Construction of a Corpus of Rhetorical Devices in Slogans and Structural Analysis of Antitheses

2021 ◽  
Vol 20 (6) ◽  
pp. 1-26
Author(s):  
Ayana Niwa ◽  
Naoaki Okazaki ◽  
Kohei Wakimoto ◽  
Keisuke Nishiguchi ◽  
Masataka Mouri
Keyword(s):  
Structural Analysis ◽  
Prediction Accuracy ◽  
Sentence Structure ◽  
Lexical Knowledge ◽  
Straightforward Manner ◽  
Work Of Art ◽  
Rhetorical Devices ◽  
Comparable Method ◽  
Lexical Constraints ◽  
Large Corpus

An advertising slogan is a sentence that expresses a product or a work of art in a straightforward manner and is used for advertising and publicity. Moving the consumer's mind and attracting their interest can significantly influence sales. Although rhetorical techniques in a slogan are known to improve the effectiveness of advertising, not much attention has been devoted to analyze or automatically generate sentences with the techniques. Therefore, we constructed a large corpus of slogans and revealed the linguistic characteristics of the basic statistics and rhetorical devices. Another point of focus was antitheses, of which the usage rates are relatively high and which have a specific sentence structure and lexical constraints. The generation of a slogan that contains an antithesis necessitates the structure of sentences, known as templates, to be extracted and also requires knowledge of word pairs with semantic contrast. Thus, the next step involved analysis of the structure to extract the sentence structure and lexical knowledge about the antithesis. Despite its simple architecture, the proposed method exceeds the prediction accuracy and efficiency of a comparable method. Lexical knowledge that is not available in existing dictionaries was also extracted.

scholarly journals The Structural Analysis: A Work Of Art And A Literary Text

2021 ◽  
Vol 03 (09) ◽  
pp. 23-27
Author(s):  
Farmonova Mohinur Faxritdinovna ◽  
Keyword(s):  
Structural Analysis ◽  
Literary Text ◽  
Structural Method ◽  
Tabular Form ◽  
Work Of Art ◽  
Preliminary Research ◽  
Shed Light

This article discusses the introduction of the structural method in Uzbek literature, preliminary research, its role and importance in the analysis of the work. The study focuses on how to distinguish between a work of art and a literary text. The main differences were initially explained in opposition and presented in a simple tabular form for researchers. The article serves to shed light on the essence and significance of the structural method.

Bentuk Tsumori dan You To Omou yang Menyatakan Maksud: Kajian Struktur

2012 ◽  
Vol 11 (1) ◽  
Author(s):  
Nova Yulia
Keyword(s):  
Structural Analysis ◽  
Phrase Structure ◽  
Japanese Language ◽  
Sentence Structure ◽  
The Novel ◽  
Accurate Data ◽  
Descriptive Method

This research is emphasized on phrase structure and sentence structure of Tsumori and You To Omou. This research is structural analysis which is conducted to analyze phrase and sentence used Tsoumori and You To Omou that are found in the novel Harry Potta To Kenja No Ishi . This novel is written in Japanese language. It is written by Matsuako Yuuko. The problem that will be analyzed in this research is dealing with phrase structure and sentence structure of Tsumori and You To Omou. The aim of this research is to describe the phrase structure and sentence structure of Tsumori  and You To Omou sentence. The method that is used in this analysis is descriptive method by explaining or describing the features of accurate data clearly and in detail. Keyword: Structure, phrase, “tsumori”, “you to omou”

scholarly journals An Attempt at the Etymological Analysis of Music

2007 ◽  
Vol 43 (2) ◽  
pp. 219-232
Author(s):  
Ina Barsova
Keyword(s):  
Structural Analysis ◽  
Music Analysis ◽  
Musical Language ◽  
Work Of Art ◽  
Russian Scientist ◽  
The World ◽  
Rhetorical Figure

The theory of the “inner form”, developed by the Russian scientist A. Potebnja from the theory of W. Humboldts, includes a procedure that is useful for etymological analysis. The musicologically relevant aspects of this teachings are: 1. the search for the deeper “linguistic sense” present in a work of art; 2. an analogy between the work of art and the world – both of which include the “total sense”; 3. the threesubstances of words and artworks – (spiritual) content (Gehalt), inner form (innere Form) and outer form (äussere Form) – as opposed to two: form and content. “Inner form” can emerge through different “etyma”, such as the scale, the rhetorical figure, the motive and performed pitch, the quotation, the genre and ritual. In comparison to a holistic or structural analysis, or to other kinds of music analysis, the etymological analysis of music can create a sense of the historical dynamic of a musical language.

