EXPRESS: Understanding Lateral and Vertical Biases in Consumer Attention: An In-Store Ambulatory Eye-Tracking Study

2021 ◽  
pp. 002224372199837
Author(s):  
Ming Chen ◽  
Raymond R. Burke ◽  
Sam K. Hui ◽  
Alex Leykin
Keyword(s):  
Eye Tracking ◽  
Grocery Store ◽  
Left Handed ◽  
Research Questions ◽  
Consumer Attention ◽  
Store Environment ◽  
The Right ◽  
Lateral Bias ◽  
Propensity To Pay ◽  
Visual Fixations

Given the conventional wisdom that “unseen is unsold,” retail practitioners are keenly interested in understanding consumers’ attention to products in the store. Using in-store ambulatory eye-tracking, we investigate the extent to which lateral and vertical biases drive consumers’ attention in a grocery store environment. Our dataset offers a complete picture of not only where the shopper is located, but also the shopper’s field of view and visual fixations during the trip. Using our novel dataset, we address two research questions: First, do shoppers have a higher propensity to pay attention to products on their left or right side as they traverse an aisle (i.e., is the right side the “right side”)? Second, do shoppers tend to pay more attention to products at their eye level (i.e., is eye-level “buy-level”)? We utilize the exogenous variations in the direction by which shoppers traverse an aisle (northward vs southward), obtainable from their shopping paths, to identify lateral bias. The exogenous variation of shoppers’ eye-level positions, due to their differences in height, is used to identify vertical bias. We find that shoppers pay more attention to products on their right side when traversing an aisle, and this bias holds for both right- and left-handed shoppers. Contrary to many practitioners’ belief, we find that eye-level is not “buy-level”; rather, the product level that has the highest propensity to capture shoppers’ attention is about 14.7 inches below eye-level (which is around chest level). Further, this vertical bias becomes more prominent during the latter part of a shopping trip.

Определение ведущей руки в судебно-медицинской практике с помощью стоматологического индекса КПУ

2020 ◽  
pp. 46-48
Keyword(s):  
Dental Caries ◽  
Forensic Medicine ◽  
Left Handed ◽  
Forensic Practice ◽  
The World ◽  
Medical Identification ◽  
The Right

In current forensic medicine practice, the need for the development of new, scientifically based approaches and methods of forensic medical identification is still very important. The number of left-handed people in the world varies from 5 to 30 %, and it can be useful in forensic practice. The possibility of establishing a dominating hand based on the intensity of dental caries (CFE - CARIES-FILLIN-EXTRACTION index) was studied. Taking into consideration the intensity of caries damage to the teeth on the right and left sides of right-handed, left-handed and ambidextras people, we offered and calculated the CFE difference index: «CFE on the right – CFE on the left». Significant differences in the CFE indexes can help to determine what hand has been predominant and it might be useful for forensic specialists.

ANALYSIS OF THE COMPETITIVE ACTIVITIES OF THE WORLD STRONGEST BELT WRESTLERS

2020 ◽  
Vol 8 (1) ◽  
pp. 38-45
Author(s):  
Mariya Sedunova ◽  
Liliya Konovalova
Keyword(s):  
Female Athletes ◽  
Group Differences ◽  
Men And Women ◽  
World Championship ◽  
Left Handed ◽  
Competitive Activity ◽  
The World ◽  
The Right ◽  
Competitive Activities ◽  
Distinguishing Features

International potential and consequent greater competition in belt wrestling increase the significance of assessing quantitative and qualitative indicators of competitive activity of the strongest wrestlers in the world. It is important to identify the sport development trends and to search for effective ways and tools for achievement of the sport excellence. Purpose: to reveal the features of efficient competitive activities of the world leading wrestlers on the basis of analysis of group differences in technical and tactical excellence indicators. Materials and methods of research. We analyzed videos of 285 events with participation of 197 wrestlers competing at the Belt Wrestling World Championship 2019 in Kazan. We registered the following indicators of competitive activity: the total and average number of fighting techniques, including techniques executed to the right and to the left side within 4 minutes of combat; number and types of technical actions of competition winners among men and women. Research results and discussion. The paper focuses on the comparative analysis of technical and tactical skills of men and women, the winners of the Belt Wrestling World Championship. The research revealed distinguishing features of the winner’s technical toolkit including the diversity of technical and tactical actions, a balance in the knowledge of the right and left-handed techniques. At the same time, the analysis of technical and tactical actions in women wrestling shows the backlog of female athletes in these components of technical fitness.

