Tourism industry employing personal experience marketing tools

10.12737/4092 ◽  
2014 ◽  
Vol 8 (3) ◽  
pp. 3-14 ◽  
Author(s):  
Татьяна Кривошеева ◽  
Tatiana Krivosheeva ◽  
Наталья Хаванова ◽  
Natalya Khavanova ◽  
Вадим Осокин ◽  
...  
Keyword(s):  
Personal Experience ◽  
Tourism Industry ◽  
Service Economy ◽  
Experience Economy ◽  
Sustained Development ◽  
Experience Marketing ◽  
Service Consumer ◽  
Tourist Service

With the concept of the experience economy in place, the evolution of the exchange object has made a step further to integrate experiences, calling forth a need for a marketing complex which would reflect the experiences and manage them. The concept of experience marketing was established and developed alongside the development of the concept of experience economy. Many scientists view tourism as a sector of service economy, which suggests that, as applied to the tourism industry, the experience marketing instrument will promote a sustained development of tourist service consumer catering activities.

scholarly journals An Initial Survey of Experience Activities for Health and Wellness Tourism: A Case of Qionglu Scenic Area, Xichang City, Sichuan Province

2021 ◽  
pp. 17-28
Author(s):  
Tsai-Fa Yen ◽  
Chunbo Li ◽  
Runfa Li
Keyword(s):  
Sichuan Province ◽  
Tourism Industry ◽  
Health And Wellness ◽  
Experience Economy ◽  
Cultural Characteristics ◽  
Health Tourism ◽  
National Education ◽  
Experience Marketing ◽  
Tourism Experience ◽  
Wellness Tourism

Our country’s economy and society continue to develop. With the popularization of national education and the growth of per capita annual income, the people are paying more and more attention to experience situations, and the tourism industry has entered the era of experience economy. In addition, at the end of 2019, my country's population over 65 years old accounted for 11.4%, and the 60-year-old retired group accounted for 18.1% (approximately 253 million people). In fact, it has entered an aging society, and the demand for health tourism has become more intense. Therefore, the citizens' demand for experience and health tourism has become more obvious. How to meet the development needs of health and wellnesstourism under the background of experience economy is an extremely important research topic. The research purpose of this article is to explore the problems of health and wellness tourism experience projects from the perspective of experience marketing, and put forward corresponding suggestions. This study uses the well-known tourist destination in Panxi, China: Qionglu Scenic Area, XichangCity, Sichuan Province, to interview local tourists through in-depth interviews. A total of 20 effective interview samples are obtained and analyzed by content analysis. The results of the analysis show that the respondents’ perception of health and wellnesstourism is mostly to promote health tourism, which roughly conforms to the definition of health and wellness tourism. Secondly, in terms of health and wellness tourism experience activities, respondents prefer catering activities, and focus on mountain and water experience activities. Therefore, this research suggests that destination managers and operators should make good use of local natural resources and cultural characteristics of the Yi ethnic group, focus on developing mountain and water experience projects, highlight ethnic minority dining and cultural characteristics, and meet consumer health and tourism needs.

Experience – an Old-new Paradigm of Tourism

2016 ◽  
Vol 41 (0) ◽  
pp. 0-0
Author(s):  
Andrzej Stasiak
Keyword(s):  
Tourism Industry ◽  
Brand Strategy ◽  
New Paradigm ◽  
Experience Economy ◽  
Polish Literature ◽  
Experience Marketing ◽  
Economic Practice ◽  
Tourism Services ◽  
Enterprise Activity ◽  
Desk Research

