scholarly journals Slang of the world of fashion and fashion subculture in English: the problem of word-building and translation

Author(s):  
A. K. Pavelieva ◽  
◽  
I. V. Sotnichenko ◽  
◽  

The article considers the slang of the fashion industry, systemization of slang units by speakers, as well as the main difficulties in translating English fashion slang into Ukrainian. It turns out that the vocabulary of fashion industry slang is enriched in epoch-making moments, important for the state as a reaction to turning points in history and to the emergence of new social phenomena. The article proves that fashion slang unites a large number of social groups: people working in the fashion industry, who create trends and fashionable novelties; fashion distributors and fashion buyers and even forms a new social group around them ‒ hypebeasts. The authors of the article analyse the slang of the fashion world through the prism of its interdependence and interaction with social networks and the Internet as a communicative space. Such methods of word formation of fashion slang units as metaphorization, word formation, appearance of telescopies have been considered in this scientific article. The presented research paper proposes to classify fashion slang by different groups of people who are somehow related to fashion, and thus cause the emergence of new slang units, forming their own kind of fashion slang, taking into account the peculiarities of their activities. It is emphasized that the basis for the formation of new slang of the fashion industry is the slang of young people mad about fashion, who build their own cult around it. The article also considers the most common ways of translating hypebeasts slang, such as transcoding (mixed and adaptive ones), transcription and transliteration.

Author(s):  
Agostino Poggi ◽  
Paolo Fornacciari ◽  
Gianfranco Lombardo ◽  
Monica Mordonini ◽  
Michele Tomaiuolo

Social networking systems can be considered one of the most important social phenomena because they succeeded in involving billions of people all around the world and in attracting users from several social groups, regardless of age, gender, education, or nationality. Social networking systems blur the distinction between the private and working spheres, and users are known to use such systems both at home and at the work place both professionally and with recreational goals. Social networking systems can be equally used to organize a work meeting, a dinner with the colleagues, or a birthday party with friends. In the vast majority of cases, social networking platforms are still used without corporate blessing. However, several traditional information systems, such as CRMs and ERPs, have also been modified in order to include social aspects. This chapter discusses the participation in online social networking activities and, in particular, the technologies that support and promote the participation in online social network.


Author(s):  
Juan D. Rogers ◽  
Ivan Tchalakov

The Internet, both as a technological system and a set of social phenomena, has global reach. Its development is comparatively recent but the Internet has already become established as an ordinary feature of the everyday activities of people around the world. However, the very familiarity of this information infrastructure tends to obscure important dynamics of the process by which the current state of affairs was reached. This paper is the result of the confluence of two research efforts into the nature of this process in the United States and Bulgaria that began independently. The commonalities and differences between the two cases seemed to present a very compelling case for a comparative case study approach. The United States case had shown that the practice of science and its institutions played a central role in creating today's global Internet. The world of scientific research, with its institutions, policies and disciplinary distinctions, shaped the network and the way in which it spread to other sectors of society creating the conditions for contemporary activity toward the construction of a national information infrastructure1. At the same time, from interviews with the pioneers of Internet in Bulgaria2 it was found that the Bulgarian scientific community played a key role in establishing the patterns of subsequent development of Internet in the country. In spite of the many obvious differences between the two countries, the two cases reveal a significant common dynamic in the implementation of infrastructural information networks. The first implementation of such a system is a congealed version of certain social networks that deliver the computer network as a by-product of other goals and priorities internal to their existence.


