scholarly journals CITY BRANDING KABUPATEN PANGANDARAN SEBAGAI KOTA WISATA

AdBispreneur ◽  
2019 ◽  
Vol 4 (1) ◽  
pp. 63
Author(s):  
Pratami Wulan Tresna ◽  
Arianis Chan ◽  
Tetty Herawaty
Keyword(s):  
Data Analysis ◽  
Brand Equity ◽  
Significant Influence ◽  
Quantitative Research ◽  
Brand Image ◽  
Basic Material ◽  
City Branding ◽  
Brand Preference ◽  
Analysis Technique ◽  
The City

Pangandaran is one of the regions in Indonesia known as the City of Tourism because it has high natural and tourist potential. This potential is the basic material for a region in carrying out city branding so that it can achieve its brand equity The purpose of this study is to analyze how Pangandaran's city branding is viewed from a tourist perspective. In this study the method used is quantitative research. The sample in this study was 293 people obtained using accidental sampling withdrawal techniques. The data analysis technique used is the SEM method with the PLS approach. Research shows that Attitude has a direct and significant influence on Brand Preference. Brand Equity has a direct and significant influence on Brand Preference. Brand Image does not have a direct significant influence on Brand preference. Pangandaran merupakan salah satu wilayah di Indonesia yang dikenal sebagai Kota Wisata karena memiliki potensi alam dan wisata yang tinggi. Potensi ini menjadi bahan dasar bagi suatu wilayah dalam melakukan city branding sehingga dapat mencapai ekuitas mereknya Tujuan dari penelitian ini adalah untuk menganalisis bagaimana city branding Pangandaran ditinjau dari perspektif wisatawan. Dalam penelitian ini metode yang digunakan adalah penelitian kuantitatif. Sampel pada penelitian ini adalah sebanyak 293 orang yang didapatkan dengan menggunakan teknik penarikan sampling aksidental. Teknik analisa data yang digunakan adalah metode SEM dengan pendekatan PLS. Penelitian memperlihatkan hasil bahwa Attitude memiliki pengaruh signifikan secara langsung terhadap Brand Preference. Brand Equity memiliki pengaruh signifikan secara langsung terhadap Brand Preference. Brand Image tidak memiliki pengaruh signifikan secara langsung terhadap Brand preference.

scholarly journals Analisis Pengaruh Brand Equity Untuk Meningkatkan Minat Beli Ulang Dan Word Of Mouth (Studi Kasus Batik Gonggong Tanjungpinang)

2019 ◽  
Vol 3 (1) ◽  
pp. 39-55
Author(s):  
Iranita Iranita
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Brand Equity ◽  
Word Of Mouth ◽  
Brand Image ◽  
Sampling Technique ◽  
Brand Awareness ◽  
Analysis Method ◽  
Analysis Technique ◽  
The City

This study aims to analyze the effect of Brand Equity on increasing repurchase interest and Word of Mouth (WOM). The population and sample in this study were consumers who had already bought Tanjungpinang’s barking batik, both those in the city of Tanjungpinang, as well as consumers outside Tanjungpinang, especially those who had bought batik barking.Determination of the sample in this study using the method of Accidental Sampling is a sampling technique based on chance meeting with a number of criteria that are tailored to the purpose of the study so that selected 60 respondents who have met the criteria and are involved in this study by filling out the questionnaire that has been distributed. The data analysis technique used in this research is the Path Analysis method. The results of this study indicate that Brand Equity (Brand Awareness and Brand Image) has proven to have an effect on repurchase interest and Word of Mouth and these results prove that Brand Equity (Brand Awareness and Brand Image) have a role in bridging the influence that occurs on the variable repurchase interest and Word of Mouth. The results of this study can be a reference for the Tanjungpinang area to make Tanjungpinang as a citybranding of batik barking

scholarly journals CITY BRANDING DI JEMBER : ANALISIS PERSPEKTIF DARI PENGUNJUNG

2021 ◽  
Vol 6 (1) ◽  
pp. 13-20
Author(s):  
Ardian Jaya Prasetya ◽  
Yunanto Tri Laksono ◽  
Candraningrat Candraningrat
Keyword(s):  
Brand Equity ◽  
Brand Image ◽  
Partial Least Square ◽  
Least Square ◽  
Significant Positive Effect ◽  
City Branding ◽  
Brand Preference ◽  
Analysis Technique ◽  
Data Collection Technique ◽  
Positive Effect

