While intramural sports contests do not enjoy the same widespread media exposure and attention as collegiate and professional athletics, they still produce special memories for the participants. It is the fun, stress release, joy of teamwork, thrill of competition, opportunity to escape the monotony of everyday life, and the emotional arousal which are generated by recreational sports programs that are the reasons why people participate. The “memorable moments” concept examines strategies on marketing implication and maintaining programmatic quality. The basic components of a “memorable moment” are intangible elements and include enjoyment or exhilaration, personal value, and something that is atypical. While intangibles result from the competition itself a variety of specific tangible techniques such as a public address announcer, spectator seating, campus media coverage, special promotions and activities, a national anthem, game programs, commercial sponsorship, and videotaping, can be employed to further emphasize and complement these aspects. The implementation of these tangibles and increasing the attractiveness of the participatory experience has tremendous positive marketing implications. The foremost advantage is the excitement and heightened awareness of programs that is engendered through expanded word-of-mouth. Tangibles also assist in improving visibility of programs and facilitates elevated recognition and exposure throughout the institution. The benefits of these effects often translated into more participants, greater receptiveness toward budget requests, improved networking opportunities both within and outside the institution, and enhanced respect from upper-level administrators. Although the “memorable moments: concept offers numerous exceptional strengths, its implementation also requires certain important commitments and programming adjustments. Timelines and advance planning are even more crucial when programs include additional enhancements. Furthermore, financial and personnel requirements are increased as well as the time and coordination necessary for special game logistical arrangements. Potential problems and issues must also be addressed. Rescheduling requests, inclement weather, spectator control for large crowds, and decisions related to determining which activities or games will receive special attention, what degree of auxiliary features will be utilized, and how to ensure the “memorable moments” remain something special are the most prominent topics to be considered. The reasons for participating in intramural sports are many and varied. However, fun, enjoyment, and the thrill of competition are usually at the heart of the decision to become involved in these activities. “Memorable moments” represents an excellent strategy to inspire and magnify thee feelings among participants while also displaying the program on center stage in an extraordinary marketing medium.
Health status and physical activity among academic and non academic staffs in higher education