scholarly journals Uloga medija u procesu socijalizacije djece i adolescenata

2021 ◽  
Vol 15 (1) ◽  
pp. 41-56
Author(s):  
Vladimir Bjelobrk

Contemporary discourse of global information exchange as well as the media saturated cultural, social and economic spheres tend to influence the psychological and social development of children and adolescents. Cognitive and social processes, as well as the linguistic development, are marked by the media’s influence, which in turn creates a developmental framework of media socialization, having some positive effects on the children’s maturation, but also reflecting certain antisocial behaviors. The development of multimedia within the virtual environment brings about some new patterns of behavior to modern generations of “digital natives”. In addition, individual factors such as age and gender, along with some social factors such as peer relationships, characterize the media socialization of children. Furthermore, modern multimedia communication has increased the flow and availability of information, which raises questions about the dual role of the media in the socialization process of young people, i.e. it raises questions of transparency, ethics, adequacy of media content, as well as the emergence of antisocial behaviors that are implicitly or explicitly related to the media context.

Author(s):  
Julia Partheymüller

It is widely believed that the news media have a strong influence on defining what are the most important problems facing the country during election campaigns. Yet, recent research has pointed to several factors that may limit the mass media’s agenda-setting power. Linking news media content to rolling cross-section survey data, the chapter examines the role of three such limiting factors in the context of the 2009 and the 2013 German federal elections: (1) rapid memory decay on the part of voters, (2) advertising by the political parties, and (3) the fragmentation of the media landscape. The results show that the mass media may serve as a powerful agenda setter, but also demonstrate that the media’s influence is strictly limited by voters’ cognitive capacities and the structure of the campaign information environment.


Lumina ◽  
2020 ◽  
Vol 14 (1) ◽  
pp. 84-96
Author(s):  
Svetlana Simakova

The goal of the present study is to demonstrate the media-aesthetic potential of infographic messages on particular cases. This can be done due to an integrated approach to the analysis of the visual content of media content. That indicates the case study method implementation as well as description and generalization. The theoretical basis of the research is represented by scientific studies of various directions. That includes the history of media and visual media culture; features of the concepts of media culture and media language, media aesthetics; infographics as a tool of media language. The empirical basis of the study is journalistic materials containing infographic content of such publications as by RIA Novosti (ria.ru), TASS (tass.ru). The examples of visual image implementation in the transmission of information — media content containing infographics — are given and analyzed. Considering media aesthetics as the formation of a sensory perception of the proposed media content, the author turns to the philosophical and aesthetic foundations of visual practices in the media and post-humanistic trends in journalism. As a result of the analysis of the theoretical and practical basis of the research, the author comes to the conclusion that today the role of the media aesthetic component of messages is most relevant. And infographics, as the connecting link of language and consciousness, is its most striking tool.


Author(s):  
Anthony McCosker

Where lucrative media rights deals for sports content currently lie primarily with pay TV and free to air (FTA) broadcasters, Internet Service Providers (ISPs) entering the content delivery market through partners such as Fetch TV may be better placed to compete for distribution rights to sporting and other live events. In response to this shifting environment this paper outlines the technological capacities of NBN-based multicast Internet Protocol Television (IPTV), and examines public comment and interview data from ISPs, sports organisations and NBN Co. regarding their intentions for IPTV delivery. This paper begins with the assumption that diversity in these emerging media forms remains important as ISPs enter the media content market. We demonstrate, however, that despite the emergence of NBN-based technologies, diversity in sports content distribution cannot be assumed. The paper points toward the important role that regulators, such as the ACCC, have in maintaining diversity and competition in IPTV services.


Author(s):  
Tetiana Yezhyzhanska

The influence of readers on the communication of the publishing organization in the modern media space was analysed in this study. The main objective was to find out the role of readers in the communication of book publishers in Ukraine. To achieve the objective of the study, the author used the method of analysis of scientific sources and the method of scientific generalization. The author also applied the method of observation through polling the visitors of the Book Arsenal in Kyiv and the Book Forum in Lviv during 2016-2018. It was explored that among the visitors of the largest Ukrainian book publishing forums, one-third of the active media consumers were interested in the events of the book publishing market, they created and distributed media content by themselves. It was proved that active consumers became prosumers and effectively influenced the communication policy of the publishing houses. It was recommended to the publishers’ PR-managers to properly consider modern changes in the media space which influence the readership activity, to adopt a culture of interaction with the readers, to use them as an effective source of dissemination of information about book novelties, and to try turn them into promoters of the publishing houses’ brands.


Author(s):  
Olga Smirnova ◽  
Luisa Svitich ◽  
Mikhail Shkondin

The role of journalism and the media in forming the world of everyday life has been viewed as a key one for quite a long period of human history. Moreover, in the context of digitalization and mediatization of every social reality, it is becoming even more important. The integrative nature of the modern media provides for an environment where interaction between journalism, the media and their audiences has a crucial impact on all social phenomena, on the life of every person and of the society in general. The article states that, in the context of media digitalization, the world of everyday life is intensively mediatized and undergoes radical changes, which makes it a relevant object of media studies. The authors emphasize the great significance of the media in social construction processes that are based on fast information exchange and the synchronous dynamics of events in the world of everyday life. They also underline the relevance of studying both journalism and media processes as integral parts the world of everyday life, which features continuous variability of social realities and their newsworthiness. In today’s society, contradictions between the opportunities offered by digitalization and mediatization of social realities on the one hand, and the limited practical usage of these opportunities on the other, are aggravating. Therefore, it is necessary to reassess the functions of journalism in optimizing the world of everyday life, and correlate the renewed understanding of these functions to that of journalists as key agents that provide informational support and coverage of all social processes.