This study aims to analyze the effect of brand attitude and brand image on brand preference through mediating brand equity.  The data collection technique used was a survey through a questionnaire given to respondents.  The population determined in this study is people who have visited the City of Jember.  The samples taken in this study were 130 people.  The data analysis technique used is Partial Least Square (PLS) using SmartPLS 2.0 software.  This study provides several results, among others: 1) The attitude of influencing the brand does not have a significant positive effect on brand preference;  2) Brand image has a significant positive effect on brand preference;  3) The attitude of influencing the brand has a significant positive effect on brand equity;  4) Brand image has a significant positive effect on brand equity;  5) Brand equity has no significant positive effect on brand preference;  6) The attitude of influencing the brand indirectly has no significant positive effect on brand preference through brand equity;  7) Brand image indirectly has a significant positive effect on brand preference through brand equity.

scholarly journals PENGARUH BRAND IMAGE DAN HARGA TERHADAP KEPUASAN PELANGGAN VILLAGE FUTSAL MEDAN

2018 ◽  
Vol 13 (1) ◽  
Author(s):  
Luthfi Azwardy ◽  
Adelina Lubis
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Significant Influence ◽  
Brand Image ◽  
Hypothesis Test ◽  
Linear Analysis ◽  
T Test ◽  
Coefficient Of Determination ◽  
Analysis Technique ◽  
The Relationship

This study aims to determine and prove whether the brand image and price of customer satisfaction Village Futsal Medan. Types This study is an associative questioning the relationship between two variables. Data analysis technique using multiple linear analysis with hypothesis test using t test, f test and coefficient of determination. The results of the discussion and conclusion indicate that incentives and motivation partially and siimultan have positive and significant influence to customer satisfaction of Village Futsal Medan. Keywords: Brand Image, Price, Customer Satisfaction

scholarly journals Pengaruh Disiplin Kerja terhadap Produktivitas Kerja Karyawan Asuransi Prudential di Kota Palangka Raya

2015 ◽  
Vol 2 (2) ◽  
pp. 17-23
Author(s):  
Siren Siren ◽  
Erik Pranata
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Correlation Analysis ◽  
Research Methods ◽  
Quantitative Research ◽  
Work Productivity ◽  
Employee Productivity ◽  
Quantitative Research Methods ◽  
Analysis Technique ◽  
The City

The research aims to understand how much the influence of work discipline has on employee productivity from Prudential City Palangka Raya employees. The research methods used in this study are quantitative research methods. Data collection in the form of observations and questionnaires. The data analysis technique in this study used the correlation analysis of the product moment according to Sugiyono (2012:212). The results concluded that the work discipline of Prudential insurance employees in the city of Palangka Raya is still lacking and not as expected. Judging from employees often come late, the salary received is improper, lack of appreciation, absence of written sanctions and lack of immediacy as Co-Office. Working discipline is very positive and significant towards the work productivity of insurance employees in the city Palangka Raya. From the results obtained by using the product correlation formula when the value is Rxy 0.995948.

scholarly journals Pengaruh Pengendalian Internal Dan Moralitas Individu Terhadap Fraud Orderan Pada Jasa Transportasi Berbasis Online Go-Jek Di Kota Padang

