scholarly journals Marketing Prerequisites for Entering the Enterprise in the International Market of Information Technologies

2020 ◽  
Vol 4 (3) ◽  
pp. 13-22
Author(s):  
Petro Pererva ◽  
◽  
Yana Maksymenko ◽  
Kateryna Sokol ◽  
◽  
...  
Keyword(s):  
Information Technologies ◽  
International Market ◽  
World Market ◽  
International Markets ◽  
Marketing Strategies ◽  
Market Segment ◽  
Time To Market ◽  
Information Product ◽  
The Third ◽  
Future Strategy

It is substantiated that for a successful entry into the world market, an information enterprise needs to solve a number of important issues: to determine the desired and most attractive market segment that corresponds to the material capabilities of the enterprise; risks; choose the time to market; assess the scale of market entry; substantiate the way (form) of entering the international market. It is recommended to build a future strategy of the information enterprise in the international market using the concept of three horizons: the first horizon reflects the work of the enterprise to further improve the existing information product; the second horizon reflects the work of the enterprise to find new sources of profit; the third horizon reflects the capabilities of the enterprise, given the availability of the required amount of material and intellectual resources, access to international markets with a progressive information product developed on the basis of the blockchain. Key words: information technology, international market, marketing strategies, development horizons, risks

scholarly journals INDONESIAN COCONUT COMPETITIVENESS IN INTERNATIONAL MARKETS

2019 ◽  
Vol 1 (3) ◽  
pp. 46-50
Author(s):  
Heriyanto Heriyanto
Keyword(s):  
Comparative Advantage ◽  
Supply And Demand ◽  
International Market ◽  
World Market ◽  
International Markets ◽  
Average Value ◽  
A Value ◽  
Constant Market Share Analysis ◽  
Constant Market Share ◽  
Derivative Products

Indonesia is one of the country's largest Coconut producer and exporter in the world market. The management efforts of Indonesia coconut not optimal, coconut export is still largely in the form of primary products, a type of derivative products coconut produced Indonesia is still limited. But in general, this research aims to analyze the Export Competitiveness of coconut Indonesia in international markets, specifically aims to analyze the position and competitiveness of Indonesia coconut commodities in the international market. Methods of data analysis using Trade Specialization Index (TSI), the analysis Revealed Comparative Advantage (RCA), and the Constant Market Share analysis (CMS). The results showed that during the period of 2005-2016, the development of supply and demand are relatively unstable and likely to rise. TSI values during the period of 2005-2016 have the value positive that shows that Indonesia is a country exporting coconut and belongs into the categories of very mature in the international market, indicated by the average value of the TSI of 1.00. The value of the RCA during the period of 2005-2016 have a value above 1 indicating that Indonesia Coconut has a comparative advantage for the commodity. While the analysis results in CMS during the period of 2005-2016 based on the four effects shows that the competitiveness of coconut Indonesia influenced by standard growth effects and efficient distribution where the coconut export growth in Indonesia is affected by the growth of coconut import world.  

scholarly journals IMPROVEMENT OF PLANNING AND BUDGETING PROCESSES IN MINING AND METALLURGICAL COMPANIES USING IT: REQUIREMENTS AND SOLUTIONS

2021 ◽  
Vol 10 (34) ◽  
Author(s):  
N.S BELOUS ◽  
Keyword(s):  
Information Technology ◽  
Information System ◽  
Information Technologies ◽  
Raw Materials ◽  
International Market ◽  
World Market ◽  
The World ◽  
Entire Country ◽  
Optimal Approach ◽  
Technology Solution

Many mining and metallurgical companies are major players not only in the domestic but also in the international market. In this area, expensive equipment is used, specialists with unique knowledge and competencies are often involved in the production, processing and sale process, and prices for raw materials and finished products in the world market are constantly fluctuating, and resources for production, including quarries for the development of minerals, have its limits of implementation. Ineffective planning and budgeting management can lead to a decrease in the financial performance of the organization and even negatively affect the economy of the entire country. The relevance of this article is related to the need to solve the problems of improving these processes, which can be successfully solved by introducing information technologies. The purpose of this study is to identify the key requirements for an information system to support planning and budgeting processes in mining and metallurgical companies, as well as to determine which solutions are advisable to use depending on the criticality of certain requirements for a particular enterprise. Using the Karl Wiegers method, the key requirements for an information technology solution for planning and budgeting in a mining and metallurgical holding were formulated and classified. A comparative analysis of two types of solutions, most often used to automate the investigated activities, is carried out, the results of which allow determining the most optimal approach to improving the planning and budgeting processes in mining and metallurgical companies.