Purpose. Implementing the general theory of experience economy in the domain of tourism and attempting to answer the question whether the philosophy of tourism industry should be modified, placing the tourist’s experience in the focus of attention. Method. Desk research – studies of foreign and Polish literature. Findings. Travel has always involved strong emotions. They were treated as a “side effect” of travelling rather than an important aim of tourism enterprise activity. The development of experience economy increased the demand for unique experiences and emotions, also in tourism. Feelings, excitement, mental satisfaction with a stay at a given place are becoming more important than the standard of tourism services. This statement leads to perceiving the tourist’s experience as the foundation of the comprehensive tourist brand strategy, the aim and sense of a company’s marketing activity. Adopting a new paradigm of tourism would require devising totally new methods and tools to professionally shape tourism products, strongly saturated with emotions. In order to turn an ordinary product to an extraordinary experience (Lasalle, Britton 2003), it is necessary to reorient thinking: tourist services package → tourist experience package. Research and conclusion limitations. The paper is based on the global conception of experience economy as well as many foreign and Polish publications. It can be assumed that the presented conclusions are true for all modern tourism markets. Practical implications. Apart from providing a theoretical foundation, the article also shows the benefits of focusing on unrepeatable tourist experiences and implementing experience marketing into the economic practice by tourism firms. Originality. The problems of experience economy are relatively new, both globally and in Poland. Although experience itself is not a new concept in tourism, the approach to it has changed – it has been placed in the focus of the tourism sector’s attention, recommending concentration on consciously shaping tourism products which provide unique experiences. Type of paper. An article presenting theoretical conceptions.

Linkages between organic agriculture and agro-ecotourism

2006 ◽  
Vol 21 (4) ◽  
pp. 238-244 ◽  
Author(s):  
Nae-Wen Kuo ◽  
Yin-Jen Chen ◽  
Chiou-Lien Huang
Keyword(s):  
Organic Agriculture ◽  
Economic Value ◽  
Economic Incentives ◽  
Tourism Industry ◽  
Service Economy ◽  
Experience Economy ◽  
Economic Activities ◽  
Environmentally Sustainable ◽  
Important Approach ◽  
Additional Value

AbstractOrganic agriculture is regarded as one important approach to agriculture and food production that is environmentally sustainable and can generate several positive impacts to rural society. However, organic agriculture development is still limited in Taiwan and the major reason is lack of economic incentives to farmers. Hence, one approach to link organic agriculture with agro-ecotourism is proposed in this study to maximize the economic benefit of organic agriculture.Chrshang Township in Taiwan was selected as an example to develop such eco-organic tourism based on organic agriculture. First, five appropriate activities were designed according to the fundamental principles for guiding the development of eco-organic tourism. In addition, the maximum willingness to pay (WTP) method was employed to estimate potential revenues from eco-organic tourism and then the economic value could be compared with that of other economic activities. Under a conservative scenario, the total annual revenue from eco-organic tourism is about NT$421,293,559, which is about 20 times that of the rice production in the study area.In addition to the direct economic revenues, the following additional benefits can also be found: (1) the linkage can create additional value of organic agriculture; (2) organic agriculture can contribute to service economy and experience economy; (3) people can increase their confidence in organic products through better understanding; (4) a one-step relationship between organic producer and consumer can be established; and (5) local food supply will be connected with demands in the tourism industry. In summary, under a symbiotic relationship, organic agriculture is not only commodities and goods production, it can become one important service economy and even create experience economy within the tourism industry.

Best “Experience” Practices in Medical Tourism

2015 ◽  
pp. 493-500
Author(s):  
Mengyu Li ◽  
Frederick J. DeMicco
Keyword(s):  
Best Practices ◽  
Medical Care ◽  
Medical Tourism ◽  
Tourism Industry ◽  
Experience Economy ◽  
Principal Objective ◽  
Merging Process ◽  
Fundamental Reason ◽  
Excellent Care

The principal objective of this paper is to demonstrate the best practices in the rising trend of H2H and Medical Tourism. The concept of “Experience Economy” expedites the merging process of hospitality and hospitals: patients are also travelers now whose needs are not merely commodity type of medical care anymore but a memorable wellbeing experience. Moreover, H2H optimizes the process of realizing excellent care, which serves as the fundamental reason for tourism industry. In the section of “Best Practices in Medical Tourism, Christiana Care Way, Starwood Five Human Truths, and H2H packages in Switzerland are selected to show how patient/guest experience can be made more interactive and less transactional. Therefore, although H2H demands the considerable collaboration from all parties involved in order to ultimately present the excellent care that customers, tourists, and patients want, H2H indeed carries tremendous opportunity for hospitals, hotels, Spa, restaurants, transportation, and more.

