The Impact of Superior-Subordinate Gender on the Career Advancement of Public Relations Practitioners

1995 ◽  
Vol 7 (4) ◽  
pp. 259-272 ◽  
Author(s):  
Shuk Yin Tam ◽  
David M. Dozier ◽  
Martha M. Lauzen ◽  
Michael R. Real
Keyword(s):  
Public Relations ◽  
Career Advancement ◽  
Public Relations Practitioners ◽  
The Impact

Peran Dan Fungsi Public Relation Dalam Mempertahankan Citra Positif Portal Berita Online Antaranews.Com

2021 ◽  
Vol 1 (2) ◽  
pp. 79-88
Author(s):  
Dede Mercy Rolando ◽  
Tri Adellia ◽  
Nuril Maulana Alifia Aziz ◽  
Galuh Dwi Kartika Wicaksono
Keyword(s):  
Public Relations ◽  
Online News ◽  
Online Media ◽  
Public Relations Practitioners ◽  
The Public ◽  
Technological Advances ◽  
Management Function ◽  
And Function ◽  
The Impact ◽  
Role And Function

This study aims to determine how the role and function of Public Relations in LKBN ANTARA Bureau Lampung in maintaining a positive image in the eyes of the public. In order to examine this research, the author uses descriptive qualitative research methods with data collection in the form of interviews, documentation and literature. The subject of this research is Public Relations practitioners in LKBN Anatara Lampung bureau. This study looks at the impact of technological advances that have disrupted conventional mass media, so that news channels are now converged into online channels. However, due to the convenience offered by online media, the information submitted cannot be filtered properly. The amount of information that is anonymous has resulted in the largest number of hoax news in online media. This reduces the credibility of an online news portal in the eyes of the public. Even some people doubt the accuracy of the news available on online channels. Public Relations at LKBN ANTARA Bureau Lampung acts as a Communication Technician, Communication Facilitator and Problem Solving Facilitator. And Public Relations here also acts as a management function and communication function.

Reflections of German Football Journalists on Their Relationships With Bundesliga Club Public Relations Practitioners

2013 ◽  
Vol 6 (4) ◽  
pp. 446-463 ◽  
Author(s):  
Christoph G. Grimmer ◽  
Edward M. Kian
Keyword(s):  
Public Relations ◽  
Web Sites ◽  
Multimedia Content ◽  
Media Content ◽  
Symbiotic Relationship ◽  
Media Environment ◽  
Newspaper Industry ◽  
Public Relations Practitioners ◽  
German Newspaper ◽  
The Impact

This article examines German print sport journalists’ perceptions, experiences, and relationships with Bundesliga clubs’ public relations (PR) staffers and each club’s designated press spokesperson, as well the impact of a competitive, multitier 21st-century media environment on their jobs. All Bundesliga clubs are now disseminating more multimedia content on their own through official Web sites and social media such as Twitter and Facebook. Meanwhile, the German newspaper industry is in a state of transformation and decreased prominence among mediums in German sport journalism. A survey of print journalists who cover Bundesliga clubs showed that these changes have affected the historic symbiotic relationship between the sporting press and Bundesliga clubs. Power and media autonomy have increased for Bundesliga clubs and their designated press spokespersons, while print reporters are more dependent on the clubs’ PR staffers to provide access. The surveyed journalists recognize the increasing power of television in German sport journalism, but nearly half do not consider this as negative for their jobs. These print sport journalists are called on to find new ways and types of media content to begin restoring the needed balance in a symbiotic relationship between independent press and PR, while also distinguishing their work from televised media content.

scholarly journals The nature of public relations in Vietnam

2020 ◽  
Vol 5 (2) ◽  
Author(s):  
Van Thi Hong Loan
Keyword(s):  
Public Relations ◽  
The United States ◽  
Research Approach ◽  
Communication Model ◽  
Public Relations Practitioners ◽  
The United Kingdom ◽  
Semistructured Interviews ◽  
The World ◽  
Symmetrical Model ◽  
The Impact

Public relations is practiced around the world from Western to Asian countries. Public relations theory was initially defined and formalised in the United States of America, and continued to evolve in Europe and the United Kingdom, but had a slower uptake of theory and its application to practice in Asia and other parts of the world. Within varied social and cultural environments, this research explores public relations in Vietnam - what public relations performs in the context of Vietnam where the culture values personal relationships. The exploratory study uses a qualitative research approach with the primary method of semistructured interviews of twenty-nine consultants and in-house public relations practitioners, in both Vietnamese and international organisations. The research found that Vietnamese public relations uses a one-way communication model proposed by Grunig & Hunt (1984). It simultaneously uses a two-way shared perspective which appears similar to the symmetrical model by Grunig & Hunt (1984) but the Vietnamese model focuses on relationships for communication. The study concludes that the nature of public relations in Vietnam is changed by the impact of the cultural factors.

