phenomenon of fandom consumption in k-pop commodity through the army community

The appearance of ARMY as a loyal fans is a response to what BTS has to offer as a K-Pop idols. Aside being a fan, their consumption behavior is inevitable. Along with the development of media technology and as a result of pop culture commodities, fans create its own meaning and culture as an active actor of consumption. This research provides an overview of the way consumption culture is formed in ARMY fandom and how it affects most significant aspects in their life. The researcher also wants to examine related to the concept of free fan labor that fans holds such an important role at maintaining the fan production culture in the web and benefit the K-Pop industry to broaden their market globally. This research uses a qualitative method. Then the researcher collects data by interviewing six informants who have consume BTS merchandise continuously with purposive sampling technique. The result of this research showed that fans consistently interpret the goods they consumed, the value they generate from their sense of closeness to BTS members. This research also demonstrated regarding fans becoming “free” fan labor with their own eagerness, along with the fan production culture results to the personalize customization into their own interest as an active and loyal costumer, with the exchange of pleasure they got from actively interact and exchanging feedback with another fans in the cyberspace.

Rebranding strategy PT. Indonesia Building Solutions Plant Cilacap in forming brand awareness

The business world is increasingly showing developments with many new business actors appearing both on a small and large scale. The emergence of new business actors certainly has tightened business competition in the market so that it is not uncommon for businesses to close down because they do not have creative strategies to be able to compete. Rebranding is one of the strategies undertaken by business people to maintain their business. There are several factors that cause rebranding, such as changes in ownership, a brand that is starting to be forgotten, to a bad image in the eyes of the public, etc. Rebranding is tantamount to reshaping its brand awareness or public awareness of a new brand. PT. Indonesia Building Solutions is one of the companies that rebranded as a result of the acquisition by Semen Indonesia Group (SIG) of Holcim in January 2019. The acquisition process was followed by a change in all identities starting from the brand name, namely PT. Indonesia Building Solutions and the product name is dynamix. This research was conducted to determine how the rebranding strategy carried out by PT. SBI in forming brand awareness. The method used is descriptive qualitative by conducting direct research through interviews with related parties, documentation, field observations, and supporting data from the internet. Based on the research that has been done, PT. Indonesia Building Solutions rebranded with several stages, namely Repositioning, Renaming, Redesaigning, and Relaunching. With the implementation of these four stages, PT. Indonesia Building Solutions has achieved brand awareness at the brand recognition stage where there are still two more stages to be able to reach top of mind. The title of the research conducted by researchers is "The Rebranding Strategy of PT. Indonesia Building Solutions in Forming Brand Awareness "

Implementation of e-marketing via instragram on the sustainability of MSMEs in the face of the covid-19 pandemic in Baubau city

The Covid-19 pandemic has had such a big impact on all circles, especially students who are overseas.Since the implementation of government policies, namely lockdown and social distance in various regions, many overseas students have turned to become MSME activities for their survival.Not only that.The impact of the Covid-19 pandemic has also weakened several sectors, especially the economic sector.In the midst of this pandemic, many MS activities have difficulty developing their businesses.In this study, this study saw the extent of students implementing E-Marketing MSMEs via Instagram in the city of BAUBAU Covid-19 pandemic .This study uses a qualityative method with a phenomenal approach.This research proves that the implementation of e-marketing linguistics through Instagram carried out by MS developers is in accordance with consumers marketing. I implemented especially in the midst of the Covid-19 Pedemic so business activities continue and generate economic value.Keywords:E-Marketing, Instagram, UMKM, and Covid-19

role of social media instagram community to tourism promotion in Baubau city

compete in terms of promotion with several other regions. The tourism policy carried out by the local government has not been able to make tourism the main asset of the City of Baubau. This study examines the role of community social media in the tourism promotion of Baubau City, particularly on Instagram social media accounts. The research is focused on Instagram accounts that have tourism content and searches for hashtags that have the most posts about tourist objects. The research method used is descriptive qualitative. Next, to check the validity of the data, what the researchers did was to make previous observations on various relevant Instagram accounts randomly. Then the data that has been obtained is confirmed, described, categorized which is the same view, which is different, and which one is specific from the data sources. Finally, the data were analyzed by researchers to produce conclusions. The analysis technique used by these researchers is the source and content triangulation analysis technique. The results showed that community accounts on Instagram were very helpful in providing promotion for tourism in Baubau City, besides that the popular hashtags used made it easy for the public to get information about content, location, and access to several tourism objects in Baubau City.