Experience Economy Domains in Tourism

2020 ◽  
pp. 192-207
Author(s):  
Nelson de Matos ◽  
Julio Mendes ◽  
Manuela Guerreiro
Keyword(s):  
Literature Review ◽  
Common Ground ◽  
Tourism Industry ◽  
Extensive Literature ◽  
Experience Economy ◽  
Experiential Marketing ◽  
Timely Review ◽  
Narrative Literature ◽  
Key Topics ◽  
Narrative Literature Review

The experience economy captivated the attention of academia and industry managers regarding how to engage and create memorable experiences for customers. The extensive literature developments in recent decades reinforced the need for a timely review of how the main concepts of the experiential marketing construct apply to the tourism industry. This study presents a narrative literature review to provide an overview in an attempt to find common ground, identify potential gaps, and provide suggestions for academia and tourism managers. The chapter provides value by discussing the key topics within marketing and tourism.

A Semantic Web Service Based Middleware for the Tourism Industry

2010 ◽  
pp. 189-211 ◽  
Author(s):  
Yildiray Kabak ◽  
Mehmet Olduz ◽  
Gokce B. Laleci ◽  
Tuncay Namli ◽  
Veli Bicer ◽  
...  
Keyword(s):  
Web Services ◽  
Semantic Web ◽  
Web Service ◽  
Small And Medium Enterprises ◽  
Tourism Industry ◽  
Mapping Tool ◽  
Service Consumer ◽  
Hotel Chains ◽  
Medium Enterprises ◽  
The Web

Currently in the travel domain, most of the travel products are sold through global distribution aystems (GDSs). Since only major airline companies or hotel chains can afford to join GDSs, it is difficult for small and medium enterprises to market their travel products. In this chapter, we describe a middleware, called SATINE, to address this problem. In the SATINE middleware, existing travel applications are wrapped as Web services. Web services, as such, is of limited use because the service consumer must know all the details of the Web service like the functionality of the Web service (what it does) and the content and the structure of input and output messages. Therefore, we annotate both the service functionality and the service messages with Web ontology language (OWL) ontologies. Service functionality ontology is obtained from the “Open Travel Alliance (OTA)” specifications. Service message ontologies are automatically generated from the XML schema definitions of the messages. These local message ontologies are mapped into one or more global message ontologies through an ontology mapping tool developed, called OWLmt. The mapping definitions thus obtained are used to automatically map heterogeneous message instances used by the Web service provider and the consumer using a global ontology as a common denominator. This architecture is complemented by a peer-to-peer network which uses the introduced semantics for the discovery of Web services. Through the SATINE middleware, the travel parties can expose their existing applications as semantic Web services either to their Web site or to Web service registries they maintain. SATINE middleware facilitates the discovery and execution of these services seamlessly to the user.

Practical point of view to moscow region development as tourism industry object

10.12737/6696 ◽  
2014 ◽  
Vol 8 (6) ◽  
pp. 171-178
Author(s):  
Людмила Сильчева ◽  
Lyudmila Silcheva
Keyword(s):  
Tourism Industry ◽  
Point Of View ◽  
Transport Infrastructure ◽  
Moscow Region ◽  
Modern Concept ◽  
Historical Event ◽  
Tourist Attraction ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Tourist Service

In the tourism and hospitality industry can be distinguished seven tourist service fields: the natural, cultural, historical, event, recreational, mythological, service, anthropological. At the modern tourist industry developing level exists a special opportunity to pick out the new tourist service fields types. Rostourism developed several programs, connected with difference tourist field aspects development. It allows the tourist amount in Russia increasing, in particular, in Moscow region, due to inner tourism developing. In the Moscow region it is possible to develop various types of tourism, such as winter, summer, child, adventure, ethnographic, floristic, ecological, and religious and photo tours. The modern concept of the Moscow region development provides the priority points of tourist attraction and tourist resources of destinations in the region development. In the Moscow suburbs are determined 12 “tourist attraction points”, named "12 pearls suburbs." The tourist field in Moscow suburb needs a development of such tourist field service parameters like: transport infrastructure; accommodation facilities; catering and trade and ctr. Russian and foreign tourists in the priority points of the Moscow region needs to develop attractive tourist routes, package offers tour programs and excursions. Aimed at the Russian and foreign tourists attraction to the Moscow region priority points, it is necessary to develop the special tourist routes, tourist programs and excursions.

