Brand Clans: Consumption and Rituals Among Low-income Young People in the City of Porto Alegre

2012 ◽  
Vol 2 (1) ◽  
pp. 107-126 ◽  
Author(s):  
Rosana Pinheiro-Machado ◽  
Lucia Mury Scalco
Keyword(s):  
Young People ◽  
Low Income ◽  
Lower Class ◽  
Vital Role ◽  
Ethnographic Study ◽  
Porto Alegre ◽  
Brand Communities ◽  
The One ◽  
The City ◽  
Class Youth

Abstract: This article aims to analyze the Brazilian phenomenon of ‘brand clans’ or ‘brand communities’, which means a group of young people who spend all their money buying branded clothes. The research is based on an ethnography carried out about the youngsters, mostly male, from Morro da Cruz – the largest lower class community in Porto Alegre, Brazil. On the one hand, we discuss the tension between poverty and brand consumption and on the other hand, we aim to make an inventory of subjectivities, emotions, logic and meaning of these young people coming from lower class who make great sacrifices in order to become ‘fashionable’ and thus feel socially included. The article is divided into five sections. In the first three, we discuss more theoretical topics, such as consumption, class, youth, totems and rituals. In the last two, we enter more thoroughly in the empirical universe, showing the results obtained through an ethnographic study. We argue that brands play a vital role in the life of the informants. Brands are not only a source of prestige, but also of vitality, power, and citizenship.

scholarly journals Frequency of dermatophytes in the metropolitan area of Porto Alegre, RS, Brazil

1998 ◽  
Vol 40 (2) ◽  
pp. 71-76 ◽  
Author(s):  
Adelina MEZZARI
Keyword(s):  
Metropolitan Area ◽  
Low Income ◽  
Clinical Pathology ◽  
Rio Grande ◽  
The State ◽  
Rio Grande Do Sul ◽  
Porto Alegre ◽  
Pathology Laboratory ◽  
Prevalence Data ◽  
The City

In order to evaluate the distribution of dermatophytes in Porto Alegre, the capital of the state of Rio Grande do Sul, Brazil, they were isolated from the skin, hairs and nails samples and retrospectively analyzed from June 1981 to June 1995, in two different institutions in the city of Porto Alegre: (i) the Serviço de Micologia do Instituto de Pesquisas Biológicas Jandyr Maya Faillace, da Secretaria de Saúde e Meio Ambiente do Rio Grande do Sul which attends the low income population (low and middle classes) and, (ii) Laboratório Weinmann, a clinical pathology laboratory which attends predominantly the higher income population (middle and upper classes), both which attend in the metropolitan area of Porto Alegre. The dermatophyte predominance of Trichophyton rubrum was confirmed (55.33%) followed by T. mentagrophytes (21.46%). The data obtained were compared with the existing prevalence data which were collected in the interior of the state over a period of 32 years (1960-1992). T. verrucosum, T. simii, Microsporum persicolor, T. schöenleinii, M. nanum and M. cookei were isolated in the interior and have not been found in the capital so far. On the other side, T. violaceum was, isolated in the capital and has not been found in the interior so far.

scholarly journals O Pontal do Estaleiro: estudo etnográfico da memória do trabalho na cidade de Porto Alegre, RS

ILUMINURAS ◽  
2012 ◽  
Vol 13 (30) ◽  
Author(s):  
Ana Paula Marcante Soares
Keyword(s):  
Work Experience ◽  
Temporal Dynamics ◽  
Ethnographic Study ◽  
Urban Transformation ◽  
Work Practices ◽  
Urban Context ◽  
Porto Alegre ◽  
Urban Transformations ◽  
The City

