particular options got there in the first place—why them and not others? This article describes a theory, called image theory, about how prechoice screening of options governs the contents of the set from which a choice is made and summarizes empirical tests of the theory. The research results suggest that screening plays a far more important role in decision making than is generally appreciated and that our view of decision making must be broadened accordingly.
2018 ◽
Vol 2
(1)
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Keyword(s):
Keyword(s):
2018 ◽
Vol 7
(3.20)
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pp. 291
Keyword(s):
Keyword(s):
2003 ◽
Vol 89
(S1)
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pp. S87-S99
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Keyword(s):
2013 ◽
Vol 2013
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pp. 1-12
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2003 ◽
Vol 4
(3)
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pp. 295-312
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2021 ◽
2021 ◽
Vol 23
(2)
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Keyword(s):