Tourist Perceptions on Brand Equity for Authentic Product: Specific Case of Traditional Culinary in Karawang, West Java

2021 ◽  
Vol 12 (4) ◽  
pp. 911
Author(s):  
Abdul YUSUF ◽  
Asep MUSLIHAT ◽  
Dadan A. FADILI
Keyword(s):  
Factor Analysis ◽  
Data Analysis ◽  
Brand Equity ◽  
Traditional Food ◽  
Comprehensive Description ◽  
Food Factor ◽  
Analysis Technique ◽  
Tourism Destinations ◽  
Customer Trust ◽  
Banana Leaf

The research is aimed to obtain a comprehensive description of brand equity of authentic-culinary product which is (roasted fish wrapped in a banana leaf) that is mostly found in Karawang as the original culinary food. The samples of this research are the visitors of tourism destinations in Karawang who come to traditional restaurants serving the traditional food. Factor analysis is used as data analysis technique to find determinant factors of this research object. In overall, brand equity of traditional culinary food has better level compared to its awareness and loyalty level. As a matter of fact, the customer trust of traditional restaurant is still in unpromising level. In other hands, all of the brand equity dimensions have significant causality level in creating brand equity. Image and trust become strong and significant dimensions in making loyalty.

scholarly journals ANALISIS MOTIVASI PECINTA KULINER MAKANAN TRADISIONAL DI KOTA SEMARANG

2021 ◽  
Vol 6 (1) ◽  
pp. 58-67
Author(s):  
Krisnawati Setyaningrum Nugraheni ◽  
Tuwuh Adhistyo Wijoyo
Keyword(s):  
Factor Analysis ◽  
Data Analysis ◽  
Healthy Food ◽  
Descriptive Statistics ◽  
Dominant Factor ◽  
Traditional Food ◽  
Analysis Technique ◽  
Determining Factors ◽  
Content Factor ◽  
The City

Traditional food is food that is formed by a process of development that lasts for years, because of the fear of being abandoned by the younger generation, forgetting and refusing to consume traditional food which has existed before. So the purpose of this study is to determine the factors that influence the motivation of traditional food culinary lovers in Semarang City. The data analysis technique used is descriptive statistics and factor analysis using the SPSS 25 program. Based on the results of the research that has been done, the following conclusions can be drawn. The motivational factors for choosing food for traditional food culinary lovers in the city of Semarang by using 400 respondents can be drawn the following conclusions, namely, there are six determining factors that can be seen from the highest loading factor of each formed factor. These factors are natural ingredients factors, sensory attractiveness factors, price, mood factors, healthy food factors, and familiarity factors. The dominant factor of motivation for choosing food for traditional food culinary lovers is the natural content factor.

scholarly journals The The Effect of Destination Image and Risk Perception toward Decision to Visit Kampung Coklat Tourism During New Normal Covid-19

2021 ◽  
Vol 2 (6) ◽  
pp. 439-453
Author(s):  
Nailin Nurmazidah
Keyword(s):  
Data Analysis ◽  
Risk Perception ◽  
Sampling Technique ◽  
Destination Image ◽  
Validity And Reliability ◽  
Tourism Sector ◽  
Analysis Technique ◽  
Huge Impact ◽  
Tourism Destinations ◽  
The Relationship

The covid-19 pandemic has had such a huge impact on various sectors, especially the tourism sector, restrictions imposed in various regions have made tourism continue to decline. This research aimed tto study the relationship between destination image, risk perception, and tourists' decision to visit. The research is focused on tourists who have visited Kampung Coklat Tourism Destinations assample using nonprobability sampling technique. Questionnaires were distributed to 200 respondents directly to tourists. The data analysis technique used Multiple Linear Regression with validity and reliability tests.classical assumptions, and hypothesis testing (t-test). The results showed that the destination image was positively affectedby the decision to visit, and also the perception of risk was positively affected by the decision of tourists to visit.The implications in this research can be used as input for the Management of Kampung Coklat Tourism in developing destination images to increase tourists' decisions to visit.

