scholarly journals WORK IN GROUP OR PERSONAL MAINTENANCE OF CORPORATE SOCIAL MEDIA

2021 ◽  
Author(s):  
Yulia V. SOBOLEVSKAYA
Keyword(s):  
Social Media ◽  
Group Work ◽  
Working Group ◽  
Team Building ◽  
Work Organization ◽  
Corporate Networks ◽  
Work Content ◽  
Creative Power ◽  
Corporate Social ◽  
The University

Objective. Social media have become one of the main technologies for promoting the university library. The purpose of the work is to characterize the main stages of organizing work in social media for librarians (SMM specialists and a working group) of the Scientific Library of the Belarusian National Technical University (BNTU). Methods. Statistical analysis tools made it possible to study in detail the corporate networks of the BNTU Library. A comparative analysis of the experience of maintaining BNTU accounts in social media by an SMM specialist and a working group of employees from various library departments was carried out. Results. The advantages and risks in the work of the group are summarized. The following areas highlighted: Team building; Communication and work organization; Creativity and creative power; Overcoming the challenges of group work; Content formation techniques; Potential. Conclusions. Working in a group produces creative and interesting content in large volumes. The experience of managing the process of forming a content policy in 2020 proves that the process has become more flexible and independent of the personality of an SMM specialist.

scholarly journals Corporate Social Responsibility Engagement through Social Media. Evidence from the University of Salerno

2021 ◽  
Vol 11 (4) ◽  
pp. 147
Author(s):  
Benedetta Esposito ◽  
Maria Rosaria Sessa ◽  
Daniela Sica ◽  
Ornella Malandrino
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Online Communication ◽  
Csr Strategies ◽  
Online Communication Tools ◽  
Use Of Social Media ◽  
Csr Disclosure ◽  
Corporate Social ◽  
The University

Over the last few decades, stakeholders’ growing attention towards social and environmental issues has challenged universities’ traditional accountability boundaries, imposing the adoption of innovative reporting tools that facilitate stakeholders’ engagement in Corporate Social Responsibility (CSR) practices and performances. Against this backdrop, online communication tools, such as websites and social media platforms, have gained momentum as a pivotal means to increase dialogue with the myriad of stakeholders, especially during the pandemic period, as it has dramatically reduced physical interactions. Based on these premises, this study aims to dive deep into the use of social media to communicate CSR strategies in the university context by exploring the case of the University of Salerno. To this end, all posts published by the University of Salerno’s official Twitter account from 2015 to 2021 have been extracted and analyzed. Accordingly, the degree of interactions with stakeholders and the communication direction and balance level have been examined based on Carroll’s pyramid. Findings show a higher level of engagement for CSR posts and, in particular, for the philanthropic dimension. Results also highlight that, during the COVID-19 pandemic, the University of Salerno has empowered CSR disclosure through Twitter. The methodology adopted could be replicated for other universities to understand better how public universities use social media to involve a broader range of stakeholders in their CSR practices.

scholarly journals Use of Internet and social media as a new communication medium among nurses

2016 ◽  
Vol 13 (1) ◽  
pp. 1084
Author(s):  
Türkan Işık Erer ◽  
Aslıhan Ardıç Çobaner
Keyword(s):  
Professional Development ◽  
Social Media ◽  
Group Work ◽  
The Internet ◽  
Ethical Perspective ◽  
Chi Square ◽  
Level Of Significance ◽  
The University ◽  
Use Of Internet ◽  
Internet And Social Media

This study was planned with the aim of determining the usage of the Internet and social media among the nurses at the Centre of Health Research and Practice at the University of Mersin, in addition to investigating its contribution to their professional development and evaluating the usage of social media in an ethical perspective. Nurses as an employee group work very closely with society and provide services to healthy and ill individuals. They have been increasingly using both Internet and social media sources while undertaking their roles. This study is a descriptive study. A questionnaire was supplied to 260 nurses who were on duty at the hospital while the data was being collected and who agreed to participate in the research. The data acquired was analyzed using the statistical methods of arithmetic averages, percentages, standard deviations (SD) and chi-square (X2). The results were evaluated using a confidence interval of 95%, with a level of significance of p<0.05. The nurses who stated that they use the Internet comprised 259 of the 260 nurses that participated, while 83.8% of them used social media. According to this study, the usage of the Internet and social media for professional development is also common. The majority of the nurses accept that the usage of social media has various risks and state that there is a need for informative studies directed towards more effective usage of these tools.