A partir da experiência etnográfica no contexto urbano da cidade de Porto Alegre, RS, propõe-se refletir a dinâmica espaço-temporal da memória do trabalho apoiando-se em narrativas biográficas de ex-trabalhadores de um antigo Estaleiro. Com base no estudo das redes de trabalho vinculadas à territorialidade da região da Orla do rio Guaíba, próximo ao Cristal, em Porto Alegre, RS, propõe-se investigar a rítmica e ressonâncias do fluxo das transformações urbanas nas suas relações com práticas de trabalho operário. Trata-se de pensar as continuidades e descontinuidades do tempo vivido de uma experiência de trabalho tida como singular sob o contexto de conformação e transformação dessa região da cidade. Pretende-se refletir sobre as transformações urbanas propostas recentemente para o Pontal pelo viés de trajetórias de trabalho e das dimensões simbólicas e materiais que esse território evoca. As reflexões aqui propostas perpassam as tensões representadas pelo fenômeno de crise experienciada pela comunidade de trabalho do Estaleiro com o encerramento das suas atividades e a recente destruição de suas ruínas. Palavras chave: Trabalho Operário. Memória. Cidade.   Pontal do Estaleiro (Shipyard Point): an ethnographic study of the memories of employment work in the city of Porto Alegre, RS   Abstract  The study aims at reflecting the spatial temporal dynamics of the memories on work based on the ethnographic experience in the urban context of Porto Alegre – RS according to the biographic narratives of former workers employed at an extinct shipyard. Based on the work networks linked to the area of the Guaiba River waterfront, in the Cristal suburb of Porto Alegre, RS, the proposal is to investigate the rhythm and resonance of the flow of  urban transformation in its relationship with work practices. It is a matter of thinking of the continuities and discontinuities of time seen through a work experience which was considered singular in the context of the conformation and transformation of this part of town.  The idea is to reflect on the urban transformations that have been recently proposed for the Pontal, through work trajectories and the symbolic and material dimensions evoked by this area. The reflections proposed herein go beyond the tensions represented by the phenomenon of the crisis the Shipyard’s labor community was subjected to at the time it was closed down, and the recent razing of its ruins. Keywords: Work Labor. Memory. City.

Jihadism in Europe

2021 ◽  
Author(s):  
Farhad Khosrokhavar
Keyword(s):  
Young People ◽  
Middle Class ◽  
Western Europe ◽  
Lower Class ◽  
Social Deviance ◽  
Key Factor ◽  
Urban Level ◽  
Mainstream Society ◽  
End Times ◽  
Class Youth

European jihadism is a multi-faceted social, political and cultural phenomenon, linked not only to the extremist behavior of a limited group but also to a broader crisis, including the lack of utopia and loss of meaning among the middle class, and the humiliation and denial of citizenship among disaffiliated young people in poor districts all over Western Europe. The family and its crisis, in many ways, have played a role in promoting jihadism, particularly in families of immigrant origin whose relationship to patriarchy was different from that of the mainstream society in Europe. Among middle-class families, the crisis of authority was a key factor for the departure of middle-class youth. At the urban level, a large proportion of jihadists come from poor and ethnically segregated districts with high levels of social deviance and the stigma attached to them. Within these poor districts, a specific subculture was built up (I call it the slum culture), which influenced young people and imposed on them a lifestyle likely to combine resentment and deviance with humiliation and denial of citizenship in a difficult relationship with mainstream society. But jihadism was also an expression of the loss of hope in the future in a globalized world among middle-class and lower-class youth. The caliphate in Syria promised the earth to these young people during its ascent between 2014 and 2015 and even after, this time as a prophet of a gloomy end times.

scholarly journals Sustainable Development and Quality of Life in the City on the Example of Research in Poland and Ukraine

2019 ◽  
Vol 8 (4) ◽  
pp. 185
Author(s):  
Hubert Kotarski
Keyword(s):  
Quality Of Life ◽  
Sustainable Development ◽  
Young People ◽  
The Other ◽  
Modern Cities ◽  
Professional Aspirations ◽  
The One ◽  
The University ◽  
The City

The issue of sustainable development combined with the quality of life of the inhabitants is one of the key problems of modern cities. Poland and Ukraine are two closest neighbours. Rzeszow and Lviv are both university cities, which are also partner cities. The main aim of the research was to learn the opinions of students of the University of Rzeszow and the Ivan Franko University of Lviv on selected problems related to the quality of life in Rzeszow and Lviv, as well as personal and professional aspirations of students in Poland and the Ukraine. The purpose of the study was both cognitive and practical, i.e. on the one hand it focused on obtaining information on specific topics related to various aspects of the quality of life in the city and the aspirations of young people, and on the other hand it attempted at obtaining information that could be useful for both university and city authorities in the context of exploiting the significant potential of young people living in these cities.Keywords: sustainable development, quality of life, students, Poland, Ukraine