scholarly journals Teknik Analisis Validitas Konstruk dan Reliabilitas instrument Test dan Non Test Dengan Software LISREL

2017 ◽  
Author(s):  
Akbar Iskandar
Keyword(s):  
Factor Analysis ◽  
Data Analysis ◽  
Quantitative Analysis ◽  
Confirmatory Factor Analysis ◽  
Instrument Development ◽  
Grain Quality ◽  
Validity And Reliability ◽  
Analysis Technique ◽  
Confirmatory Factor

Abstrak Tujuan dari tulisan ini adalah untuk menganalisis tingkat kualitas butir instrument tes dan non tes berdasarkan tingkat validitas konstruk dan reliabilitas. Jenis penelitian ini masuk dalam kategori pengembangan instrument yang biasa disebut dengan R & D. Penelitian ini merupakan bentuk simulasi terhadap instrument yang telah dikembangkan sebelumnya yaitu tahun 2016 dan 2017 yang berjalan selama 4 bulan. Teknik analisis data yang digunakan adalah teknik analisis kuantitatif dimana yang dimaksud adalah Confirmatory Faktor Analisys (CFA) dengan bantuan software LISREL. Hasil analisis dalam simulasi ini ditemukan bahwa butir instrument yang dikembangkan memenuhi criteria valid secara konstruk dan reliabel baik untuk instrument tes maupun non tes.Kata kunci: lisrel, amos, SEM, instrument, tes, non tes, pengukuran, penilaian, evaluasi, spssAbstractThe purpose of this paper is to analyze the level of grain quality of test and non test instruments based on the level of construct validity and reliability. This type of research belongs to the category of instrument development commonly referred to as R & D. This research is a form of simulation of the instrument that has been developed previously ie 2016 and 2017 which runs for 4 months. Data analysis technique used is quantitative analysis technique which is Confirmatory Factor Analysis (CFA) with the help of LISREL software. The results of the analysis in this simulation found that the developed instrument items meet the criteria valid construct and reliability for instrument test and non test instruments.Keywords: lisrel, amos, SEM, instrument, test, non test, measurement, assessment, evaluation, spss

scholarly journals PENINGKATAN DAYA SAING DAN PANGSA PASAR DALAM BISNIS OTOMOTIF MELALUI BRAND DAN PERSONAL INVOLVEMENT

2021 ◽  
Vol 23 (1) ◽  
pp. 65-74
Author(s):  
NUNO SUTRISNO ◽  
EMIR KHARISMAR
Keyword(s):  
Data Analysis ◽  
Brand Equity ◽  
Sampling Method ◽  
Brand Image ◽  
Sampling Technique ◽  
Brand Awareness ◽  
Brand Experience ◽  
Personal Involvement ◽  
Analysis Technique ◽  
Sample Data

The purpose of this study was to determine the effect of Personal Involvement, Sensory Brand Experience, Brand Awareness and Brand Image on Brand Equity at PT. SGMW Motor Indonesia in DKI Jakarta. The research method used in this research is through a survey. The data analysis was done quantitatively and used a causal research design. The sampling method used in this study is to use Non-Probability Sampling with purposive sampling technique. All sample data obtained by distributing questionnaires totaled 121 respondents and will be processed using SPSS 25 software. The data analysis technique used in this study is multiple linear regression. The results of this study indicate that Personal Involvement, Sensory Brand Experience, Brand Awareness and Brand Image have an influence on Brand Equity. This research is expected to provide input or suggestions to automotive companies, especially PT. SGMW Motor Indonesia or Wuling Motor which is the object of this research, is to be able to increase its competitiveness and market share in the automotive industry in Indonesia.

scholarly journals Efektifitas Ekuitas Merek Berbasis Pelanggan Pada Pengguna e-Ritel

2020 ◽  
Vol 2 (3) ◽  
pp. 160-166
Author(s):  
Intan Permata Dewi
Keyword(s):  
Structural Equation Modeling ◽  
Data Analysis ◽  
Brand Equity ◽  
Structural Equation ◽  
Online Survey ◽  
Equation Modeling ◽  
Emotional Connection ◽  
Academic Literature ◽  
Analysis Technique ◽  
Online Experience

