scholarly journals FANATISME PENGGEMAR KPOP DALAM BERMEDIA SOSIAL DI INSTAGRAM

2019 ◽  
Vol 8 (2) ◽  
pp. 13
Author(s):  
Asfira Rachmad Rinata ◽  
Sulih Indra Dewi
Keyword(s):  
Social Media ◽  
Meaning Making ◽  
Knowledge Building ◽  
Pop Culture ◽  
Sampling Technique ◽  
Literature Study ◽  
Making Meaning ◽  
Account Management ◽  
Korean Wave ◽  
Selection Of

Abstract. Korean wave has become a big phenomenon in Indonesia, enthusiasm and passion for K-pop culture has led to fanaticism for fans. The distribution of K-pop content on social media such as Instagram gives fans space to participate in supporting their idols and this is one of the factors forming the fanaticism of k-pop fans. This study aims to determine the fanaticism of kpop fans in social media on Instagram as well as how kpop fans respond in responding to hoax and negative information from favorite idols. This research uses descriptive qualitative methods and data collection techniques used are interviews, and literature study. The selection of informants used a purposive sampling technique. The results showed the fact that fanaticism fans in social media on Instagram evaluated through fan activities such as Meaning Making, Meaning Sharing such as interpreting K-pop idol posts as motivation in research, making posts amazed and happy for K-pop idols . Poaching by following  fansite accounts and making fanfiction and making videos. Collecting such as uploading pictures about the official kpop merchandise needed and knowledge building  with fellow fans. Fanaticism, kpop fans, also through fan responses, asking for information, hoaxes and negatives from their idols responded with many variations such as annoyance, anger until heartache. And to seek clarification of the truth of the news that is by looking at reliable sources such as the official Instagram account K-pop idol, official Instagram account management artist to the Korean major media such as Soompi, Allkpop, and press realease provided by artist management

scholarly journals THE ROLE OF SOCIAL MEDIA IN INCREASING MARKET SHARE OF MSME PRODUCTS IN PEMATANGSIANTAR CITY

2020 ◽  
Vol 9 (2) ◽  
pp. 1-12
Author(s):  
Sherly Sherly ◽  
Fitria Halim ◽  
Acai Sudirman
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Market Share ◽  
Sampling Technique ◽  
Total Sample ◽  
Literature Study ◽  
Analysis Technique ◽  
Short And Long Term ◽  
Use Of Social Media

The increase in product market share cannot be separated from the connectivity of the marketing system and media used. Marketing channels play an important role in increasing sales both in the short and long term. This study aimed to determine the role of social media in increasing the market share of MSME products in Pematangsiantar City. The research design used a literature study and field study models using a qualitative approach with a one-shot model. The research location was in 8 districts in Pematangsiantar City. The population in this study were MSME players scattered in 8 districts in Pematangsiantar City. The samples were collected using a non-probability sampling technique with purposive sampling technique, so that a total sample size of 240 respondents were obtained. Moreover, the data analysis technique used in this study was data analysis with a data reduction model that was obtained from data collection and data display. The results of this study concluded that the use of social media was very dominant in MSME players in the micro sector and Instagram was one type of social media that was often used. Furthermore, the results of the study also suggested that the time factor was the basis for MSME players using social media as a medium for promoting their products.

scholarly journals The Empire Tweets Back? #HumanitarianStarWars and Memetic Self-Critique in the Aid Industry

2019 ◽  
Vol 5 (4) ◽  
pp. 205630511988865
Author(s):  
Peter Chonka
Keyword(s):  
Social Media ◽  
Power Relations ◽  
Meaning Making ◽  
Pop Culture ◽  
Digital Culture ◽  
Culture Studies ◽  
Still Images ◽  
Self Reflection ◽  
Star Wars ◽  
Shed Light

In 2015, a series of memes appeared on Twitter under the hashtag #HumanitarianStarWars. Combining still images from the original Star Wars movies with ironic references to humanitarian/development jargon and institutions, the memes presented a humorous reflection on the modern aid industry. While memetic content has become an increasingly scrutinized area in digital culture studies—particularly with regard to unbounded and anonymous online communities, and popular discursive contestation—this article examines #HumanitarianStarWars to shed light on the possibilities and problematics of social media auto-critique undertaken by “insiders” in a particular professional realm. Keeping in mind critiques of the racial and imperial connotations of the (Western) pop-culture mythology itself, the article explores the use of the Star Wars franchise as a vehicle for commentary on an industry at work in the “Global South.” It highlights an ambiguous process of meaning-making that can be traced through the memes’ generation, circulation, and re-mediation. Although the memes provide a satirical self-reflection on practitioners’ experiences and perspectives of power relations in the global development industry, certain tendencies emerge in their remixing of this Hollywood universe that may reinforce some of the dynamics that they ostensibly critique. The article argues that examination of the ideological ambivalence of an institutional micro-meme can yield valuable insights into tensions playing out in professional social media spaces where public/private boundaries are increasingly and irrevocably blurred.