Author(s):  
Марина Михайловна Молчанова ◽  
Патимат Абдулаевна Лекова

Исследуется кризис вербальности контента в интернет-дискурсе, его активная визуализация, связанная с новыми открытиями в области компьютерных технологий. Цель работы - дать полиаспектную характеристику этому явлению и обозначить перспективы его влияния на речемыслительную деятельность подрастающего поколения, составляющего большую часть пользователей социальных сетей. Актуальность данной проблематики обусловлена обеспокоенностью филологической общественностью тем, что мир становится все менее лингвистическим. Новизна заключается в том, что впервые интернет-дискурс рассматривается в контексте кризиса вербальности контента. При таких темпах визуализации медиатекстов вполне вероятно обострение кризиса вербальности, последствия которого могут негативно сказаться на мыслетворческой деятельности у подрастающего поколения, которая возможна только при высокой языковой компетенции. The paper examines the crisis of content verbality in the Internet discourse, its active visualization associated with new discoveries in the field of computer technology. The aim of the work is to give a multi-aspect characterization of this phenomenon and outline the prospects of its influence on the speech-thinking activity of the younger generation, which makes up the majority of users of social networks. The relevance of this issue is due to the concern of the philological community that the world is becoming less and less linguistic. The novelty lies in the fact that for the first time Internet discourse is considered in the context of the crisis of content verbality. At such a rate of visualization of media texts, it is likely that the crisis of verbality will aggravate, the consequences of which can negatively affect the thinking activity of the younger generation, which is possible only with high linguistic competence.


The article analyzes different approaches to the definition of «social networks» as technological complexes of organization and management of electronic information exchange among the subjects of social relations, united by common interests, information needs and skills. Based on the analysis of the scientific literature the essential characteristics of social networks that affect the formation and development of the adolescent's personality are revealed. Role of social networks at the present stage of development of society, which is manifested in the representation of interests not only of social groups but also of entire social groups, is defined in the article. The negative impact of social networks on the personality of the adolescent, which is manifested in the expansion of adolescents in cyberspace, the desire for independence and adulthood, selfexperimentation, which leads to risky activities both on the Internet and in real life are revealed. Concept of safe behavior in social networks as a set of actions of the individual when using the Internet, helping to meet the needs and at the same time prevent the possibility of causing damage to physical, mental, social well-being and property of man and others is analyzed. The basic rules of safe behavior in social Internet communities are highlighted. The structural components of safe behavior of adolescents in social networks are singled out: cognitive, motivational and actionreflexive; the concept of «professional training of future social professionals for the formation of safe behavior of adolescents in social networks» is revealed. Readiness is revealed as a result of the process of training future social specialists for professional activity on the formation of safe behavior of adolescents in social networks; the author's definition of the concept «readiness of future social professionals to form safe behavior of adolescents in social networks» is given. Components of readiness of future social workers to form safe behavior of teenagers in social networks, such as cognitive, motivational-personal and activity, are described.


Author(s):  
Raúl Terol Bolinches ◽  
Nadia Alonso-López

Let the world listen to your best. The chapter discusses how the podcast can help to make academic research work more visible. Nowadays, professors can carry out a research and disseminate it among the academic community through creation of a podcast dedicated to the content of the research activity and they can share it through social networks. Creating a podcast is quite easy by following some small recommendations and using few technical resources, just an App for your smartphone and a USB microphone to get started. The chapter includes some examples how researchers can do their own podcast or can contribute to specific podcast about academic research. The chapter includes some examples of podcasts on academic dissemination and how they use social networks to share this content. Reports, interviews, and other radio genres help to spread the research that has been carried out. In this chapter, the author offers an overview of podcasts which can help you approach your audience and become more visible on the internet using the appropriate strategies.


2019 ◽  
Vol 1 (3) ◽  
pp. 77-86
Author(s):  
Samia Bouguerra

The development of the world today in information and communication technologies has affected all aspects of the economic life of the countries, especially with the emergence of the Internet and the new media through social networks such as Facebook, Twitter, Instagram and others. With the emergence of social networks on the Internet, the marketing of services, especially tourism services, depends on the human factor itself through the exchange and exchange of information about tourist areas, traditional products, hotels and others. The new era has begun to depend on the consumers themselves and their contribution to the promotion of services and places... With the rapid development of social networks, especially Facebook, the importance of harnessing these sites to serve the tourism industry in the countries of the world in general and Algeria in particular, where the industry depends largely on the views of consumers and the spread of information among them, which opened a wide door to identify the places of tourism and hotels and offer services from By visiting people and benefiting from their services, which positively affects other users who may one day be tourists in the same areas. Therefore, this study is an attempt to highlight the role of social networks and their contribution to the activation of tourism in general and local tourism in particular, taking the Facebook network model, through the analysis of the Facebook page beaches of Annaba, and answer the following fundamental question:To what extent does Facebook contribute to the activation of local tourism in Algeria? JEL Classification: Z3, M3.