DAYA SAING EKSPOR KARET ALAM TIGA NEGARA ITRC (INDONESIA, THAILAND, MALAYSIA) DI PASAR INTERNASIONAL PERIODE 1994-2018

2020 ◽  
Vol 4 (1) ◽  
pp. 81-87
Author(s):  
Shinta Dwi Ardanari ◽  
Rynalto Mukiwihando
Keyword(s):  
Natural Rubber ◽  
Analytical Method ◽  
International Market ◽  
World Market ◽  
Competitive Advantages ◽  
Market Demand ◽  
Export Share ◽  
Intense Competition ◽  
Time Period ◽  
The World

ABSTRACTShare of Indonesia's export value of natural rubber in the international market is almost always below Thailand, which is one of the competiting countries. The others countries began to become a threat to Indonesia because their exports share of natural rubber showed an increasing. This indicates that there is intense competition in the international market. As a country with the largest plantation area in the world, Indonesia should be superior. But this can be an opportunity to be able to compete in the world market so it is important to be managed more deeply so that it can create competitive advantages that can increase competitiveness. This study aims to determine the position of the competitiveness of natural rubber exports for the three countries of ITRC in the international market. The analytical method used is dynamic RCA. The results showed that all products of natural rubber coded HS 400110, 400121, 400122, 400129 and 400130 were experiencing a decline in growth in the export share of the three countries of ITRC : Indonesia, Thailand and Malaysia, but the market demand conditions for these products were declining in that time period.

FACTORS AFFECTING THE COMPETITIVE ADVANTAGES OF CITIMART

2014 ◽  
Vol 1 (4) ◽  
pp. 133-148
Author(s):  
Dr. Pham Hung Cuong ◽  
◽  
Nguyen Van Ngan ◽  
Keyword(s):  
Competitive Advantage ◽  
Market Economy ◽  
World Market ◽  
Marketing Strategies ◽  
High Rate ◽  
Business Strategies ◽  
Living Standard ◽  
Competitive Advantages ◽  
Factors Affecting ◽  
Fast Development

According to Porter (1985), in the market of competition, competitive advantage lies in the center of business activities of an enterprise. For this reason, one of the most important factors for any kind of business is to build or construct a good and stable competitive advantage. The wealth of a company cannot be durable if the company does not maintain its competitive advantage. Improving the competitive advantage is one of the first and foremost concerns of every business. In the process of integration, all economies have to try their best to fully compete with each other to gain the best. Among the economy sectors, the retail enterprises are of those who have to apply marketing strategies to strengthen their competitive advantage. With good and suitable marketing strategies, businesses can increase the number of their customer, have goods and products attractive to consumers and finally gain the expected profits. In Vietnam, the market economy started at the end of 1986, much later than the world market economy, so the application of competitive advantages from the macro level to micro level (here the enterprise level) has been slow. For the sector of retailing, especially supermarket retailing, the market scale of Vietnam is much smaller than that of other markets in the region. However, there are basic factors for a fast development in Vietnam such as: big population with the kind of young population, high rate of economic growth rate and non-stop improved living standard. That is the fact that the potential for retailing development in Vietnam is not small and supermarket business in the future is big. In Vietnam, especially in Ho Chi Minh market, there are quite a lot of supermarket chains which are in operation nowadays such as Co-op mart, Citimart, Maximart, B-smart, Shop&Go and so on? These supermarkets are trying their best to gain more customers. For this purpose, the researcher chose Citimart as a case study in this research. Citimart is one of most favorable supermarket in Ho Chi Minh. In this thesis, the researcher studies the factors affecting the competitive advantage of Citimart, and then find out the solutions for the policy makers to have good business strategies of Citimart.

scholarly journals THE PROCEDURE OF DEVELOPMENT OF INTERNATIONAL MARKET SEGMENTATION STRATEGY

2020 ◽  
pp. 166-182
Author(s):  
Olga Prygara ◽  
Viktoria Zhurylo
Keyword(s):  
Market Segmentation ◽  
International Market ◽  
International Markets ◽  
Individual Characteristics ◽  
Entrepreneurial Activity ◽  
Cultural Environment ◽  
Market Demand ◽  
Market Environment ◽  
Segmentation Strategy ◽  
Segmentation Process

Introduction. Increase of intensity of international economic activity under the process of internationalization of commodity markets lead to the necessity of search of attractive international markets and segments. Aim of the article is the development of procedure of international market segmentation strategy and determination of peculiarities of international market segmentation in comparison with segmentation of domestic markets, considering the necessity of evaluation of factors of choice of attractive markets, considering the influence of cultural environment on entrepreneurial activity. Method (Methodology). Application of methods of scientific generalization, analysis and synthesis gave an opportunity to distinguish elements, that characterize segmentation of international markets; to systemize the factors of international market environment, that influence international market segmentation process, define customers’ characteristics, that influence their purchasing decisions; to distinguish stages of international market segmentation; to describe features and marketing tasks of each stage. Results. Segmentation of international markets has to be viewed as the systematized process of division of international markets on the groups of countries and groups of individual customers on the basis of their cultural values and motivations concerning their decision making process, that gives an opportunity to satisfy their specific needs and strengthen international competitive positions. The factors that influence international segmentation process are macrofactors: geographic, structural-demographic, legal, economic, scientific, socio-cultural; and microfactors: common market factors (market demand, competitive factors, factors of quality characteristics of the product) and customer-based factors (psychological, behavioral, individual characteristics of customers). The stages of the procedure of developing of international segmentation strategy are: market attractiveness evaluation; competitive analysis; demand evaluation; cultural environment analysis; macrosegmentation of markets; microsegmentation of markets; implementation of strategy and control. The proposed strategy of international segmentation strategy requires forming of the detailed marketing plan to a certain market segment and constant monitoring of its realization in accordance with changes in market environment and motivations of customers.

