The Customer-Quality Link Through a Quantum Quality Approach: The “Indcoserve” Study

2001 ◽  
Vol 26 (4) ◽  
pp. 228-236
Author(s):  
Vidya P. Mulky

The Indian tea industry is the largest producer of tea in the world and, till recently, also the largest exporter. The political and social conditions in the world have, however, changed while the Indian tea industry has made no change in its product or its marketing strategy. This article on the Nilgiris small gardens cooperative “Indcoserve” deals with the need for a coordinated approach, involving organizational development, product, quality and marketing strategy.

Tea War ◽  
2020 ◽  
pp. 1-25
Author(s):  
Andrew B. Liu

This introductory chapter provides a background of Chinese and Indian tea. It was in early imperial China where tea was first ritually imbibed as a medicinal and religious drink, and it was eighteenth-century Chinese merchants who helped popularize it as a global commodity, enabling it to become the most consumed commercial beverage in the world today. And yet, over the course of the next century, the Indian tea industry—operated by British colonial planters and based in the northeast territory of Assam—suddenly overtook China as the world's top exporter. British and, later, Japanese propagandists seized upon this inversion in the global division of labor. Propagandists dismissed Tang- and Song-era (618–1279) records of tea in China as unreliable, asserting instead that the true “birthplace of tea” must have been in India or Japan. This book presents the histories of Chinese and colonial Indian tea as a dynamic, unified story of global interaction, one mediated by modern capitalist competition. Their implications challenge many of the conventional assumptions about capitalism in China and India—or its absence thereof—and in so doing, they provocatively contribute to a more global conception of capitalism's history as a whole.


Author(s):  
Ana María Carrillo

This chapter deals with the development and production of vaccines in Mexico from the last third of the nineteenth century to 1989, when the erosion of this sector began. Along with discussing Mexican’s physicians’ reception of discoveries in microbiology and immunology, it points out the existence of a network of relationships between Mexican institutions and others around the world. The chapter shows that vaccine development and production did not follow a constant ascendant path, but that it also suffered declines and regressions. It describes the field’s achievements and limitations, and reveals its relationships with the political, economic, and social conditions of the country in different historical moments. Finally, it evaluates the importance of attaining national self-sufficiency in vaccine development and production for the building of the state in pre- and post-revolutionary Mexico, and seeks to provide some answers to the questions of how and why the erosion of this strategic field occurred.


2021 ◽  
Author(s):  
◽  
Gemma Winstanley

<p>Our landscape is a patchwork of scars, remnants of a painful past. A range of homes, sites and institutions with a history of confinement, racial discrimination or an involvement in war, massacre and genocide. These places, which often walk the thin line between our constant need to remember and the overwhelming urge to forget, often invoke pain, shame, guilt and ultimate futility because of the events that occurred and the ideologies they represent.  These places, defined here as negative heritage - conflictual sites that become the repository of negative memory in the collective imaginary, have become prolific the world over as we redefine what inheritance we preserve in our landscape for current use and to pass on to future generations. What this suggests is that, with the passing of time, what we consider to be heritage can become highly malleable - shaped to fit the parameters of local or national value systems and perceptions of identity.  The aim of this thesis is to examine the political, cultural or social conditions attributed to these stigmatized spaces that enable one site to be reused while another is condemned. It asks how does this influence of collective memory and perception affect how we design for the possible reuse of these sites?  The findings of this research inform the design of a process for the adaptive reuse of some of our most potent places of pain and shame. The development of this process drew on the specific history of memory, erasure and preservation in the architecture of Levin’s dilapidated Kimberley Centre, once New Zealand’s largest state-run institution. The process will allow for the development of strategies for managing stigmatized spaces, where the tendency to obliterate traumatic sites, whether materially or psychologically, must be rationalized with an effort to frame architecture as containers of sets of events, a multifaceted collection of histories in context.</p>


2021 ◽  
Author(s):  
◽  
Gemma Winstanley

<p>Our landscape is a patchwork of scars, remnants of a painful past. A range of homes, sites and institutions with a history of confinement, racial discrimination or an involvement in war, massacre and genocide. These places, which often walk the thin line between our constant need to remember and the overwhelming urge to forget, often invoke pain, shame, guilt and ultimate futility because of the events that occurred and the ideologies they represent.  These places, defined here as negative heritage - conflictual sites that become the repository of negative memory in the collective imaginary, have become prolific the world over as we redefine what inheritance we preserve in our landscape for current use and to pass on to future generations. What this suggests is that, with the passing of time, what we consider to be heritage can become highly malleable - shaped to fit the parameters of local or national value systems and perceptions of identity.  The aim of this thesis is to examine the political, cultural or social conditions attributed to these stigmatized spaces that enable one site to be reused while another is condemned. It asks how does this influence of collective memory and perception affect how we design for the possible reuse of these sites?  The findings of this research inform the design of a process for the adaptive reuse of some of our most potent places of pain and shame. The development of this process drew on the specific history of memory, erasure and preservation in the architecture of Levin’s dilapidated Kimberley Centre, once New Zealand’s largest state-run institution. The process will allow for the development of strategies for managing stigmatized spaces, where the tendency to obliterate traumatic sites, whether materially or psychologically, must be rationalized with an effort to frame architecture as containers of sets of events, a multifaceted collection of histories in context.</p>