“This changes things”: Children, targeting, and the making of precision

2021 ◽  
pp. 001083672110502
Author(s):  
J Marshall Beier
Keyword(s):  
Social Media ◽  
Political Violence ◽  
Cultural Production ◽  
Armed Conflict ◽  
Meaning Making ◽  
Pop Culture ◽  
The Political ◽  
Social Technology ◽  
Collateral Damage ◽  
Important Site

Avoidance of civilian casualties increasingly affects the political calculus of legitimacy in armed conflict. “Collateral damage” is a problem that can be managed through the material production of precision, but it is also the case that precision is a problem managed through the cultural production of collateral damage. Bearing decisively on popular perceptions of ethical conduct in recourse to political violence, childhood is an important site of meaning-making in this process. In pop culture, news dispatches, and social media, children, as quintessential innocents, figure prominently where the dire human consequences of imprecision are depicted. Children thus affect the practical “precision” of even the most advanced weapons, perhaps precluding a strike for their presence, potentially coloring it with their corpses. But who count as children, how, when, where, and why are not at all settled questions. Drawing insights from what the 2015 film, Eye in the Sky, reveals about a key social technology of governance we have already internalized, I explore how childhood is itself a terrain of engagement in the (un)making of precision.

scholarly journals Strategi Rantai Pasok Sayuran Organik Berbasis Petani di Kecamatan Pangalengan, Kabupaten Bandung

2013 ◽  
Vol 8 (2) ◽  
pp. 99-114
Author(s):  
Siti Kipdiyah ◽  
Musa Hubeis ◽  
Budi Suharjo
Keyword(s):  
Supply Chain ◽  
Organic Farming ◽  
Production Management ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Sampling Technique ◽  
Literature Study ◽  
Study Selection ◽  
The Matrix ◽  
Selection Of

Healthy lifesyle with the slogan “Back to Nature” has become a new trend of the society. Directorate of Processing and Marketing, Ministry of Agriculture in Indonesia has initiated the program "Go Organic 2010" to improve the quality of life and the natural environment of Indonesia and to encourage the development of organic farming and sustainable competitiveness. Supply Chain Management (SCM) has represented overall management of agricultural activities which involved of processing, distribution, marketing, until the desired product to consumer. The Objectives of study included: (1) Identify the characteristics of the vegetables, the supply chain actors, and descriptive analysis of the environmental conditions in Pangalengan; (2) Identify internal and external factors; (3) The formulation of the strategy with the matrix SWOT; (4) Selection of priority strategy. The data was collected through purposive sampling technique which involving 10 respondents and 3 experts. The data used was primary and secondary data by direct interviews, questionnaires and literature study. Selection of strategic alternatives conducted using AHP. The result showed that the supply chain actors of vegetables in Pangalengan were seed suppliers, farmers, traders/collectors, the company, the seller/exporter, foreign markets, traditional market and retail/supermarket. The study showed that the safety of vegetables to consumer (score 0.336) was the main strength and the main weakness organic farming in Pangalengan was limited of financial (score 0.127). Futhermore, supporting of government was the major opportunity (score 0.127) and the major threat was uncertain of climate and weather which affected in production (score 0.144). Based on the formulation of strategic, the study obtained 7 strategy. The first and the second priority strategic related of the marketing, were expanding market/distribution to bussines partnerships (score 0.205) and researching of development in the organic vegetable’s market (score 0.180). The third alternative strategic was supporting of government (score 0.157) which retaled to supervision strategy. Moreover, the fourth and the fifth alternatives related to strategy of financial, were monitoring and overseeing prices (0.156) then strengthening of financial aspects (score 0.114). The sixth and the seventh alternatives related to production management strategy, were planning a better farming (0.107) and improving the quality, quantity and continuity of production (score 0.081).

