Impact of congress tourism on the international tourism image of a state

2016 ◽  
Vol 10 (4) ◽  
pp. 30-0
Author(s):  
Наталья Красовская ◽  
Natalya Krasovskaya

The article substantiates the necessity for creation of tourism image of a state. It is an integral component of the overall international image. It has been established that the tourism image is closely related with geopolitical, climatic, socio-economic and other components. Tourism image helps to support and develop the historical and cultural potential of the territory and contributes to the strengthening of partnership among countries. It is proved that business, cultural and scientific relations among countries take a special place in the tourism image system. They have complex impact on the national economy development and its integration into the world market, thereby creating a special kind of tourism - business (congress) tourism. The author reveals the factors forming tourism image of a state and gives its generalized assessment on the basis of a comparative analysis of the main economic indicators of tourism development of the most demanded tourist destinations. The author carried out economic and mathematical modeling by constructing correlation and regression equation based on the information about 20 countries of the world. It gives possibility to assess the degree of influence of the number of tourists visiting one or another tourism area, investments in the tourism development and the sum of international communicational events on the level of direct income from tourism. It has been established that the greatest impact on the formation of a profitable part of the tourism industry have capital investments in the tourist infrastructure and the number of held communicational events that directly or indirectly create the concept of host country. The author argues that the activity relating with international events includes the economic, infrastructural, psychological, and service aspects, which together form a tourism image of a state.

2020 ◽  
Vol 29 (4) ◽  
pp. 647-655
Author(s):  
Zoya V. Boyko ◽  
Natalia A. Horozhankina ◽  
Viktor V. Hrushka ◽  
Maxim V. Korneyev ◽  
Natalia A. Nebaba

The state of development of the tourism industry in Ukraine for the period 2007- 2017 is analyzed. It is established that it does not correspond to the existing potential of tourist resources, and the economic efficiency of the tourism industry is low. One of the main reasons for this situation is the lack of theoretical understanding of the socio-economic nature of tourism as a social phenomenon and its economic significance as a profitable industry. The tourism industry is one of the fastest growing sectors of the world economy. This increases the competitiveness of countries and regions, creating new jobs and improving living standards. It is proved that self-regulation of the tourist market is a necessary condition for its functioning. The dynamics of export-import of tourist services of Ukraine is analyzed. There is a tendency to a slight increase in the cost of services in the last years of the study period. In the interaction “government regulation - market” the primary link is the market, and government regulation is a tool that provides the general conditions of its existence, equalizes the conditions of the start of its subjects and eliminates, if possible, the negative manifestations of the market element. The activities of the tourism industry in Ukraine are analyzed. There is a tendency to reduce the number of enterprises in the tourism industry in recent years of the study period. The rating of tour operators by the number of served tourists and by the reviews of tourists is analyzed. The place and role of the Ukrainian tourism business in the world market of tourist services has been identified. The situation on the world market of tourist services of Ukraine is considered and it is concluded that one of the favorable conditions for tourism development in Ukraine was the adoption of visa-free regime with EU countries, the tourist market gradually recovered after the crisis of 2014, and Ukrainians begin to conquer Europe. 2017 can be called the year of tourism development in Ukraine: the flow increased rapidly, and the number of permits for sale, according to the State Statistics Committee of Ukraine, increased by 36%. Citizens of Ukraine who went abroad formed the group that used the services of tourism entities the most. It was found that the largest number of tourism entities is concentrated in the city of Kyiv and in Dnipropetrovsk, Kharkiv and Odessa regions.


