Reflections of German Football Journalists on Their Relationships With Bundesliga Club Public Relations Practitioners

2013 ◽  
Vol 6 (4) ◽  
pp. 446-463 ◽  
Author(s):  
Christoph G. Grimmer ◽  
Edward M. Kian
Keyword(s):  
Public Relations ◽  
Web Sites ◽  
Multimedia Content ◽  
Media Content ◽  
Symbiotic Relationship ◽  
Media Environment ◽  
Newspaper Industry ◽  
Public Relations Practitioners ◽  
German Newspaper ◽  
The Impact

This article examines German print sport journalists’ perceptions, experiences, and relationships with Bundesliga clubs’ public relations (PR) staffers and each club’s designated press spokesperson, as well the impact of a competitive, multitier 21st-century media environment on their jobs. All Bundesliga clubs are now disseminating more multimedia content on their own through official Web sites and social media such as Twitter and Facebook. Meanwhile, the German newspaper industry is in a state of transformation and decreased prominence among mediums in German sport journalism. A survey of print journalists who cover Bundesliga clubs showed that these changes have affected the historic symbiotic relationship between the sporting press and Bundesliga clubs. Power and media autonomy have increased for Bundesliga clubs and their designated press spokespersons, while print reporters are more dependent on the clubs’ PR staffers to provide access. The surveyed journalists recognize the increasing power of television in German sport journalism, but nearly half do not consider this as negative for their jobs. These print sport journalists are called on to find new ways and types of media content to begin restoring the needed balance in a symbiotic relationship between independent press and PR, while also distinguishing their work from televised media content.

scholarly journals The way public relations practitioners influence media agendas in Vietnam

2020 ◽  
Vol 5 (1) ◽  
Author(s):  
Van Thi Hong Loan
Keyword(s):  
Public Relations ◽  
Empirical Evidence ◽  
Research Data ◽  
Media Content ◽  
Media Relations ◽  
The West ◽  
Public Relations Practitioners ◽  
The Public ◽  
The Media ◽  
The Way

The paper provides empirical evidence for the development of the theory of media agendasetting. The power of the media, according to the theory, has been changed in public relations in Vietnam. Public relations practitioners have power to shape media content as they desire. This research uncovers that public relations practitioners not only impact media agendas as the theory describes, but also do the job of journalists. While public relations practitioners in the West use framing and information subsidies to influence media agendas for the public, this study indicated that practitioners in Vietnam tend to be responsible for public relations editorials that are considered as the main duty of media people. The paper additionally explains the way Vietnamese journalists conduct news to underpin understanding of the characteristics of media relations in the country. This paper also presents a Tripolar model of corporate, media and public agendas which was designed based on the research data.

The Newspaper Industry's Campaign against Spacegrabbers, 1917–1921

1993 ◽  
Vol 70 (4) ◽  
pp. 883-892 ◽  
Author(s):  
Susan Lucarelli
Keyword(s):  
World War I ◽  
Public Relations ◽  
Free Space ◽  
World War ◽  
Newspaper Industry ◽  
Public Relations Practitioners ◽  
The Press

Newsprint scarcity and post-World War I advertising volume caused a major revaluation of newspaper space, and the “new profession of public relations” was accused of grabbing free space. The ensuing newspaper industry campaign helped establish the foundation of continuing hard feelings between the press and public relations practitioners.

Peran Dan Fungsi Public Relation Dalam Mempertahankan Citra Positif Portal Berita Online Antaranews.Com

2021 ◽  
Vol 1 (2) ◽  
pp. 79-88
Author(s):  
Dede Mercy Rolando ◽  
Tri Adellia ◽  
Nuril Maulana Alifia Aziz ◽  
Galuh Dwi Kartika Wicaksono
Keyword(s):  
Public Relations ◽  
Online News ◽  
Online Media ◽  
Public Relations Practitioners ◽  
The Public ◽  
Technological Advances ◽  
Management Function ◽  
And Function ◽  
The Impact ◽  
Role And Function

This study aims to determine how the role and function of Public Relations in LKBN ANTARA Bureau Lampung in maintaining a positive image in the eyes of the public. In order to examine this research, the author uses descriptive qualitative research methods with data collection in the form of interviews, documentation and literature. The subject of this research is Public Relations practitioners in LKBN Anatara Lampung bureau. This study looks at the impact of technological advances that have disrupted conventional mass media, so that news channels are now converged into online channels. However, due to the convenience offered by online media, the information submitted cannot be filtered properly. The amount of information that is anonymous has resulted in the largest number of hoax news in online media. This reduces the credibility of an online news portal in the eyes of the public. Even some people doubt the accuracy of the news available on online channels. Public Relations at LKBN ANTARA Bureau Lampung acts as a Communication Technician, Communication Facilitator and Problem Solving Facilitator. And Public Relations here also acts as a management function and communication function.

