scholarly journals Rebranding strategy PT. Indonesia Building Solutions Plant Cilacap in forming brand awareness

COMMICAST ◽  
2021 ◽  
Vol 3 (1) ◽  
pp. 121-134
Author(s):  
Hani Fatkhur Rohmah ◽  
Choirul Fajri
Keyword(s):  
Large Scale ◽  
Public Awareness ◽  
Brand Awareness ◽  
Field Observations ◽  
Brand Name ◽  
Business World ◽  
The Public ◽  
Business People ◽  
Brand Recognition ◽  
New Business

The business world is increasingly showing developments with many new business actors appearing both on a small and large scale. The emergence of new business actors certainly has tightened business competition in the market so that it is not uncommon for businesses to close down because they do not have creative strategies to be able to compete. Rebranding is one of the strategies undertaken by business people to maintain their business. There are several factors that cause rebranding, such as changes in ownership, a brand that is starting to be forgotten, to a bad image in the eyes of the public, etc. Rebranding is tantamount to reshaping its brand awareness or public awareness of a new brand. PT. Indonesia Building Solutions is one of the companies that rebranded as a result of the acquisition by Semen Indonesia Group (SIG) of Holcim in January 2019. The acquisition process was followed by a change in all identities starting from the brand name, namely PT. Indonesia Building Solutions and the product name is dynamix. This research was conducted to determine how the rebranding strategy carried out by PT. SBI in forming brand awareness. The method used is descriptive qualitative by conducting direct research through interviews with related parties, documentation, field observations, and supporting data from the internet. Based on the research that has been done, PT. Indonesia Building Solutions rebranded with several stages, namely Repositioning, Renaming, Redesaigning, and Relaunching. With the implementation of these four stages, PT. Indonesia Building Solutions has achieved brand awareness at the brand recognition stage where there are still two more stages to be able to reach top of mind. The title of the research conducted by researchers is "The Rebranding Strategy of PT. Indonesia Building Solutions in Forming Brand Awareness "

scholarly journals Limits of data anonymity: lack of public awareness risks trust in health system activities

2021 ◽  
Vol 17 (1) ◽  
Author(s):  
Felix Gille ◽  
Caroline Brall
Keyword(s):  
Large Scale ◽  
Public Awareness ◽  
Personal Data ◽  
Public Trust ◽  
Online News ◽  
Healthcare Management ◽  
Contact Tracing ◽  
Common Denominator ◽  
The Public ◽  
Privacy And Anonymity

AbstractPublic trust is paramount for the well functioning of data driven healthcare activities such as digital health interventions, contact tracing or the build-up of electronic health records. As the use of personal data is the common denominator for these healthcare activities, healthcare actors have an interest to ensure privacy and anonymity of the personal data they depend on. Maintaining privacy and anonymity of personal data contribute to the trustworthiness of these healthcare activities and are associated with the public willingness to trust these activities with their personal data. An analysis of online news readership comments about the failed care.data programme in England revealed that parts of the public have a false understanding of anonymity in the context of privacy protection of personal data as used for healthcare management and medical research. Some of those commenting demanded complete anonymity of their data to be willing to trust the process of data collection and analysis. As this demand is impossible to fulfil and trust is built on a false understanding of anonymity, the inability to meet this demand risks undermining public trust. Since public concerns about anonymity and privacy of personal data appear to be increasing, a large-scale information campaign about the limits and possibilities of anonymity with respect to the various uses of personal health data is urgently needed to help the public to make better informed choices about providing personal data.