Author(s):  
Shamila Rasanjani Wijesundara ◽  
Athula Gnanapala

Tourism is a fast-growing industry in the world. Many developing countries have recognized the economic contribution of the tourism industry towards to country; therefore, it has been included as an integral part of their development strategies. Sri Lanka continues to use tourism as one of the incomes earning strategy of its nation. At present, a huge tourism development is continued while accepting severe issues occurs itself like tourist harassment. The nature of the harassment is different from destination to destination, and this study mainly aims to identify the harassment in Sri Lanka. The study carried out in Southern Coastal Belt, considering foreign tourists as the sample to the study. A pretested questionnaire was distributed among 600 foreigners to collect primary data for the study, and 530 questionnaires were valid for the analysis. The collected data was analyzed through exploratory factor analysis, which revealed six major types of harassment in Sri Lanka as a result of tourist consumption process throughout the vacation.


2018 ◽  
Vol 16 (4) ◽  
pp. 259-274 ◽  
Author(s):  
Mariana Petrova ◽  
Nadiya Dekhtyar ◽  
Oleksii Klok ◽  
Olha Loseva

Purposeful and reasonable state vision of the long-term tourism development strategy determines the success of a country in the world market of tourist services. Many countries have officially approved program documents that clearly outline the main goals and objectives of the state policy in the sphere of tourism, highlighting the resource potential, recreational infrastructure and preferred consumer markets, but there may be no idea of respecting the interests of domestic consumers. The maintenance of local tourism infrastructure is becoming an increasingly important prerequisite for the country’s competitiveness, as mass tourism is now replaced by individual travels. The article is aimed at studying the dependencies between the main macroeconomic indicators of the tourism industry, assessing the efficiency of foreign trade. The correlation-regression and cluster analysis has been used in order to confirm or refute the hypothesis if the effectiveness of the state support of the national tourism industry is dependent on the stable functioning of the domestic tourism market, e.g. stimulation of travels by residents. Based on the main macroeconomic indicators of the tourism industry for 136 countries of the world and overview of some national tourism development program, the analysis output has rejected the direct correlation between the support of the domestic market and export potential of the national tourism industry, but has proved the significance of the inner consumer power during the periods of downturns in the global economy for strengthening the country’s export potential.


2020 ◽  
Vol 28 (3) ◽  
pp. 92-100
Author(s):  
Olena M. Liutak ◽  
Olena V. Baula

Purpose – to assess the tourism industry development and its impact on Ukraine’s economy, to identify a set of problems hindering the significant development of the tourism industry, and to justify ways to increase competitiveness in the world market. Design/Method/Approach of the research. System approach, synthesis, analysis and comparison to assess the tourism development dynamics in Ukraine, correlation and regression analysis to determine the impact level of increasing the number of hotels and tourist-recreational enterprises on GDP growth in Ukraine, logical generalization to identify a set of problems holding back the significant development of local tourism and ways justification of increasing its competitiveness on the world market. Findings. This article presents the results of assessing the tourism dynamics, particularly the tourist flows, the number of resorts, the number of tourists served by tour operators and travel agents. The authors substantiated the ways of increasing the local tourism sector's competitiveness. Practical implications. The work results can make the basis for the development of fundamental and scientific-applied provisions contributing to the significant system formation of increasing the competitiveness of Ukraine's tourism industry by state and local authorities, establishing cooperation among market participants and forming optimal logistics flows, developing business models to optimize the flows of health and recreational facilities. Originality/Value. The research value is that its applied scientific provisions can be implemented in the strategy of economic development of local tourism in analytical and mathematical justifications of the relationship between economic growth and tourism development, which ultimately increases Ukraine regions’ competitiveness for sustainable development of the country’s economy. Research limitations/Future research. Future research should focus on identifying mechanisms to improve the procedure for increasing tourism enterprises' competitiveness and improving provided service quality. Paper type –empirical.


