Theory of marketplace morality and impoverished consumers

2018 ◽  
Vol 18 (3) ◽  
pp. 411-420 ◽  
Author(s):  
Ronald Paul Hill
Keyword(s):  
Consumer Behavior ◽  
Theoretical Framework ◽  
Marketing Theory ◽  
Goods And Services ◽  
The Poor

Morality related to the marketplace has been studied in interdisciplinary contexts as well as the marketing and consumer behavior domains. This research has resulted in prescriptions and proscriptions that seek to right what is perceived as wrongful marketer actions. Yet this work has had little influence on marketing theory. Thus, we seek to advance a marketplace morality theory within a consumer behavior frame, emphasizing treatment of the poor by actors who may or may not supply the goods and services necessary so that they can meet “consumption adequacy.” The article opens with a look at how this discussion has moved along a theoretical path. Implications for morality related to consumers in poverty come next, followed by blending of philosophical and consumer literatures to reveal a novel theoretical framework.

Are consumption patterns linked to life satisfaction? An exploratory study in Brazil

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
José Marcos Carvalho de Mesquita ◽  
Gregory J. Kivenzor ◽  
Natália Corradi Franco
Keyword(s):  
Life Satisfaction ◽  
Emerging Market ◽  
Integrated Approach ◽  
Theoretical Framework ◽  
The Body ◽  
Marketing Theory ◽  
Hedonic Consumption ◽  
General Validity ◽  
Content Type ◽  
Goods And Services

PurposeThe purpose of this study is to propose an integrated approach to diverse and convoluted types of consumption. The new theoretical framework represents composite types of tangible and intangible consumption contributing to consumer life satisfaction (LS) in EMs.Design/methodology/approachA field study conducted in Brazil surveyed real-world consumers belonging to various social and income groups. Data reflecting LS derived from consumption were analyzed using PLS methodology.FindingsEmpirical tests indicated that experiential-utilitarian, experiential-hedonic and material-utilitarian consumption types positively affect EM consumer LS. An interesting and somewhat surprising outcome is an insignificant effect of material-hedonic consumption. The strength of LS correlation with each type of consumption differs and partial effects also depend on household income of EM consumers.Research limitations/implicationsAlthough reasons exist to expect the general validity of the suggested theoretical framework across many markets, its scope of empirical testing needs to be expanded beyond a single emerging market, even so large as Brazil.Practical implicationsThe new taxonomy can help marketing practitioners better understand the main sources of LS stemming from each type of consumption to customize marketing mix and more effectively communicate to EM consumers.Social implicationsIn spite of the scope limited to Brazil, this study shall help policy-makers and NGOs design public goods and services, thereby significantly increasing consumer LS and improve living conditions in EMs.Originality/valueA systemic approach contributes to the body of marketing theory by replacing the dichotomic classifications of consumer LS with a clear conceptualization of all types of consumption that are integrated into a holistic framework.

THE SPECIFICS OF THE DEVELOPMENT OF ONLINE COMMERCE UNDER THE INFLUENCE OF CONSUMER BEHAVIOR OF INTERNET USERS

2021 ◽  
pp. 158-171
Author(s):  
Dmitrii V. Tyurin ◽  
◽  
Aleksandra O. Volkova ◽  
◽  
Keyword(s):  
Consumer Behavior ◽  
Customer Orientation ◽  
Consumer Preferences ◽  
Point Of View ◽  
Practical Skills ◽  
Electronic Format ◽  
Online Commerce ◽  
Goods And Services ◽  
Internet Users ◽  
Technical Innovations

