scholarly journals FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN WISATAWAN CINA BERKUNJUNG KE BALI

2019 ◽  
Vol 8 (5) ◽  
pp. 2809
Author(s):  
Vina Inayatuka ◽  
Tjokorda Gede Raka Sukawati
Keyword(s):  
Factor Analysis ◽  
Data Analysis ◽  
Social Status ◽  
Sampling Method ◽  
Service Marketing ◽  
Marketing Mix ◽  
Probability Sampling ◽  
Five Factors ◽  
Analysis Technique ◽  
Chinese Tourists

This research was conducted in Bali involving 80 respondents who were Chinese tourists who were visiting Bali with non-probability sampling method. Data was collected through questionnaires. The data analysis technique used is factor analysis. Based on the analysis found five factors that influence Chinese tourists visiting Bali, these five factors explain all variants in the data that is 62,049 percent. The five factors include the process (which consists of variable prices, physical facilities, promotion, distribution, people and products), lifestyle (which consists of variables of age, occupation and income), friends (consisting of group variables, family, and social status), culture (which consists of social and sub-cultural class variables) and motivation (which consists of perception variables), motivation is the most dominant variable. Keywords: service marketing mix, culture, chinese tourists

scholarly journals Pengaruh Creative Tourist Experience, Travel Motivation dan Perceived Risk Terhadap Revisit Intention Pada Wisata Edukasi Secara Virtual

2021 ◽  
Vol 3 (3) ◽  
pp. 186-194
Author(s):  
Novyta Putri Mayasari ◽  
Yessy Artanti
Keyword(s):  
Data Analysis ◽  
Multiple Regression ◽  
Perceived Risk ◽  
Sampling Method ◽  
Probability Sampling ◽  
Travel Motivation ◽  
Revisit Intention ◽  
Analysis Technique ◽  
Tourist Experience ◽  
Tourism Potential

Abstract – The development of the progress of tourism potential is currently increasing with the emergence of tourist changes in attracting tourist. Tourism managers are required to be able to provide tourist comfort to maintain the popularity of tourism even during a pandemic. Some tourism managers during the pandemic offer virtual educational tours. This study aims to analyze the effect of creative tourist experience, travel motivation and perceived risk on revisit intention. This research uses non probability sampling and judgmental sampling method to target respondents. The respondent is someone who was visited the Surabaya Zoo virtually during the Covid-19 pandemic, with a vulnerable age of 13-50 years as many as 200 respondents. The data analysis technique used multiple regression. The results of this study indicate that creative tourist experience and travel motivation have significant effect on revisit intention. Meanwhile, perceived risk has no significant effect on revisit intention.  Abstrak – Perkembangan kemajuan potensi pariwisata saat ini terus meningkat dengan munculnya perubahan-perubahan wisata dalam menarik perhatian wisatawan. Pengelola wisata dituntut dapat memberikan kenyamanan wisatawan untuk mempertahankan popularitas wisata bahkan ketika pada masa pandemi. Beberapa pengelola wisata dimasa pandemi menawarkan wisata edukasi secara virtual. Penelitian ini bertujuan untuk menganalisis pengaruh creative tourist experience, travel motivation dan perceived risk terhadap revisit intention pada wisata edukasi secara virtual. Penelitian ini menggunakan non probability sampling dengan judgment sampling. Responden adalah seseorang yang telah mengunjungi Kebun Binatang Surabaya secara virtual di masa pandemi Covid-19, dengan rentan usia 13-50 tahun sebanyak 200 responden. Teknik analisis data menggunakan regresi berganda. Hasil penelitian ini menunjukkan bahwa creative tourist experience dan travel motivation berpengaruh signifikan terhadap revisit intention. Sedangkan perceived risk tidak berpengaruh signifikan terhadap revisit intention.

FAKTOR MINAT BELI KONSUMEN PADA KARTU PRA BAYAR TELKOMSEL AS DAN PRA BAYAR INDOSAT IM3 DI YOGYAKARTA

2015 ◽  
Vol 10 (1) ◽  
pp. 85
Author(s):  
Stafanus Andi ◽  
Singgih Santoso
Keyword(s):  
Factor Analysis ◽  
Random Sampling ◽  
Purchase Intention ◽  
Sampling Method ◽  
Marketing Mix ◽  
Purchasing Decisions ◽  
Collection Method ◽  
Five Factors ◽  
Two Factors ◽  
Product Factor