scholarly journals New spaces and forms of tourism in experience economy

Turyzm ◽  
2014 ◽  
Vol 23 (2) ◽  
pp. 59-67 ◽  
Author(s):  
Andrzej Stasiak
Keyword(s):  
Tourism Industry ◽  
Experience Economy ◽  
Economic Theories ◽  
Tourist Experience ◽  
New Churches

One of the best known economic theories of the early 21st c. is Pine & Gilmore’s of the experience economy (1999). This is nothing new for the tourism industry which has always been selling emotions, dreams and memories involving travel. Recently, however, it has become much more important to provide professionally (consciously and purposefully) prepared tourism products, strongly marked with emotion1. Efforts to create original experiences for tourists include not only various modifications of traditional tourism packages, but also a search for new recreation spaces and new forms of tourism. The aim of this article is to review new tourism-recreational areas (e.g. military areas, new churches, so-called ‘destination centres’, along with ordinary and extreme experience spaces), as well as new forms of travel and recreation (e.g. creative, event, sports, culinary or extreme tourism). The analysis includes those phenomena which above all are currently gaining in popularity as part of the tourist experience triad (WŁODARCZYK 2013).

scholarly journals Attitudinal and Behavioural Loyalty: Zimbabwe Tourism Brand Performance Ascendancy

2016 ◽  
Vol 3 (2) ◽  
pp. 52
Author(s):  
Farai Chigora ◽  
Promise Zvavahera
Keyword(s):  
Brand Loyalty ◽  
Personal Experience ◽  
Mixed Methods Research ◽  
Word Of Mouth ◽  
Tourism Industry ◽  
Brand Performance ◽  
Sequential Mixed Methods ◽  
Attitudinal Effects ◽  
Accommodation Sector ◽  
To Come

The study investigated the most common sources of brand loyalty in Zimbabwe’s tourism destination. This was based on two dominant sources of brand loyalty which are attitudinal and behavioural loyalty. The main reason for the study was that Zimbabwe’s tourism brand is underperforming due to various socio-economic and political factors such that authorities should know on the most prevailing source of brand loyalty. This helps in formulating strategies that turn either attitudinal or behavioural loyalty to better Zimbabwe tourism brand performance. The study used a sequential mixed methods research design which is a combination of both qualitative and quantitative approaches. In-depth interviews were carried out with various experts from the tourism industry in order to come up with the common sources of tourist loyalty in Zimbabwe. The identified variables were personal experience, general perception, media propaganda, word of mouth reference and speculations. These variables were then investigated as sources of brand loyalty through survey questionnaires that were distributed in the Zimbabwe tourism accommodation sector and resorts. The results showed that the most effective source of brand loyalty is media propaganda followed by word of mouth reference then speculation, personal experience and general perception. The most common sources have been classified as attitudinal effects and that study recommended effective media publicity management, sponsored familarisation tours and tourism brand showcasing partnerships at both regional and international levels.

scholarly journals Gastronomic tourism

2021 ◽  
Vol 5 (S4) ◽  
Author(s):  
Inna Nesterchuk ◽  
Anzhelika Balabanyts ◽  
Liliia Pivnova ◽  
Viktoriia Matsuka ◽  
Oleksandra Skarha ◽  
...  
Keyword(s):  
Human Resource Development ◽  
Value Chain ◽  
Policy Development ◽  
Modern World ◽  
Service Economy ◽  
Integrated Planning ◽  
Experience Economy ◽  
Goods And Services ◽  
Development Technology ◽  
Tourism Destinations

The article examines the concept and features of gastronomic tourism, its history and its importance in the modern world. It is noted that gastronomic tourism meets all the requirements in the transition from a service economy to an experience economy. The basis of gastronomic tourism is an authentic product identified by territorial characteristics and can attract tourists to the region. The uniqueness of gastro tourism is highlighted as it links such as policy development and integrated planning, product development and packaging, promotion and marketing, distribution and sales, and operations and services in tourism destinations, which are key core activities in the tourism value chain. Ancillary activities related to the gastronomic product include transport and infrastructure, human resource development, technology and systems of other ancillary goods and services, which may not be associated with the leading tourism business but have a significant impact on the value of tourism. The article discusses in detail the strategic plan for the development of gastro-tourism, which includes the following phases: analysis and diagnosis of the situation; general strategic planning; operational planning; informing and disseminating the plan.

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