2019 ◽  
Vol 21 (2(71)) ◽  
pp. 162-173
Author(s):  
T.V. YAKYMCHUK ◽  
I.Y. VOLVACH

Topicality. The urgency of developing �green� tourism in Kherson region is growing, since, on the one hand, the region has a high tourism and recreation potential, which is still used inefficiently, and on the other hand, the development of tourism is a crucial factor for the sustainable development of the region and the increase of its competitiveness in the world market. Aim and tasks. The aim of the article is to develop theoretical principles and practical and applied proposals that should substantiate the feasibility of green tourism development in Ukraine and its regions, and study the problems that arise during the organization of �green� tourism, taking into consideration international experience in this field. Research results. �Green� economy is a challenge to inefficient use of resources. The use of the principles of "green" economy will not only allow achieving sustainable development of the regions and the country, but also ensure social justice as well as the use of natural competitive advantages to enter and consolidate in foreign markets. According to UNEP, among the priority areas of development are tourism activities. "Green" / rural tourism is the type of entrepreneurial activity in providing comprehensive tourist services in rural areas, using the private property of rural residents, without significant environmental impact on the environment. "Green" tourism has the following varieties: rural tourism, recreational tourism, ecotourism. The experience of European countries has shown that with proper government support and coordination of efforts of the state and local communities, �green� tourism can be a highly profitable activity. The effect of "green" tourism is complex; it is expressed through the economic, social and environmental component. The article shows that Ukraine and its regions have a huge tourist potential. In recent years, "green" tourism has been successfully developing and is popular among the population of the country. The format and scope of "green" tourism in Ukraine have their own national characteristics: it is mainly a family business; the average "green" holiday duration is from 1 to 2 days, which allows it to claim its own competitive position in the international market. At the same time, a number of shortcomings in the organization of "green" business have been identified. Conclusion. Kherson Region has a number of advantages, the full use of which is able to ensure sustainable economic development, the competitiveness of the region and the presence in the world market of tourist services. There are a number of factors that negatively affect the state of the tourism industry: low level of tourist infrastructure, insufficient development of the regulatory framework, economic and political instability, a limited range of tourist services offered, no concept of tourism development in the region as a promising tourist destination, imperfect advertising of regional tourist centers, etc. To overcome these problems it is expedient to use a cluster approach to the organization of "green" tourism.


Author(s):  
I Nyoman Darma Putra

This article discusses the role of women in supporting sustainable tourism development in Bali by promoting Balinese cuisine to the tourism world. To date, studies on the role of Balinese women in the tourism industry have looked mainly at women as ordinary workers or professionals. In fact, Balinese women operate as culinary entrepreneurs who have not only been successful in introducing Balinese cuisine to the world of tourism but have opened up job opportunities for men and women alike. The data presented in this article was collected through observation of four leading Balinese women who run successful local culinary outlets or restaurants offering local dishes, and is complemented by interviews and other published sources relating to their business activities. The four pioneering women surveyed are Men Tempeh of Gilimanuk (West Bali) serving chicken betutu, the suckling pig restaurant manager Ibu Oka in Ubud, the owner of Made’s Warung Ni Made Masih, and the catering company owner Ibu Warti Buleleng, based in Denpasar. This article concludes that these four Balinese culinary heroines or srikandi have successfully managed to preserve and promote Balinese dishes to the world of tourism while contributing to the sustainable development of Balinese tourism by providing opportunities for tourists to experience local cuisine.


2018 ◽  
Vol 1 (2) ◽  
pp. 135-148
Author(s):  
Nicoletta Varani ◽  
Enrico Bernardini

Abstract Tourism remains a very vulnerable sector and sensitive to both internal and external impacts, such as economic and social crises, natural disasters, epidemics and diseases, national and international conflicts. Among these, the most alarming threat in the 21st century remains terrorism. In this sense, this paper aims to study the effects of the increasingly frequent terrorist attacks by the extremist factions of Al-Qaeda and ISIL on the tourism industry in the Mediterranean Region. The contribution, after having discussed in general the tourism market in the Mediterranean Region, intends to highlight the impacts and repercussions of the terrorist attacks on tourism, presenting the example of Egypt and one of its best-known tourist destinations, Sharm el-Sheikh. In this sense, it is shown how, in a few years, the political instability of the country and the attacks of 2005 and 2016 have significantly reduced the influx of tourists, transforming it from one of the most visited destinations in the world in a place of increasing abandonment.