scholarly journals PENERAPAN PEDOMAN PERILAKU HIDUP BARU DALAM PENCEGAHAN DAN PENGENDALIAN COVID-19 DI KOTA PEKANBARU

2021 ◽  
Vol 4 (2) ◽  
pp. 259
Author(s):  
Nurrahmad Pebriansyah ◽  
Febri Yuliani ◽  
Adianto Adianto
Keyword(s):  
Prevention And Control ◽  
Municipal Government ◽  
Secondary Data ◽  
Sampling Technique ◽  
Study Data ◽  
Primary Data ◽  
Literature Study ◽  
And Control ◽  
Life Behavior ◽  
Selection Of

The purpose of this study is to explain how the municipal government of Pekanbaru provides guidelines that should be carried out by the community in carrying out activities in Pekanbaru. This research uses qualitative research methods. The selection of research informants used perposive sampling technique. Primary data collection from interviews, while secondary data from documentation and literature study. Data analysis using an interactive model. The results showed that the application of new life behavior guidelines based on the Mayor of Pekanbaru regulation number 104 of 2020 concerning guidelines for new productive and safe lives in the prevention and control of Coronavirus Desease 2019 (Covid-19) in Pekanbaru has paid attention to the lives of its people, it can be seen from its existence. Guidelines for carrying out activities and activities during the Covid-19 pandemic. However, there is still an increase in positive cases of Covid-19 due to people who do not comply with applicable policies. For this reason, the municipal government of Pekanbaru needs to reaffirm people who commit violations so that they can comply with health protocols, especially in crowded places.

scholarly journals Communication Strategy In Agrotourism In Curup Village Rejang Lebong Regency Bengkulu

2018 ◽  
pp. 39-45
Author(s):  
Yuliati Yuliati
Keyword(s):  
Social Media ◽  
Sampling Technique ◽  
Study Data ◽  
Communication Strategy ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Literature Study ◽  
Qualitative Descriptive ◽  
Data Validity

The purpose of this study was to determine the marketing strategy of agrotourism marketing, in the Curup village of Rejang Lebong Regency, Bengkulu, by using the concept of integrated marketing communication. Rejang Lebong Regency, Bengkulu, in the last two years, many new tourist spots have emerged with the concept of agrotourism whose management is still individual. The study was conducted using a qualitative descriptive approach. The informant selection uses purposive sampling technique. The data conclusion technique used is observation, interviews, and literature study. Data validity test used is source triangulation. The results of this study are that from the general condition of tourism in Rejang Lebong Regency has experienced development every year. Agrotourism potential in this area is very potential to be developed. The marketing communication strategy that has been carried out by agrotourism in the Rejang Lebong Regency of Bengkulu is by utilizing social media Facebook as a form of promotional activities. Facebook is a owned media, which is social media that is managed by agrotourism managers in the form of status posts, photos, videos, visitor testimonials and live broadcasts. But in Facebook management it is still not maximal, sometimes in a few months no information is posted on its Facebook status. This is because the management of agrotourism is still an individual, a family business and that manages only the owner, there are no employee..

scholarly journals Pemasaran Interaktif melalui Media Sosial sebagai Sarana Promosi Applecoast Clothing

2021 ◽  
Vol 1 (1) ◽  
pp. 1-9
Author(s):  
Surya Ramadiansyah ◽  
Dede Lilis Chaerowati
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Random Sampling ◽  
Sampling Technique ◽  
Study Data ◽  
Message Content ◽  
Validity And Reliability ◽  
Literature Study ◽  
Systematic Random Sampling ◽  
Analysis Technique

