scholarly journals An Intelligent Framework for Website Usability

2014 ◽  
Vol 2014 ◽  
pp. 1-13 ◽  
Author(s):  
Alexiei Dingli ◽  
Sarah Cassar
Keyword(s):  
Evaluation Process ◽  
Usability Evaluation ◽  
Point Of View ◽  
The Internet ◽  
Website Usability ◽  
The Past ◽  
Internet Users ◽  
Level Of Satisfaction ◽  
Evaluation Strategies ◽  
The Web

With the major advances of the Internet throughout the past couple of years, websites have come to play a central role in the modern marketing business program. However, simply owning a website is not enough for a business to prosper on the Web. Indeed, it is the level of usability of a website that determines if a user stays or abandons it for another competing one. It is therefore crucial to understand the importance of usability on the web, and consequently the need for its evaluation. Nonetheless, there exist a number of obstacles preventing software organizations from successfully applying sound website usability evaluation strategies in practice. From this point of view automation of the latter is extremely beneficial, which not only assists designers in creating more usable websites, but also enhances the Internet users’ experience on the Web and increases their level of satisfaction. As a means of addressing this problem, an Intelligent Usability Evaluation (IUE) tool is proposed that automates the usability evaluation process by employing a Heuristic Evaluation technique in an intelligent manner through the adoption of several research-based AI methods. Experimental results show there exists a high correlation between the tool and human annotators when identifying the considered usability violations.

scholarly journals Methodology of a marketing research of Internet users

E-Management ◽  
2019 ◽  
Vol 2 (1) ◽  
pp. 7-18
Author(s):  
I. Yu. Alexandrova
Keyword(s):  
Empirical Research ◽  
Marketing Research ◽  
Point Of View ◽  
The Internet ◽  
Web Environment ◽  
Special Services ◽  
Internet Users ◽  
Web Communication ◽  
Methodological Principles ◽  
The Web

Strengthening of a trend of development in Russia of internet marketing and, as a result, increase of relevance of carrying out highly professional marketing researches in the web environment has been considered. The article is aimed at identification of methodological specifics of a marketing research of Internet users, development of its concept. The stated goal is achieved by means of the solution of the following tasks: the analysis and systematization of the goals of the marketing research of the Internet users; identification and systematization of the empirical indicators, which are necessary for the research of the Internet users; the analysis and systematization of methods, techniques, the technician and procedures of a research of empirical indicators, including, special services, corresponding to methods of collecting primary empirical data in the web environment. The analysis of such methods of the marketing empirical research of the Internet users as a usability testing, an online experiment, a game experiment, a usability experiment, online questioning, online interviewing, including an individual deep online interview, a group deep online interview (online focus group), the content analysis of web messages of consumers, the analysis of traces, including analysis of site statistics, has been presented. Meanwhile, the attention is focused on observance of the necessity of full subordination of each of the presented techniques to the methodological principles of the corresponding basic method, which derivative it is, because violation of the specified requirement leads to inevitable vulgarization of scientific methodology of carrying out an empirical research and obtaining incorrect data. From the point of view of the author, an application by the marketing analyst of the concept of a research and research tools, presented in the article, in the course of the organization and carrying out market researches of the Internet users allows to obtain information, necessary for creation of effective marketing web communication and also to find and in due time to prevent potential and real communicative failures.

A cross-sectional survey among physicians on Internet use for epilepsy-related information (Preprint)

2019 ◽  
Author(s):  
Francesco Brigo ◽  
Simona Lattanzi ◽  
Giorgia Giussani ◽  
Laura Tassi ◽  
Nicola Pietrafusa ◽  
...  
Keyword(s):  
Internet Use ◽  
The Internet ◽  
Online Information ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Related Information ◽  
Internet Users ◽  
Therapeutic Decisions ◽  
The Individual ◽  
The Web