2020 ◽  
Vol 10 (513) ◽  
pp. 450-459
Author(s):  
N. I. Yurchenko ◽  

Currently, the tourism industry continues to outpace the global economy despite deteriorating global economic prospects, tensions in international trade, social worries, geopolitical uncertainty, instability and the COVID-19 pandemic. The article is aimed at identifying modern trends of marketing research as part of the complex of marketing instruments in the tourism sphere. To achieve this aim, the article uses the following research methods: abstract-logical; situational analysis; mean, absolute and relative values; comparison, graphic, sociological; statistical analysis; economic-mathematical; expert surveys and estimations. Based on the data of the World Tourism Organization, the indicators of development of the world market of tourist services are analyzed. Performed were the following: analysis of the dynamics of the number of subjects of tourism activity (tour operators and travel agents) in Ukraine; total average number of full-time employees; income from the provision of tourist services; operating expenses for the provision of tourist services; number of tourists served by tour operators and travel agents in Ukraine. The content of marketing research is disclosed as a multi-stage process, which should include the collection, registration and analysis of data in the sphere of tourism business. Marketing researches should be conducted according to 8 stages: determining the problem; development of the concept of research; cabinet marketing research; field market research; analysis of market conditions (supply and demand); research of foreign markets; simulation modeling; formation of a marketing information system. In order to determine the rating of tour operators of the mass segment of the tourism market in 2020, a questionnaire containing 16 questions is specified. Its results can be used when evaluating tour operators in terms of customer comfort and cooperation with travel agents. It is proved that marketing research in the tourism industry is advisable to be carried out systematically. This will provide for substantiating and elaborating managerial solutions in order to maximize the satisfaction of the needs of consumers of tourist services and solve the problems of significant seasonal fluctuations in demand.


2021 ◽  
Vol 1 (5) ◽  
pp. 5-10
Author(s):  
Rajat Shandilya ◽  
◽  
Bhagyesh Acharya ◽  
Mayank ◽  
Monika Garg ◽  
...  

India is quickly becoming one of the most popular tourist destinations in the world. The rise of India as a tourist destination can be attributed to a number of factors. The growth of medical tourism in India is one of the reasons examined in this paper. Healthcare tourism is when people from all over the world fly to another country to receive medical, dental, and surgical treatment when exploring, vacationing, and completely immersing themselves in the attractions of the countries they are visiting. In the medical tourism industry, India is one of the most popular destinations. Medical tourism is experiencing rapid growth in India. Medical tourists cross foreign boundaries in search of medical care. Medical tourism has developed to become a multibillion-dollar industry. It is important to remember that the primary goal of medical tourists is to provide high-quality medical care at an affordable cost. When compared to other developing countries in the world, India has emerged as the most sought-after destination for medical tourists due to the availability of world-class doctors at affordable prices. In addition, India has a wide range of tourist destinations. It has tremendous potential for creating jobs and earning large sums of foreign currency. The paper ends with policy recommendations for advancing the rapidly growing medical tourism industry.


2021 ◽  
Vol 14(63) (1) ◽  
pp. 51-62
Author(s):  
Margarida POCINHO ◽  
Nataliya G.S. VIEIRA ◽  
Celso Pereira NUNES ◽  
Florin NECHITA

The tourism sector has continued to be one of the most affected business units in 2020 in connection with a global pandemic. Numerous regions and tourist destinations, tourist hotspots and accommodations have been subjected to serious changes with a substantial economic impact. Thereby, the question arises as to whether the capacity to respond to customers' needs through functional digital engagement strategies is efficient for supporting a recovery and sustainable development of the tourism industry. This article comments on and provides a critical analysis of the recent online strategies related to content marketing applied to the tourism sector due to a global pandemic and the need to implement a different attitude towards tourismoriented projects. The article proposes some examples of efficient policies that fit in with changes in the world tourism market.


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