Involvement of entities of agricultural industry in tourism activity (the case of Stavropol region)

2016 ◽  
Vol 10 (1) ◽  
pp. 64-0 ◽  
Author(s):  
Александр Трухачев ◽  
Aleksandr Trukhachev
Keyword(s):  
Agricultural Development ◽  
Marketing Research ◽  
Leisure Activity ◽  
Tourism Industry ◽  
Rural Tourism ◽  
Agricultural Industry ◽  
Mass Tourism ◽  
Stavropol Region ◽  
Global Tourism ◽  
High Level

Current geopolitical changes and trends in socio-economic development increase the importance and prospects of development of domestic tourism. Emerging opportunities are significant not only for well-known destinations and tourist products, but also for tourism products and routes that by their attractiveness is competitive with the objects of mass tourism demand. Considering the possibilities of development of weekend tourism, flashpacker and trailering, can be concluded that the sector of rural tourism in all its diversity, can attract a significant part of the tourist flow. At present, rural tourism is not a mass leisure activity. Researches of needs and interests of tourists are known. However, there are no researches revealing assessment of the prospects of existing or potential rural tourism projects. With that, it should be emphasized that they are not only important for investors or business leaders, but also for tourism administrations as a tool to identify barriers or areas of support of rural tourism projects. Rural tourism - one of the most famous and popular forms of recreation. Many experts note its ability to compete with the leaders of the global tourism - beach and cultural tourism. Stavropol Krai of the Russian Federation is region with high level of agricultural development and rich touristic and recreational potential. Development of private sector in agriculture industry, aspiration of small and large private companies to diversify their activities by expanding non-agricultural segment caused the formation and development of rural tourism. Variety of tourism resources and cultural heritage of Stavropol region allowed entrepreneurs to create different tourist products in the segment of rural recreation. In the current context the formation of rural tourism industry in the Stavropol region is the rightful issue. The author has conducted marketing research to study the attitude of agriculture entities in Stavropol region to engaging in tourist activities. The data obtained show the positive attitude of agriculture entities of the region to the tourist activity. However, more than 89% of respondents consider it necessary to develop a state policy in the field of rural tourism at the federal and regional levels.

Industry of rural tourism in the Stavropol region

2015 ◽  
Vol 9 (3) ◽  
pp. 22-32 ◽  
Author(s):  
Александр Трухачев ◽  
Aleksandr Trukhachev
Keyword(s):  
Agricultural Development ◽  
Tourism Industry ◽  
Rural Tourism ◽  
Private Companies ◽  
Tourist Attractions ◽  
Stavropol Region ◽  
Global Tourism ◽  
Tourism Resources ◽  
Current Context ◽  
High Level

Rural tourism - one of the most famous and popular forms of recreation. Many experts note its ability to compete with the leaders of the global tourism - beach and cultural tourism. Stavropol region of the Russian Federation has a high level of agricultural development and rich touristic and recreational potential. The aspiration of small and large private companies to diversify their activities by expanding non-agricultural segment caused the formation and development of rural tourism. A variety of tourism resources and cultural heritage of the Stavropol region allowed entrepreneurs to create a variety of tourism products in the segment of rural recreation. In the current context the formation of rural tourism industry in the Stavropol region is the rightful issue The article presents analysis results of the tourist attractions and means of accommodation as part of composition of the rural tourism industry in the Stavropol region. Placement of facilities of rural tourism industry in municipalities of the region is shown. The trend of territorial localization of rural tourism in the Stavropol region within four main areas is proved. The author curries out the analysis of the specific structure of the objects of rural tourism, their tourism specialization and composition of services. The results allowed concluding that the most popular is the strategy of diversification of activities and offers of rural tourism.

