Are Consumers as Constrained as Hens are Confined? Brain Activations and Behavioral Choices after Informational Influence
2015 ◽
Vol 13
(1)
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AbstractIn 2008, California passed Proposition 2, specifying confinement space for certain farm animals. Proposition 2 went into full effect January 2015 and has significant implications for egg production in California and possibly even interstate commerce. We examined the influence of promotional videos aired during the campaign on consumers’ willingness-to-pay for eggs produced in a more open production system (i.e., cage-free, free range) and corresponding neurofunctional activations during decisions. Forty-six participants (24 females), aged 18–55 years (
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2018 ◽
Vol 16
(2)
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pp. e0105
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2007 ◽
Vol 2007
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pp. 68-68
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