Author(s):  
О. Ю. Пальонка

У статті розглянуто сутність позиціювання, фактори та стратегії позиціювання підприємств. Визначено, що на сьогодні позиціювання виступає маркетинговою стратегією підприємства, суть якої полягає у тому, яке місце займає підприємство у свідомості цільової аудиторії. Виділено підхід щодо формування та реалізації стратегій позиціювання аграрних підприємств. Охарактеризовано основні фактори, які зумовлюють підвищення позицій у світовому рейтингу українських підприємств. Наведено приклад ефективного позиціювання українського підприємства на зовнішніх ринках зерна за допомогою сучасної логістичної інфраструктури, якості продукції, налагоджених торгівельних відносин. The article deals with the essence of positioning, factors and strategies of enterprises positioning. It is determined that today the positioning is the marketing strategy of the enterprise, the essence of which lies in the place occupied by the enterprise in the consciousness of the target audience. The approach to formation and realization of strategies of positioning of agrarian enterprises is highlighted. The main factors that determine the increase of positions in the world ranking of Ukrainian enterprises are described. An example of an effective positioning of Ukrainian enterprises on foreign grain markets is provided with the help of modern logistics infrastructure, product quality, and established trade relations.


1911 ◽  
Vol 72 (1859supp) ◽  
pp. 123-123
Author(s):  
Edward F. Harran
Keyword(s):  

2017 ◽  
Vol 24 (2) ◽  
pp. 144-153
Author(s):  
Yunita Fitri Wahyuningtyas

This research is conducted upon the emergence of many companies producing the same product of the same kind and function. It leads to the urgency of proper and well planned marketing strategy. This research aims to investigate how far the influence of branding, product quality, and price toward consumer’s satisfaction in beverage franchise business. This research utilizes 5 likert scale questionnaire which is tested by using multiple regression analysis to reveal whether or not there is partial and simultaneous influence of branding, product quality, and price toward consumer’s satisfaction in beverage franchise business. Sampling method is accidental sampling technique, in which sample of particular population is taken based on the accessibility and availability of the sample during the sampling process. Sample used is 100 samples among consumers or customers of Mang Endy Milkshake. The result shows that branding, product quality, and price influence consumer’s satisfaction in beverage franchise business.


Author(s):  
Emma Simone

Virginia Woolf and Being-in-the-world: A Heideggerian Study explores Woolf’s treatment of the relationship between self and world from a phenomenological-existential perspective. This study presents a timely and compelling interpretation of Virginia Woolf’s textual treatment of the relationship between self and world from the perspective of the philosophy of Martin Heidegger. Drawing on Woolf’s novels, essays, reviews, letters, diary entries, short stories, and memoirs, the book explores the political and the ontological, as the individual’s connection to the world comes to be defined by an involvement and engagement that is always already situated within a particular physical, societal, and historical context. Emma Simone argues that at the heart of what it means to be an individual making his or her way in the world, the perspectives of Woolf and Heidegger are founded upon certain shared concerns, including the sustained critique of Cartesian dualism, particularly the resultant binary oppositions of subject and object, and self and Other; the understanding that the individual is a temporal being; an emphasis upon intersubjective relations insofar as Being-in-the-world is defined by Being-with-Others; and a consistent emphasis upon average everydayness as both determinative and representative of the individual’s relationship to and with the world.


2019 ◽  
Vol 58 (2) ◽  
pp. 249-259
Author(s):  
Joseph Acquisto

This essay examines a polemic between two Baudelaire critics of the 1930s, Jean Cassou and Benjamin Fondane, which centered on the relationship of poetry to progressive politics and metaphysics. I argue that a return to Baudelaire's poetry can yield insight into what seems like an impasse in Cassou and Fondane. Baudelaire provides the possibility of realigning metaphysics and politics so that poetry has the potential to become the space in which we can begin to think the two of them together, as opposed to seeing them in unresolvable tension. Or rather, the tension that Baudelaire animates between the two allows us a new way of thinking about the role of esthetics in moments of political crisis. We can in some ways see Baudelaire as responding, avant la lettre, to two of his early twentieth-century readers who correctly perceived his work as the space that breathes a new urgency into the questions of how modern poetry relates to the world from which it springs and in which it intervenes.


2020 ◽  
Vol 10 (4) ◽  
pp. 38-43
Author(s):  
MARIETA EPREMYAN ◽  

The article examines the epistemological roots of conservative ideology, development trends and further prospects in political reform not only in modern Russia, but also in other countries. The author focuses on the “world” and Russian conservatism. In the course of the study, the author illustrates what opportunities and limitations a conservative ideology can have in political reform not only in modern Russia, but also in the world. In conclusion, it is concluded that the prospect of a conservative trend in the world is wide enough. To avoid immigration and to control the development of technology in society, it is necessary to adhere to a conservative policy. Conservatism is a consolidating ideology. It is no coincidence that the author cites as an example the understanding of conservative ideology by the French due to the fact that Russia has its own vision of the ideology of conservatism. If we say that conservatism seeks to preserve something and respects tradition, we must bear in mind that traditions in different societies, which form some kind of moral imperatives, cannot be a single phenomenon due to different historical destinies and differing religious views. Considered from the point of view of religion, Muslim and Christian conservatism will be somewhat confrontational on some issues. The purpose of the work was to consider issues related to the role, evolution and prospects of conservative ideology in the political reform of modern countries. The author focuses on Russia and France. To achieve this goal, the method of in-depth interviews with experts on how they understand conservatism was chosen. Already today, conservatism is quite diverse. It is quite possible that in the future it will transform even more and acquire new reflections.


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