The article presents trends and innovations in the global and Russian markets regarding consumer behavior, analyzes the prospects for the development of online commerce, and suggests various approaches to increasing the share of online store customers and consumer retention in the era of digitalization and e-commerce. In particular, the authors analyzed the specifics of interaction with the audience on the example of a large online platform “Shopping live”. The practical skills of using innovative developments by marketers in terms of the development of mobile consumption of services and goods are demonstrated. The article takes into account the requirements that customers face in connection with the pandemic and forced self-isolation, in particular, the ability to use various technical innovations. It also demonstrates, as modern factors, the experience of practicing marketers, which influenced their work in the electronic format of selling goods and services, and in particular the use of new approaches in communication and customer orientation. The authors formulate approaches to the development of electronic promotion of goods and products of various industries from the point of view of consumer preferences, based on the specifics of the marketing strategy of large marketplaces, such as Wildberries, Aliexpress.

scholarly journals A Review of Factors Affecting Consumer Behavior towards Online Shopping

2018 ◽  
Vol 8 (4) ◽  
Author(s):  
Roopjot Kochar ◽  
Harmanjot Kaur
Keyword(s):  
Consumer Behavior ◽  
Online Shopping ◽  
Web Browser ◽  
Factors Affecting ◽  
Privacy Concerns ◽  
Goods And Services ◽  
Factors Influencing ◽  
Guaranteed Quality ◽  
Specific Factors ◽  
Fierce Competition

Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Online shopping provides a good example of business revolution. Ecommerce has made life Simple and innovative of individual and groups. Consumer behavior on online shopping is different from physical market where he/she has access to see the products online shopping sites are fast replacing traditional or physical shops. Over, the years the trust of the customers for online shopping sites has increased considerably. The increase in the number of these sites on one hand has led to a fierce competition which means better and cheaper products for customers. However, at the same time customers have their privacy concerns when it comes to shopping online. Internet is changing the way consumers shop and buy goods and services and has rapidly evolved into a global phenomenon. The technology oriented factors like guaranteed quality, cash on delivery discounts and promotions are the major specific factors influencing customer’s attitudes toward online shopping. This research paper attempts to analyze the consumer behavior towards online shopping and the various factors influencing trend of online shopping.

scholarly journals INTEREST FREE MICROFINANCE: A GATEWAY OF FINANCIAL INCLUSION FOR KERALA

2016 ◽  
Vol 4 (4SE) ◽  
pp. 51-58
Author(s):  
Fazal Muhammed
Keyword(s):  
Low Income ◽  
Financial Services ◽  
Household Income ◽  
Poverty Alleviation ◽  
Development Process ◽  
Financial System ◽  
Economic Security ◽  
Local Economies ◽  
Goods And Services ◽  
The Poor

Microfinance is a powerful poverty alleviation tool. It implies provision of financial services to poor and low-income people whose low economic standing excludes them from formal financial systems. Access to services such as, credit, venture capital, savings, insurance, remittance is provided on a micro-scale enabling participation of those with severely limited financial means. The provision of financial services to the poor helps to increase household income and economic security, build assets and reduce vulnerability; creates demand for other goods and services; and stimulates local economies. A large number of studies on poverty however, indicate that exclusion of the poor from the financial system is a major factor contributing to their inability to participate in the development process. In a typical developing economy the formal financial system serves no more than twenty to thirty percent of the population. The vast majority of those who are excluded are poor.

scholarly journals Barriers and Drivers for Applying Fish Traceability System in Emerging Market

2018 ◽  
Vol 7 (4.15) ◽  
pp. 262
Author(s):  
Elimawaty Rombe ◽  
Rahmat Mubaraq ◽  
Suryadi Hadi ◽  
Rizka Adriansyah ◽  
Gatha Vesakha
Keyword(s):  
Consumer Behavior ◽  
Operations Management ◽  
Success Factors ◽  
Business Processes ◽  
Emerging Market ◽  
Case Analysis ◽  
Theoretical Framework ◽  
Cost Information ◽  
Traceability System ◽  
Critical Success

Fish traceability system provides more values for entities to improve their business processes. The philosophy of traceability is that the process is shared along the chain and promote visibility of quality. In this paper, the barriers and drivers are identified and the problem of fish traceability is defined. Five entities examples are analyzed using a critical success factors (CSFs) theoretical framework. The paper offers a framework for managers which provides the basis for developing a fish traceability system. The case analysis identifies different approaches to fish traceability, highlights the barriers include laws and regulations, coordination, cost, information and infrastructure. Meanwhile, the drivers of applying fish traceability system include seafood fraud risks, sustainability information, expanding market, consumer behavior, and efficiency of operations management. This paper contributes to provide dimensions which can be considered by fishery industry, programmers and government before they plan to build a traceability system.  