scholarly journals Analysis of social responsibility of mining companies in the international market

2021 ◽  
Vol 303 ◽  
pp. 01003
Author(s):  
Olena Kozyrieva ◽  
Nataliia Tkalenko ◽  
Valentina Vyhovska ◽  
Alina Pinchuk
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Corporate Sustainability ◽  
International Market ◽  
World Market ◽  
The World ◽  
Governance Practice ◽  
Corporate Governance Practice ◽  
Corporate Social

The article proves that the implementation of the principles and use of the tools of corporate social responsibility can increase the reputation of the corporation and its activity in the world market. The purpose of the article is to substantiate and determine the role of corporate social responsibility of the mining and metals companies in ensuring and improving their reputation in the world market. The article substantiates that the low level of corporate governance practice and insufficient part of social contribution to the companies negatively affect formation of corporate social responsibility of the corporations. The article analyzes the indicators of Corporate sustainability and Transparency for 2018-2019 according to the professional rating of the largest Ukrainian mining and metals companies, based on leading international practices. The analysis of indicators made it possible to identify the proportional dependence of the reputation of the corporation on the measures of corporate social responsibility that the latter implements. It is determined on the basis of the study that corporate social responsibility is an effective tool to increase the competitiveness of mining and metals companies.

scholarly journals Considerations Of E-Commerce Within A Globalizing Context

2011 ◽  
Vol 16 (1) ◽  
pp. 101 ◽  
Author(s):  
Laura Gatica Barrientos ◽  
Emma Rosa Cruz Sosa ◽  
Patricia E. Garcia Castro
Keyword(s):  
Electronic Commerce ◽  
Information Technologies ◽  
International Markets ◽  
Global Market ◽  
The Internet ◽  
Sales Volume ◽  
Support Tool ◽  
Business To Consumer ◽  
Comprehensive Manner ◽  
Business To Business

The objective of this work, is to analyze the meaning of electronic commerce in our days taking into account the information technologies; it also will analyze their adjustments, their trends and applications of the same, in the Business to Consumer Relations (B2C), Business to Employee (B2E) and Business to Administration (B2A), Consumer to Consumer (C2C), Citizen to Government (C2G), Business to Government (B2G) and, Business to Business (B2B), as well as how information systems have been very useful to reduce costs, getting technology to change from being an operating support tool to become a strategy one, to increase the sales volume and the profits of the business as a result of this. The trend being taken by businesses and consumers has increased the participation of the companies which apply it in a comprehensive manner, since they reach international markets, while also face another kind of competition that takes place in a global market. We conclude that electronic commerce will remain a tool of great importance to efficiently manage the chains of supply between businesses and consumers through the Internet which allows an integration to reduce costs of ordering, distribution, administration and delivery of input materials.

scholarly journals KAJIAN KEBIJAKAN PEMERINTAH INDONESIA DALAM PERDAGANGAN CPO INDONESIA MENGGUNAKAN PENDEKATAN ANALISIS INTEGRASI PASAR

2011 ◽  
Vol 10 (2) ◽  
pp. 154-170
Author(s):  
Dian Hafizah
Keyword(s):  
Palm Oil ◽  
Bargaining Power ◽  
International Market ◽  
Spot Market ◽  
World Market ◽  
Product Diversification ◽  
Price Formation ◽  
Future Market ◽  
Price Determination ◽  
Crude Palm Oil

Crude Palm Oil (CPO) is one of important commodity for Indonesia. Indonesia is the biggest producers of CPO in the world, and the second exporter after Malaysia.  Despite the fact that Indonesia and Malaysia are mayor CPO exporters, CPO traders determine CPO price in spot market. As a result, Indonesian and Malaysian producers often face price volatilites. Indonesian traders do not have bargaining power in the price determination. On other hands, domestik demands for CPO grow up.  For that reason,  The Indonesian goverment must take a policy to guarantee the fulfilment of CPO needs.  The objective of research are (1) to describe the Indonesian policy in CPO trade that integrated with World market in Rotterdam and Malaysian Market and (2) to formulate the policy implication of CPO price formation in Indonesia. The research showed that Indonesia act as price taker, this is because Indonesian goverment has no bargaining power to determine price in domestic - and international market. To solving the problem is important for goverment to develop CPO’s future market and create product diversification for CPO. Keywords: Crude Palm Oil, Goverment Policy, Price, Integration market  

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