scholarly journals “Kick the XX out of your life”: An analysis of the manosphere’s discursive constructions of gender on Twitter

2021 ◽  
pp. 095935352110334
Author(s):  
Kathryn Hopton ◽  
Susanne Langer
Keyword(s):  
Social Media ◽  
Female Body ◽  
Online Community ◽  
Feminist Research ◽  
Future Research ◽  
Material World ◽  
Discursive Strategies ◽  
Masculinity And Femininity ◽  
Media Channels ◽  
Discursive Constructions

The online community of the manosphere uses social media channels such as Twitter to promote a misogynist agenda. Feminist research has identified two key elements to their activism online: the harassment of women and the development of a discourse that presents feminism as threatening to men. Our research examined Twitter content produced in pursuit of both objectives to understand how the manosphere constructs masculinity and femininity. Analysis of the content identified three discursive strategies that we term: co-opting discourses of oppression, naming power, and disavowal by disaggregation. They serve to cast men as victims, construct women as a monstrous other, and reinstate gendered power hierarchies through a constant invocation of the female body within discourses of rape. Though powerful, these strategies are riven with tensions and bind manosphere masculine identities to the very women they wish to eradicate. Manosphere activism has escaped the virtual and leaked into the material world. We conclude by considering the implications of this breach for those women targeted by the manosphere as well as for the broader witnessing community and suggest avenues for future research.

scholarly journals A review of social media methods and lessons learned from the National Children’s Study

2017 ◽  
Vol 1 (4) ◽  
pp. 260-264 ◽  
Author(s):  
Amelia Burke-Garcia ◽  
Kate Winseck ◽  
Leslie Cooke Jouvenal ◽  
David Hubble ◽  
Kathryn M. Kulbicki
Keyword(s):  
Social Media ◽  
Online Social Networks ◽  
Online Community ◽  
Longitudinal Research ◽  
User Participation ◽  
Lessons Learned ◽  
Future Research ◽  
Institutional Review ◽  
Participant Retention ◽  
The Impact

IntroductionGiven the reach and influence of social media, the National Children’s Study Vanguard Study evaluated the feasibility, acceptability, and cost of using social media to support participant retention.MethodsWe describe a social media experiment designed to assess the impact of social media on participant retention, discuss several key considerations for integrating social media into longitudinal research, and review factors that may influence engagement in research-related social media.ResultsUser participation varied but was most active when at launch. During the short life of the private online community, a total of 39 participants joined. General enthusiasm about the prospect of the online community was indicated. There were many lessons learned throughout the process in areas such as privacy, security, and Institutional Review Board clearance. These are described in detail.ConclusionsThe opportunity to engage participants in longitudinal research using online social networks is enticing; however, more research is needed to consider the feasibility of their use in an ongoing manner. Recommendations are presented for future research seeking to use social media to improve retention in longitudinal research.

A Content Analysis of Creating and Curating Musical Identity on Social Media

2020 ◽  
pp. 312-335
Author(s):  
Julie Derges Kastner
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Music Education ◽  
Social Networking ◽  
Social Networking Sites ◽  
Online Community ◽  
Teaching And Learning ◽  
Empirical Studies ◽  
Future Research ◽  
Musical Identity

Social networking sites have emerged as a way for musicians to connect, create, and collaborate, and, as a result, they have become important spaces for identity expression and formation. This chapter reveals the findings of a content analysis of 23 empirical studies focusing on social media, identity, and music or music education in order to explore the types of research methods and identity frameworks they employed, emergent themes, and possible avenues for future research. Results of this content analysis revealed three themes: (1) personal expressions of identity, as individuals sought to curate their online identities; (2) identity through social interactions, which often featured a convergence of musical and nonmusical roles; and (3) identity through teaching and learning as individuals participated and found support and encouragement in an online community. Additionally, these studies most commonly used qualitative methods, with several using a cyber ethnographic approach, and a variety of identity frameworks. The chapter closes with suggestions for future research to further explore the evolving expressions of musical identity on social networking sites.

Raising generation ‘A’: a case study of millennial tobacco company marketing in Indonesia

2018 ◽  
Vol 27 (e1) ◽  
pp. e41-e49 ◽  
Author(s):  
Putu Ayu Swandewi Astuti ◽  
Mary Assunta ◽  
Becky Freeman
Keyword(s):  
Social Media ◽  
Young People ◽  
Online Community ◽  
Freedom Of Expression ◽  
Tobacco Advertising ◽  
Corporate Website ◽  
Corporate Websites ◽  
Brand Marketing ◽  
Media Channels

