scholarly journals Whatever is Seen is Sold: Merchandise Mantra

Webology ◽  
2021 ◽  
Vol 18 (Special Issue 03) ◽  
pp. 451-461
Author(s):  
Babita Singla ◽  
Berenika Dyczek ◽  
Rosario Mercedes Huerta Soto ◽  
KP. Jaheer Mukthar

Purpose: This paper aims to analyze the effect of the future display to know the changing scenario of the promotion tactics used for sales especially the display matrix and its importance. Design/methodology/approach: A complete of fifty retail stores were personally surveyed with a structured questionnaire. These retailers are spread across the well-developed Mall road area of Bathinda city. Simple statistical analysis like descriptive statistical analysis evaluates the effectiveness of future displays and understands consumers’ level of satisfaction was administered. Findings: The preferences of the consumers indicate their priority for future display. The consumers’ preference of marketplace largely depends on the convenience in purchasing at the marketplace alongside the supply of attractive display, basic amenities, and affordability. Results suggest that the proper investment in retail merchandise with proper planning will help in selling more products with higher margins. It had been found that a lot of times consumers make their purchase on basis of the attractive display of products without an entire search and analysis about the merchandise. Hence, buyers are often attracted to a far better presentation and may pay more prices for it. Research Limitations/Implications: This paper analyses the extent of satisfaction of the consumers under survey concerning future display. The retailers are in a relatively advantageous position in terms of awareness of the effectiveness of future displays. Practical implications: The results may help the retail outlet owners to know the role of future display in an increment of store sales volume so that they will make better decisions within the emerging merchandise techniques as per the predictive retail environment. Originality/value: The subject is comparatively less researched in emerging markets especially where organized retail remains in its early stages.

2018 ◽  
Vol 9 (01) ◽  
Author(s):  
Parul Gill ◽  
Poonam Malik ◽  
Pankaj Gill

The present study was undertaken to explore the decision making patterns of college girls in relation to clothing and their satisfaction level with these decision making patterns. Thirty under graduate college girls from Panipat city were approached to record their responses regarding decision making in relation to clothing and satisfaction level through a well structured questionnaire. It was found that most of the girls (56.66%) themselves made the decisions about the type of garment (Indian, western or both) they wear and majority of girls (70%) were highly satisfied with this decision making. Parents performed the role of buyers for their college going daughters' garments in most of the cases (63.33%) and the 73.33% girls had high level of satisfaction with this. In most of the cases (60%) the decision about the garment design was made by the girls themselves and they were highly satisfied with it. Keywords: clothing, college, girls, decision making.


2008 ◽  
Vol 62 (1-2) ◽  
pp. 85-95
Author(s):  
Milorad Mirilovic ◽  
Ivana Pejin

Statistics today represent a group of scientific methods for the quantitative and qualitative investigation of variations in mass appearances. In fact, statistics present a group of methods that are used for the accumulation, analysis, presentation and interpretation of data necessary for reaching certain conclusions. Statistical analysis is divided into descriptive statistical analysis and inferential statistics. The values which represent the results of an experiment, and which are the subject of observation of a certain occurrence, are called parameters and they are divided into descriptive and numerical. All numerical parameters are divided into non-continuous and continuous. The graphic presentation of the distribution of frequencies can be by poligon or histogram. The most frequently applied descriptive statistical methods are: arithmetic mean, standard deviation, standard error of arithmetic mean, variation coefficient, and variation interval.


Author(s):  
Somayeh Asghari ◽  
Sahar Targholi ◽  
Ali Kazemi ◽  
Saeed Shahriyari ◽  
Lila Rajabion

