Transformative technologies and the loss of privacy

2020 ◽  
Vol 7 (2) ◽  
pp. 351-365
Author(s):  
Catharine Weiss
Keyword(s):  
Social Media ◽  
Literature Review ◽  
The Public ◽  
Digital World ◽  
Shopping Experience ◽  
Culturally Embedded

Abstract As conversational commerce and transformative technologies further develop connections between the retailer and consumer, the public at large tends to forget the amount of transparency allowed in order for these systems to work. As personalization and the integration of tech become more sophisticated and culturally embedded through items such as home assistants, there are genuine concerns regarding the consumer's loss of privacy. The article reflects and suggests a pause in how much privacy society may be giving up in the search for a streamlined and personalized shopping experience, by virtue of the power and knowledge AI provides the devices and systems that enable a consumer to shop online. The goal of the study was to investigate how much and why consumers are opting to relinquish privacy for efficiency in the retail experience. While it is often acknowledged that consumers are opting to share more about themselves in the digital world, the paper looks at the background of why this has happened. In addition, the study includes a literature review and interviews with industry experts on their perspectives as both consumers and digital and social media marketers.

scholarly journals #FollowUs: Brand connectivity and marketing techniques that attract millennials on Instagram

2021 ◽  
Author(s):  
Avery Hellas
Keyword(s):  
Social Media ◽  
Millennial Generation ◽  
Social Media Marketing ◽  
Marketing Tactics ◽  
Major Research ◽  
The West ◽  
Digital World ◽  
Shopping Experience ◽  
Brand Values ◽  
Contemporary Media

The increasing digitization of contemporary media and culture -- particularly in the West -- is changing how companies market themselves to their target audiences. As the millennial generation increases its online presence and its use of mobile digital technologies, companies whose main consumers lie within this demographic are having to shift their marketing tactics to become more technologically- and mobile-friendly. The world of social media, in particular, has become the second (virtual) home for much of the millennial population. How they dress, where they go, and what they eat are all becoming increasingly impacted by the companies, brands, people, and trends they “follow” online. In this Major Research Project (MRP) I will focus on the ways companies are marketing to millennials by focusing on the ways two clothing brands favoured by millennials are marketing and branding themselves on Instagram. I demonstrate that while these companies’ brand values may be exceedingly different from one another, their social media/Instagram strategies are surprisingly similar. That is, I will argue that these two clothing brands follow a distinctly similar set of social media marketing techniques in order to bring the best shopping experience through the use of images and captions -- into the digital world and to their millennial audiences. In other words, by adhering to a sort of social media orthodoxy, these brands are able to create a stronger connection between themselves and their millennial generation of followers.

Systematic Literature Review on the use of Social Media and engagement by NHS Trusts (Preprint)

2018 ◽  
Author(s):  
Sonika Sethi ◽  
Rosie Bhogal ◽  
Susana Luengo ◽  
Nishma Gokani ◽  
Sharukh Zuberi ◽  
...  
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Systematic Literature Review ◽  
Information Seeking ◽  
Care Delivery ◽  
Healthcare Research ◽  
Exclusion Criteria ◽  
The Public ◽  
Awareness Campaigns ◽  
Engagement Strategies

BACKGROUND Engagement strategies used within the NHS, to reach out to the public and internal stakeholders, have continuously changed over time. Communication with each other is happening through more user-generated information being shared through social media (SM). The advent of SM has shifted the information-seeking behaviour of society, including healthcare. The ability of SM to engage people in the community and overcome traditional separation barriers gives SM the invaluable power of helping in the transition towards a more community and prevention focused health care delivery involving multiple stakeholders. OBJECTIVE A systematic literature review (SLR) was conducted to explore how SM is currently being used in the NHS using current literature. This was under the general theme of use of SM in the NHS, and strategies to engage the public in the NHS. METHODS Literature searches were performed in PubMed, MEDLINE and EMBASE between 2004-2017. The relevance of articles were screening using a pre decided inclusion and exclusion criteria. The papers included were critically appraised using the PRISMA Statement. Two separate search strings were created to cover both SM use in the NHS and engagement strategies in the NHS. RESULTS The search string yielded 3145 papers in total. After screening by initial limits, de-duplicating, screening by title, abstract and inclusion/exclusion criteria, a total of 55 papers were reached. These were all critically appraised and were divided based on the theme they covered. The themes found amongst these 55 papers were use of SM in: the NHS, nursing, healthcare research, conferences, gaining insights to patient perspectives and trends, recruitment, patient and medical education, successful Twitter campaigns and engaging patients. CONCLUSIONS Literature has shown two main views apparent on the use of SM in the NHS. The effectiveness of SM use in the NHS is uncertain, but SM specific uses acknowledges the potential of SM in engaging with the public and therefore helping to achieve the ambitious Five Year Forward View. Whilst limited, the literature has shown that SM in NHS has been used in research, conferences, and education of other doctors and patients. Engagement strategies in the NHS have mostly taken the form of awareness campaigns in key areas, such as lung cancer, nutrition and antibiotics use. 22% (12/55 papers) shows that the use of SM in the NHS has still far to go before it achieves full implementation and utilization.