2021 ◽  
Vol 20 (6) ◽  
pp. 168-179
Author(s):  
M. Yu. Markasov ◽  
O. A. Markasova

The article considers nostalgic representations of the most relevant historical past for modern Russia – the Soviet period in social networks. It is noticeable that the so-called post-memory can be absolutely not identical, and often the opposite of “real” events, that there are as many varied recollections as there are social groups. Moreover, memory may be embodied and preserved in objects and things, and the modern myth is shaped primarily by the mass culture, absorbing the most orthodox stereotypes. The article discussed such socio-cultural and psychological phenomenon as retrotopia. Based on the analysis of some visual and textual materials, it argues that the discourse of retrotopia manifests itself at different levels of linguistic and cultural components. The opposite “anti-Soviet” discourse, on the contrary, is extremely ironic, and may be defined as network kitsch. This article analyzes materials about Soviet realities produced by the Belarusian blogger Maksim Mirovich. As a result, it concludes that the blogger aims not so much to deconstruct myths, but the fight against the illusions of “uncomfortable” consciousness, with the narrow-minded view of the world, thus, the reverse is true. Furthermore, Maxim Mirovich and the USSR fans create the narrative in the context of the so-called post-truth: each of the opponents constructs his own model of the world, in which the “truth/false” opposition has secondary importance. Generally, Internet materials about Soviets can be presented as a semantic game, juggling with mass concepts, filling the Internet space with meanings, rather than an ideological confrontation. 


Prisma Com ◽  
2020 ◽  
Vol 43 ◽  
pp. 115-129
Author(s):  
Jessica Roque ◽  
Inês Vieira ◽  
Francisca Barroso ◽  
Fernanda Guimarães

Instagram is one of the most widely used social networks in the world, which has led to the rise of influencers. Therefore, several brands have benefited from the emergence of these new "personalities". This paper is based on understanding the function of Instagram as a promotional media. That said, the main purpose of the study is to understand how Wandson Lisboa's interactions and his original and creative content on Instagram attract brands. To answer this question, we address aspects such as the Internet and growth of social networks, as well as press relations in the digital age. Afterwards, we conduct an interview with NOS brand manager and Wandson himself, as well as an analysis of his Instagram posts. We also ran an online survey to understand how people use Instagram and interact with influencers.


2018 ◽  
Vol 15 ◽  
pp. 239-243
Author(s):  
Santiago Gaztelumendi ◽  
Maialen Martija ◽  
Olatz Principe

Abstract. This work focuses on the analysis of the use of Twitter by different weather services around the world. During the last few years the availability of mobile phones connected to the Internet has become a global reality. Likewise, the use of different social networks has been popularized and extended with different purposes including social communication. In this context most meteorological weather services have been using some of these social tools in order to improve their services for the general public and specific users. Twitter is a social tool that enables users to post messages (tweets) of up to 280 characters (up to 140 before November 2017), supporting a wide variety of communicative practices. Twitter is an opportunity not only to spread messages without intermediaries, but also interact in real time with users. Here we present a study of different aspects related to the use of Twitter in diverse weather services worldwide and their evolution during the year 2016.


Author(s):  
Iryna Mudra ◽  
◽  
Oleksandra Kukharska ◽  

On the Internet, the media are fighting fiercely for every reader, viewer, or listener. Every year it becomes more and more difficult to keep and interest your audience. Therefore, the media are looking for new channels to distribute their products. Official sites and pages on social networks are losing popularity among the audience every year, so editors are forced to look for new and promising ways to communicate with their audience. One of these is the so-called messengers. Messengers are essentially reminiscent of a specific media subscription, but the audience receives the information for free. The most popular messengers in the world are Telegram, Facebook Messenger, Wechat, and WhatsApp. And in Ukraine, the most popular social platform for communication is Viber (97% of Ukrainians have it downloaded on their mobile devices), as well as Telegram, Facebook Messenger, and WhatsApp. But Ukrainian media most often use Viber and Telegram to distribute their content. Interestingly, in different studies, you can find different terms that describe these social platforms, namely: applications, social networks, communication platforms, social platforms, and messengers. The first messengers appeared in the 90s of the last century, but the peak of their development is now. They are quickly gaining popularity among the audience, but not all media use them properly to distribute their content. Therefore, we will consider them in more detail, as well as give the rules for publishing posts on such social platforms.


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