BACKGROUND The Internet has become one of the most important sources of health information, accessed daily by an ever-growing number of both patients and physicians, seeking medical advice and clinical guidance. A deeper insight into the current use of the Web as source of information on epilepsy would help in clarifying the individual attitude towards this medium by Internet users. OBJECTIVE We investigated views towards the Internet in a sample of Italian healthcare specialists involved in epilepsy field, to explore factors which explained the influence of information found on the internet. METHODS This study was a self-administered survey conducted in a group of members of the Italian Chapter of the International League Against Epilepsy (ILAE) in January 2018. RESULTS 184 questionnaires were analyzed. 97.8% of responders reported to seek online information on epilepsy. The Internet was most frequently searched to obtain new information (69.9%) or to confirm a diagnostic or therapeutic decision (37.3%). The influence of consulting the Internet on clinical practice was associated with registration to social network(s) (OR: 2.94; 95%CI: 1.28-6.76; p=0.011), higher frequency of Internet use (OR: 3.66; 95%CI: 1.56-9.21; p=0.006) and higher confidence in reliability of online information (OR: 2.61; 95%CI: 1.09-6.26; p=0.031). No association was found with age, sex, years in epilepsy practice or easiness to find online information. CONCLUSIONS Internet is frequently used among healthcare professionals involved in the epilepsy to obtain information about this disease. The attitude of being influenced by the Internet for diagnostic and/or therapeutic decisions in epilepsy is independent on age and years of experience in epilepsy, and probably reflects an individual approach towards the Web.

Gaining a Past, Losing a Future: Web 2.0 and Internet Historicity

2012 ◽  
Vol 143 (1) ◽  
pp. 99-109 ◽  
Author(s):  
Matthew Allen
Keyword(s):  
Popular Culture ◽  
Web 2.0 ◽  
First Century ◽  
The Internet ◽  
Historical Interpretation ◽  
Web 3.0 ◽  
The Past ◽  
The Future ◽  
Or Practice ◽  
The Web

This article explore how, in the first decade of the twenty-first century, the internet became historicised, meaning that its public existence is now explicitly framed through a narrative that locates the current internet in relation to a past internet. Up until this time, in popular culture, the internet had been understood mainly as the future-in-the-present, as if it had no past. The internet might have had a history, but it had no historicity. That has changed because of Web 2.0, and the effects of Tim O'Reilly's creative marketing of that label. Web 2.0, in this sense not a technology or practice but the marker of a discourse of historical interpretation dependent on versions, created for us a second version of the web, different from (and yet connected to) that of the 1990s. This historicising moment aligned the past and future in ways suitable to those who might control or manage the present. And while Web 3.0, implied or real, suggests the ‘future’, it also marks out a loss of other times, or the possibility of alterity understood through temporality.

Russian web series: Mastering the new format

2021 ◽  
Vol 12 (1) ◽  
pp. 25-37 ◽  
Author(s):  
Artem Prokhorov
Keyword(s):  
The Internet ◽  
Foreign Experience ◽  
The Past ◽  
Web Series ◽  
The Web

The article studies how domestic screenwriters and directors are exploring the web series format that started actively developing in Russia only five years ago. Both series produced for major internet platforms and indie projects created by independent studios in the past five years are reviewed. The article analyses how Russian authors understand and take into account in their work the specifics of the new field, as well as the format-forming features of web series that have developed abroad. Such aspects as the lack of censorship, freedom from severe restrictions on story genres and heroes’ types have a significant impact on the dramaturgy of native web series. Those are the things that determine the attractiveness of this new format for experienced Russian authors moving to the internet from related fields: cinema and television. The results of the study show that Russian dramatists and directors rely on foreign experience of creating web series, but at the same time they try to modify certain features of this format and sometimes manage to find their own unique solutions.