scholarly journals Manajemen Isu dan Tantangan Masa Depan: Pendekatan Public Relations

2013 ◽  
Vol 4 (1) ◽  
Author(s):  
Prayudi .
Keyword(s):  
Corporate Social Responsibility ◽  
Public Relations ◽  
Management Process ◽  
Issues Management ◽  
Program Impact ◽  
Public Relations Practitioners ◽  
The Past ◽  
Reduce Risk ◽  
Corporate Social ◽  
The Impact

Abstract : Issues Management is the management process whose goal is to help preserve markets, reduce risk, create opportunities and manage image as an organizational asset for the benefit of both an organization and its primary stakeholders. This is accomplished by: anticipating, researching and prioritizing issues; assessing the impact of issues on the organization: recommending policies and strategies to minimize risk and seize opportunities, participating and implementing strategy; evaluating program impact. Issues management both as a science and managerial practice has developed dynamically in the past three decades. This paper examines approaches to issues management as a science, corporate social responsibility as a pre-emptive policy of issues management, and issues management as skill for public relations practitioners.

scholarly journals Implications of globalisation for the public relations practice

2005 ◽  
Vol 8 ◽  
pp. 219-225
Author(s):  
Julia Jansoozi ◽  
Eric Koper
Keyword(s):  
Public Relations ◽  
Cultural Identities ◽  
Cultural Imperialism ◽  
Global Culture ◽  
Discussion Paper ◽  
Public Relations Practitioners ◽  
The Public ◽  
International Public Relations ◽  
The Impact

This discussion paper explores the concept of globalisation, the impact of globalisation on culture, and the implications for public relations practitioners. Globalisation, viewed from a narrow perspective, may lead to a certain amount of global ‘sameness’. In other aspects, ethnic and cultural identities are getting stronger; the reverse of what subscribers to the notion of Western cultural imperialism expect. For public relations practitioners in the field of international public relations there are many implications that at first might not be recognized if the simplistic view that globalisation leads to a homogenized global culture is adhered to.

Remembering the King: Understanding strategic management of and participation in Elvis’ Death Week

2020 ◽  
pp. 2046147X2092967
Author(s):  
Melissa L. Janoske McLean ◽  
Kelly Vibber
Keyword(s):  
United States ◽  
Best Practices ◽  
Public Relations ◽  
The United States ◽  
Relationship Building ◽  
Dark Tourism ◽  
Public Relations Practitioners ◽  
Tourism Experience ◽  
Strategic Public Relations ◽  
The Impact

This exploratory qualitative study looks at Death Week, the annual commemoration of Elvis Presley’s death at Graceland in Memphis, TN, as a uniquely important part of tourism-based strategic public relations with a specific focus on the distinctive needs and considerations for dark tourism. Graceland, the second-most visited private home in the United States, offers a unique perspective on relationship building and maintenance, where the focus is less on awareness of Graceland and Elvis, and more on the continuation and generation of relationships to maintain interest across generations. Interviews were conducted with three public relations practitioners connected to Memphis or Elvis Presley Enterprises and 17 Death Week Candlelight Vigil participants, to better understand the promotion, delivery, and evaluation of a dark tourism experience. The impact of neo-tribes, a specific type of fandom, is also discussed as an important factor in continual relationship building with Death Week participants. The article concludes with suggestions for deepening the theoretical connection between dark tourism and public relations, and offers best practices for practitioners engaged in dark tourism relationship building.

scholarly journals THE ROLE OF SOCIAL NETWORKS IN IMPROVING MENTAL IMAGE OF PUBLIC RELATIONS DEPARTMENT IN SERVICE INSTITUTIONS – AN APPLY STUDY ON UBER AND CAREEM COMPANIES AS A MODEL –: دور شبكات التواصل الاجتماعي في تحسين الصورة الذهنية لإدارة العلاقات العامة في المؤسسات الخدمية – بالتطبيق على شركتي أوبر وكريم أنموذجا –

2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Ghofran Ahmad Ghryani, Halema Alhabib Adam Omar
Keyword(s):  
Social Networks ◽  
Public Relations ◽  
Survey Methodology ◽  
Rapid Development ◽  
Mental Image ◽  
Public Relations Practitioners ◽  
Transport Services ◽  
The Impact