Resources of rural tourism development in Stavropol region

2016 ◽  
Vol 10 (2) ◽  
pp. 125-140 ◽  
Author(s):  
Александр Трухачев ◽  
Aleksandr Trukhachev
Keyword(s):  
Agricultural Development ◽  
Traditional Approach ◽  
Tourism Development ◽  
Tourism Industry ◽  
Rural Tourism ◽  
Potential Development ◽  
Stavropol Region ◽  
Tourism Resources ◽  
High Level ◽  
Stavropol Krai

he article presents the authorial view on the composition of the tourism resources that are in demand in rural tourism development. According to the author, the specific of rural tourism makes somewhat different from the traditional approach to defining the composition and typology of tourism resources. The author shows that the division into primary and secondary tourism resources for rural tourism phenomenon is not true and is not obvious. The article substantiates that, along with the natural, historical and cultural tourism resources, it is advisable to consider the infrastructure and agricultural resources in the development of rural tourism. Stavropol Krai of the Russian Federation - a region with a high level of agricultural development and rich tourism and recreational potential. Development of the private sector in agriculture, the pursuit of small and large companies to diversify their activities at the expense of the development of non-agricultural segment, resulted in the formation and development of rural tourism. These circumstances justified the choice of the region for illustration the diversity of the group "enterprises and the production of agricultural purpose" among the tourist resources of agricultural and other activities in the countryside. Therefore, by the example of Stavropol region the author shows that agricultural activities and its results, as well as the technologies used, are becoming tourist resources. According to the analysis results the author draws conclusions about what direction of rural tourism have enough resource provision. The author also gives a description of the (peasant) farms placement, authenticity and originality of agricultural brands that can be used for the formation of attractive tourist products. The level of integration in tourism the peasant farms, equestrian centers, fish and game farms of the region, the potential for further integration of peasant farms in the tourism industry are shown. The problems of rural tourism development of Stavropol Krai in terms of transport (road) access to peasant farms of Stavropol region and practices of promotion of rural tourism sites in the Internet environment of the territory are revealed.

FOREIGN CONCEPTS AND DEVELOPMENT MODELS OF RURAL TOURISM

2016 ◽  
Vol 10 (7) ◽  
pp. 34-40 ◽  
Author(s):  
Александр Трухачев ◽  
Aleksandr Trukhachev
Keyword(s):  
Rural Areas ◽  
National Level ◽  
Tourism Development ◽  
State Regulation ◽  
Tourism Industry ◽  
Rural Tourism ◽  
Tourism Product ◽  
Development Policies ◽  
Long Time ◽  
Global Tourism

The phenomenon of rural tourism is known for a long time, now it holds a strong position in the global tourism industry. At national level the phenomenon of rural tourism takes a variety of forms, in which different approaches to the appropriate tourism product development and its integration with additional services are implemented. The study conducted by the author demonstrates that the success of rural tourism development depends on the efforts of national and regional regulatory agencies, as well as local government entities. The article presents established practices of support and regulation of rural tourism, summarizes scientific approaches to the formalization of the rural tourism state regulation and grouping of its functions. It is proved that the phenomenon of rural tourism appears at the intersection of three management objects: regional policy in terms of development of rural areas, tourism development policies, especially in diversification of the tourism product, as well as agriculture development policies, promotion of technologies and products. Based on the research results the author presents interpretation of the types of the rural tourism development public policies.

scholarly journals Analysis of religious tourism in Ukraine: challenges of time and prospects

2021 ◽  
pp. 29-32
Author(s):  
Svitlana Panchenko
Keyword(s):  
New Technologies ◽  
Marketing Research ◽  
Tourism Industry ◽  
Public And Private ◽  
Tourism Management ◽  
Tourism Sector ◽  
Religious Tourism ◽  
Global Tourism ◽  
Public And Private Sector ◽  
Management Functions