The role of the ambassador of The BKKBN planning generation in socializing the Family Planning Program in North Sumatera

Indonesia is an equatorial country which has a high population density. Data from the Central Bureau of Statistics in 2010 stated that of the total population of 237.6 million, including teenagers aged 10-24 years as much as 27.6 percent. The number of Indonesian adolescents based on the projection of Indonesia's population from 2010 to 2035 in 2018 will reach around 66.3 million (25.6%) of the total population. Based on this, the government must try to control the very high population growth rate. In this study, the authors used a qualitative descriptive research method. The results of the research are the role of an ambassador for the planning generation in disseminating the BKKBN program to the community, especially to adolescents in North Sumatra in order to prepare family life for adolescents to realize a prosperous family, then the target material that must be conveyed by the ambassadors for the planning generation is adolescent reproductive health, PKBR (Preparation of Family Planning for Youth), Life Skill, GenRe Program, Population, and other materials related to the BKKBN program. to the ambassador to maximize the targets and vision and mission to be achieved. In the aspect of completeness of information, it needs to be evaluated in order to provide the information needed by adolescents so that they still get mutual support to achieve the target of holding a periodic evaluation activity to measure the success of achieving their targets. Â

Business communication for enagic network marketing during the covid-19 pandemic business players

Enagic Network marketing business actors in their business communication activities depend on the intensity of interaction with many people to build a business and achieve planned goals. But how is the productivity of business people in business communication? Network marketing is enagic during the Covid-19 pandemic. The use of information technology in the form of applications on Android smartphones such as the WhatsApp application, Facebook social media and communication media zoom cloud meetings are useful tools for Network Marketing businesses to remain productive

creativity of the J3K version of the Gojek advertisement in the covid 19 pandemic era

In the middle of the covid pandemic people are required to stay at home and also sosial distancing, according to government policy about transportation control made gojek provide a new service namely J3K. The purpose of this research to analyze the creativity of gojek advertisement both in terms of appearance and content. To make customer feeling more safe and comfortable, in creative way to promote their service they use an animation for advertisements. In this case researcher uses a case study approach with qualitative and descriptive for describe, analyze, and interpret the J3K Gojek advertisement. The result of this search based on observation, literature study (books, journals, and websites), and documentation, Gojek succeeded get the attention of the public from their creativity advertisement can gather the trust of their users especially the Indonesia citizen

Communication patterns cares for children and Deli river in building the moral of children in the River

A group of people who have the same goals and vision will form a group. A group can be used as a forum to communicate and exchange ideas and information. In exchanging information, ideas, and ideas some patterns have been agreed upon by the group. This study aims to determine the communication patterns formed by the Child Care Community and the Deli River in building children's morale on the riverside. This research uses a descriptive qualitative approach by collecting data through observation, in-depth interviews, and literature study. The results showed that there were forms of communication patterns from the child care community and the Deli River in building the morale of the children on the riverbank, with various patterns of one-way communication, two-way communication.

Using virtual reality to enhances efforts for introduce cultural heritage

At present, cultural heritage is in a dangerous condition and it is all influenced by several factors such as natural disasters and man-made disasters. For example, in Indonesia in March 2018 there was a destruction of the Dayak Indigenous Sites whose cases were damaged due to human factors, not to mention talking about the destruction of damaged cultural sites such as in several countries such as Iraq, Syria, Afghanistan & Indonesia. The use of technology-based Virtual Reality (VR) in maintaining cultural heritage is very important because the identity that is in cultural heritage is the foundation of evidence of human life in the past. Threats in the form of human behavior and natural disasters have an impact of erasing historical and cultural traces which could threaten a nation in relation to the main national interests of a country. Maximizing the benefits of technological advancements by using Virtual Reality as an alternative to preserve cultural heritage & cultural exploration, this utilization can lower the cost of study of cultural exploration such as exploration of cultural heritage locations that are far especially in transport costs.

phenomenology study of using Instagram applications in personal creativity in photography at SMAN 2 Cirebon students

The development of communication technology today brings about a number of changes in human behavior. These changes include how to think, how to behave, and various other aspects. This study aims to identify the development of existence in adolescents today. With the development of online media, there are behavioral changes that are quite specific to individuals, especially in the way that individuals perceive or interpret themselves. Furthermore, currently there are applications such as Instagram that can display photos and videos, which depict individual self-images. Society, especially young people, among dynamic students, tend to be happy to express themselves through online media which are considered to increase their existence. In this paper, the research method used is a qualitative approach. The research subject was carried out on students of SMAN 2 Cirebon City. To collect data, the authors conducted interviews with informants. From the results of interviews and data collection, it was found that teenagers today like to use the Instagram application to share photos, such as selfies, food, and photography. Furthermore, the photos included in Instagram include photos of daily activities with their friends, in the form of selfies, including photography in the form of beautiful natural scenery.