The Impact of Superior-Subordinate Gender on the Career Advancement of Public Relations Practitioners

1995 ◽  
Vol 7 (4) ◽  
pp. 259-272 ◽  
Author(s):  
Shuk Yin Tam ◽  
David M. Dozier ◽  
Martha M. Lauzen ◽  
Michael R. Real
Keyword(s):  
Public Relations ◽  
Career Advancement ◽  
Public Relations Practitioners ◽  
The Impact

scholarly journals The nature of public relations in Vietnam

2020 ◽  
Vol 5 (2) ◽  
Author(s):  
Van Thi Hong Loan
Keyword(s):  
Public Relations ◽  
The United States ◽  
Research Approach ◽  
Communication Model ◽  
Public Relations Practitioners ◽  
The United Kingdom ◽  
Semistructured Interviews ◽  
The World ◽  
Symmetrical Model ◽  
The Impact

Public relations is practiced around the world from Western to Asian countries. Public relations theory was initially defined and formalised in the United States of America, and continued to evolve in Europe and the United Kingdom, but had a slower uptake of theory and its application to practice in Asia and other parts of the world. Within varied social and cultural environments, this research explores public relations in Vietnam - what public relations performs in the context of Vietnam where the culture values personal relationships. The exploratory study uses a qualitative research approach with the primary method of semistructured interviews of twenty-nine consultants and in-house public relations practitioners, in both Vietnamese and international organisations. The research found that Vietnamese public relations uses a one-way communication model proposed by Grunig & Hunt (1984). It simultaneously uses a two-way shared perspective which appears similar to the symmetrical model by Grunig & Hunt (1984) but the Vietnamese model focuses on relationships for communication. The study concludes that the nature of public relations in Vietnam is changed by the impact of the cultural factors.

scholarly journals Manajemen Isu dan Tantangan Masa Depan: Pendekatan Public Relations

2013 ◽  
Vol 4 (1) ◽  
Author(s):  
Prayudi .
Keyword(s):  
Corporate Social Responsibility ◽  
Public Relations ◽  
Management Process ◽  
Issues Management ◽  
Program Impact ◽  
Public Relations Practitioners ◽  
The Past ◽  
Reduce Risk ◽  
Corporate Social ◽  
The Impact

Abstract : Issues Management is the management process whose goal is to help preserve markets, reduce risk, create opportunities and manage image as an organizational asset for the benefit of both an organization and its primary stakeholders. This is accomplished by: anticipating, researching and prioritizing issues; assessing the impact of issues on the organization: recommending policies and strategies to minimize risk and seize opportunities, participating and implementing strategy; evaluating program impact. Issues management both as a science and managerial practice has developed dynamically in the past three decades. This paper examines approaches to issues management as a science, corporate social responsibility as a pre-emptive policy of issues management, and issues management as skill for public relations practitioners.

scholarly journals Implications of globalisation for the public relations practice

2005 ◽  
Vol 8 ◽  
pp. 219-225
Author(s):  
Julia Jansoozi ◽  
Eric Koper
Keyword(s):  
Public Relations ◽  
Cultural Identities ◽  
Cultural Imperialism ◽  
Global Culture ◽  
Discussion Paper ◽  
Public Relations Practitioners ◽  
The Public ◽  
International Public Relations ◽  
The Impact

This discussion paper explores the concept of globalisation, the impact of globalisation on culture, and the implications for public relations practitioners. Globalisation, viewed from a narrow perspective, may lead to a certain amount of global ‘sameness’. In other aspects, ethnic and cultural identities are getting stronger; the reverse of what subscribers to the notion of Western cultural imperialism expect. For public relations practitioners in the field of international public relations there are many implications that at first might not be recognized if the simplistic view that globalisation leads to a homogenized global culture is adhered to.