scholarly journals Sharing Health Information on Social Media: What is the Limit for Medical Students?

2021 ◽  
Author(s):  
Enrico Manfredini
Keyword(s):  
Social Media ◽  
Social Network ◽  
Medical Students ◽  
Best Practices ◽  
Digital Media ◽  
Health Information ◽  
Network Resources ◽  
The Public ◽  
Digital World ◽  
High Engagement

Social media plays several important roles in medicine. Medical students are important and influential participants in the digital world because they are young, they dominate social network resources, and they have high engagement power. This letter presents some aspects about how medical students use their digital media abilities and knowledge to disseminate health information to patients and the public, and what are some limits and best practices for them on these platforms.

scholarly journals Social Media and Health Care, Part I: Literature Review of Social Media Use by Health Care Providers (Preprint)

2020 ◽  
Author(s):  
Deema Farsi
Keyword(s):  
Health Care ◽  
Social Media ◽  
Literature Review ◽  
Health Care Providers ◽  
Health Care Industry ◽  
Public Health Care ◽  
Care Providers ◽  
Care Industry ◽  
Digital World ◽  
The World

BACKGROUND As the world continues to advance technologically, social media (SM) is becoming an essential part of billions of people’s lives worldwide and is affecting almost every industry imaginable. As the world is becoming more digitally oriented, the health care industry is increasingly visualizing SM as an important channel for health care promotion, employment, recruiting new patients, marketing for health care providers (HCPs), building a better brand name, etc. HCPs are bound to ethical principles toward their colleagues, patients, and the public in the digital world as much as in the real world. OBJECTIVE This review aims to shed light on SM use worldwide and to discuss how it has been used as an essential tool in the health care industry from the perspective of HCPs. METHODS A literature review was conducted between March and April 2020 using MEDLINE, PubMed, Google Scholar, and Web of Science for all English-language medical studies that were published since 2007 and discussed SM use in any form for health care. Studies that were not in English, whose full text was not accessible, or that investigated patients’ perspectives were excluded from this part, as were reviews pertaining to ethical and legal considerations in SM use. RESULTS The initial search yielded 83 studies. More studies were included from article references, and a total of 158 studies were reviewed. SM uses were best categorized as health promotion, career development or practice promotion, recruitment, professional networking or destressing, medical education, telemedicine, scientific research, influencing health behavior, and public health care issues. CONCLUSIONS Multidimensional health care, including the pairing of health care with SM and other forms of communication, has been shown to be very successful. Striking the right balance between digital and traditional health care is important.

scholarly journals Strategi Public Relations PT Kasoem Hearing Dalam Mempublikasikan Kasoem Exhibition 2018 Kepada Masyarakat Indonesia

2019 ◽  
Vol 10 (1) ◽  
pp. 56-63
Author(s):  
Silvina Mayasari ◽  
Mareta Purihastine ◽  
Annisa Qibtiah
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Qualitative Method ◽  
Hearing Aid ◽  
Guest Speaker ◽  
Entire Series ◽  
The Public ◽  
Final Project ◽  
Digital World ◽  
Depth Interviews