Digital India

2018 ◽  
pp. 170-184 ◽  
Author(s):  
Amit Kumar Sinha
Keyword(s):  
Mobile Devices ◽  
Rapid Growth ◽  
Low Cost ◽  
The Internet ◽  
Tier 2 ◽  
Internet Users ◽  
Tier 3 ◽  
Changing Demographics ◽  
Minimal Effort ◽  
The Web

E-commerce and internet businesses are driving the rapid growth of the domestic IT-ITeS industry, attracting unprecedented global interest and funding. Indian e-commerce and internet companies are growing rapidly with about 460 million internet users and a tele-density of around 85.2%. Increasing penetration of the internet, adoption of smartphones and minimal effort low-cost mobile devices, changing demographics, mobile-empowered youth, and the emergence of tier 2 and tier 3 cities as major shopping hubs have been driving the growth of the industry, with new retail forces shifting its dynamics. Furthermore, the continued growth of large pure-play organisations that are powerhouses has moved retailers' focus to the web channel. These companies are not only becoming gateways to product research, but have also introduced consumers to new ways of viewing the retail process.

Trust in Electronic Commerce

2010 ◽  
pp. 65-74 ◽  
Author(s):  
Hongwei Du ◽  
Albert Lederer ◽  
Jiming Wu
Keyword(s):  
World Wide Web ◽  
Electronic Commerce ◽  
World Wide ◽  
The Internet ◽  
Face To Face ◽  
The Past ◽  
Internet Users ◽  
Market Research Company ◽  
Research Company ◽  
Online Shoppers

In the past two decades, electronic commerce has been growing rapidly due to the increasing popularization of personal computers, expanding penetration of broadband, and continuing development of the Internet and World Wide Web. According to eMarketer (2009), an e-business and online market research company, the total U.S. e-commerce sales (excluding travel) will grow from $127.7 billion in 2007 to $182.5 billion in 2010. The firm also estimates that the number of online shoppers in U.S. will increase from 131.1 million—nearly four-fifths of Internet users—by the year 2007, to 148.7 million by the year 2010. The growth of e-commerce relies not only on the great convenience of conducting transactions over the Internet but also on consumers’ willingness to trust an online merchant. This view is consistent with that advanced by Holsapple and Wu (2008): non-face-to-face, Internet-based transactions require an element of trust; in other words, trust is a foundation of e-commerce.

Developing Trust for Electronic Commerce

2011 ◽  
pp. 39-80 ◽  
Author(s):  
Dieter Fink
Keyword(s):  
Electronic Commerce ◽  
World Wide ◽  
Global Scale ◽  
Body Language ◽  
Internet Technology ◽  
The Internet ◽  
The Past ◽  
New Information ◽  
The World ◽  
The Web

While much attention is currently being devoted to solving technological challenges of the Internet, for example increasing the bandwidth on existing narrowband network platforms to overcome bottlenecks, little attention appears to be given to the nontechnical aspects. This has been a mistake in the past as human resistance to, or incompetence during, the introduction of new Information Technology (IT) often caused Information Systems (IS) to fail. By focusing on a broad range of technical and nontechnical elements early in the adoption of Internet technology, we have the opportunity to avoid the mistakes made in the past. The Internet has given rise to electronic commerce (e-commerce) through the use of the World Wide Web (Web). E-commerce, by its nature, offers enormous possibilities but in an uncontrolled environment. Therefore, for e-commerce to be accepted, trust must be established as soon as interaction with a Web site begins. In the virtual environment of the Web trust has become even more important because the parties are not in physical proximity. There are no handshakes or body language to be observed when closing a deal. Furthermore, jurisdiction is unclear. Developments on a global scale are required that provide assurance that e-commerce can be conducted in a ‘trusting’ manner.

scholarly journals Identification of barriers to co-create on-line: the perspectives of customers and companies

2018 ◽  
Vol 12 (4) ◽  
pp. 452-471 ◽  
Author(s):  
Maryna Chepurna ◽  
Josep Rialp Criado
Keyword(s):  
Rank Correlation ◽  
Point Of View ◽  
The Internet ◽  
Structured Interviews ◽  
Conceptual Information ◽  
Content Type ◽  
Spearman’S Rank Correlation ◽  
Internet Users ◽  
On Line ◽  
The Difference