ABSTRACT Research purposes is to identify factors that forms Telkomsel AS and Indosat IM3 purchase intention. Using survey as a data collection method, a questionnaire was distributed to respondents whose using Telkomsel AS and Indosat IM3 with purposive random sampling method. Data analysis tools are factor analysis. Results show that there four five factors that significantly form Telkomsel AS purchasing decisions, i.e access and servicesfactor, product factor, advertising and perception factor, and promotion and pricing factor. Meanwhile, there are two factors that form IM3 purchase intention, i.e information, promoiton, and product factor, and accessand quality factor. Keywords: marketing mix, factor analysis, purchase intention ABSTRAK Tujuan penelitian untuk mengetahui faktor-faktor apa saja yang membentuk minat beli seorang pengguna jasa telekomunikasi Telkomsel AS dan Indosat IM3.Pengumpulan data menggunakan kuesioner yang disebar pada sejumlah responden untuk kedua jenis kartu dengan menggunakan metode purposive random sampling.Metode analisis data yang digunakan adalah analisis faktor. Hasil penelitian menunjukkan kartu TelkomselAS memiliki empat faktor terbentuk yang berpengaruh secara positif dan signifikan terhadap minat beli konsumen, yaitu faktor pelayanan dan akses, faktor produk, persepsi dan iklan, faktor harga dan promosi, dan faktor keluarga.Sementara itu, pada IndosatIM3 terdapat dua faktor terbentuk, yakni faktor produk, promosi dan informasi, dan faktor kualitas dan akses. Kata kunci: bauran pemasaran, analisis faktor, minat pembelian

scholarly journals Pengaruh E-Word Of Mouth Dan E-Trust Terhadap E-Purchase Decision Mahasiswa Universitas Negeri Padang Pada Marketplace Lazada

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (4) ◽  
pp. 666
Author(s):  
Azizah Pratika Sari ◽  
Rose Rahmidani
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Sample Size ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Purchase Decision ◽  
Sampling Techniques ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Analysis Technique

This study aims to know 1) the influence E-Word of Mouth to E-Trust toward E-Purchase Decision Universitas Negeri Padang students on marketplace Lazada, 2) the influence E-Word of Mouth toward E-Purchase Decision Universitas Negeri Padang students on marketplace Lazada, 3) the influence E-Trust toward E-Purchase Decision Universitas Negeri Padang students on marketplace Lazada. The type of study is causal research. The population in this study are Universitas Negeri Padang students who once using marketplace Lazada. The sampling techniques using non probability sampling with purposive sampling method and sample size of 100 respondens by using the formula of Cochran’s. The data analysis technique used is the analysis of the path (path analysis) using SPSS version 21. By using path analysis, the resultsof this study  showed that: (1) E-Word of Mouth have effect on E-Trust toward E-Purchase Decision Universitas Negeri Padang students on marketplace Lazada, (2) E-Word of Mouth affects E-Purchase Decision Universitas Negeri Padang students on marketplace Lazada, (3) E-Trust affects E-Purchase Decision Universitas Negeri Padang students on marketplace LazadaKeyword: E-Word of Mouth, E-Trust, E-Purchase decision

scholarly journals PENGARUH CITRA MEREK DAN GAYA HIDUP HEDONIS TERHADAP KEPUTUSAN PEMBELIAN JILBAB “ZOYA”

2015 ◽  
Vol 15 (2) ◽  
pp. 302
Author(s):  
Devi Indrawati
Keyword(s):  
Data Analysis ◽  
Random Sampling ◽  
Sampling Method ◽  
Brand Image ◽  
Sample Selection ◽  
Sampling Technique ◽  
Population Data ◽  
Simple Random Sampling ◽  
Probability Sampling ◽  
Analysis Technique

ABSTRACT This research aimed to analyze and discuss the effect of brand image and hedonistic life style toward the buying decision of “Zoya” veil study on hijabers community in Surabaya. Population targeted in this research was hijabers community in Surabaya who bought at least “zoya” veil more than a time in a week that minimum 19 years old. Samples were 212 respondents by sampling technique, while the sampling method used Probability Sampling. The sampling conducted by Simple Random Sampling, this is technique of sample selection from the population conducted randomly with no regard to strata in that population. Data collection techniques were using questionnaire, literary studies, interviews and data analysis technique using Multiple Linear Regression.The result shows that brands image and hedonistic lifestyle affected on the buying decision.   ABSTRAKSIPenelitian ini bertujuan utuk menganalisis dan membahas pengaruh citra merek dan gaya hidup hedonis terhadap keputusan pembelian jilbab “Zoya” studi pada komunitas hijabers di Surabaya. Target populasi dalam penelitian ini komunitas hijabers di Surabaya minimal membeli jilbab “Zoya” lebih dari satu kali dalam seminggu yang berusia minimal 19 tahun. Sampel berjumlah 212 responden dengan teknik pemgambilan sampel Sedangkan metode penentuan sampel yang digunakan probability sampling Adapaun penarikan sampel dilakukan dengan simple random sampling, yaitu teknik pengambilan anggota sampel dari populasi dilakukan secara acak tanpa memperhatikan strata yang ada dalam populasi itu. Tekhnik pengumpulan data angket, studi kepustakaan, wawancara dan teknik analisis data menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa bahwa Citra merek dan gaya hidup hedonis berpengaruh terhadap keputusan pembelian.