This final project aims to find out the strategies used in utilizing the digital world, in this case via Instagram and Facebook social media. Public Relations of PT.Kasoem Hearing uses Instagram and Facebook to publish the Exhibition 2018 Kasoem to customers and potential customers.The Kasoem Exhibition is a program to exhibit the entire series of hearing examinations,information on the habilitation stage after using a hearing aid and sharing stories of experiences with hearing aid users.The riset method used in this writing is a descriptive qualitative method where information obtained from direct observation techniques and in-depth interviews, then the results are stated in the form of research reports. PT.Kasoem Marketing Communications Manager PT. Becomes the guest speaker about the strategies carried out by the public relations team.The use of Instagram and Facebook is considered very effective in publishing an event. By uploading a series of events, promotions and grand prizes attract customers and prospective customers to know and participate in the event. This event was successful and can be seen from the number of visitors who attended more than the intended target. It can be concluded that Instagram social media and Facebook were able to become media to publish the 2018 Exhibition Casoem event.Keywords: PR Strategy, Publication, Social Media

scholarly journals The Role of Information and Electronic Transactions Law in Controlling Teacher Activities in the Digital World at SDN Cimanggis 03 Bogor

2021 ◽  
Vol 2 (1) ◽  
pp. 41-48
Author(s):  
Aswin Fitriansyah ◽  
Adhi Susano ◽  
Tria Hadi Kusmanto
Keyword(s):  
Social Media ◽  
The Public ◽  
Digital World ◽  
Utilization Of Technology ◽  
Electronic Transactions ◽  
Information And Communication ◽  
The Law ◽  
Role Of Information ◽  
Education Business

Education, business, industry and other fields use social media in their work. Utilization of technology in accordance with its needs is facilitated with social media in the industrial era 5.0. All sectors use online media due to the covid-19 pandemic. Information and communication in social media there are restrictions to be done openly or not allowed to be done. The Information and Electronic Transactions Act (ITE Law) regulates the provisions of communication. Regulatory ratification to protect the public from cybercrime in cyberspace. Defamation, blasphemy and online threats are contained in the article of the law. Principals, teachers and employees are given counseling on the role of the law when interacting and communicating on social media in community service activities conducted.

Governance of Liquid Communications in the Botswana Public Sector

2019 ◽  
pp. 53-69 ◽  
Author(s):  
Tshepho Mosweu ◽  
Mpho Ngoepe
Keyword(s):  
Social Media ◽  
Public Sector ◽  
Literature Review ◽  
Government Agencies ◽  
Communication Failure ◽  
Governance Framework ◽  
The Public

Botswana government uses ICT to deliver services and communicate with the public to increase access and usage of services. One of the platforms for such communications is social media which generates liquid communication. Liquid communication is defined as a type of communication that can easily go back and forth between participants involved which is neither restricted by time nor space. This can be shared and re-tweeted many times beyond the control of the creating agency, resulting in challenges regarding its management. The question that arises is, How do government agencies ensure governance of such records? Using literature review, this chapter explores governance of liquid communications by Botswana government. The study established that there are no guidelines for managing liquid communications. The chapter recommends that Botswana government should design a governance framework to guide ministries in the management of liquid communication. Failure to regulate this environment would result in trouble for the country such as loss of memory.

scholarly journals Moderasi Beragama dan Media Sosial (Studi Analisis Konten Instagram & Tik-Tok)

2021 ◽  
Vol 6 (1) ◽  
pp. 83
Author(s):  
Putri Septi Pratiwi ◽  
Mia Putri Seytawati ◽  
Ahmad Fauzan Hidayatullah ◽  
Ismail Ismail ◽  
Tafsir Tafsir
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Field Study ◽  
Research Approach ◽  
Middle Position ◽  
The Public ◽  
Media Services ◽  
Qualitative Descriptive

This article is prepared to examine some of the references as a foundation for describes the influence of social media as a medium for campaigning related to religious moderation movements and conceptualizes the form of the use of Instagram and Tiktok social media in campaigning for religious moderation movements. The method used in the preparation of this journal is qualitative descriptive combined with literature review research on related sources and journals, the research approach used is a field study, with a focus on the study of Instagram and Tik Tok content. Religious moderation is a moderate view or attitude to try to take a neutral or middle position against the diversity of beliefs. With the existence of religious moderation, it is hoped that a balance in religion will be created. To strengthen religious moderation, various strategies can be carried out, one of the strata is the socialization of ideas, understanding, and education regarding religious moderation to the whole society. Because of this, the campaign regarding the religious moderation movement must be carried out massively and synergistically, especially on social media, especially Instagram and TikTok, which are social media services that are currently popular recently. By utilizing the popularity of social media networking services, it is hoped that the campaign against the religious moderation movement will be well received by the public. Because of this, the campaign regarding the religious moderation movement must be carried out massively and synergistically, especially on social media, especially Instagram and TikTok, which are social media services that are currently popular recently. By utilizing the popularity of social media networking services, it is hoped that the campaign against the religious moderation movement will be well received by the public. Because of this, the campaign regarding the religious moderation movement must be carried out massively and synergistically, especially on social media, especially Instagram and TikTok, which are social media services that are currently popular recently. By utilizing the popularity of social media networking services, it is hoped that the campaign against the religious moderation movement will be well received by the public.