The main objectives of tourism business management are to develop and implement new strategies for promoting the product in the tourism market with the help of new technologies, as well as improve the existing ones due to using the main management functions. The article aims to improve the religious tourism sector in the modern tourism market and draw attention to religious tourism management. Research methods include analysis, synthesis, comparison, generalization, forecasting, as well as the use of systemic, activity-oriented, historical and culturological approaches. The article offers some ways of solving the issues of religious tourism, taking into account the specifics of this sector. It also covers some problematic issues in religious tourism in the context of the main management functions. The article proves that the potential of religious tourism is unrealized in terms of management and marketing research on tourism. The crisis of the global tourism industry, due to the COVID-19 pandemic, has done significant harm to the entire tourism sector of Ukraine’s economy. But it opens a unique window of opportunities for Ukraine to become a world-famous religious destination. The WTTC drew attention to this, urging public and private sector leaders to work together to pave the way for the economic recovery, needed for the travel and tourist industry and create millions of jobs.

scholarly journals Partisipasi Masyarakat dalam Pengelolaan Community Based Tourism di Desa Wisata Waturaka, Kabupaten Ende

2020 ◽  
Vol 8 (1) ◽  
pp. 119
Author(s):  
Michael Rudolfus Sawu ◽  
Dian Pramita Sugiarti
Keyword(s):  
Economic Benefits ◽  
Local Communities ◽  
Tourism Industry ◽  
Literature Study ◽  
Community Based ◽  
Mass Tourism ◽  
Tourism Product ◽  
Analysis Technique ◽  
The Government ◽  
High Level

Waturaka Tourism Village is a community-based development. Waturaka tourism village has a wealth of natural resource assets and also a very massive culture. Therefore, managing elements of tourism products through the concept of “community based tourism” is ideal in an effort to provide economic benefits for local communities, nature and cultural conservation amid the rampant negative conventional mass tourism. This study aims to look at the components of tourism planning and community participation in it to produce philosophical implementation of community-based tourism.Technique used to collect the data in this research is observation, interview as well as literature study. Descriptive qualitative is used as the data analysis technique in this research. The results of this study indicate that, the management of the tourism product component in Waturaka tourism village was managed by community with a very high level of participation (citizen power) on one hand but not on the other. It is because the motive of local people's enthusiasm to develop community-based tourism in terms of awareness of global reality. Suggestions from this research are tourism awareness groups ( Kelompok sadar wisata) are expected to build networks with external parties in the context of the tourism village marketing, the government and non-government organization is expected to continue to empower local communities so as to produce massive competence in the tourism industry in order to provide maximum satisfaction to tourists. Keywords: CBT, tourism village, participation

Statistical evaluation and forecasting of human resources support by specialists and workers of mass professions of agricultural organizations of the grainsheep-breeding zone of Stavropol region

2020 ◽  
pp. 58-75
Author(s):  
Alexey Gerasimov ◽  
Evgeny Gromov ◽  
Oksana Grigor'eva
Keyword(s):  
Agricultural Sector ◽  
Import Substitution ◽  
Educational Institutions ◽  
Industrial Complex ◽  
Stavropol Region ◽  
Breeding Zone ◽  
The Creation ◽  
Business Structures ◽  
Agroindustrial Complex ◽  
High Level

Improving the efficiency of agricultural production and the competitiveness of agricultural products is impossible without the creation of professional teams with a high level of productivity. The formation and development of the personnel potential of the agro-industrial complex comes to the fore in the light of ensuring the country’s food security and solving the problems of import substitution. The development of the industry relies more on the creation of a vertical education system, the development of rural territories, etc. Compilation of forecasts for the staffing of the agroindustrial complex will coordinate the efforts of educational institutions, business structures, and authorities in organizing the training and retraining of personnel for the agricultural sector.