Abstract - Customer based brand equity has recently emerged in both academic literature and practitioner discussions. The number of e-commerce that began to be established into consideration for every consumer to determine where they will shop online. In order to reduce the potential for customers to choose other e-commerce, companies need to increase customer-based brand equity. This research was conducted at one e retail in Indonesia through an online survey. Measurement of customer based brand equity uses dimensions 1) Emotional connection, 2) Online Experience, 3) Responsive Service Nature, 4) Trust, and 5) Fulfillment. The method used was an explanatory survey with 200 Tabachnick and Fidell sample techniques. The data analysis technique used is structural equation modeling (SEM) with the AMOS 22.0 for Windows program. The findings of this study indicate that the dimension of responsive service nature as a whole has the highest value, while for the dimension that has the lowest value is trust.   Abstrak - Ekuitas merek berbasis pelanggan baru-baru ini muncul baik dalam literatur akademik dan diskusi praktisi. Jumlah e-commerce yang terus bertambah menjadi pertimbangan bagi setiap konsumen untuk menentukan di mana mereka akan berbelanja online. Untuk mengurangi potensi pelanggan memilih e-commerce lain, perusahaan perlu meningkatkan ekuitas merek berbasis pelanggan. Penelitian ini dilakukan di salah satu e retail di Indonesia melalui survei online. Pengukuran ekuitas merek berbasis pelanggan menggunakan dimensi 1) Emotional connection, 2) Online Experience, 3) Responsive Service Nature, 4) Trust, and 5) Fulfillment. Metode yang digunakan adalah explanatory survei dengan 200 responden dan teknik perhitungan sampel dari Tabachnick dan Fidell. Teknik analisis data yang digunakan adalah pemodelan persamaan struktural (SEM) dengan program AMOS 22.0 for Windows. Temuan penelitian ini menunjukkan bahwa dimensi sifat Responsive Service Nature secara keseluruhan memiliki nilai tertinggi, sedangkan untuk dimensi yang memiliki nilai terendah adalah Trust.

scholarly journals PENGARUH KEPUASAN DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN RUMAH MAKAN DUA PUTRI DI KELURAHAN MATANO KECAMATAN BUNGKU TENGAH

2020 ◽  
Vol 3 (2) ◽  
pp. 111-122
Author(s):  
Muhammad Randi Satrio ◽  
Chalil Chalil ◽  
Ira Nuriya Santi
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Customer Trust

The  purpose  of  this  research  is  to  test  and  analyze  1)  Influence  simultaneously  variable  of satisfaction and trust to customer loyality of Two Princess Restaurant in Matano Sub-District of Bungku Tengah District. 2) Partial influence of customer satisfaction variable on customer loyalty Two Putri Restaurant in Matano Village, Central Bungku District. 3) Partial influence of customer trust variable on customer loyalty of Two Princess Restaurant in Matano Sub-district of Bungku Tengah District. This type of research is descriptive causally. Sampling technique using Purposive Sampling, obtained sample of 60 respondents. Data analysis technique is multiple linear regression analysis. The results showed that based on the results of Test F, customer satisfaction variables and customer trust simultaneously have a positive and significant impact on customer loyalty Two Putri Restaurant in Matano Village, Central Bungku District. Partially, customer satisfaction variable (X1) has a positive and significant influence on customer loyalty of Two Putri Restaurant in Matano Village, Central Bungku District. The variable of customer trust (X2) has a positive and significant impact on customer loyalty of Two Princess Restaurant in Matano Sub-district, Bungku Tengah District. Tujuan penelitian adalah untuk menguji dan menganalisis 1) Pengaruh secara simultan variabel kepuasan dan kepercayaan terhadap loyalitas pelanggan Rumah Makan Dua Putri di Kelurahan Matano Kecamatan Bungku Tengah. 2) Pengaruh secara parsial variabel kepuasan pelanggan terhadap loyalitas pelanggan Rumah Makan Dua Putri di Kelurahan Matano Kecamatan Bungku Tengah. 3) Pengaruh secara parsial variabel kepercayaan pelanggan terhadap loyalitas pelanggan Rumah Makan Dua Putri di Kelurahan Matano Kecamatan Bungku Tengah. Tipe penelitian adalah deskriptif kausal. Teknik penarikan sampel menggunakan Purposive Sampling, diperoleh sampel sebanyak 60 responden. Teknik analisis data adalah analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa berdasarkan hasil Uji F, variabel kepuasan pelanggan dan kepercayaan pelanggan secara simultan berpengaruh positif dan signifikan terhadap loyalitas pelanggan Rumah Makan Dua Putri di Kelurahan Matano Kecamatan Bungku Tengah. Secara parsial variabel kepuasan pelanggan (X1) berpengaruh positif dan signifikan terhadap loyalitas pelanggan Rumah Makan Dua Putri di Kelurahan Matano Kecamatan Bungku Tengah. Variabel kepercayaan pelanggan (X2) berpengaruh positif dan signifikan terhadap loyalitas pelanggan Rumah Makan Dua Putri di Kelurahan Matano Kecamatan Bungku Tengah.