scholarly journals TOURIST PREFERENCES AND EXPECTATIONS IN HEALTH TOURISM OF BAN THUNG PRADU, PRACHUAP KHIRI KHAN PROVINCE, THAILAND

2020 ◽  
pp. 66-71
Author(s):  
Nalin Simasathiansophon
Keyword(s):  
Decision Making ◽  
Random Sampling ◽  
Sampling Method ◽  
Service Providers ◽  
Service Marketing ◽  
Simple Random Sampling ◽  
Marketing Mix ◽  
Health Tourism ◽  
Probability Sampling ◽  
Sample Group

This research aims to study tourist preferences and expectations in health tourism of Ban Thung Pradu. Tourist motivation is divided here into push and pulls types of motivation. The research also analyzed service marketing mix (7Ps) which is affecting tourist decisions to travel to Ban Thung Pradu. The population of this study consisted of those tourists who visited Ban Thung Pradu recently. Probability sampling method and simple random sampling were used to select the sample group. There were 69 samples in this research. The questionnaire was used to collected data from the sample. Questions covered various sides of tourist motivation and service marketing mix. The results show that learning new experience from a new environment has the most influence on tourist decision-making. Further motivations influencing decision-making include the reward received after hard work, spending time with friends, having good vacation time, and participating in an interesting activity respectively. Decision-making in terms of activity was affected by motivation the most. This was, probably, because of the interesting activities involved, good home stay, and professionalism of the service providers in Ban Thung Pradu.

scholarly journals PENGARUH HARGA DAN WORD OF MOUTH (WOM) TERHADAP MINAT BELI LAPTOP MEREK TOSHIBA DIKALANGAN MAHASISWA UNIVERSITAS NEGERI PADANG

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (3) ◽  
pp. 524
Author(s):  
Septi Ayu Lestari ◽  
Rose Rahmidani
Keyword(s):  
Data Analysis ◽  
Purchase Intention ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Primary Data ◽  
State University ◽  
Probability Sampling ◽  
Data Analysis Technique ◽  
Analysis Technique

This study aims to know and prove how much the effect of Price and Word Of Mouth On The Purchase Intention Toshiba Brand Laptops Among Students From Padang State University. This type of research is causative. The population in this Students from Padang State University. The samples were taken using Cochran formula with 100 respondents. This sampling technique is based on non- probability sampling method. The type of data used in this study primary data. Data analysis technique using SPSS version 21.00. the result of this study indicate that: 1) Price has a positive significant effect on purchase intention, 2) Word of Mouth has a positive significant effect on purchase intention.Keywords: Price, Word of Mouth, Purchase Intention

scholarly journals ANALIS PENERAPAN BLUE OCEANS STRATEGY PADA SERVICE MARKETING MIX TERHADAP KEPUTUSAN PENGGUNAAN JASA GOJEK

JEMBATAN ◽  
2018 ◽  
Vol 14 (1) ◽  
pp. 1-12
Author(s):  
Abdul Qadir ◽  
Zakaria Wahab ◽  
Welly Nailis
Keyword(s):  
Sampling Method ◽  
Service Marketing ◽  
Marketing Mix ◽  
Coefficient Of Determination ◽  
Decision Variable ◽  
Product Price ◽  
Physical Evidence ◽  
Analysis Technique ◽  
Use Of Services ◽  
Place Promotion

The main objective of this research was to determine the effect of service marketing mix to the decision to use services of go-jek. The sample used in this study were 120 respondents from consumer Go-jek. The sampling method used is purposive sampling due to the homogeneity of the consumer. The coefficient of determination show that 53.9% indicates the use of services affected by the decision variable service marketing mix (product, price, place, promotion, people, process,and physical evidence). Data analysis technique used is multiple regression analysis. Results of research showed that service marketing mix decisions affect the use of the service simultaneously. Partially, only the variable price, people, and physical evidence that has a significant influence on the decision to use services of Go-jek. Keyword : service marketing mix, promotion, decision to use services.