scholarly journals ERP benefits capability framework: orchestration theory perspective

2018 ◽  
Vol 24 (1) ◽  
pp. 266-294 ◽  
Author(s):  
Amgad Badewi ◽  
Essam Shehab ◽  
Jing Zeng ◽  
Mostafa Mohamad
Keyword(s):  
Cost Effective ◽  
Organizational Capabilities ◽  
Erp Implementation ◽  
Content Type ◽  
Quantitative Studies ◽  
Financial Perspective ◽  
Complementary Resources ◽  
Benefits Realization ◽  
Research Questions ◽  
The Right

Purpose The purpose of this paper is to answer two research questions: what are the ERP resources and organizational complementary resources (OCRs) required to achieve each group of benefits? And on the basis of its resources, when should an organization invest more in ERP resources and/or OCRs so that the potential value of its ERP is realised? Design/methodology/approach Studying 12 organizations in different countries and validating the results with 8 consultants. Findings ERP benefits realization capability framework is developed; it shows that each group of benefits requires ERP resources (classified into features, attached technologies and information technology department competences) and OCRs (classified into practices, attitudes, culture, skills and organizational characteristics) and that leaping ahead to gain innovation benefits before being mature enough in realising a firm’s planning and automation capabilities could be a waste of time and effort. Research limitations/implications It is qualitative study. It needs to be backed by quantitative studies to test the results. Practical implications Although the “P” in ERP stands for planning, many academics and practitioners still believe that ERP applies to automation only. This research spotlights that the ability to invest in ERP can increase the innovation and planning capabilities of the organization only if it is extended and grown at the right time and if it is supported by OCRs. It is not cost effective to push an organization to achieve all the benefits at the same time; rather, it is clear that an organization would not be able to enjoy a higher level of benefits until it achieves a significant number of lower-level benefits. Thus, investing in higher-level benefit assets directly after an ERP implementation, when there are no organizational capabilities available to use these assets, could be inefficient. Moreover, it could be stressful to users when they see plenty of new ERP resources without the ability to use them. Although it could be of slight benefit to introduce, for example, business intelligence to employees in the “stabilizing period” (Badewi et al., 2013), from the financial perspective, it is a waste of money since the benefits would not be realised as expected. Therefore, orchestrating ERP assets with the development of organizational capabilities is important for achieving the greatest effectiveness and efficiency of the resources available to the organization. This research can be used as a benchmark for designing the various blueprints required to achieve different groups of benefits from ERP investments. Originality/value This research addresses two novel questions: RQ1: what are the ERP resources and OCRs required to achieve the different kinds of ERP benefits? RQ2: when, and on what basis, should an organization deploy more resources to leverage the ERP business value?

Lateral Onset Asynchrony in Left-Handers

1976 ◽  
Vol 43 (1) ◽  
pp. 255-259 ◽  
Author(s):  
Takeshi Hatta
Keyword(s):  
Visual Field ◽  
Standard Stimulus ◽  
The Other ◽  
Right Visual Field ◽  
Left Handed ◽  
The Right ◽  
Onset Asynchrony

Study of matching judgment was designed to demonstrate an effect of lateral onset asynchrony in left-handed subjects, 7 males and 8 females. Japanese Hirakana letters or random forms were presented to one visual field first and to the other visual field second. 15 left-handers were requested to judge whether the successively presented stimuli were “same” or “different.” The results showed that for both types of stimuli there are no differences in accuracy of matching judgment whether the standard stimulus was presented to the right visual field first or to the left. These results indicate that the left-handed subjects may have a tendency toward hemispheric equi-potentiality for recognition of both verbal and non-verbal materials.