Public Reaction to Invasive Plant Species in a Disturbed Colorado Landscape

2010 ◽  
Vol 3 (4) ◽  
pp. 390-401 ◽  
Author(s):  
Michael T. Daab ◽  
Courtney G. Flint
Keyword(s):  
Plant Species ◽  
Invasive Plants ◽  
Large Scale ◽  
Tree Mortality ◽  
Invasive Plant ◽  
Public Awareness ◽  
Invasive Plant Species ◽  
North Central ◽  
The Public ◽  
Large Scale Disturbance

AbstractInvasive plant species degrade ecosystems in many ways. Controlling invasive plants is costly for government agencies, businesses, and individuals. North central Colorado is currently experiencing large-scale disturbance, and millions of acres are vulnerable to invasion because of natural and socioeconomic processes. Mountain pine beetles typically endemic to this region have reached epidemic proportions, with up to 80% tree mortality, which opens growing space for invasive plants. In socioeconomic terms, the popularity of this amenity-rich region for tourists and in-migrants has resulted in increased development, often bordering the public land that is common in the American West. Increased recreational access and the construction of new roads and infrastructure disturb ecosystems in an increasingly fragmented landscape. A survey was mailed to more than 4,000 households in a five-county region of north central Colorado to gauge public awareness and attitudes regarding invasive plant species, helping to illuminate whether the public shows a capacity to help land managers detect and respond to invasive plants before they profoundly alter the local ecosystem. Although 88% of respondents had heard or read about invasive plant species, far fewer were familiar with specific, locally targeted species, and fewer still had taken any action to control these species. The overall awareness and concern about invasive plants in the area indicated a capacity for more public participation in management.

scholarly journals Public Awareness and Behaviour in Great Britain in the Context of Sunlight Exposure and Vitamin D: Results from the First Large-Scale and Representative Survey

2020 ◽  
Vol 17 (18) ◽  
pp. 6924 ◽  
Author(s):  
Kevin Burchell ◽  
Lesley E. Rhodes ◽  
Ann R. Webb
Keyword(s):  
Public Health ◽  
Vitamin D ◽  
Great Britain ◽  
Skin Cancer ◽  
Large Scale ◽  
Public Awareness ◽  
Sunlight Exposure ◽  
Representative Survey ◽  
The Public ◽  
Public Health Messages

In recent years, UK public health messages about the risks of sunlight exposure (skin cancer) have been increasingly balanced by messages about its benefits (vitamin D production). Currently, data about the effects of this shift on public knowledge, awareness, and behaviour are scant. Thus, the objective of this paper is to report the findings of the first large-scale and representative survey of the awareness, knowledge, and behaviour of adults in Great Britain (England, Scotland, and Wales) (n = 2024) with respect to sunlight exposure, vitamin D, and sunburn and skin cancer. The findings suggest that the public in Great Britain is much more aware of public promotion of the risks of sunlight exposure than its benefits. That said, knowledge about sunlight exposure and vitamin D is fairly strong, though not with respect to the detail of the ‘little and often’ approach. However, the survey also suggests that levels of sunlight exposure among the public are often excessive. The survey indicates that knowledge and behaviour are both less satisfactory among men and people in lower socio-economic groups. The paper concludes with recommendations for public health communications and for research in this area.

scholarly journals Assessment of Dealers’ Contribution in Current and Future E-waste Management Trends Within Dar es Salaam, Tanzania

2021 ◽  
Vol 2 (3) ◽  
Author(s):  
Nyabise Nelson ◽  
Niu Dongjie ◽  
Petro Mwamlima ◽  
Samson Mwitalemi
Keyword(s):  
Growth Rate ◽  
Population Growth Rate ◽  
Management Practices ◽  
Public Awareness ◽  
Dar Es Salaam ◽  
The Public ◽  
Business People ◽  
Dar Es Salaam City ◽  
The City ◽  
At Home

Dar es Salaam city, generates massive amount of Waste Electrical and Electronic Equipments (WEEE) that either ends up in the environment or kept at home or commercial areas. This study aimed at investigating the currenting WEEE management practices, assessing the level of public awareness on WEEE, and come up with the model that can predict the rate (%) of discarded WEEE. Both the qualitative and qualitative methods of data collection were used, that is the use of questionnaires, and interviews to EEE business people, repair technicians, public, recycling companies and the regulating authority. It was found out that Increase in WEEE within Dar es Salaam city is caused by growth of economic rate, population growth rate, household purchasing capacity, while the decrease of the waste is associated with recycling plans and exportation of the waste. Also, the public (76%) doesn’t consider the broken or expired EEE as waste, as a result they opt to keep them at home than giving them to recyclers or collectors. Even though there are recyclers within the city, they can only recycle 35% of the generated WEEE. If the current situation continues by 2026, about 68% of the generated WEEE will be discarded to the environment or at home or business places. The situation shall be rectified by promoting the WEEE recyclers.