Penerapan Strategi Social Media Marketing Untuk Meningkatkan Penjualan Pada Dealer Mobil Toyota, Daihatsu dan Honda Bandung

Infoman s ◽  
2018 ◽  
Vol 12 (2) ◽  
pp. 115-124
Author(s):  
Yopi Hidayatul Akbar ◽  
Muhammad Agreindra Helmiawan
Keyword(s):  
Social Media ◽  
Search Engine ◽  
Social Media Marketing ◽  
Public Attention ◽  
Media Companies ◽  
Social Media Networks ◽  
Internet Users ◽  
Marketing Activities ◽  
The University ◽  
Website Content

Social media is one of the information media that is currently widely used by several companies and personally to convey information, with the presence of social media companies no longer need to spread offers through print media, they can use information technology tools in this case social media to submit offers the products they sell to users globally through social media. This social media marketing technique is the process of reaching visits by internet users to certain sites or public attention through social media sites. Marketing activities using social media are usually centered on the efforts of a company to create content that attracts attention, thus encouraging readers to share the content through their social media networks. The application of the QMS method is certainly not only submitted through search engine webmasters, but also on a website keywords must be applied that relate to the contents of the website content, because with the keyword it will automatically attract visitors to the university website based on keyword phrases that they type in the search engine. With Search Media Marketing Technique (SMM) is one of the techniques that must be applied in conducting sales promotions, especially in car dealers in Bandung, it is considered important because each product requires price, feature and convenience socialization through social media so that sales traffic can increase. Each dealer should be able to apply the techniques of Social Media Marketing (SMM) well so that car sales can reach the expected target and provide profits for sales as car sellers in the field.

Industrial Technology Graduates’ Acquired Skills and Competencies from the University

2019 ◽  
Vol 5 (3) ◽  
pp. 189
Author(s):  
Amado C Gequinto ◽  
Do Mads
Keyword(s):  
Social Media ◽  
Text Messaging ◽  
Global Market ◽  
The Other ◽  
Global Markets ◽  
Industrial Technology ◽  
The University ◽  
Descriptive Method

Skills and competencies are highly regarded in todays global market. Different agencies specifically those seeking for  technologists, technicians, and engineers, have stressed out that skills and competencies as major components  for individual workers.  This aimed to determine  the relevance and appropriateness of acquired skills and competencies by industrial technology graduates, and determine the extent of use of skills and competencies in the current employment. Review of related literatures and studies have been considered in the realization, understanding, analysis, and interpretation of this research exploration. A descriptive method of research was used with 78 graduates from 2015-2016 and 117 graduates from 2016-2017, who participated in the study survey process. The BatStateU Standardized Questionnaire was used to gather data. A brief interview and talk during the visit of alumni in the university was also considered, as well as the other means of social media like email, facebook, messenger, and text messaging.   Results show that skills and competecnices acquired by industrial technology graduates are all relevant and appropriate.  The study also found that there is some to great extent use of acquired skills and competencies to their current employment. The study implies that the acquired skills and competencies from the university significantly provided the graduates the opportunities ins the national and global markets and industries.

16th and 17th Workshops of the International Association of Vegetation Science Working Group for the European Vegetation Survey (Rome, Italy, 22-26 March 2007; Brno, Czech Republic, 1-5 May 2008)

2008 ◽  
pp. 131-133
Author(s):  
T. M. Lysenko ◽  
Yu. A. Semenishchenkov
Keyword(s):  
Czech Republic ◽  
Working Group ◽  
International Association ◽  
Botanical Garden ◽  
European Countries ◽  
Vegetation Survey ◽  
Vegetation Science ◽  
The University ◽  
Science Working

22-26 March 2007 in Rome (Italy), in the Botanical garden of the University «La Sapienza» hosted the 16th meeting of the Working group «Review of the Vegetation of Europe» of the International Association of Vegetation Science (IAVS). These meetings are held every spring in one of the European countries and dedicated to various topics.

scholarly journals Bridging Recognition of Prior Learning (RPL) and Corporate Social Responsibility (CSR): Circular Flow of Interaction among the University, Industry, and People

2021 ◽  
Vol 13 (8) ◽  
pp. 4532
Author(s):  
Rumpa Roy ◽  
Hesham El Marsafawy
Keyword(s):  
Sustainable Development ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Well Being ◽  
Prior Learning ◽  
Hands On ◽  
Recognition Of Prior Learning ◽  
Corporate Social ◽  
The University ◽  
University Industry