Abstract. Social media in marketing is useful as a medium for promoting brands, building preferences and increasing sales through various digital marketing techniques. Applecoast is a retail and e-commerce based fashion company. In its marketing activities, Applecoast does a variety of ways and one of them uses social media as one of its main promotional media. This research uses a quantitative approach with descriptive methods. The population is 11,900 Applecoast Instagram followers who live in the city of Bandung. A sample of 100 respondents were selected through the Systematic Random Sampling technique. Data collection techniques are done through questionnaires, interviews, and literature study. Data analysis techniques consisted of validity and reliability tests. The results showed that the application of social media marketing 4C (context, communication, collaboration, and connection) conducted by Applecoast had not been maximized. Based on the results of the study, the application of the context or use of language and message content is in the unfavorable category. The application of communication or the process of delivering information is quite well done. Implementation of collaboration or forms of collaboration are quite good. And the application of the connection or in maintaining relationships that have been established quite well done. The research method used is descriptive-quantitative because research is conducted to determine the existence of an independent variable, only on one variable. The population is collected through questionnaires. The data analysis technique uses quantitative analysis of interval assessments.   Abstrak. Media sosial dalam pemasaran berguna sebagai media untuk mempromosikan merek, membangun prefensi dan meningkatkan penjualan melalui berbagai macam teknik pemasaran digital. Applecoast merupakan salah satu perusahaan fashion berbasis retail dan e-commerce. Dalam Kegiatan pemasaranya, Applecoast melakukan berbagai cara dan salah satunya menggunakan media sosial sebagai salah satu media promosi utamanya. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif. Populasi berjumlah 117.00 followers instagram Applecoast yang berdomisili di Kota Bandung. Sample berjumlah 100 orang responden yang dipilih melalui teknik Systematic Random Sampling. Teknik pengumpulan data dilakukan melalui kuesioner, wawancara, dan studi pustaka. Teknik analisis data terdiri dari uji validitas dan uji reliabilitas.Hasil penelitian menunjukan bahwa penerapan sosial media marketing 4C(context, communication, collaboration, dan connection) yang dilakukan Applecoast belum maksimal. Berdasarkan dari hasil penelitian, penerapan context atau penggunaan bahasa dan isi pesan berada dalam dalam kategori kurang baik. Penerapan communication atau proses penyampaian informasi cukup baik dilakukan. Penerapan collaboration atau bentuk kerjasama yang dilakukan cukup baik. Dan penerapan connection atau dalam memelihara hubungan yang sudah terjalin cukup baik dilakukan. Metode penelitian yang digunakan yaitu deskriptif-kuantitatif karena penelitian yang dilakukan untuk mengetahui keberadaan variabel mandiri, hanya pada satu variabel. Populasinya dengan teknik pengumpulan melalui kuesioner. Teknik analisis data menggunakan analisis kuantitatif interval penilaian.

Riding the Korean Wave in Iran

2020 ◽  
Vol 16 (2) ◽  
pp. 144-164
Author(s):  
Gi Yeon Koo
Keyword(s):  
Social Media ◽  
Pop Culture ◽  
Muslim Women ◽  
Fan Culture ◽  
Islamic Republic ◽  
Cultural Changes ◽  
Korean Wave ◽  
Islamic Republic Of Iran ◽  
Culture Consumption ◽  
Anthropological Fieldwork

Abstract This study explores the Korean Wave and fandom in the Islamic Republic of Iran. It follows Iranian women’s consumption of Korean popular culture in the context of their general pop-culture consumption patterns and how they create a fan culture through social media and pop culture. This study is based on data collected through anthropological fieldwork in Tehran. User-generated content on social media, such as Telegram and Instagram, was used to examine how young Iranian women are actively leading the fandom culture through their daily fan-related activities and how, in doing so, they forge a sense of solidarity with other women and global fans. The fandom phenomenon of the Iranian Muslim women shows how youth can effect social change in Iran while demonstrating that it is possible to trace the cultural changes taking place in Iran.

scholarly journals Pemanfaatan Media Sosial Dalam Pemasaran Sosial Bagi Remaja

2020 ◽  
Vol 12 (1) ◽  
pp. 64
Author(s):  
Resti Sri Elwani ◽  
Firman Kurniawan
Keyword(s):  
Social Media ◽  
New Media ◽  
Social Marketing ◽  
Sampling Technique ◽  
Communication Strategy ◽  
Marketing Communication ◽  
Marketing Theory ◽  
Literature Study ◽  
Purposive Sampling ◽  
Use Of Social Media