Purpose Competitive intelligence (CI) collects data through the distribution of knowledge to make decisions in a competitive environment. To better comprehend the concept of CI, the purpose of this paper is to determine the role of effective factors (knowledge sharing, competitor information, information technology (IT) and organizational culture) and their impact on CI. In addition, the paper provides a conceptual framework for determining the practical factors on CI. Design/methodology/approach For evaluating the elements of the model, a questionnaire is considered. Questionnaires were reread by specialists with significant experiences in the CI field. For statistical analysis, the SPSS 22 and SmartPLS 3.2 software package is also used. Findings Findings from the study showed the validity of the model for a CI assessment. Furthermore, the results confirmed that the competitor information significantly influenced CI. In addition, the obtained results implied that IT has a significant and positive influence on CI. The effect of organizational culture on CI also proved to be positive and significant. Research limitations/implications This paper makes significant contributions for both researchers and practitioners; however, the authors determine some limitations, which are as follows: First, the authors showed the result in a single region. It cannot be assured that the results are generalizable to other areas. Second, because of time and financial constraints, the authors gathered the data using a sample from a single location. Third, the use of variables to depict CI may be not exhaustive. The authors, therefore, encourage future research to study these CI dimensions. Practical implications This study meaningfully contributes to the knowledge and literature by focusing more on CI, examining other significant aspects and applying advanced statistical analysis method. Also, current research results suggest practical implications for marketing practitioners and managers who implemented tools and made strategic plans to enhance the organization’s performance. From a practical perspective, the statistical results support the crucial role of the following factors: IT, competitor information, organizational culture and knowledge sharing on CI. Originality/value Experts in the area of knowledge management, CI and strategic management can use this study to gain a competitive advantage based on knowledge and information resources. Organizations must have knowledge management function and CI to support the strategy formulation, implementation and evaluation.


2015 ◽  
Vol 10 (4) ◽  
pp. 622-633 ◽  
Author(s):  
Mercy Mpinganjira

Purpose – The purpose of this paper is to investigate the role of trust in understanding usage of e-government services in South Africa. Of interest are services that involve two way interactions between citizens and government. Design/methodology/approach – Qualitative and quantitative data were collected from members of the public using in-depth interviews and a structured questionnaire, respectively. Findings – The findings show that trust in internet and in government as a provider of e-services are important factors that differentiates users and non-users of e-government services. The two factors are also significantly related to willingness to start using e-government services. Trust in e-service provider unlike trust in internet was however found to be a stronger differentiator of users and non-users and to have a stronger relationship with willingness to start using e-government services. Practical implications – Efforts aimed at promoting use of e-government services need to be based on a good understanding of factors that impact on citizens’ decisions in this regard. Such efforts need to include activities targeted at improving people’s trust in government’s ability to provide reliable and secure e-services. Originality/value – While provision of government services using the online channel is a growing phenomenon in most African countries, not much research has been done into what governments should focus on in order to entice more citizens to take up this channel. This study contributes to addressing this gap.


2016 ◽  
Vol 18 (4) ◽  
pp. 383-403 ◽  
Author(s):  
Mário Franco ◽  
Heiko Haase ◽  
Ana Pereira

Purpose This study aims to show the role of social networks in the performance of small- and medium-sized firms (SMEs) in an inland region of Portugal. The main objective is to ascertain the motives for adhering to social networks and to understand if this type of network influences performance in this firm sector. Design/methodology/approach To fulfill this aim, a quantitative research was adopted, based on application of a questionnaire, the final sample being formed of 86 SMEs. Findings Based on the results obtained, it is concluded that the SMEs studied are connected to social networks, especially Facebook. The principal reason for this type of firm connecting to social networks has to do with the possibility of presenting services to a greater number of potential customers. Practical implications The empirical evidence obtained also shows that the motives associated with cost reduction influence both financial indicators (profit growth) and non-financial indicators (human resource results), and communication and innovation influence only non-financial performance (level of satisfaction). Originality/value This study contributes to advancing theory in the field of social networks in SMEs. More precisely, this study suggests that to assess their performance, SME leaders should not use only measures of a financial nature (sales volume, level of growth, etc.), but rather in combination with non-financial indicators such as customer satisfaction, reputation and others.


2021 ◽  
pp. 309-334
Author(s):  
Solveig Salthammer Kolaas ◽  
Jens Knigge

The (elective) school subject sal og scene (stage and scene) was introduced as a multi-aesthetic arts education subject at Norwegian secondary schools in 2012. The main objective of the subject is to create and perform various audiovisual or scenic expressions and productions. The purpose of this article is to provide a picture of what characterizes the subject sal og scene in the Norwegian school in 2019. The data for the article is generated through a nationwide questionnaire survey among subject teachers. The study is designed as a quantitative study in an exploratory design, and the analysis is conducted as descriptive statistical analysis. Results show that 70,3 % of schools in Norway offer the subject as an elective subject, 73,8 % of the pupils participating in the subject are girls, and 61,4 % of the teachers are women. Further results show that the most common forms of scene production in the subject are theatre and musical theatre productions, 77,29 % of the teachers have some form of arts education, and music is the most commonly represented artform in the teachers’ areas of competence. Results also show that the subject has a position of high status in the school’s management, and that 46% of the teachers teach the subject alone, without collaborating with other teachers.