Author(s):  
Aleksandr Davydov ◽  
Olesya Balandina

The article studies aspects of the Soviet outreach during World War II. The tool of such outreach was the Soviet Information Bureau, established on June 24, 1941. The authors focus on main directions of the operation of the Bureau. The novelty of the authors’ findings lies in the fact that canonical texts of the Soviet Information Bureau were actually censored by Joseph Stalin himself. The article questions the significance of the underlying patterns for the development of domestic media content. The authors study how Stalin managed the media with the help of reports. The study is relevant, as it reveals and argues the key role of Marxist ideologemes, contained in the reports, as the dominant factor defining the whole complex of newspaper and journal sources. Upon studying Stalin’s notes, the authors conclude that the tenet of exceptional progressivity of Soviet socialist society was unquestionable for its leader. The argument on the excellence of the society and the proof of extreme reactivity of the opposing regime that cast shadow on the perfect society are connected with a complete perversion of facts. The article also contains the authors’ investigation into information expansion organized by Soviet Information Bureau in the international arena during the studied period. According to the researchers, the expansion was aimed at creating a springboard to launch an agenda offensive in the post-war period. The authors conclude that Bureau’s campaigns never succeeded despite major financial and labour investments due to deep ideological motivation: the majority of Soviet people, as well as most foreigners had no trust towards Soviet media.


2020 ◽  
Vol 2020 (2) ◽  
pp. 226-235
Author(s):  
Kaka Mohammed Omer Kaka

The article is devoted to the formation of public relations organizations in Kurdistan-Iraq, the formation of their goals, objectives, functions and specialization, as well as the practice of PR in the Kurdish media, including the Rudaw media corporation. It shows the processes and methods of strategic planning of the content of Kurdish media corporations with the mandatory participation of PR departments. The article also analyzes the reasons for the shortcomings in the strategic planning of media content in the Kurdish media due to the neglecting of the role and tasks of public relations services.


Author(s):  
Vassiliki Cossiavelou

This paper explores the influence of regulatory instruments in media content gatekeeping model and especially, the impact of ACTA (Anti-Counterfeiting Trade Agreement) in online media industries. The author argues that both developments in the regulatory field worldwide as well as the emerging role of international agreements' negotiators on internet access and security issues are going to influence also the media gatekeeping model. The analysis shows that even an updated by the ICTs' evolutions media gatekeeping model should follow the developments on regulations' global debate related to online media and on their impact to the electronic and mobile (e/m) business models. The actions taken by EU institutions indicate the establishment of EU as a global negotiator in cultural industries as well as the global internet users' communities as an informal negotiator for online media issues.


2010 ◽  
pp. 2231-2236
Author(s):  
Elena Gapova

The purpose of this article is to analyze the outsourcing of information technology (IT) jobs to a specific world region as a gendered phenomenon. Appadurai (2001) states that the contemporary globalized world is characterized by objects in motion, and these include ideas, people, goods, images, messages, technologies and techniques, and jobs. These flows are a part of “relations of disjuncture” (Appadurai, 2001, p. 5) created by an uneven economic process in different places of the globe and involving fundamental problems of livelihood, equality or justice. Outsourcing of jobs (to faraway countries) is one of such “disjunctive” relationships. Pay difference between the United States (U.S.) and some world regions created a whole new interest in the world beyond American borders. Looking for strategies to lower costs, employers move further geographically; and with digital projects, due to their special characteristics, distribution across different geographical areas can be extremely effective. First, digital networks allow reliable and real-time transfer of digital files (both work in progress and final products), making it possible to work in geographically separated locations. Second, in the presence of adequate mechanisms for coordination through information exchange, different stages of software production (conceptualization, high-level design and low-level analysis, coding) are also separable across space (Kagami, 2002). In the Western hemisphere, the argument for outsourcing is straightforward and powerful. It is believed that if an Indian, Chinese, Russian or Ukrainian software programmer is paid one-tenth of an American salary, a company that develops software elsewhere will save money. And provided that competitors do the same, the price of the software will fall, productivity will rise, the technology will spread, and new jobs will be created to adapt and improve it. But the argument against outsourcing centers on the loss of jobs by American workers. Although there is no statistics on the number of jobs lost to offshore outsourcing, the media write about the outcry of professionals who several years ago considered themselves invulnerable.


2011 ◽  
Vol 24 (2) ◽  
pp. 197-208 ◽  
Author(s):  
Urs Dahinden ◽  
Carmen Koch ◽  
Vinzenz Wyss ◽  
Guido Keel

Abstract What is the role of the media in multi-religious societies? Are they aggravating latent tensions between religions or rather helping to promote mutual understanding? These are the key research questions addressed in this paper. The discussion in this paper refers to narration and framing as two theoretical approaches from communication science. The empirical findings of a media content analysis in Switzerland show strong differences between Islam and Christianity: While Christianity and its denominations are mainly presented in positive frames and positive narratives (e.g. “good mother”), the image of Islam is rather negative. Islam receives relatively high media attention, but the focus is not on Islam in Switzerland, but on Islam abroad. A number of qualitative interviews with journalists and representatives of religious organisations show that this negative image is not caused by anti-muslim attitudes, but rather the outcome of journalistic routines. The paper discusses these findings against the background of the research questions and concludes with some recommendations for journalists and representatives of religious organizations.


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