scholarly journals Implementation of Government Policies to Handling The Covid-19 Pandemic in Indonesia

2021 ◽  
Vol 1 (1) ◽  
pp. 73-78
Author(s):  
Tivalen Dwirara Anggraini
Keyword(s):  
Literature Review ◽  
Large Scale ◽  
Public Awareness ◽  
Government Policies ◽  
The Public ◽  
The Government

The spread and addition of COVID-19 cases are certainly dangerous. Government policies and commitments from the community play an important role in the process of accelerating the handling of COVID-19. This study aims to review the policies that have been issued by the government to deal with the COVID-19 pandemic and the public to these policies. The method used in this study is a literature review. The results of this study indicate that various policies have been issued by the government in handling COVID-19 such as policies for implementing health protocols, Large-Scale Social Restrictions, and policies for fulfilling COVID-19 vaccinations in the community. The research concludes that the government and the role of the community are very important that their existence greatly influences the implementation of these policies. Public awareness is the key to success in breaking the transmission of the coronavirus, the government needs to make firm policies in efforts to handle COVID-19, and education to the public must be carried out massively.

scholarly journals Optimizing the Development of Rangicok Product Innovations in the Banjar Sub-district, Banjar City [Optimalisasi Pengembangan Inovasi Produk Rangicok di Kelurahan Banjar Kota Banjar]

2019 ◽  
Vol 2 ◽  
pp. 552
Author(s):  
Budi Harto ◽  
Waryani -
Keyword(s):  
Brand Management ◽  
Small And Medium Enterprises ◽  
Brand Awareness ◽  
The Public ◽  
Brand Recognition ◽  
National Market ◽  
Descriptive Approach ◽  
The Right ◽  
Medium Enterprises

Banjar City is one of the cities in West Java and was once a sub-district city part of Ciamis Regency, then upgraded its status to an administrative city. Since December 1, 2002, Banjar was designated as an autonomous city separate from Ciamis Regency. Brand Awareness of UMKM products as a basis for introducing a brand of a product. The right brand recognition strategy can facilitate consumers in choosing products that are widely circulating among the public and can deliver the business to enter the national market with distinctive characteristics inherent in the business. A brand can declare something about the value of the producer can even represent a particular culture. Brand usage shows the type of consumer who buys or uses the product. The purpose of this activity is to introduce the importance of a product brand in developing its micro, small and medium enterprises, especially Rangicok as a brand awareness strategy in introducing its business. The method used in this study is a qualitative and descriptive approach. The results of this study in introducing and developing the brand of business actors need to combine the role of brand management as an internal factor.

Is economic inequality a universal evil?

2019 ◽  
pp. 91-106 ◽  
Author(s):  
Rostislav I. Kapeliushnikov
Keyword(s):  
Quantitative Data ◽  
Large Scale ◽  
Economic Inequality ◽  
The State ◽  
Fair Play ◽  
Left Wing ◽  
Ordinary People ◽  
The Public ◽  
Discursive Power ◽  
A Current

Using published estimates of inequality for two countries (Russia and USA) the paper demonstrates that inequality measuring still remains in the state of “statistical cacophony”. Under this condition, it seems at least untimely to pass categorical normative judgments and offer radical political advice for governments. Moreover, the mere practice to draw normative conclusions from quantitative data is ethically invalid since ordinary people (non-intellectuals) tend to evaluate wealth and incomes as admissible or inadmissible not on the basis of their size but basing on whether they were obtained under observance or violations of the rules of “fair play”. The paper concludes that a current large-scale ideological campaign of “struggle against inequality” has been unleashed by left-wing intellectuals in order to strengthen even more their discursive power over the public.