The Business of Homelessness

2017 ◽  
Vol 39 (1) ◽  
pp. 33-35
Author(s):  
Joe Baldwin
Keyword(s):  
United Kingdom ◽  
Social Welfare ◽  
Service Provision ◽  
Ethnographic Study ◽  
The Other ◽  
Service Users ◽  
Organizational Growth ◽  
Frontline Workers ◽  
The One ◽  
The City

Rather than the streets, the focus of this article will be upon other spaces in the city that homeless individuals occupy. Within a context of the purported punitive or revanchist city, the paper examines a seemingly more accommodating, social welfare response to homelessness—“spaces of care”—enacted by frontline workers who interact with homeless individuals in one mostly volunteer-run day center in Brighton, United Kingdom (Cloke et al, 2010: 10). The research focused on how the organization is financed because of a shift in model of funding—from a reliance on smaller donations to relationships with larger corporate organizations—and how this affected service provision. I surmise that funding from larger corporate organizations does not usually come with conditions, but what was found at the day center was that the presence of the funders created limitations on what the service could and could not do with its service-users. Drawing on the research carried out from an ethnographic study of a mostly volunteer-run homeless day center based in central Brighton. The focus of this article is on these funding relationships in order to assess the tensions organizations like the day center in Brighton face between, on the one hand, organizational growth and restructuring in order to provide good quality services, and the freedom for its frontline workers to outwardly contest the punitive measures that their service-users experience on the other.

scholarly journals Common mental disorders in a young urban population in Colombia

2005 ◽  
Vol 187 (2) ◽  
pp. 161-167 ◽  
Author(s):  
Trudy Harpham ◽  
Simon Snoxell ◽  
Emma Grant ◽  
Carlos Rodriguez
Keyword(s):  
Social Capital ◽  
Young People ◽  
Mental Disorders ◽  
Low Income ◽  
Urban Population ◽  
Common Mental Disorders ◽  
Demographic Variables ◽  
The Self ◽  
Self Reporting Questionnaire ◽  
The City

BackgroundThere are few studies of mental ill health among young people in developing countries.AimsTo measure the prevalence of common mental disorders among low-income young people in the city of Cali, Colombia and to examine associations with violence and social capital.MethodThe Self-Reporting Questionnaire was administered to 1057 young people aged 15–25 years. Social capital, violence, alcoholism and socio-demographic variables were also measured.ResultsWe found 255 young people (24%) with common mental disorders. Being a woman, having limited education and experiencing high levels of violence were the main risk factors for common mental disorders. Social capital did not emerge as a risk factor.ConclusionsA large burden of mental ill health among young people was found; this requires urgent interventions and more research on the mechanisms which link mental health and violence.

scholarly journals O CONHECIMENTO PEDAGÓGICO DO PROFESSOR DE EDUCAÇÃO FÍSICA DA ESCOLA PÚBLICA NO RIO GRANDE DO SUL - UMA ETNOGRAFIA EM PORTO ALEGRE

2000 ◽  
Vol 6 (13) ◽  
pp. 71-80 ◽  
Author(s):  
Alexandre Scherer ◽  
Vicente Molina Neto
Keyword(s):  
Public School ◽  
Physical Education ◽  
Rio Grande ◽  
Ethnographic Study ◽  
Physical Education Teachers ◽  
Rio Grande Do Sul ◽  
Porto Alegre ◽  
The Public ◽  
The City ◽  
Effective Analysis

O estudo trata de identificar que conhecimentos sustentam a prática pedagógica do professor de educação física da escola pública da rede estadual de ensino. Nesse sentido, a análise efetiva desta investigação foi centrada nas concepções teóricas, na trajetória profissional e no cotidiano dos professores de educação física. A metodologia utilizada centrou-se na perspectiva qualitativa de um estudo etnográfico envolvendo dezesseis professores e seis escolas da rede pública estadual de ensino na cidade de Porto Alegre. Este trabalho aponta para a necessidade de compreenderse, com mais profundidade, o cotidiano escolar, através de estudos de perspectiva qualitativa, onde a compreensão das relações que abrangem a comunidade escolar sustente uma ação pedagógica dos professores de educação física, sem desconsiderar o contexto social, político, econômico e cultural. The study examines to identify that knowledge sustain the pedagogic practice of physical education teachers of public school, of the state net of teaching. In that sense, the effective analysis of this study was centered in the theoretical conceptions, in the professional trajectory and in the daily of physical education teachers. The used methodology was centered in a qualitative perspective of an ethnographic study involving sixteen teachers and six schools of the public state net of teaching in the city of Porto Alegre. This work points for the need of understanding, with more depth the daily school, through studies

scholarly journals Xenophobia and Class Conflicts Among Venezuelan Migrants: An Ethnographic Study in the City of Ibarra, Ecuador

