Perceptions of Innovation in Product Form and Function: A Comparison of Historical and Future Oriented Data Mining

2009 ◽  
Author(s):  
Taehyun Kim ◽  
Gu¨l E. Okudan
Keyword(s):  
Data Mining ◽  
Mobile Phone ◽  
Market Share ◽  
Mobile Phones ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Survey Analysis ◽  
Design Factor ◽  
Advantages And Disadvantages

When product functions and qualities are similar across products, customers make their purchasing decision upon aesthetic form. Form presents a significant competitive factor that improves the value of a product. Overall, the purpose of this study is to examine the most important product design factors that affect the market share trends in products. As a case study we center our analyses on mobile phones. Study uses product characteristics for 1,028 mobile phones released between 2003 and 2008 as a case study. Multiple linear regression analysis is used to mine the date to find highly correlated variables that influence the market share, and Mallow’s Cp method is used to determine the best-fitting model. The Partial Regression Coefficients are used to evaluate the relative importance of design criteria. The nine mobile phone design features that affect the market share were identified, and the block form style is determined as the most important design factor. Then, the results of our historical data mining are compared to a future oriented approach (survey analysis using Nominal Logistic Regression). We discuss the advantages and disadvantages of these approaches, and provide inferences about how investments should be directed in future mobile phone designs.

Innovation in Product Form and Function: Customer Perception of Their Value

2009 ◽  
Author(s):  
Taehyun Kim ◽  
Gu¨l E. Okudan ◽  
Gu¨rdal Ertek
Keyword(s):  
Mobile Phone ◽  
Product Design ◽  
Market Share ◽  
Linear Regression Analysis ◽  
Minimum Cost ◽  
Multiple Linear Regression Analysis ◽  
Maximum Effect ◽  
Design Factor ◽  
Form And Function ◽  
Highly Correlated

The goal of product design is to obtain the maximum effect with minimum cost in functionality and aesthetic beauty. Consumers are attracted to the designs that reflect their use behaviors and psychological responses more than they are to the simple visual representations. When product functions and qualities are similar across products, customers make their purchasing decision upon aesthetic form. Form presents a significant competitive factor that improves the value of a product. Overall, the purpose of this study is to examine the most important product design factors that affect the market share trends of mobile phone companies. Study uses product characteristics for 1,028 mobile phones released between 2003 and 2008 as a case study. Multiple linear regression analysis is used to select highly correlated variables that influence the market share, and Mallow’s Cp method is used to determine the best-fitting model. The Partial Regression Coefficients are used to evaluate the relative importance of design criteria. The nine mobile phone design features that affect the market share were identified, and the block form style is determined as the most important design factor. Using these approaches, this study demonstrates how investments should be directed in the next mobile phone design process.

scholarly journals RE-ENGINEERING PROSES PEMBELIAN BARANG AKTIVA DALAM MENCAPAI PEMBELANJAAN YANG OPTIMUM DALAM BISNIS MIDDLE MARKET

2017 ◽  
Vol 2 (2) ◽  
Author(s):  
Heri Mulyanto
Keyword(s):  
Process Improvement ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Engineering Process ◽  
Optimum Model ◽  
Questionnaire Surveys ◽  
The Right ◽  
Middle Market

This research is a case study of retail companies, namely PT. Midi Utama Indonesia Tbk / Alfamidi related ordinances in order to meet the four right purchase is the right price, time, quantity and quality and how to get the optimum model of purchasing goods. The research method in the form of descriptive analysis through questionnaire surveys and interviews with employees of the company that as many as 153 employees with a sample of 111 respondents. Data processed by Multiple Linear Regression Analysis which are of significant value is the standard total purchase the total purchase 0.061 and 0.000, and results of SWOT states need to do a strategy that focuses on process improvement purchases. The results that the process of re-engineering process involves the purchase of goods with the GA department to better ensure the availability of goods to be ordered, so the purchase is really controlled.

scholarly journals ANALISIS PENGARUH PEMASARAN RELASIONAL TERHADAP KEPUASAN NASABAH DALAM MEMILIH PRODUK PERBANKAN (STUDI KASUS PADA NASABAH PRIORITAS BANK-BANK BUMN DI BANJARMASIN).

2019 ◽  
Vol 6 (1) ◽  
pp. 61
Author(s):  
Kristin Meilisa ◽  
Marijati Sangen
Keyword(s):  
Regression Analysis ◽  
Customer Satisfaction ◽  
Relationship Marketing ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Customer Expectations ◽  
Independent Variable ◽  
Marketing Variables ◽  
Public Banks