Remembering the King: Understanding strategic management of and participation in Elvis’ Death Week

2020 ◽  
pp. 2046147X2092967
Author(s):  
Melissa L. Janoske McLean ◽  
Kelly Vibber
Keyword(s):  
United States ◽  
Best Practices ◽  
Public Relations ◽  
The United States ◽  
Relationship Building ◽  
Dark Tourism ◽  
Public Relations Practitioners ◽  
Tourism Experience ◽  
Strategic Public Relations ◽  
The Impact

This exploratory qualitative study looks at Death Week, the annual commemoration of Elvis Presley’s death at Graceland in Memphis, TN, as a uniquely important part of tourism-based strategic public relations with a specific focus on the distinctive needs and considerations for dark tourism. Graceland, the second-most visited private home in the United States, offers a unique perspective on relationship building and maintenance, where the focus is less on awareness of Graceland and Elvis, and more on the continuation and generation of relationships to maintain interest across generations. Interviews were conducted with three public relations practitioners connected to Memphis or Elvis Presley Enterprises and 17 Death Week Candlelight Vigil participants, to better understand the promotion, delivery, and evaluation of a dark tourism experience. The impact of neo-tribes, a specific type of fandom, is also discussed as an important factor in continual relationship building with Death Week participants. The article concludes with suggestions for deepening the theoretical connection between dark tourism and public relations, and offers best practices for practitioners engaged in dark tourism relationship building.

Using Stewardship to Cultivate Fandom Online: Comparing How National Football League Teams Use Their Web Sites and Facebook to Engage Their Fans

2011 ◽  
Vol 4 (2) ◽  
pp. 163-177 ◽  
Author(s):  
Richard D. Waters ◽  
Kimberly A. Burke ◽  
Zachary H. Jackson ◽  
Jamie D. Buning
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Relations ◽  
Web Sites ◽  
National Football League ◽  
Strategic Communication ◽  
Relationship Building ◽  
Public Relations Practitioners ◽  
Sports Communication ◽  
Use Of Social Media

Social-media consultants and strategic communication firms have promoted the use of social media by organizations because of their supposed advantages for developing relationships and online communities around the brand. However, critics have challenged these supportive voices because of organizations’ limited control over the sites’ design and the lack of demonstrated return on investment for social-media endeavors. Using the 26 National Football League (NFL) teams with an official Facebook presence, this study compares how public relations practitioners use the NFL teams’ Web sites and Facebook pages to cultivate relationships with fans using stewardship strategies promoted by public relations literature. Results indicate that the NFL teams overwhelmingly favor their own Web sites for relationship-building endeavors over Facebook for 27 of the study’s 33 measures. Explanations for the divergence from consultants’ advice are discussed and grounded in new-media and sports communication research from various scholarly perspectives.

scholarly journals THE ROLE OF SOCIAL NETWORKS IN IMPROVING MENTAL IMAGE OF PUBLIC RELATIONS DEPARTMENT IN SERVICE INSTITUTIONS – AN APPLY STUDY ON UBER AND CAREEM COMPANIES AS A MODEL –: دور شبكات التواصل الاجتماعي في تحسين الصورة الذهنية لإدارة العلاقات العامة في المؤسسات الخدمية – بالتطبيق على شركتي أوبر وكريم أنموذجا –

2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Ghofran Ahmad Ghryani, Halema Alhabib Adam Omar
Keyword(s):  
Social Networks ◽  
Public Relations ◽  
Survey Methodology ◽  
Rapid Development ◽  
Mental Image ◽  
Public Relations Practitioners ◽  
Transport Services ◽  
The Impact

The study aimed to identify the role of social networks in the process of improving the mental image in service institutions، and to identify the methods of social marketing followed by the Department of Public Relations via social networks، and the degree of dependence on these networks and the extent of the impact of this dependence on the institution mental image. The researcher used the survey methodology to achieve the goal of the study، and she chose Uber and Careem Companies for transport services as a model for the study. The study’s sample consisted of (400) random Uber and Careem customers that represented Makkah and Madinah residents، and (30) non-random single samples of public relations practitioners in Uber and Careem. The period of time it took to apply the study’s tool extended between 01/10/2019 to 31/12/2019. The study reached to the following results: the existence of an effective relationship between the Department of Public Relations usage of social networks and the quality of its provided services، and the mental image، as both companies’ customers and public relations practitioners agreed upon. This means that the mental image is affected negatively or positively according to the services provided by Uber and Careem via social networks and the quality of such services. The results also showed that the mental image of Uber and Careem that the costumers form during the application period of the study was a positive mental image. It also proved that the provided services are affected by the customers’ formed mental image. In addition، the results proved the multiplicity of strategies and methods that the Public Relations Department relies upon to improve its mental image through social networks. A number of recommendations were presented based on the study’s results، one of these important recommendations is that the Department of Public Relations at Uber and Careem must take the social networks into consideration as the results demonstrated the ability of these networks to influence the mental image. They also have to raise the level of communication with the customers to ensure the preservation of their positive mental image. The study also recommended the importance of conducting more studies at the same subject due to the rapid development of modern means of communication.

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