Handedness affects Emotional Valence Asymmetry

1989 ◽  
Vol 68 (2) ◽  
pp. 435-441 ◽  
Author(s):  
Richard A. McFarland ◽  
Robert Kennison
Keyword(s):  
Negative Affect ◽  
Hemispheric Asymmetry ◽  
Emotional Responses ◽  
Emotional Valence ◽  
Left Handed ◽  
Two Factors ◽  
Left And Right ◽  
The Asymmetry ◽  
The Right ◽  
Cerebral Processing

Music was played monaurally to 80 right-handed and 80 left-handed subjects. Right-handers reported more positive and less negative affect if the music was to the right ear. Left-handers reported experiencing more positive and less negative affect during music to the left ear. The hand × ear interaction was significant. The valence of emotional responses to the music seems influenced by a combination of at least two factors, (1) differences between left- and right-handers in the cerebral processing of emotional valence and (2) differences in the processing of emotional valence within each handedness group depending upon which hemisphere was initially most strongly engaged by the music. These results partially corroborate and extend the findings of previous studies in which briefer stimuli were presented tachistoscopically or dichotically. It is concluded that, while there is hemispheric asymmetry in the processing of emotional valence, the direction of the asymmetry may be associated with the handedness of the subjects.

Manifestations of legislative shortcomings in the Iraqi constitution

2021 ◽  
Author(s):  
Yamamah Kashkool ◽  
wael Al-bayati
Keyword(s):  
Prime Minister ◽  
Research Question ◽  
Economic Conditions ◽  
Research Questions ◽  
The Republic ◽  
The Right ◽  
Political Turmoil ◽  
Political Variables ◽  
Transitional Phase ◽  
New Phase

"The period of approving the Constitution of the Republic of Iraq for the year 2005 was surrounded by a state of political turmoil that usually accompanies any transitional phase that carries many political variables through the transition from a phase of dictatorial rule to a new phase bearing the features of democracy. In its approval, the lack of clarity in the political vision and the weakness of the constitutional legal culture of its authors, as well as the way in which it was approved by a popular referendum, which is voted on by yes or no, and does not allow an opportunity to discuss its articles and articles and diagnose its shortcomings. One of the shortcomings in our constitution is that it does not refer to regulating the resignation of the Prime Minister. This position has a political nature, and an administrative nature, and its occupant has the right to decide not to continue with this position and be satisfied with working in this field for any reason, and this must be in accordance with the context Organized legal, which is known as resignation., and this is what we dealt with in this research. For the purpose of researching this topic, we asked a research question that is... How can we address the legislative shortcomings that surrounded the Constitution of the Republic of Iraq for the year 2005 and related to regulating the resignation of the Prime Minister? From this research question, we derived several secondary research questions... 1- What is the limitation of legislative shortcomings? 2- What are the reasons for the legislative deficiencies in the Iraqi constitution? 3- Does the Prime Minister have the right to resign during his tenure? 4- To whom is the resignation submitted? 5- Who is the party that decides whether or not to accept the resignation? 6- What are the procedures that follow the acceptance of the resignation? By discussing these questions, we will try to reach the possibility of developing a legislative text that deals with a complete organization of the resignation of the Prime Minister, especially since the idea of ​​amending the constitution and to this day is still valid and possible, because many political, social and economic conditions in the country have changed from the time of entry into force of this constitution, which makes the idea of ​​the amendment obligatory and necessary"

Microsurgically generated discontinuities provoke heritable changes in cellular handedness of a ciliate, Stylonychia mytilus

Development ◽  
1991 ◽  
Vol 111 (2) ◽  
pp. 337-356
Author(s):  
X.B. Shi ◽  
Z.I. Qiu ◽  
W. He ◽  
J. Frankel
Keyword(s):  
Large Scale ◽  
Mirror Image ◽  
The Other ◽  
Left Edge ◽  
Left Handed ◽  
Specific Manner ◽  
The Right ◽  
Anteroposterior Polarity ◽  
Posterior Anterior ◽  
Stylonychia Mytilus

Stylonychia mytilus is a dorsoventrally flattened ciliate with compound ciliary structures arranged in a specific manner on the cell surface. In mirror-image (MI) doublets of this ciliate, two nearly complete sets of ciliary structures are arrayed side-by-side, one in a normal or ‘right-handed’ (RH) arrangement, the other in a reversed or ‘left-handed’ (LH) arrangement. MI-doublets exist in two forms, one with the RH component on the right, the LH component on the left, and feeding structures near the center (‘buccal-adjoining MI-doublet’); the other with the RH component on the left, the LH component on the right, and feeding structures on the lateral edges (‘buccal-opposing MI-doublet’). We describe an operation that can generate either type of MI-doublet. This operation interchanges large anterior and posterior regions of the cell, transposing the original posterior region anteriorly (P—A) and the original anterior region posteriorly (A—P), while retaining the original anteroposterior polarity of each region. Two sets of new ciliary structures then are formed in mirror-image arrangement, with the set in the P—A region oriented normally and the set in the A—P region undergoing a reversal of polarity along its anteroposterior axis. This sometimes creates end-to-end MI forms, but more commonly produces side-by-side MI-doublets through a folding together of the P—A and A—P regions. This folding occurs because one lateral edge of the cell had been removed during the operation; if the left edge was removed, the complex folds to the left and forms a buccal-adjoining MI-doublet, whereas if the right edge was removed, the complex folds to the right and forms a buccal-opposing MI-doublet. Both types can reorganize and later divide true-to-type, although the ‘buccal-opposing’ type is by far the more stable of the two. The generation of mirror-image forms is dependent on the prior abnormal juxtaposition of regions from opposite ends of the cell, and involves a coordinated respecification of large-scale organization. We interpret this response to be a consequence of intercalation of missing intervening positional values in the zone of posterior-anterior abutment.