Adolescent face very vulnerable period of transition from childhood to adulthood. Because adolescents do not have enough knowledge and awareness to get through this transition, adolescents often experience various kinds of problems. Genereasi Berencana Program (GenRe) is one of the interventions to overcome this problem. The high intensity of adolescents in using social media is the foundation of the GenRe program choosing this new media as one of their communication channels. The use of social media is considered as a communication strategy that is relevant and appropriate for adolescents. This study aims to examine how social media is used in social marketing for adolescents and how create an effective message on social media to increase adolescent awareness. The research was conducted through a descriptive qualitative approach to explain how social media is used as a channel for social marketing communication and how to create effective message on social media. Three informans were selected based on purposive sampling technique. Data collection was carried out by interview and literature study. The data analysis technique used in this study refers to Miles & Hubberman which consists of three subprocesses, namely data reduction, data presentation and drawing conclusions or verification. Social marketing theory is used for analysis to answer the problems in this study.  The results showed that social media can be utilized as a social marketing communication channel for adolescent.But,low engagement of substance content compared to non-substance is a challenge faced by GenRe programs on social media. Frequency, consistency and involvement of influencers are some of the strategies that can be implemented to overcome these problems. Remaja mengalami periode yang sangat rentan yaitu masa transisi dari masa anak-anak menuju masa dewasa. Karena remaja tidak memiliki pengetahuan dan kesadaran bagaimana melewati masa transisi ini mengakibatkan remaja seringkali mengalami berbagai macam masalah. Program Generasi Berencana (GenRe) adalah salah satu intervensi untuk mengatasi masalah tersebut. Tingginya intensitas remaja dalam mengakses media sosial menjadi landasan program GenRe memilih media baru tersebut sebagai salah satu saluran komunikasi mereka. Penggunaan media sosial dianggap sebagai strategi komunikasi yang relevan dan sesuai bagi remaja. Penelitian ini bertujuan untuk mengkaji bagaimana media sosial digunakan dalam pemasaran sosial bagi remaja dan bagaimana strategi pengemasan pesan yang efektif di media sosial untuk  meningkatkan kesadaran remaja. Penelitian dilakukan melalui pendekatan kualitatif yang bersifat deskriptif untuk menggali informasi secara mendalam dari narasumber agar mendapatkan penjelasan bagaimana media sosial digunakan sebagai saluran komunikasi pemasaran sosial bagi remaja dan bagaimana strategi pengemasan pesan yang efektif di media sosial. Tiga narasumber dalam penelitian ini dipilih berdasarkan teknik purposive sampling. Pengumpulan data dilakukan dengan wawancara dan studi literatur. Teknis analisis data yang digunakan dalam penelitian ini mengacu pada Miles & Hubberman yang terdiri dari tiga subproses, yaitu reduksi data, penyajian data dan penarikan kesimpulan. Teori pemasaran sosial digunakan untuk analisis dan membantu menjawab permasalahan dalam penelitian ini. Hasil penelitian menunjukkan media sosial dapat dimanfaatkan sebagai saluran komunikasi pemasaran sosial bagi remaja. Namun media sosial tidak dapat berdiri sendiri sehingga pemilihan omni-channel adalah strategi yang lebih efektif. Rendahnya engagement konten substansi dibanding nonsubstansi adalah tantangan yang dihadapi pemasaran sosial program GenRe di media sosial. Frekuensi, konsistensi dan pelibatan influencer adalah beberapa strategi yang dapat diimplementasikan untuk mengatasi permasalahan tersebut.

PENGARUH KUALITAS INFORMASI DAN KUALITAS LAYANAN TERHADAP SIKAP DALAM PENGGUNAAN SISTEM APLIKASI DENGAN KEMUDAHAN PENGGUNAAN SEBAGAI VARIABEL INTERVENING PADA JASA TRANSPORTASI ONLINE (GOJEK) DI YOGYAKARTA

2019 ◽  
Vol 27 (2) ◽  
pp. 119-133
Author(s):  
Putri Aprilia Isnaini ◽  
Ida Bagus Nyoman Udayana
Keyword(s):  
Social Media ◽  
Quality Of Service ◽  
Information Quality ◽  
Sampling Technique ◽  
Ease Of Use ◽  
Quality Of Services ◽  
Quality Of Information ◽  
Transportation Services ◽  
Application Systems

This writing is done to determine the effect of information quality and service quality on attitudes in the use of application systems with the ease of use of the system as an intervining variable in online transportation services (gojek) in Yogyakarta. The sample in this study is customers who use online motorcycle transportation services in Yogyakarta. The sampling technique uses accidental sampling technique. Data collection is done by distributing online questionnaires through the Goegle form and distributed with social media such as WhatsApp and Instagram on a 1-4 scale to measure 4 indicators. The results of this study show 1) the quality of information affects the ease of use, 2) the quality of service affects the ease of use, 3) the quality of information influences attitudes in use, 4) the quality of services does not affect attitudes in use, and 5) ease of use attitude in use.

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