scholarly journals Synthesis and Structure of Novel Potentially Bioactive Amphiphilic -O-(N)-Glycosides

2020 ◽  
Vol 3 (1) ◽  
pp. 100
Author(s):  
Natividad Bejarano ◽  
Leticia Lafuente ◽  
Juliana Esteche ◽  
Cintia C. Santiago ◽  
Agustín H. Rojas ◽  
...  
Keyword(s):  
Double Bond ◽  
Structural Analysis ◽  
Spectroscopic Analysis ◽  
Straightforward Manner ◽  
Biphasic Reaction

Herein we present the synthesis and structural analysis of novel -O-(N)-glycosides. The biphasic reaction of NHS and acetobromo-α-d-glucose or d-galactose gives the β anomer glycoside in a straightforward manner. Further hydrazinolysis and condensation with decanal afforded the desired products. Their complete structures, including the anomeric and E/Z double bond configurations, were determined by spectroscopic analysis.

scholarly journals MORFOSINTAKSIS VERBA BAHASA TONSEA

2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Yollanda Lagarens
Keyword(s):  
Qualitative Research ◽  
Structural Analysis ◽  
Contact Point ◽  
Sentence Structure ◽  
Inflectional Affixes

This research deals with the morphosyntax of Tonsea Language verb. The analysis of morphosyntax verb in Tonsea Language is based on the theory developed by Nida (1970) who described that the study of morphosyntax is a structural analysis in which one cannot treat the morphology without at the same time analyzing the syntax. The contact point of these two areas lies in the analysis of inflectional affixation of verbs in sentence structure. It is a qualitative research applying structural linguistic method. The result indicates that the inflectional affixation of verbs in Tonsea Language shows the category of tense, aspect, mood, and voice.Keywords: morphosyntax, inflectional affixes

scholarly journals Sculpture as a Code – Rhetorical Devices Used by the Sculptor

2017 ◽  
Vol 35 (5) ◽  
pp. 239-252
Author(s):  
Zofia Władyka-Łuczak
Keyword(s):  
Verbal Communication ◽  
Artistic Expression ◽  
German Reunification ◽  
Personal Reflection ◽  
Formal Organization ◽  
Work Of Art ◽  
Rhetorical Devices ◽  
Visual Message ◽  
Verbal Message ◽  
Basic Content

The aim of the paper is to compare the formal organization of a visual message with the rhetorical devices used in a verbal message. This analysis is carried out based on the example of the sculpture Dual by Zbigniew Władyka. The creativity found in the rhetorical devices used in the sculpture Dual to trigger and amplify feelings proves that they can be employed even in this form of artistic expression. Creativity in the analysed sculpture is represented by German reunification, reflected in the form of the transformation of two characters into one. The sculpture is meant to inspire, to be an object (res) directing the viewer toward personal reflection, and invoking projections of fear and doubt, but also of confidence and courage. Confidence and courage are represented by a strong figure with a head, firmly standing on its feet. Fear and doubt are represented by a weak figure, carried by the first one. The centripetal composition used in the sculpture suggests merger rather than destruction. The sensory perception of the viewer is controlled by directional tensions, which lead the viewer’s sight along designated linear directions. As described earlier by Witkiewicz, directional tensions and motionless substance correspond to a rhetorical enlarging and diminishing. By interacting with the sculpture, you can experience these devices. Not only visualization is at work here, as in verbal communication, but also physical experience. The presented analysis shows that a sculptural work of art can be analysed in a similar way to verbal communication. Of course, not all verbal devices have their counterparts in visual communication, but the basic content and emotions can be expressed regardless of the code.

Structural analysis of the surface-layer protein of spirillum serpens by high-resolution electron microscopy

1983 ◽  
Vol 41 ◽  
pp. 738-739
Author(s):  
W. H. Wu ◽  
R. M. Glaeser
Keyword(s):  
Electron Microscopy ◽  
Surface Layer ◽  
Structural Analysis ◽  
High Resolution ◽  
Low Dose ◽  
High Resolution Electron Microscopy ◽  
Optical Diffraction ◽  
Surface Layer Protein ◽  
Morphological Unit ◽  
Resolution Electron

Spirillum serpens possesses a surface layer protein which exhibits a regular hexagonal packing of the morphological subunits. A morphological model of the structure of the protein has been proposed at a resolution of about 25 Å, in which the morphological unit might be described as having the appearance of a flared-out, hollow cylinder with six ÅspokesÅ at the flared end. In order to understand the detailed association of the macromolecules, it is necessary to do a high resolution structural analysis. Large, single layered arrays of the surface layer protein have been obtained for this purpose by means of extensive heating in high CaCl2, a procedure derived from that of Buckmire and Murray. Low dose, low temperature electron microscopy has been applied to the large arrays.As a first step, the samples were negatively stained with neutralized phosphotungstic acid, and the specimens were imaged at 40,000 magnification by use of a high resolution cold stage on a JE0L 100B. Low dose images were recorded with exposures of 7-9 electrons/Å2. The micrographs obtained (Fig. 1) were examined by use of optical diffraction (Fig. 2) to tell what areas were especially well ordered.