How Does Firm- and User-Generated Content Benefit Firms and Affect Consumers?

2020 ◽  
pp. 97-120
Author(s):  
Niray Tunçel ◽  
Nihan Yılmaz
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Theoretical Framework ◽  
User Generated Content ◽  
Specific Effects ◽  
Interactive Nature ◽  
Social Media Platforms ◽  
New Form ◽  
Media Channels ◽  
Practical Implications

Social media marketing is a new form of communication between firms and consumers. The interactive nature of social media platforms enables consumers to share their perceptions about firms by creating their own content in various forms. Besides, firms are able to attract and engage with consumers through creating effective content on their social media channels. Both user-generated content (UGC) and firm-generated content (FGC) have a significant role in firm performance and consumer behavior. However, the previous studies have mostly focused on the effects of UGC and addressed the issue from the consumer side. Therefore, as distinct from existing studies, the study at hand addresses the specific effects and benefits of UGC and FGC from both the firm and consumer sides, within a theoretical framework. In addition, based on the findings of the reviewed studies, the chapter presents some practical implications for business.

scholarly journals Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model

2018 ◽  
Vol 59 (1) ◽  
pp. 69-89 ◽  
Author(s):  
Myung Ja Kim ◽  
Choong-Ki Lee ◽  
Timothy Jung
Keyword(s):  
Virtual Reality ◽  
Consumer Behavior ◽  
Affective Response ◽  
Theoretical Framework ◽  
Emerging Technology ◽  
Affective Responses ◽  
Response Model ◽  
Cognitive Response

Although virtual reality (VR) is an emerging technology in tourism, little research has been conducted on what factors make consumers visit destinations presented by VR. To address this gap in the literature, this study developed a theoretical framework including authentic experience, cognitive and affective responses, attachment, and visit intention with VR tourism using a stimulus-organism-response (SOR) theory. The results revealed significant impacts of authentic experience on cognitive and affective responses, indicating that authentic experience is an important factor in VR tourism. The study identified cognitive and affective responses as significant mediators in predicting attachment and visit intention. The results demonstrated that the intention to visit places shown in VR tourism was influenced by attachment to VR. Cognitive response had a stronger influence than affective response on the intention to visit a destination in VR. This study sheds light on why potential tourists visit destinations shown in VR.

God and Mammon

1997 ◽  
Vol 14 (1) ◽  
pp. 242-247
Author(s):  
Lamin Sanneh
Keyword(s):  
Market Efficiency ◽  
Market Economy ◽  
World View ◽  
Household Economy ◽  
For Profit ◽  
Goods And Services ◽  
The Poor ◽  
Economic Strategies ◽  
Personal Dignity ◽  
Christian World View

AbstractThe modem market economy, maintains Lamin Sanneh in his Forum Paper, has shifted the emphasis in economy from the idea of the sustainable "household" (economy in its etymological meaning) to the accumulation and exchange of goods and services for profit. Market efficiency has taken primacy over human solidarity and personal dignity, and is thus in conflict with the fundamental Christian world view. Theology needs to level a critique at such economic strategies, particularly because the proponents of such strategies often appeal to biblical and gospel principles for justification. But, as scripture makes clear, there can be no "Gospel of Wealth" at the expense of the poor and marginalized of this earth.