scholarly journals FAKTOR - FAKTOR PENYEBAB KETERLAMBATAN PELAKSANAAN PEKERJAANPROYEK KONSTRUKSI DI KABUPATEN MANOKWARI (Studi Kasus: PT. Jabez Perkasa)

2019 ◽  
Vol 1 (1) ◽  
pp. 152
Author(s):  
Anna Margaretha Andreana Malir ◽  
Dirarini Sudarwadi ◽  
Y. Heri Saptomo
Keyword(s):  
Factor Analysis ◽  
Data Analysis ◽  
Rainfall Intensity ◽  
Construction Project ◽  
Building Construction ◽  
Project Work ◽  
Relative Index ◽  
Analysis Technique ◽  
West Papua

In construction project work, constraints usually occur on the project work, both constraints that have already been taken into account and constraints that are beyond the calculation of the planner. These obstacles are the cause of the delay in the completion of the project, so that the project does not take place according to plan.                    The object of research on the PT. Jabez Perkasa Project Team in Manokwari Regency, West Papua Province by means of distributing questionnaires. Determination of the delay rating at ten (10) factors is based on the acquisition of the highest RI value (Relative Index) and the data analysis technique used to find the most influential subfactor on each factor using Factor Analysis.                    The results of the study using the Relative Index (RI) that the factors that most influence the delay in the implementation of the building construction project work carried out are material factors with the RI value of 0.876. The most influential subfactors on ten factors of delay based on factor analysis are subfactors of inadequate number of workers, subfactor delays in availability of materials, subfactor damage to equipment, subfactors on surface and subsurface conditions, subfactors for late payment of salaries to employees, subfactors of prolonged rainfall intensity, subfactor changes in working time by the contractor, subfactor changes in the scope of work at the time of implementation, subfactor determination of the duration of work that is not careful, subfactor processes and procedures for evaluating the progress of the old work and through the agreed schedule.  

scholarly journals CITY BRANDING KABUPATEN PANGANDARAN SEBAGAI KOTA WISATA

AdBispreneur ◽  
2019 ◽  
Vol 4 (1) ◽  
pp. 63
Author(s):  
Pratami Wulan Tresna ◽  
Arianis Chan ◽  
Tetty Herawaty
Keyword(s):  
Data Analysis ◽  
Brand Equity ◽  
Significant Influence ◽  
Quantitative Research ◽  
Brand Image ◽  
Basic Material ◽  
City Branding ◽  
Brand Preference ◽  
Analysis Technique ◽  
The City