POTENTIALS AND OBSTRUCTION FOR THE DEVELOPMENT OF RURAL TOURISM OF THE REPUBLIC OF SRPSKA

2018 ◽  
Vol 28 (6) ◽  
pp. 2179-2184
Author(s):  
Sandra Rover ◽  
Milan Tomic
Keyword(s):  
Integrated Approach ◽  
Tourism Industry ◽  
Rural Tourism ◽  
Limiting Factors ◽  
Original Form ◽  
Rural Space ◽  
Non Governmental Organizations ◽  
The Republic ◽  
Rural Destinations ◽  
Tourism Services

The aim of this paper is to examine potentials and obstacles for the development of rural tourism in the Republic of Srpska. The analysis of both the potential and the integration of the entities crucial for the development of rural tourism, as well as the limiting factors that lead to stagnation in the development of rural tourism, is covered. Also, the goal is to explore the views of users and providers of rural tourism services and institutions dealing with the tourism industry on the state of the tourist offer and the limiting factors of its development. Rural destinations are becoming more attractive and more visited by tourists due to the natural environment, clean air, manifestations, possibilities of consuming traditional food and beverages, sports and various other activities. However, the ruin of rural tourism is reflected in the fact that it can violate the original form of rural space through various forms of environmental pollution of space, water and air. Preservation of existing resources is a necessity because the preserved environment is a prerequisite for the development of rural tourism. Republic of Srpska has seen a steady growth in the tourist visit in recent years, but there are still limiting factors for the development of rural tourism, which are most often seen in the poorly developed infrastructure of certain rural destinations, lack of accommodation capacities and the lack of qualified labor force, cooperation of several actors. It cannot be developed without the cooperation of regional and local authorities, non-governmental organizations, tourist organizations and businesses with local people. These actors should help the development of rural tourism through various subsidies, incentives, infrastructure construction and marketing.Republika Srpska faces the problem of insufficient promotion of tourism products, which reflects on the bad image of the entire tourism. The strong competition from the countries of the region, primarily Croatia and Montenegro, draws a large number of tourists, which points to the fact that the consumers of tourism services of the Republic of Srpska are in the highest estimate domestic guests of a poor standard of living. The development of rural tourism should be based on an integrated approach to development and care for resources. Only preserved resources can be a condition for the development of rural tourism now and in the future.

Positioning ASEAN as One Collective Destination: Towards a Sustainable Brand

2020 ◽  
Vol 11 (1) ◽  
pp. 103-103
Author(s):  
Varintra Sirisuthikul ◽  
Pichai Pusumpun
Keyword(s):  
Content Analysis ◽  
Tourism Industry ◽  
Brand Positioning ◽  
Preliminary Assessment ◽  
Destination Branding ◽  
Integrative Framework ◽  
Globalizing World ◽  
Global Tourism ◽  
Tourism Destinations ◽  
Tourism Websites

In a globalizing world, where traveling is becoming easy and accessible, tourism destinations are increasingly competing in drawing travelers into their areas. One of the biggest challenges for any destination marketers is the substitutability of their offerings and the task of positioning their destinations against the numerous competing places that offer similar features (Moilanen & Rainisto, 2009; Pike, 2012; Pike & Page, 2014). The intense competitiveness of the global tourism industry increasingly calls for the most competitive positioning for individual destinations (Miller & Henthorne, 2007; Pike 2012). Consequently, the paper attempts to investigate the positioning strategies of the 10 individual destinations of ASEAN to better understand their distinctiveness and assess ASEAN collective brand. The current research aims to fill this gap through a preliminary assessment of brand elements of ten countries in ASEAN on how they project their official tourism websites using the method of content analysis of the 10 official tourism websites. This is followed by a discussion of the desired ASEAN collective brand with the engagement of ASEAN stakeholder in tourism collaboration, focusing mainly on joint promotion of tourism destinations. Consequently, the study presents an integrative framework embracing collaborative stakeholder efforts that ultimately leads to achieve a unified and sustainable brand of ASEAN. Keywords: Collective ASEAN Brand; Positioning; Destination Branding; Sustainable Brand; Stakeholder

Sign in / Sign up

Export Citation Format

Share Document