scholarly journals Morphological and Morphometric Study of the Supratrochlear Foramen

2018 ◽  
Vol 35 (01) ◽  
pp. 54-57
Author(s):  
F.A. Silva ◽  
T.S. Silva ◽  
P.R.F.B. Souza ◽  
R.S. Reis ◽  
M.R.S. Ferreira ◽  
...  
Keyword(s):  
Distal Humerus ◽  
Distal Portion ◽  
Medullary Canal ◽  
Human Bone ◽  
Morphometric Study ◽  
Left Handed ◽  
Academic Center ◽  
Preoperative Procedures ◽  
The Mean ◽  
The Right

Introduction The supratrochlear foramen (SF) is located in the distal portion of the humerus, formed in between the coronoid fossa and the olecranon fossa. Is associated with a narrowing of the medullary canal in the distal humerus, in addition to being a phylogenetic characteristic, more common in ancient populations. The objective was to evaluate the incidence of the supratrochlear foramen, it's shape, dimensions and translucency of the septum. Materials and Methods A total of 141 humerus adults, 72 right and 69 left-handed individuals from the collection of the Human Bone of the Academic Center of Vitória-Brazil. The format was classified as oval, round, irregular and cribriform. The vertical (VD) and transversal (TD) diameter were measured and the translucency of the septum was observed. Results Of the 141 humerus, 19.8% (28) had SF 39.3% (11) on the right side and 60.7% (17) on the left side. The oval was the most recurrent, found in 39% of the cases and the translucency was identified in 78% (110) of the bones. The mean VD was 3.653 mm and 3.492 mm on the right and left sides, respectively. The mean of the TD was 4.853 mm on the right side and 5.427 mm on the left. The area averages were 19.633 ± 20.57 mm2 on the right side and 19.919 ± 19.24 mm2 on the left side. Conclusion The knowledge of SF favors the preoperative procedures of patients with fractures in the distal humerus, necessary for the surgeries in the region.

scholarly journals Dichotic words listening test: technical aspects and results in normal right-handed individuals

1994 ◽  
Vol 52 (2) ◽  
pp. 204-209 ◽  
Author(s):  
Ana Regina Caner-Cukiert ◽  
Arthur Cukiert
Keyword(s):  
Cerebral Dominance ◽  
Listening Test ◽  
Left Handed ◽  
Listening Tests ◽  
Msec Interval ◽  
Normal Individuals ◽  
Hemisphere Dominance ◽  
Four Blocks ◽  
Right Ear Advantage ◽  
The Right

Dichotic listening tests have been being used in an increasing frequency to determine in a non-invasive way the cerebral dominance in right- and left-handed patients. This is especially relevant when surgery in eloquent brain areas is being contemplated. A Portuguese version of the dichotic words listening test was developed based mainly on Wexler's protocol. It consisted of 15 pairs of words with a stimulus dominance lower than 50%. They were recorded using natural voice and time and intensity synchronization by means of a specialized software. Each pair of words was presented twice in different channels within each block. The items were randomized and presented with a 300 msec interval between each trial. Four blocks of 30 pairs of words each were created, totalizing 120 trials. In the scoring process, the words heard over the right and left ears were wrote down. The number of times each word was heard over each ear was computed and their values subtracted yielding a partial score for each specific word pair. This process was repeated for all stimuli pair and a final score for right and left predominance was then reached. Thirty-two right handed normal individuals underwent the test 93.8% showed a right ear advantage. These results are very similar to the actual left hemisphere dominance rate in a right-handed population.

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