2019 ◽  
Vol 1 (3) ◽  
pp. 1354-1362
Author(s):  
Jana Haniful Khair ◽  
Halmawati Halmawati
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Significant Influence ◽  
Internal Control ◽  
Quantitative Research ◽  
Hypothesis Test ◽  
Sampling Technique ◽  
Primary Data ◽  
Analysis Technique ◽  
Regression Tests

This study is to study the effect of internal control and individual morality on fraudulent transportation orders based online at PT. Go-Jek, City of Padang. This research is quantitative research with primary data from questionnaires and using a Likert scale. The population of this research is a car and motorcycle driver, PT. Go-Jek in Padang City. The purposive sampling technique of sampling and a sample of 150 respondents. Data analysis technique is data quality test, classic assumption test and hypothesis test consisting of multiple linear regression tests using SPSS 23.0 for Windows. The results of this study indicate that internal control and individual morality have a negative and significant influence on order fraud

scholarly journals ANALISIS CITRA MEREK, PERIKLANAN, WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH di UNIBA SURAKARTA

2019 ◽  
Vol 3 (02) ◽  
Author(s):  
Furaida Nur Afifah ◽  
Bambang Mursito ◽  
Rochmi Widayanti
Keyword(s):  
Data Analysis ◽  
Quantitative Research ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Sampling Technique ◽  
Purchasing Decisions ◽  
Analysis Technique ◽  
Type Population ◽  
Research Type

This research aim to determine the effect of brand image, advertising and word of mouth on Wardah cosmetic purchasing decisions in UNIBA surakarta. This research uses quantitative research type. Population of this research is UNIBA female students majoring in economics and taken 100 people as samples. Sampling technique using purposive sampling method. Data were obtained by giving questionnaires to student who use or ever use Wardah cosmetic at least once. Data analysis technique using multiple linier regression. The result of data analysis found that brand image, advertising and Word of mouth have effect to purchasing decision simultaneously or partially. Keywords: Brand Image, Advertising, Word Of Mouth, Purchasing Decisions

scholarly journals Pengaruh Bauran Pemasaran Terhadap Loyalitas Pelanggan Zoya Cabang Medan Dengan Brand Image Sebagai Variabel Moderating

2019 ◽  
Vol 4 (1) ◽  
pp. 89
Author(s):  
Lisa Anggi Nauli Siregar ◽  
Isnaini Harahap
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Sample Size ◽  
Customer Loyalty ◽  
Quantitative Research ◽  
Brand Image ◽  
Marketing Mix ◽  
Product Price ◽  
Analysis Technique ◽  
Positive Effect

Customer loyalty is customer loyalty to companies, brands and products, where this loyalty is influenced by various factors such as marketing mix, product, price, location and promotion and influenced by brand image as a moderating variable. This study aims to explain the effect of product, price, location and promotion on Zoya customer loyalty with brand image as a moderating variable. This research is quantitative research  and the method to determine the sample is the Lemeshow formula with a sample size of 100 respondents. Data is obtained by distributing questionnaires that have been structured to the respondents. The data analysis technique used is the MRA (Moderating Regression Analysis). The results showed that as partially the product had a positive and significant effect on customer loyalty by 22.3%, the price had a positive and significant effect on customer loyalty by 35.7%, the location did not affect customer loyalty and promotion had a positive effect and significant to customer loyalty of 21.1%. The prices, locations and promotions simultaneously have a positive and significant effect on customer loyalty. And products, prices, locations and promotions have a positive effect on customer loyalty by moderating the brand image in Zoya Medan Branch.

scholarly journals PENINGKATAN DAYA SAING DAN PANGSA PASAR DALAM BISNIS OTOMOTIF MELALUI BRAND DAN PERSONAL INVOLVEMENT

2021 ◽  
Vol 23 (1) ◽  
pp. 65-74
Author(s):  
NUNO SUTRISNO ◽  
EMIR KHARISMAR
Keyword(s):  
Data Analysis ◽  
Brand Equity ◽  
Sampling Method ◽  
Brand Image ◽  
Sampling Technique ◽  
Brand Awareness ◽  
Brand Experience ◽  
Personal Involvement ◽  
Analysis Technique ◽  
Sample Data