scholarly journals Bermedia Sosial dalam Perspektif Maqashid Syari'ah (Membangun Komunikasi di Media Sosial Berdasarkan Etika)

2020 ◽  
Vol 5 (1) ◽  
pp. 1-14
Author(s):  
Iffatin Nur ◽  
Muhammad Ngizzul Muttaqin
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Public Interest ◽  
Islamic Law ◽  
The Public ◽  
Final Value ◽  
Negative Impacts ◽  
The Impact ◽  
Personal Interests

Abstrak[English]: Millennial era is always synonymous with the advancement of various lines of technology, including the development of modern telecommunications tools that lead to social media activities. Different groups almost enjoy today’s social media activities without exception. However, the impact of social media activities has led to various aspects of positive progress as well as an effect on harmful elements in the form of mutual ridicule, hoax news, and so forth. Maqashid syari’ah as the final value of the provisions of the Islamic law that carries the amount of protection of personal interests and the public interest is expected to be a response to social media activities today. As a literature-based study and literature review, this paper is expected to be able to contribute ideas and provide a solution to the various negative impacts of social media activities that occur at this time.Abstrak[Indonesia]: Era milenial selalu identik dengan kemajuan berbagai lini teknologi, tidak terkecuali berkembangnya alat telekomunikasi modern yang menimbulkan aktivitas media sosial. Aktivitas media sosial hari ini hampir dinikmati oleh berbagai kalangan tanpa terkecuali. Namun demikian, dampak dari aktivitas media sosial telah menimbulkan berbagai aspek kemajuan yang positif maupun berdampak pada aspek negatif berupa saling mencemooh, berita hoax dan lain sebagainya. Maqashid syari’ah sebagai nilai akhir dari ketentuan hukum Islam yang mengusung nilai perlindungan terhadap kepentingan pribadi dan kepentingan umum diharapkan bisa menjadi sebuah respon atas aktivitas bermedia sosial hari ini. Sebagai kajian berbasis literatur dan kajian pustaka, tulisan ini diharapkan mampu memberikan sumbangan pemikiran dan memberikan sebuah solusi atas berbagai dampak negatif dari aktivitas media sosial yang terjadi saat ini.

scholarly journals RELASI SOSIAL VIRTUAL SEBAGAI RUANG KOMUNIKASI POLITIK

2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Endang Dwi Sulistyoningsih
Keyword(s):  
Social Media ◽  
Social Relationships ◽  
Political Communication ◽  
Presidential Elections ◽  
The Political ◽  
The Public ◽  
Digital World ◽  
Self Image ◽  
Use Of Social Media ◽  
Opposing Camp

Victory is the primary goal for eligible participants in legislative, regent, governor, and presidential elections. The use of social media became a means of garnering support from the public, but on the other hand openly getting attacks from supporters of the opposing camp. Mutual news "hoax" that spread on social media is a problem that has not been resolved until now. Social media becomes a force as well as a threat because it is transformed into a digital world that does not recognize the boundaries of state sovereignty as well as the political and social structure of society. Students are members of the community of social media users who are critical of the development of virtual social relationships that are transformed into a space of political communication. This study used qualitative research methods. The purpose of this study is to analyze the meaning of students of social media users and analyze social media influence on the political participation of its users. Social media has the following meanings; First, social media is interpreted as a form of public opinion. Second, social media as the most democratic media. Third, social media as a driver of change. Fourth, social media as a two-way communication media. Fifth, social media as an opponent's surveillance tool. The implication of this research is expected to be more critical, hopefully, the political communicator is more professional and wise in conveying their political message. The goal of winning or just the opposite is that society becomes less sympathetic, and undermines the self-image of political participants.

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