Does Brand Awareness Impact Purchase Decision: A Case of Organic Grocery

2018 ◽  
Vol 6 (7) ◽  
pp. 45
Author(s):  
Gunjan Gumber ◽  
Jyoti Rana
Keyword(s):  
Organic Food ◽  
Brand Awareness ◽  
National Capital Region ◽  
Promising Alternative ◽  
Brand Recall ◽  
Brand Building ◽  
Brand Recognition ◽  
National Capital ◽  
High Level ◽  
Structured Questionnaire

In India, the concept of organic food is gaining widespread acceptability. Consumers are becoming more conscious about their health and are looking for food that serves as a promising alternative. Corporates, NGOs, Spiritual leaders and Government are also promoting this food, as it is free from irradiation, chemicals and artificial additives. A number of organic food brands are available in the market. The main objective of this study is to find out the level of brand awareness and its influence on purchase of organic grocery. The data was collected from 150 organic consumers in National Capital Region (Delhi, Gurgaon, Faridabad and Noida) through a structured questionnaire. Questions related to brand recall, brand recognition and purchase of organic grocery were asked. It was found that in general, there is a low level of brand awareness among consumers, and those who have high level of awareness; they consume organic grocery more often. The study will help corporates to make effective communication and brand-building strategies.

Dari Idealisme ke Pragmatisme: Pergeseran Paradigma dalam Pengembangan Hukum Ekonomi Syariah di Indonesia

2020 ◽  
Vol 14 (2) ◽  
pp. 191-210
Author(s):  
Addiarrahman Addiarrahman ◽  
Illy Yanti
Keyword(s):  
Focus Group ◽  
Focus Group Discussions ◽  
Group Discussions ◽  
Business World ◽  
Key Informants ◽  
The Public ◽  
Financial Products ◽  
Legal Consideration ◽  
Economic Law ◽  
Islamic Economic

This study seeks to understand the pragmatism of the development of sharia economic law, and its implications for Islamic financial products in Indonesia. The data comes from the results of interviews and focus group discussions with key informants from academics, practitioners, authorities, and the public. This research finds that pragmatism in the development of Islamic economic law is an approach that still dominates the DSN-MUI fatwas. The pragmatism style used is complex-eclectic pragmatism which is represented through makhārij al-fiqhiyyah, which is to choose a mild opinion by sticking to the strongest method or also called "taysīr al-manhajī". The use of this method is intended to ensure that the fatwa is truly able to answer the needs of the business world, as well as being in line with sharia principles. DSN-MUI also does not use maslahah as a legal consideration in a free or liberal way. Rather, it returns maslahah in consideration of the method, so that it is permissible to use the bay’ al-'inān contract only in a forced state (ḍarurah).

INSTAGRAM SEBAGAI SOCIAL MEDIA MARKETING DALAM MEMBANGUN BRAND AWARENESS FAKULTAS EKONOMI DAN BISNIS ISLAM

2020 ◽  
Vol 3 (2) ◽  
Author(s):  
Oktaria Ardika Putri
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Qualitative Analysis ◽  
Educational Institution ◽  
Social Media Marketing ◽  
Brand Awareness ◽  
Educational Institutions ◽  
Business People ◽  
Marketing Tool

Instagram is a social media application that is currently very popular in the community, especially among artist, politicians, and business people. Companies or advanced business must quicly adapt to the advancement of information technology in the form of social media as a marketing tool. Instagram social media also necessary to developing educational institutions. One of the educational institution that ae currently developing is the newly established Faculty of Economics and Business Islam (FEBI) at the Kediri State Islamic Institute (IAIN Kediri). This writing aims to examine the importance of Instagram as social media marketing to building FEBI IAIN Kediri Brand Awareness. Instagram social media is considered more effectives to embrace students and the community, so it is expected to facilitate marketing and communication between FEBI IAIN Kediri with the students or other agencies. The method of this reasearch is a qualitative analysis which reference libraries are used as a basis. Keywods:  Instagam,  social media, Faculty of Economics and Business Islam, IAIN Kediri

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