Who is my stranger?
This chapter explores the social and economic aspects of gift-exchange as a universal phenomenon. Examples drawn from both complex and traditional societies indicate that the personal gift and counter-gift, in which givers and receivers are known to each other and personally communicate with each other, is characterised by a great variety of sentiments and purposes. At one end of the spectrum, economic purposes may be dominant as in some forms of first-gifts which aim to achieve a material gain or to enhance prestige or to bring about material gain in the future. At the other end are those gifts whose purposes are predominantly social and moral in that as ‘total social facts’ they aim to serve friendly relationships, affection, and harmony between known individuals and social groups. Meanwhile, social gifts and actions carrying no explicit or implicit individual right to a return gift or action are forms of ‘creative altruism’.