ObjectiveTo describe the Sampoerna A [A] brand marketing techniques and practices and how event-based sponsorship leverages company websites and popular social media channels to reach and engage young people.MethodThis case study was built from three main data sources. First, HM Sampoerna company reports, corporate websites and other online sources were reviewed. Second, four pairs of observers conducted an observation survey; systematically auditing and documenting tobacco promotion and advertising at the 2016 SoundrenAline concert. Finally, social media data were obtained from an iterative search of hashtags of Instagram posts. The 10 most frequently used hashtags related to the concert were reviewed and documented.ResultsA brand marketing includes sponsorship of a music concert series, a limited edition A Mild cigarette package and promotion of virtual events on company websites and social media channels. Instagram boosted promotion with more than 25 000 posts for the two most popular hashtags endorsed during the concerts. Marketing activities targeted young people by focusing on creativity, freedom of expression and audience engagement. The corporate website ‘goaheadpeople.id’ served as both a promotional medium and online community.ConclusionInternet and social media channels are key to Sampoerna’s marketing strategy in Indonesia. Internet-based marketing run alongside conventional advertising likely increases Indonesian youth exposure to cigarette marketing. This case study also provides evidence that Sampoerna evaded current tobacco advertising regulations. Subnational governments can play a stronger role in restricting tobacco advertising, promotion and sponsorship by more effectively enforcing current regulation.

On the Alert for Share Price Manipulation and Inadvertent Disclosure in Social Media Channels

2019 ◽  
pp. 265-280
Author(s):  
Darren P. Ingram
Keyword(s):  
Social Media ◽  
Status Quo ◽  
Share Price ◽  
Future Research ◽  
Exploratory Research ◽  
Social Media Networks ◽  
Price Manipulation ◽  
Other Information ◽  
The Status ◽  
Media Channels

Social media networks offer a tremendous opportunity for the dissemination of financial and other information globally to companies. It can be immensely useful for stakeholders and investors too. So far its permitted use as a primary disclosure channel is restricted. Some risks also exist through inadvertent disclosure of information, as well as potential share price manipulation, yet are companies necessarily aware and armed to handle the risks? This research conducts exploratory research into the attitudes of Nordic companies, in a region where social media primary disclosure is not permitted, to analyze the status quo and consider any risks that may prevail. Possible action changes and future research opportunities are also examined.

Web Revolution and Events

2021 ◽  
pp. 18-32
Author(s):  
Betül Kodaş
Keyword(s):  
Social Media ◽  
Customer Engagement ◽  
Future Research ◽  
Globalizing World ◽  
Academic Researchers ◽  
Managerial Implications ◽  
Marketing Tool ◽  
Use Of Social Media ◽  
Conceptual Study ◽  
Media Channels

In the globalizing world, the use of social media as a marketing tool has been frequently discussed in academic researchers in recent years. It is possible to examine that the usage of these social media channels in the management and marketing of tourism-related activities is increasing. From this perspective, social media is considered as an important marketing tool for event organizers in the event industry in terms of some aspect of event studies. Besides, it provides significant benefits for visitors about deciding whether they participate in an event or not. In this framework, the aim of this chapter is to build a conceptual framework for revealing relation between social media and events. This conceptual study indicated that social media is one of the important digital tools for customer engagement, online experiences, and promoting events. Managerial implications and future research recommendation presented.

Administrators’ professional learning via Twitter: the dissonance between beliefs and actions

2016 ◽  
Vol 54 (3) ◽  
Author(s):  
Vincent Cho
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Professional Learning ◽  
Online Community ◽  
Design Methodology ◽  
School Administrators ◽  
The United States ◽  
Future Research ◽  
Structured Interviews ◽  
Practical Implications

Purpose Although there has been increasing optimism about the potential for social media platforms such as Twitter to support educators’ professional learning, it is yet unclear whether such promises hold true. Accordingly, the purpose of this study is to explore school administrators’ use of Twitter for professional learning. Design/methodology/approach This qualitative case study draws data collected from 17 school administrators from throughout the United States and Canada. In addition to individual, semi-structured interviews, administrators’ tweets were collected for two weeks. This resulted in 1460 tweets. Analyses were aimed at perceptions about Twitter, the knowledge shared, and its impact on practice. Findings Findings presented a paradox: although administrators were enthusiastic about the social and professional benefits associated with Twitter, they did not share or apply much knowledge commonly associated with administrator work. Topically, administrators’ tweets tended to focus on technology, rather than other leadership issues. Also, administrators’ informal tweets focused on norms and relationships in the online community, rather than other dimensions to leadership craft. What’s more, leaders were rarely able to point to direct changes in their school policies or practices resulting from Twitter. Research limitations/implications The present study raises issues for future research, including: How do administrators evaluate the expertise of peers or other resources online? How do leaders negotiate conflict or dialogue online? How might leaders leverage social media as public relations tools? Practical implications Whereas popular media have described the benefits of platforms like Twitter in broad strokes, the present study provides a detailed account of the practitioner experience. This account includes not only descriptions of what leaders might (or might not) be learning via Twitter, but also some of the benefits of being able to socialize with colleagues online. Originality/value As social media use has grown, so has interest in using such platforms for professional learning. However, there is a gap in knowledge regarding the strengths and shortfalls facing administrators. This study breaks new ground by comparing Twitter's purported benefits to user's tweets and outcomes.