<p><em>This study aims to identify and analyze the influence of relationship marketing in the form of understanding customer expectations, building service partnership and trust simultaneously and partially to customer satisfaction on choosing banking products, a case study of priority customers on public Banks in Banjarmasin. The study was conducted by using multiple linear regression analysis to find the influence of the independent variable (X) to the dependent variable (Y), simultaneously and partially. The results showed that simultaneously relationship marketing variables significantly influenced customer. Partially, understanding customer expectations has no significant effects to customer satisfaction. Building service partnership and trust significanly influence customer satisfaction and trust is a dominant variable in achieving customer satisfaction. Public Bank in Banjarmasin should be able to increase trust its customers with all efforts.</em></p>

scholarly journals Analisis Pertumbuhan Ekonomi Provinsi Jambi 2012-2019

2020 ◽  
Vol 4 (2) ◽  
pp. 85
Author(s):  
M Yunus ◽  
Novi Mubyarto ◽  
Robi Agustin
Keyword(s):  
Economic Growth ◽  
Economic Activity ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Advantages And Disadvantages ◽  
The Earth ◽  
Growth Economic ◽  
Main Factor

The development achievement of an economic activity can be measured by economic growth. Economic growth will improve if there are activities carried out by humans for the prosperity of the earth and their prosperity. An important factor for increasing economic growth is international trade, one of which is exports. Allah SWT has created in every region and country the advantages and disadvantages. The main factor that also has an influence on the economic development of a country / region is investment activities. Regarding investment in the Al Qur’an, it is clearly stated that investing is a way that is ordered by Allah SWT not to leave the weak generation. In this study, an analysis of the economic growth of the province of Jambi was conducted in 2012-2019. The method used is multiple linear regression analysis. Based on the results of using the R application, there is a significant influence between the export variable and the investment variable on the economic growth variable. The modeling results obtained are Y = 5848.0543 + 0.8886X1 + 0.7929X2. Every increase in exports of 1 billion and investment is considered constant, it will increase economic growth by 0.8886 billion. Every increase in investment of 1 billion and exports are considered constant, it will increase economic growth by 0.7929 billion. The coefficient of determination of 94.06 percent means that the diversity of economic growth variables can be explained by the export and the investment, the remaining 5.94% is explained by other variables not included in the regression model.

scholarly journals Pengaruh Kesiapan Teknologi, Sumber Daya Manusia, Kerumitan, Keamanan Dan Kerahasiaan Terhadap Minat Dalam Menggunakan E-Filing

2019 ◽  
Vol 29 (1) ◽  
pp. 225
Author(s):  
I Putu Oka Mahendra Putra
Keyword(s):  
Human Resources ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Technology Readiness ◽  
Population Number ◽  
Negative Effect ◽  
Positive Effect

This study aims to determine the Effect of Technology Readiness, Human Resources, Complexity, Security and Confidentiality on Individual Taxpayers in using e-filing (Case Study of Individual Taxpayers in South Badung KPP). This research was conducted at the KPP Pratama Selatan Badung. The population number that will be examined in this research in 2017 is 115,324 taxpayers, while the number of samples taken is 100 taxpayers, with the nonprobability sampling method and purposive sampling technique. Data collection is done by distributing questionnaires. The method of data analysis uses multiple linear regression analysis. Based on the results of the study show that the readiness of technology, human resources, security and confidentiality has a positive effect on the interest of individual taxpayers in using e-filing, while the complexity has a negative effect on the interest of individual taxpayers in using e-filing. Keywords : Technology; HR; Complexity; Security And Confidentiality; E-Filing.

scholarly journals The Effect of Halal Label, Halal Awarness, Product Price, and Brand Image to the Purchasing Decision on Cosmetic Products (Case Study on Consumers of Sari Ayu Martha Tilaar in Binjai City)

2017 ◽  
Vol 1 (1) ◽  
pp. 55
Author(s):  
Henry Aspan ◽  
Iskandar Muda Sipayung ◽  
Ade Putri Muharrami ◽  
Husni Muharram Ritonga
Keyword(s):  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Positive Influence ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Product Price ◽  
Cosmetic Product ◽  
Product Pricing

The purpose research to determine the effection of halal label, realization, product price and respect on the trademark with decision of purchase cosmetic product for consument Sariayu Martha Tilaar in Binjai. The total of samples in this research are 100 respondents. This research uses a quantitative research. The method of data analysis was conducted using multiple linear regression analysis. The results showed that the variables simultaneously on the halal label , halal realization, product pricing, and respect for the trademark with the decision to purchase in Binjai get the effects to buy cosmestic Sariayu Martha Tilaar. The variabel of effection of halal label, realization halal, product price and respect on the trademark with decision of purchase cosmetic product for consument Sariayu Martha Tilaar in Binjai are individually not significant effect on purchasing decisions. While the price of individual products has positive influence on purchase decisions cosmetics Sariayu Martha Tilaar. The result of coefficient determination test indicates that the variable of halal label, realization, product price and respect on the trademark with decision of purchase cosmetic product by 15.8% (low), while the balance of 84.2% is influenced by other variables not examined in this research.