RNA polymerase: Preparation and structural analysis of helical polymers

1984 ◽  
Vol 42 ◽  
pp. 152-153
Author(s):  
E. Loren Buhle ◽  
Pamela Rew ◽  
Ueli Aebi
Keyword(s):  
Structural Analysis ◽  
Rna Polymerase ◽  
Molecular Level ◽  
X Ray Diffraction ◽  
Helical Polymers ◽  
X Ray ◽  
E Coli ◽  
The Past ◽  
Ordered Arrays ◽  
Low Ionic Strength

While DNA-dependent RNA polymerase represents one of the key enzymes involved in transcription and ultimately in gene expression in procaryotic and eucaryotic cells, little progress has been made towards elucidation of its 3-D structure at the molecular level over the past few years. This is mainly because to date no 3-D crystals suitable for X-ray diffraction analysis have been obtained with this rather large (MW ~500 kd) multi-subunit (α2ββ'ζ). As an alternative, we have been trying to form ordered arrays of RNA polymerase from E. coli suitable for structural analysis in the electron microscope combined with image processing. Here we report about helical polymers induced from holoenzyme (α2ββ'ζ) at low ionic strength with 5-7 mM MnCl2 (see Fig. 1a). The presence of the ζ-subunit (MW 86 kd) is required to form these polymers, since the core enzyme (α2ββ') does fail to assemble into such structures under these conditions.

Interpreting HVEM of muscle-cell impulse networks

1992 ◽  
Vol 50 (1) ◽  
pp. 126-127
Author(s):  
Paul DeCosta ◽  
Kyugon Cho ◽  
Stephen Shemlon ◽  
Heesung Jun ◽  
Stanley M. Dunn
Keyword(s):  
Structural Analysis ◽  
Muscle Cell ◽  
Electron Micrographs ◽  
Relative Size ◽  
Automatic Classification ◽  
Nerve Fibers ◽  
Analysis Algorithm ◽  
Structural Networks

Introduction: The analysis and interpretation of electron micrographs of cells and tissues, often requires the accurate extraction of structural networks, which either provide immediate 2D or 3D information, or from which the desired information can be inferred. The images of these structures contain lines and/or curves whose orientation, lengths, and intersections characterize the overall network.Some examples exist of studies that have been done in the analysis of networks of natural structures. In, Sebok and Roemer determine the complexity of nerve structures in an EM formed slide. Here the number of nodes that exist in the image describes how dense nerve fibers are in a particular region of the skin. Hildith proposes a network structural analysis algorithm for the automatic classification of chromosome spreads (type, relative size and orientation).

Generalized Learning of Receptive and Expressive Action-Object Responses by Language-Delayed Preschoolers

1990 ◽  
Vol 55 (4) ◽  
pp. 665-678 ◽  
Author(s):  
Beth A. Mineo ◽  
Howard Goldstein
Keyword(s):  
Developmentally Delayed ◽  
Matrix Training ◽  
Lexical Knowledge ◽  
Baseline Design ◽  
Recombinative Generalization ◽  
Word Combination ◽  
Expressive Performance ◽  
Preschool Boys ◽  
Linguistic Aspect ◽  
Multiple Probe

This study examined the effectiveness of matrix-training procedures in teaching action + object utterances in both the receptive and expressive language modalities. The subjects were 4 developmentally delayed preschool boys who failed to produce spontaneous, functional two-word utterances. A multiple baseline design across responses with a multiple probe technique was employed. Subjects were taught 4–6 of 48 receptive and 48 expressive responses. Acquisition of a word combination rule was facilitated by the use of familiar lexical items, whereas subsequent acquisition of new lexical knowledge was enhanced by couching training in a previously trained word combination pattern. Although receptive knowledge was not sufficient for the demonstration of corresponding expressive performance for most of the children, only minimal expressive training was required to achieve this objective. For most matrix items, subjects responded receptively before they did so expressively. For 2 subjects, when complete receptive recombinative generalization had not been achieved, expressive training facilitated receptive responding. The results of this study elucidate benefits to training one linguistic aspect (lexical item, word combination pattern) at a time to maximize generalization in developmentally delayed preschoolers.

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