Purpose Value co-creation is an important topic of interest in marketing domain for the past decade. Co-creation via the internet has received a particular attention in the literature (O’Hern and Rindfleisch, 2010). Although there have been substantive number of studies of what motivates customers to participate in value co-creation in the internet-based platforms, there is a lack of research of what the deterrents are that may prevent customers from contributing their ideas online. This research was undertaken to define the deterrents from the customers and companies’ point of view. Furthermore, the difference, if exists, between the users’ and marketing professionals’ ranking of the inhibitors to co-creation online is also studied. Design/methodology/approach This exploratory qualitative research is based on 20 in-depth semi-structured interviews with customers and 20 in-depth semi-structured interviews with marketing specialists from different companies. Spearman’s rank correlation is applied to explore the relationship between the internet users’ and marketers’ responses. Findings There are nine constraining factors. The results show that although there is a repetition of the mentioned constraining factors indicated by the both groups of the interviewees, the ranking of the barriers is distinctive. Research Implications New conceptual information is received on what restrains customers from co-creation from both customers’ and companies’ point of view. Practical Implications This paper explains the potential problems to be confronted when launching a co-creation project in the internet-based platforms and offers managers a preliminary guide to comprehension of the users’ deterrents rating. Originality The paper that defines deterrents to co-creation online.

Measuring Situational Anxiety Related to Information Retrieval on the Web Among English-Speaking Internet Users

2019 ◽  
Vol 31 (5) ◽  
pp. 480-491
Author(s):  
Carole Rodon ◽  
Anne Congard
Keyword(s):  
Information Retrieval ◽  
Complex Problem ◽  
The Internet ◽  
Internet Users ◽  
Sum Score ◽  
Affective Processes ◽  
Situational Anxiety ◽  
Internet Learning ◽  
English Speaking ◽  
The Web

Abstract Searching for information on the web is regarded as a complex problem-solving activity involving a range of cognitive and affective processes. Anxiety is a key affective factor. In this article, we describe the construction and initial validation stages of the Information Retrieval on the Web Anxiety Rate (IROWAR) scale. The final structure of this inventory was validated with a sample of 183 English-speaking Internet users. Reliability analyses indicated that the factors were internally consistent (Cronbach’s alpha: 0.92). When we checked divergent validity, we found negative correlations with both self-efficacy and positive attitude towards the Internet. There were no effects of either sex or age on the total IROWAR score, but the Internet search anxiety sum score decreased with the length of use. This scale will be useful in several domains, including research on the determinants of web anxiety, individuals’ experience of web anxiety and ways of supporting them and Internet learning.

Inside the discipline, outside the paradigm: keeping track of the New Art History

1997 ◽  
Vol 22 (3) ◽  
pp. 12-18 ◽  
Author(s):  
Lyn Korenic
Keyword(s):  
Graduate Student ◽  
Art History ◽  
Interdisciplinary Approach ◽  
Point Of View ◽  
The Internet ◽  
Historical Sources ◽  
Traditional Art ◽  
New Methodologies ◽  
The Web ◽  
The Way

From the point of view of a student of art history in the 1980s re-entering the discipline as a graduate student, the ‘new’ art history represents a dramatically wider field of enquiry involving new methodologies, although ‘old’ art history is still pursued by some academics. The ‘new’ art history employs an interdisciplinary approach which embraces materials far beyond ‘traditional’ art historical sources, and so information has to be sought outside the art library and via the Internet. Librarians responsible for supporting art history studies need to keep in touch with teachers, with curriculum developments, and with the discipline itself; it may also be helpful to get involved in staff/student use of the Web, and to collaborate with other Humanities librarians. The way in which the ‘new’ art history branches out in all directions parallels the hypertext linkages of the Web and the complexity of our globally-connected world.

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