The study aimed to identify the role of social networks in the process of improving the mental image in service institutions، and to identify the methods of social marketing followed by the Department of Public Relations via social networks، and the degree of dependence on these networks and the extent of the impact of this dependence on the institution mental image. The researcher used the survey methodology to achieve the goal of the study، and she chose Uber and Careem Companies for transport services as a model for the study. The study’s sample consisted of (400) random Uber and Careem customers that represented Makkah and Madinah residents، and (30) non-random single samples of public relations practitioners in Uber and Careem. The period of time it took to apply the study’s tool extended between 01/10/2019 to 31/12/2019. The study reached to the following results: the existence of an effective relationship between the Department of Public Relations usage of social networks and the quality of its provided services، and the mental image، as both companies’ customers and public relations practitioners agreed upon. This means that the mental image is affected negatively or positively according to the services provided by Uber and Careem via social networks and the quality of such services. The results also showed that the mental image of Uber and Careem that the costumers form during the application period of the study was a positive mental image. It also proved that the provided services are affected by the customers’ formed mental image. In addition، the results proved the multiplicity of strategies and methods that the Public Relations Department relies upon to improve its mental image through social networks. A number of recommendations were presented based on the study’s results، one of these important recommendations is that the Department of Public Relations at Uber and Careem must take the social networks into consideration as the results demonstrated the ability of these networks to influence the mental image. They also have to raise the level of communication with the customers to ensure the preservation of their positive mental image. The study also recommended the importance of conducting more studies at the same subject due to the rapid development of modern means of communication.

Prinsip Kearifan Lokal dalam Pengembangan Strategi Kehumasan pada Pemerintah Daerah Kabupaten Bandung

2020 ◽  
Vol 4 (2) ◽  
pp. 229-248
Author(s):  
Betty Tresnawaty
Keyword(s):  
Public Relations ◽  
Local Knowledge ◽  
Case Study Approach ◽  
West Java ◽  
Study Approach ◽  
Positive Image ◽  
The Government ◽  
The Impact ◽  
Public Relations Strategy

Public Relations of the Bandung Regency Government realizes that its area has a lot of potential for various local wisdom and has a heterogeneous society. This study aims to explore and analyze the values of local knowledge in developing public relations strategies in the government of Bandung Regency, West Java province. This study uses a constructivist interpretive (subjective) paradigm through a case study approach. The results showed that the Bandung Regency Government runs its government based on local wisdom. Bandung Regency Public Relations utilizes local insight and the region's potential to develop a public relations strategy to build and maintain a positive image of Bandung Regency. The impact of this research is expected to become a source of new scientific references in the development of public relations strategies in every region of Indonesia, which is very rich with various philosophies.Humas Pemerintah Kabupaten Bandung menyadari wilayahnya memiliki banyak potensi kearifan lokal yang beragam, serta memiliki masyarakatnya yang heterogen. Penelitian ini bertujuan menggali dan menganalisis nilai-nilai kearifan lokal dalam pengembangan strategi kehumasan di pemerintahan Kabupaten Bandung provinsi Jawa Barat.  Penelitian ini menggunakan paradigma interpretif (subjektif) konstruktivis melalui pendekatan studi kasus. Hasil penelitian menunjukkan bahwa Pemerintah Kabupaten (Pemkab) Bandung menjalankan pemerintahannya berlandaskan pada kearifal lokal. Humas Pemkab Bandung memanfaatkan kearifan lokal dan potensi wilayahnya untuk mengembangkan strategi humas dalam membangun dan mempertahankan citra positif Kabupaten Bandung.Dampak penelitian ini diharapkan menjadi sumber rujukan ilmiah baru dalam pengembangan strategi kehumasan di setiap daerah Indonesia yang sangat kaya dengan beragam filosofi. 

The impact of the new media on public relations in the public administration in Kurdistan Region

2019 ◽  
Vol 7 (1) ◽  
pp. 268-288
Author(s):  
Dlan Ismail Mawlud ◽  
Hoshyar Mozafar Ali
Keyword(s):  
Information Technology ◽  
New Media ◽  
Public Relations ◽  
Public Administration ◽  
Management System ◽  
Theoretical Research ◽  
Kurdistan Region ◽  
The Public ◽  
Government Institutions ◽  
The Impact

The development of technology, information technology and various means of communication have a significant impact on public relations activity; especially in government institutions. Many government institutions have invested these means in their management system, in order to facilitate the goals of the institution, and ultimately the interaction between the internal and external public. In this theoretical research, I tried to explain the impact of the new media on public relations in the public administration, based on the views of specialists. The aim of the research is to know the use of the new media of public relations and how in the system of public administration, as well as, Explaining the role it plays in public relations activities of government institutions. Add to this, analyzing the way of how new media and public relations participate in the birth of e-government. In the results, it is clear that the new media has facilitated public relations between the public and other institutions, as it strengthened relations between them

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