Enhancing competitiveness through MNC-local firms co-opetitive relationships

2014 ◽  
Vol 4 (8) ◽  
pp. 1-6
Author(s):  
Audrey Catherine Depeige ◽  
Stavros Sindakis
Keyword(s):  
Market Share ◽  
Business Strategy ◽  
Low Cost ◽  
Strategy Management ◽  
Strategic Decision ◽  
Competitive Intelligence ◽  
Growth Strategies ◽  
Content Type ◽  
Advantages And Disadvantages

Subject area The case study reflects issues and challenges in the fields of strategy, management, competitive intelligence and new organizational designs. Study level/applicability The case study is recommended for MBA and postgraduate courses in strategy, management, competitive intelligence and new organizational designs. The case can also be used in executive development programs focusing on business strategy and innovation. Case overview It is 2009. LK Company has newly been established as lighting products manufacturer. Based in Thailand, the firm commences its business operations with an aggressive pricing strategy (low-cost products). At the time of the establishment and launch of operation activities, the market leader [an international multinational company (MNC)] has above 35 per cent market share, leaving LK with an initial 2 per cent market share. While the share of LK grew from 2 to 10 per cent in the past five years, competition in the industry nevertheless remains harsh. Companies are confronted with pressures to invest in the development of new energy-saving lamps, and in this context, LK's company executive board needs to make a strategic decision on which way to follow to sustain the business: shall this be with or without foreign MNCs. Expected learning outcomes Students will be able to better understand; analyze and assess the importance of resource management in highly competitive environments, as well as the importance of designing alternative growth strategies by identifying and assessing changes in the market/environment. They are introduced to characteristics of co-opetition strategies, advantages and disadvantages of co-opetitive business structures and impact of the choice of business partners over time. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

scholarly journals The influence of work discipline and work stress on employee performance (Case study at CV Rimba Jaya)

2021 ◽  
Vol 16 ◽  
pp. 394-400
Author(s):  
Gala Gustama ◽  
Didi Tarmidi
Keyword(s):  
Social Sciences ◽  
Job Stress ◽  
Work Stress ◽  
Employee Performance ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Independent Variables ◽  
Verification Methods

This study aims to determine how the description of work discipline, work stress, and employee performance, and to determine how the influence of work discipline and work stress on employee performance at CV Rimba Jaya. The factors tested in this study were work discipline and job stress as independent variables, while employee performance was the dependent variable. The research method used in this research is descriptive and verification methods. The population in this study were employees at CV Rimba Jaya. The sampling technique used in this study is a non-probability sampling technique with a saturated sampling technique, so that the total number is 65 people. The analytical method used in this study is multiple linear regression analysis using the Statistical Package for Social Sciences (SPSS) Vers.25.00. The results showed that work discipline and work stress have an effect on employee performance at CV Rimba Jaya. The magnitude of the influence of work discipline and work stress on employee performance is 74.6%.

scholarly journals The Effect of Product Quality, Price and Promotion on Purchasing Decisions

2020 ◽  
Vol 1 (1) ◽  
pp. 34
Author(s):  
Asep Saepuloh ◽  
Doris Roif Hisani
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Mobile Phone ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions ◽  
Simultaneous Testing

Currently in the mobile phone business going on a very tight competition, any company or operator ofa mobile card issuing competing to create various alternatif option to influence purchasing decisionsand win the competition. This study aims to test the effect of product quality, price, and promotion onpurchasing decisions. The number of samples in this study were 100 Gresik Telkomsel consumers.Analysis of the data used is multiple linear regression analysis. The results of this study concluded thatthe results of simultaneous testing of product quality, price, and promotion of purchasing decisions.The results of partial testing of product quality have a significant effect on purchasing decisions, priceshave a significant effect on purchasing decisions, and promotions have a significant effect onpurchasing decisions.

scholarly journals Use of Mobile Phone and In-Vehicle Interaction: A Case study among selected students in Obafemi Awolowo University, Ile-Ife, Nigeria

2020 ◽  
Vol 12 (1) ◽  
pp. 115-132
Author(s):  
Olabisi Olapoju
Keyword(s):  
Social Interaction ◽  
University Students ◽  
Mobile Phone ◽  
Mobile Phones ◽  
Negative Correlation ◽  
Mobile Phone Use ◽  
Mobile Phone Usage

Mobile phone use among university students is now pervasively altering their social interaction with others. The study investigated the influence of mobile phone use among commuting University Students on their interaction with co-travellers and the environment through which they travel. Three hundred students of Obafemi Awolowo University, Ile-Ife, Nigeria were purposively sampled to respond to a 10-minute questionnaire. The questionnaire contained questions such as ownership of mobile phones, type and number of phones owned, frequency of usage and the influence of mobile phone usage during transit on interaction between the students and their co-travelers and with the environment they traveled through. Results showed that all the respondents possessed at least one mobile phone. In addition, results revealed a negative correlation between time of use of mobile phone and interaction with co-travelers (α=0.05, r= -0.039) and no significant correlation between length of use of mobile phone and interaction with the environment (α=0.05, r=0.079). The study established that mobile phone intrusiveness has an influence on students' interaction during commuting.

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