The purpose of this study was to determine the effect of Personal Involvement, Sensory Brand Experience, Brand Awareness and Brand Image on Brand Equity at PT. SGMW Motor Indonesia in DKI Jakarta. The research method used in this research is through a survey. The data analysis was done quantitatively and used a causal research design. The sampling method used in this study is to use Non-Probability Sampling with purposive sampling technique. All sample data obtained by distributing questionnaires totaled 121 respondents and will be processed using SPSS 25 software. The data analysis technique used in this study is multiple linear regression. The results of this study indicate that Personal Involvement, Sensory Brand Experience, Brand Awareness and Brand Image have an influence on Brand Equity. This research is expected to provide input or suggestions to automotive companies, especially PT. SGMW Motor Indonesia or Wuling Motor which is the object of this research, is to be able to increase its competitiveness and market share in the automotive industry in Indonesia.

scholarly journals Pengaruh Bauran Pemasaran Terhadap Loyalitas Pelanggan Zoya Cabang Medan Dengan Brand Image Sebagai Variabel Moderating

2021 ◽  
Vol 4 (1) ◽  
pp. 89
Author(s):  
Lisa Anggi Nauli Siregar ◽  
Isnaini Harahap
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Sample Size ◽  
Customer Loyalty ◽  
Quantitative Research ◽  
Brand Image ◽  
Marketing Mix ◽  
Product Price ◽  
Analysis Technique ◽  
Positive Effect

Customer loyalty is customer loyalty to companies, brands and products, where this loyalty is influenced by various factors such as marketing mix, product, price, location and promotion and influenced by brand image as a moderating variable. This study aims to explain the effect of product, price, location and promotion on Zoya customer loyalty with brand image as a moderating variable. This research is quantitative research  and the method to determine the sample is the Lemeshow formula with a sample size of 100 respondents. Data is obtained by distributing questionnaires that have been structured to the respondents. The data analysis technique used is the MRA (Moderating Regression Analysis). The results showed that as partially the product had a positive and significant effect on customer loyalty by 22.3%, the price had a positive and significant effect on customer loyalty by 35.7%, the location did not affect customer loyalty and promotion had a positive effect and significant to customer loyalty of 21.1%. The prices, locations and promotions simultaneously have a positive and significant effect on customer loyalty. And products, prices, locations and promotions have a positive effect on customer loyalty by moderating the brand image in Zoya Medan Branch.

scholarly journals Pengaruh Kualitas Produk dan Citra Merek Terhadap Penetrasi Pasar Industri Kecil Menengah Klaster Batik Di Kota Semarang

2018 ◽  
Vol 7 (1) ◽  
pp. 53
Author(s):  
Findri Mustika Sari ◽  
Saryadi Saryadi
Keyword(s):  
Data Analysis ◽  
Product Quality ◽  
Market Share ◽  
Significant Influence ◽  
Brand Image ◽  
Sampling Technique ◽  
Market Penetration ◽  
Penetration Ability ◽  
The City ◽  
Small And Medium Industry

Abstract The problem faced by IKM batik in Semarang City is the weakness of the penetration ability of Batik Semarangan style in Semarang City. This can be seen from the low market share in Semarang City, even showing a declining trend from 2012 to 2016. The perceived factor is able to influence the penetration of IKM Batik Semarang market, among others, our product quality and brand image. This study was conducted to determine the effect of product quality and brand image on market penetration of Small and Medium Industry (IKM) Batik in Semarang City. In this study using sampling technique sampling census so that can be taken 74 craftsmen Klaster Batik members in the city of Semarang. The data analysis used is a regression. The results showed that product quality (X1) has a positive and significant influence on market penetration (Y), brand image (X2) has a positive and significant influence on market penetration (Y). The results also show that there is a positive and significant influence between product quality and brand image together to market penetration.

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