2020 ◽  
Vol 3 (3) ◽  
pp. 1-11
Author(s):  
Muhammad Osaid Rabie ◽  
Marlin Abdul Malek

Purpose- Prevalence of corporate frauds is critical, therefore, identifying and institutionalizing the bad apples in the barrel which are engaged in wrongdoings is much needed and must be brought to the lights through whistleblowing. Design/Methodology- Data were collected from the South Asian countries through a structured questionnaire from the employees of the telecom sector. Three hundred twenty-nine samples were gathered to test hypothesized relationships. Findings- Results showed that whistleblowing intentions of employees through psychological stress mediates the behaviors of their leaders, which turns ethical leadership at the workplace. Further, ethical leadership positively impacts employees’ intention to blow the whistle at the workplace. Furthermore, the analysis showed that interactional justice moderates the relationship between ethical leadership and intention to blow the whistle of employees Practical Implications- This research gives a different perspective to the managers to develop such a culture that enables an honest and trustworthy environment, which may enable the employees to point out the wrongdoings they witness while working at the workplace.


Author(s):  
Vasiliki Karavida ◽  
Athina Charissi ◽  
Eleni Tympa

Emergencies like Covid-19 brought distance education to the fore, as countries were forced to close the campuses and initiate online teaching. Many universities in the country supported a distance education program aimed at students who had experienced an unprecedented experience. Thus, 155 students from the Greek department of Early Years Learning & Care participated in the present study, which aimed to investigate the factors that influence learners’ perceptions and attitudes during distance learning. The survey was conducted through online distribution of questionnaires and investigated hypotheses about obstacles and changes in students’ perceptions of distance learning. The results of the descriptive statistical analysis showed that the role of the educator in this process, combined with the technical support of the courses, is extremely important. Also, educators’ presence is related to students’ anxiety. <p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0770/a.php" alt="Hit counter" /></p>


Author(s):  
Husnul Khotimah Shobiroh ◽  
Muhammad Yusri Bachtiar ◽  
Syamsuardi Saodi

Cartoons present a unique attraction for children, and the action genre is one of the television programs that primarily broadcast. Children observe characters in action cartoons and repeat what they see or hear. This study aims to determine whether the effect of aggressive behavior in children when watching action cartoons. The research approach is quantitative. The subject was 12 children aged 5-6 years in the Doa Ibu Kindergarten, Makasar. The researcher used data collection techniques in descriptive statistical analysis and Pearson Product Moment Correlation analysis. The results showed a positive relationship between watching action cartoons and aggressive behavior of children aged 5-6 years and included in the category of moderately influential. To reduce these effects, interventions that must be carried out need to be studied further.


2020 ◽  
Vol 37 (4) ◽  
pp. 593-601 ◽  
Author(s):  
Demetris Vrontis ◽  
Alkis Thrassou ◽  
Michael Christofi ◽  
Riad Shams ◽  
Michael R. Czinkota

PurposeThe purpose of this paper is to investigate the irrevocable role of cause-related marketing (CRM) and its research imperative, exploring its contemporary insights in and across international markets, toward scholarly and executive application.Design/methodology/approachThis research is theoretical and it compiles and interrelates, in a multiperspective fashion, significant extant works in the field; focusing on how established and emergent variables and constructs can be leveraged, in order to develop insights into what does and does not work in international CRM.FindingsExtant works on international CRM still present significant gaps pertaining to key questions. Furthermore, true understanding of CRM stems from comprehending consumers, both individually and collectively; and both their underlying and contextual motivators, factors and forces. This calls for a multiperspective and cross-disciplinary approach to CRM to that weaves in contextual (sociocultural, etc.) elements to the equation.Research limitations/implicationsLimitations naturally pertain to the research's theoretical nature that requires empirical testing.Practical implicationsCRM offers consumers both the means and the ends of acquiring their target core value benefits, additionally or peripherally to their core purchase purpose; potentially making the difference between business/brand success and failure.Social implicationsThrough CRM, the contemporary consumer seeks product value benefits that transcend quality and functionality (etc.), to engulf abstract and intangible values pertaining to social, ethical, self-image and self-actualization factors.Originality/valueThe comprehensive review, contextual elucidations and cross-disciplinary perspectives of this paper originally present the scope, depth, complexity and gaps of the subject, and pave the way for the research that still needs to ensue.


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