Pangandaran is one of the regions in Indonesia known as the City of Tourism because it has high natural and tourist potential. This potential is the basic material for a region in carrying out city branding so that it can achieve its brand equity The purpose of this study is to analyze how Pangandaran's city branding is viewed from a tourist perspective. In this study the method used is quantitative research. The sample in this study was 293 people obtained using accidental sampling withdrawal techniques. The data analysis technique used is the SEM method with the PLS approach. Research shows that Attitude has a direct and significant influence on Brand Preference. Brand Equity has a direct and significant influence on Brand Preference. Brand Image does not have a direct significant influence on Brand preference. Pangandaran merupakan salah satu wilayah di Indonesia yang dikenal sebagai Kota Wisata karena memiliki potensi alam dan wisata yang tinggi. Potensi ini menjadi bahan dasar bagi suatu wilayah dalam melakukan city branding sehingga dapat mencapai ekuitas mereknya Tujuan dari penelitian ini adalah untuk menganalisis bagaimana city branding Pangandaran ditinjau dari perspektif wisatawan. Dalam penelitian ini metode yang digunakan adalah penelitian kuantitatif. Sampel pada penelitian ini adalah sebanyak 293 orang yang didapatkan dengan menggunakan teknik penarikan sampling aksidental. Teknik analisa data yang digunakan adalah metode SEM dengan pendekatan PLS. Penelitian memperlihatkan hasil bahwa Attitude memiliki pengaruh signifikan secara langsung terhadap Brand Preference. Brand Equity memiliki pengaruh signifikan secara langsung terhadap Brand Preference. Brand Image tidak memiliki pengaruh signifikan secara langsung terhadap Brand preference.

scholarly journals FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN WISATAWAN CINA BERKUNJUNG KE BALI

2019 ◽  
Vol 8 (5) ◽  
pp. 2809
Author(s):  
Vina Inayatuka ◽  
Tjokorda Gede Raka Sukawati
Keyword(s):  
Factor Analysis ◽  
Data Analysis ◽  
Social Status ◽  
Sampling Method ◽  
Service Marketing ◽  
Marketing Mix ◽  
Probability Sampling ◽  
Five Factors ◽  
Analysis Technique ◽  
Chinese Tourists

This research was conducted in Bali involving 80 respondents who were Chinese tourists who were visiting Bali with non-probability sampling method. Data was collected through questionnaires. The data analysis technique used is factor analysis. Based on the analysis found five factors that influence Chinese tourists visiting Bali, these five factors explain all variants in the data that is 62,049 percent. The five factors include the process (which consists of variable prices, physical facilities, promotion, distribution, people and products), lifestyle (which consists of variables of age, occupation and income), friends (consisting of group variables, family, and social status), culture (which consists of social and sub-cultural class variables) and motivation (which consists of perception variables), motivation is the most dominant variable. Keywords: service marketing mix, culture, chinese tourists

scholarly journals Analisis Pengaruh Brand Equity Untuk Meningkatkan Minat Beli Ulang Dan Word Of Mouth (Studi Kasus Batik Gonggong Tanjungpinang)

2019 ◽  
Vol 3 (1) ◽  
pp. 39-55
Author(s):  
Iranita Iranita
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Brand Equity ◽  
Word Of Mouth ◽  
Brand Image ◽  
Sampling Technique ◽  
Brand Awareness ◽  
Analysis Method ◽  
Analysis Technique ◽  
The City

This study aims to analyze the effect of Brand Equity on increasing repurchase interest and Word of Mouth (WOM). The population and sample in this study were consumers who had already bought Tanjungpinang’s barking batik, both those in the city of Tanjungpinang, as well as consumers outside Tanjungpinang, especially those who had bought batik barking.Determination of the sample in this study using the method of Accidental Sampling is a sampling technique based on chance meeting with a number of criteria that are tailored to the purpose of the study so that selected 60 respondents who have met the criteria and are involved in this study by filling out the questionnaire that has been distributed. The data analysis technique used in this research is the Path Analysis method. The results of this study indicate that Brand Equity (Brand Awareness and Brand Image) has proven to have an effect on repurchase interest and Word of Mouth and these results prove that Brand Equity (Brand Awareness and Brand Image) have a role in bridging the influence that occurs on the variable repurchase interest and Word of Mouth. The results of this study can be a reference for the Tanjungpinang area to make Tanjungpinang as a citybranding of batik barking

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