scholarly journals PENGARUH BAURAN PEMASARAN JASA TERHADAP LOYALITAS ANGGOTA KOPERASI SIMPAN PINJAM KARYA MURNI MEDAN

2019 ◽  
pp. 60-69
Author(s):  
Nawary Saragih
Keyword(s):  
Data Analysis ◽  
Sampling Error ◽  
Service Marketing ◽  
Marketing Mix ◽  
Test Results ◽  
Linear Regression Equation ◽  
Analysis Technique ◽  
Research Population ◽  
Marketing Service ◽  
Test Result

The purpose of this research is to know and analyze the influence of service marketing mix to the loyalty of members of Cooperative save and loans Karya Murni Medan. The benefits of this research is to provide information material to the cooperative management about the influence of service marketing mix to member loyalty. The research population is all members of Cooperative save and loans Karya Murni Medan in 2017 as much as 7200 people. The sample of research was 96 respondents with maximum sampling error technique. Required data are collected through questionnaire results. Data analysis technique used is multiple linear regressionanalysis. From the research results obtained correlation coefficient (R) of 0.936 means there is a positive and significant relationship between service marketing mix to member loyalty. Determinant coefficient value (R Square) of 0.875 means loyalty is influenced by service marketing mix factor of 87.5% while the remaining 12.5% again explained by other factors. Multiple linear regression equation obtained from test result Y = 2.589 + 0,488 X1 + 0,214 X2 + 0,270 X3 + 0,180 X4 + 0,105X5 + 0,059X6 + 1,923X7 mean marketing service mix have positive and significant influence to member loyalty.The test results obtained Fcountvalue of 103.159 with the value of sig 0,000 < 0.05 then Hi accepted and H0 rejected, meaning that the marketing service mix significantly influence the loyalty of members at a significant level of 5%. Suggestion by looking at the result of analysis that dominant variable is product variable, promotion and service of consumer need to be maintained by improving execution of service marketing mix conducted in accordance with member desire. While the variables are still smaller effects such as price, place, people / employees, and the process needs to provide uniqueness that is different from other competitors to members more loyal to the purchase of service products offered by the Cooperative

Faktor-Faktor Yang Mempengaruhi Keputusan Mahasiswa Memilih Program Studi Kebidanan STIKES Muhammadiyah Ciamis Tahun 2016

2018 ◽  
Vol 5 (1) ◽  
pp. 69-82
Author(s):  
Evi Mariana
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Random Sampling ◽  
Sampling Method ◽  
Marketing Mix ◽  
Stratified Random Sampling ◽  
Price Promotion ◽  
F Test ◽  
Physical Evidence

The purpose of this study was to analyze the factors that influence the decisionof the students chose to study in Obstetrics Prodi STIKES Muhammadiyah Ciamis and analyze the factors that most influence the decision of the students chose to study in Obstetrics Prodi STIKES Muhammadiyah Ciamis. Collecting data in this study was conducted using a survey by questionnaire to 114 students by stratified random sampling method. Methods of data analysis using multiple linear regression, F test and test T. The result is a marketing mix that significantly is the product, place, and physical evidence. And that does not affect the marketing mix is price, promotion, place, and processes

PENGARUH KOMPENSASI, DISIPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI PADA PUSAT PENGEMBANGAN SUMBER DAYA MANUSIA REGIONAL MAKASSAR

2020 ◽  
Vol 2 (1) ◽  
pp. 21-27
Author(s):  
Auliyah Fajar ◽  
Hasanuddin Remmang ◽  
Firman Menne
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Human Resources ◽  
Work Environment ◽  
Sampling Method ◽  
Employee Performance ◽  
Human Resources Development ◽  
Analysis Technique ◽  
Data Collection Technique ◽  
Development Center

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh kompensasi, disiplin kerja dan lingkungan kerja ter-hadap kinerja pegawai pada Pusat Pengembangan Sumber Daya Manusia Regional Makassar. Metode pengambilan sampel menggunakan sampling jenuh (sensus) terhadap seluruh pegawai yang berjumlah 49 orang. Teknik pengumpulan data yang digunakan adalah kuesioner dan teknik analisis data yang digunakan adalah regresi linear berganda dengan SPSS. Hasil penelitian ini menunjukkan bahwa kompensasi berpengaruh positif dan tidak signifikan terhadap kinerja pegawai, disiplin kerja berpengaruh positif dan signifikan terhadap kinerja pegawai dan Lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja pegawai PPSDM Regional Makassar.   This study aims to determine and analyze the effect of compensation, work discipline and work environment on employee performance at the Makassar Regional Human Resources Development Center. The sampling method uses saturated sampling (census) of all 49 employees. The data collection technique used was a questionnaire and the data analysis technique used was multiple linear regression with SPSS. The results of this study indicate that compensation has a positive and not significant effect on employee performance, work discipline has a positive and significant effect on employee performance and The work environment has a positive and significant effect on employee performance PPSDM Regional Makassar.

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