2020 ◽  
Vol 3 (4) ◽  
pp. 1-11
Author(s):  
Jorge Mantilla
Keyword(s):  
Social Dynamics ◽  
Ethnographic Study ◽  
The Other ◽  
Ethnographic Research ◽  
Intergroup Dynamics ◽  
The Social ◽  
Local Residents ◽  
The One ◽  
The City ◽  
Shed Light

In recent years, the city of Ibarra, Ecuador has received nearly 10,000 migrants from Venezuela. In this municipality, the relations between locals and migrants are quite complex. In January 2019, a group of local residents physically assaulted several Venezuelan migrants (Case Diana). These acts had a xenophobic nature. Through ethnographic research, this article analyzes the social dynamics at this city in the months after these events. The research showed that, on the one hand, after these events migrants criticized homogenizing discourses, highlighting the group's own heterogeneity. On the other, migrants also strengthened cooperation networks based on belonging to Venezuelan nationality. The article is aimed to shed light on intergroup dynamics in intermediate cities in the context of the ever-growing Venezuelan migration in Latin America.

Introduction: Self-building as a right to the city

2020 ◽  
pp. 1-20
Author(s):  
Willem Salet ◽  
Camila D’Ottaviano ◽  
Stan Majoor ◽  
Daniël Bossuyt
Keyword(s):  
Low Income ◽  
Urban Governance ◽  
Analytical Framework ◽  
Urban Housing ◽  
Right To The City ◽  
City Regions ◽  
Low Income Groups ◽  
Global North ◽  
The One ◽  
The City

The chapter sets up the analytical framework for the comparison of cases of self-building by low income groups in city-regions of the Global North and South. Considering the enormous local differences, a choice of paradigm is needed to enable comparison. By designing a framework of contested urban governance, the analysis focuses on the struggle of social and economic forces that are underlying the local experiences: it consists of the economic powers that capitalize on material growth of cities on the one hand and the social and cultural powers of the urban population, claiming their right to the city, on the other. Crucial is the commissioning role of the residents in the attempts to control their housing situation in relation to other relevant players on urban housing markets. These attempts are not only made in the micro-level performance of self-building but also in the political and social struggle on the conditions that rest on these practices.

scholarly journals É possível falar em “potência jovem”? Desafios e perspectivas para pensar as juventudes contemporâneas

2018 ◽  
Vol 26 ◽  
pp. 4
Author(s):  
Indira Granda ◽  
Fabiana De Amorim Marcello
Keyword(s):  
Young People ◽  
Cultural Practices ◽  
Rio Grande ◽  
Rio Grande Do Sul ◽  
Multiple Forms ◽  
Giorgio Agamben ◽  
Porto Alegre ◽  
Central Concept ◽  
Youth Experiences ◽  
The One

The aim of this text is to discuss the concept of “young potentiality” outside the essential and humanist record, which is bound to the action proposed by the representation of the young protagonist individual – almost a hegemonic model in youth-directed actions in Brazil. We seek to think that other senses of young potentiality could be offered by other youth experiences in contemporary times. To this end, we have established a debate about the central concept of the text – the one of potentiality – starting from the discussions developed by Giorgio Agamben. Methodologically, the study was oriented to a proposal of ethnographic inspiration, emphasizing on an idea of “participant presence,” developed from July to November of 2015 in Sábado Cultural: Circuito de Cultura e Arte [Cultural Saturday: Culture and Art Circuit], a youthful experience marked by cultural meetings at different points on the outskirts of Porto Alegre, state of Rio Grande do Sul, Brazil. We have selected a few elements of Sábado Cultural practices to show how the meetings promoted in this space enabled us to make assumptions about young people and their multiple forms of experiencing their youth and how this is currently linked to another type of “young potentiality.”

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