Just a Snap

2017 ◽  
Vol 6 (5) ◽  
pp. 627-649 ◽  
Author(s):  
John S. W. Spinda ◽  
Stephen Puckette
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Study Participant ◽  
Future Research ◽  
Regression Analyses ◽  
Vicarious Experience ◽  
The Social ◽  
Points Of View ◽  
Media Preferences ◽  
Media Channels

Employing a uses-and-gratifications approach, we examined the motives for following sports using the social media application Snapchat (version 9 [9.27.5.0 iOS/9.20.6.0] Andr). In Step 1 of the study, participant provided narratives ( n = 49) about their motivations for using Snapchat to follow sports. In Step 2, an online survey asked participants ( N = 263) to respond to 39 motive statements gleaned from narratives obtained in Step 1 as well as measures of points of attachment (POA), overall time spent viewing a variety of sports, and to rank the importance of various social media channels. Overall, four motives for using Snapchat to follow sports were conceptualized across 21 items (i.e., ease and convenience, behind the scenes, vicarious experience, unique points of view). Next, using regression analyses, we found that age, POA, social media preferences, and different sports viewed predicted motives for using Snapchat to follow sports to varying degrees. Theoretical implications and considerations for future research are also discussed.

Change of Attitude, Technology and Practice: Identifying the Change for Increased Value Creation with Customer Co-creation

2017 ◽  
Vol 5 (1) ◽  
pp. 70-82
Author(s):  
Soumi Paul ◽  
Paola Peretti ◽  
Saroj Kumar Datta
Keyword(s):  
Social Media ◽  
New Product Development ◽  
Value Creation ◽  
Large Scale ◽  
Customer Orientation ◽  
Customer Relationships ◽  
Future Research ◽  
Management Competencies ◽  
Business Decisions ◽  
Prime Concern

Building customer relationships and customer equity is the prime concern in today’s business decisions. The emergence of internet, especially social media like Facebook and Twitter, changed traditional marketing thought to a great extent. The importance of customer orientation is reflected in the axiom, “The customer is the king”. A good number of organizations are engaging customers in their new product development activities via social media platforms. Co-creation, a new perspective in which customers are active co-creators of the products they buy and use, is currently challenging the traditional paradigm. The concept of co-creation involving the customer’s knowledge, creativity and judgment to generate value is considered not only an upcoming trend that introduces new products or services but also fitting their need and increasing value for money. Knowledge and innovation are inseparable. Knowledge management competencies and capacities are essential to any organization that aspires to be distinguished and innovative. The present work is an attempt to identify the change in value creation procedure along with one area of business, where co-creation can return significant dividends. It is on extending the brand or brand category through brand extension or line extension. This article, through an in depth literature review analysis, identifies the changes in every perspective of this paradigm shift and it presents a conceptual model of company-customer-brand-based co-creation activity via social media. The main objective is offering an agenda for future research of this emerging trend and ensuring the way to move from theory to practice. The paper acts as a proposal; it allows the organization to go for this change in a large scale and obtain early feedback on the idea presented. 

Wykorzystanie mediów społecznościowych w komunikacji z klientem na przykładzie firm sektora piwowarskiego

2015 ◽  
pp. 161-176 ◽  
Author(s):  
Piotr Szamrowski ◽  
Adam Pawlewicz
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Small Enterprises ◽  
Brewing Industry ◽  
Video Sharing ◽  
Advantages And Disadvantages ◽  
Media Platform ◽  
The Individual ◽  
Media Channels ◽  
Regional Character

The main objective of this paper is to identify the platforms and social media tools utilized by the brewing industry in communication with the stakeholders, mainly with potential clients. In addition, the study sought to determine the nature of the published content, identify those responsible for their management, and present the advantages and disadvantages of their conduct in communication and creating the image of the company. The results indicate that only 25% of the surveyed companies do not use social media in PR. This applies only to small enterprises, with regional character. All the major brewing companies in their public relations activities use at least one type of social media, focusing in most cases on social networking (Facebook) and Video Sharing (YouTube). In addition, some of the largest brands included in the individual equity groups have their own social media channels used to communicate with the stakeholders. General promotion of company products and, what is very important, creating a dialogue with social media platform community, were seen as the most important benefits of using social media.

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