scholarly journals REASONS FOR THE FORMATION OF THE SHADOW ECONOMY OF UKRAINE

2020 ◽  
pp. 121-125
Author(s):  
E. Nikitchenko ◽  
A. Bukhtiarova
Keyword(s):  
Small Businesses ◽  
Shadow Economy ◽  
Active Form ◽  
Governance Structure ◽  
Tax Burden ◽  
Economic Policies ◽  
Economic Relations ◽  
Goods And Services ◽  
The Poor ◽  
Difficult Times

The shadow economy has been an integral part of society since the beginning of economic relations. With each stage of society’s development, it becomes an increasing problem and has more and more destructive consequences. Shadow processes pose a significant threat to the national economy of Ukraine. Besides, this problem is a marker of unresolved issues in the marketplace and its governance structure, as each question has its cause. That is why addressing the shadow economy is such an essential step in improving the country’s economic situation in difficult times of crisis. It is clear that the complete overcoming of shadowing processes is a perfect idea, but still, control over this phenomenon must be of high quality. The primary purpose of the study is to highlight the main factors of shadowing for the active form of tools to combat the shadow economy. During the review of the material, a causal relationship was structured and identified by the topic, and a method for normalizing the shadow economy was developed. It has been found that the shadow economy is the result, a specific socio-economic response to incorrect economic policies. It is also established that the tax burden is one of the leading factors in the transition of part of the company’s activities into the shadows. Improper distribution of the tax burden significantly reduces the competitiveness of small and medium-sized businesses in the goods and services market. It is also concluded that the shadow economy is a particular shock absorber of social inequality, namely the large gap between the poor and the wealthy. Hence, the shadow economy provides lower-priced goods that are more affordable for the poor. It has also been found that corruption also plays a massive role in this issue. It provokes the shadow economy as an effect on social and legal inequality and often the inability of the enterprise to survive without ties to the administrative apparatus. The shadow economy is a reaction to imperfect antitrust policies, where small businesses are less competitive and often cannot enter the market at all. Methods for stabilizing the level of the country’s shadow economy have also been developed and proposed.

scholarly journals OPTIMALISASI POTENSI DANA ZAKAT, INFAQ, SADAQAH DALAM PEMERATAAN EKONOMI DI KABUPATEN SUKOHARJO (Studi Kasus di Badan Amil Zakat Daerah Kab. Sukoharjo)

2017 ◽  
Vol 3 (01) ◽  
pp. 16
Author(s):  
Sumadi Sumadi
Keyword(s):  
Participant Observation ◽  
Human Life ◽  
Secondary Data ◽  
Phenomenological Approach ◽  
Safety Net ◽  
Primary Data ◽  
Goods And Services ◽  
The Poor ◽  
The Rich ◽  
Qualitative Phenomenological

Economic activity is something that can not be separated from human life especially good for a country or region. Along with the times, of the needs of humans increase therefore the economy is continuously growing and changing. Islamic philanthropy has an important role in the economy. an instrument of philanthropy is the mechanism of transfer of the rich to the poor is right on target. At the same time, the Islamic philanthropy instrument acts as an effective social safety net. With the transfer of income from the rich to the poor, there will be an increase in demand for goods and services from the poor, who are generally basic needs. Judging from the type of funding source, Zakat, Infak, Sadaqah (ZIS) with the largest Muslim population in the world, Indonesia has the potential for enormous ZIS. The methodology in this study used a qualitative phenomenological approach, so that research results in accordance with the facts on the ground. Source of data derived from primary data and secondary data. While data collection techniques with in-depth interviews, documentary studies, as well as participant observation. Potential national charity reached 19.3 trillion. While Hafidhuddin (2010), said that the potential of zakat in Indonesia reached 80 trillion annually (this potential, before accounting for the funds infaq and sadaqah untapped in the community as a source of funds are voluntary sadaqah infaq. Potential Zakat, Infaq, Shodaqoh Sukoharjo regency of 1.6 M / year average of 30% in the form of zakat profession dominated by civil servants and the percentage of individuals still need to be improved and 70% is still a infaq shodaqoh ".Keyword: Infaq Zakat and Sadaqah Sukoharjo, Poverty

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