Universities foster a collaboration with industry with their commitment towards society. Corporate social responsibility (CSR) practices of organizations facilitate implementation of the recognition of prior learning (RPL) in higher education, while creating long-term opportunities for sustainable development. The researchers of this study come from two different disciplines, and aim to embed sustainable development strategies for transforming education by utilizing the capacity of educators and industry professionals, while also contributing to the community and economy. The researcher with a specialization in economics identified the well-being of the community and economy, and another researcher with a design and ergonomics background brought the concept of service design. Results of the conducted surveys imply that a skill gap exists in the labor market and participants from the community are interested in receiving hands on training from the industry. The researchers introduce a model focusing on the significance and implementation of RPL, allowing youth and adults to accumulate credit through non-formal and informal learning experiences. The model reflects how the university assesses the current skills and needs of the target communities, how they are communicated to industry by identifying potential areas of development, how industry responds to the needs by providing training, and how the university acknowledges prior learning and promotes potential candidates to contribute towards industry.

scholarly journals Corporate Social Responsibility Disclosure: Responding to Investors’ Criticism on Social Media

2021 ◽  
Vol 18 (14) ◽  
pp. 7396
Author(s):  
Yuming Zhang ◽  
Fan Yang
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Social Issues ◽  
Media Criticism ◽  
Csr Communication ◽  
Depth Analysis ◽  
Csr Disclosure ◽  
Corporate Social ◽  
The Impact

Companies use corporate social responsibility (CSR) disclosures to communicate their social and environmental policies, practices, and performance to stakeholders. Although the determinants and outcomes of CSR activities are well understood, we know little about how companies use CSR communication to manage a crisis. The few relevant CSR studies have focused on the pressure on corporations exerted by governments, customers, the media, or the public. Although investors have a significant influence on firm value, this stakeholder group has been neglected in research on CSR disclosure. Grounded in legitimacy theory and agency theory, this study uses a sample of Chinese public companies listed on the Shanghai Stock Exchange to investigate CSR disclosure in response to social media criticism posted by investors. The empirical findings show that investors’ social media criticism not only motivates companies to disclose their CSR activities but also increases the substantiveness of their CSR reports, demonstrating that companies’ CSR communication in response to a crisis is substantive rather than merely symbolic. We also find that the impact of social media criticism on CSR disclosure is heterogeneous. Non-state-owned enterprises, companies in regions with high levels of environmental regulations, and companies in regions with local government concern about social issues are most likely to disclose CSR information and report substantive CSR activities. We provide an in-depth analysis of corporate CSR strategies for crisis management and show that crises initiated by investors on social media provide opportunities for corporations to improve their CSR engagement.

Decolonizing Science, Digitizing the Occult: Theory from the Virtual South

2021 ◽  
Vol 64 (1) ◽  
pp. 86-104
Author(s):  
Sasha Newell
Keyword(s):  
Social Media ◽  
Intimate Relationships ◽  
Digital Technology ◽  
World Wide ◽  
Western Science ◽  
The World ◽  
University Of Cape Town ◽  
The University ◽  
Second World ◽  
Forms Of Knowledge

AbstractIn this article Newell uses two case studies to explore one of the central threads of Mbembe’s Abiola lecture, the idea that there is a relationship between the plasticity of digital technology and African cosmologies of the deuxième monde. One case concerns the viral YouTube video #sciencemustfall, in which students at the University of Cape Town criticize “Western” science and demand that African forms of knowledge such as witchcraft be incorporated into the meaning of science. The second case considers fieldwork among the brouteurs of Côte d’Ivoire, internet scammers who build intimate relationships on false premises using social media. They acquire shocking amounts of wealth in this way which they display on their own social media accounts. However, they are said to use occult means to seduce and persuade their virtual lovers, trapping their prey in the sticky allure of the world wide web. Newell uses both examples to highlight the overlaps between the transformational efficacies embedded in both occult ontologies and digital worldings, calling for the possibility of using African cosmologies of the second world to produce a ‘theory from the south’ of virtual sociality.

scholarly journals The Relationship of Sustainability Communication on Social Media with Banking Consumers’ Loyalty through e-WOM

2021 ◽  
Vol 13 (7) ◽  
pp. 3832
Author(s):  
Gao Wei ◽  
Wang Lin ◽  
Wu Yanxiong ◽  
Yan Jingdong ◽  
Sadik Yusuf Musse
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Positive Emotions ◽  
Banking Sector ◽  
Equation Modeling ◽  
Consumer Loyalty ◽  
Csr Communication ◽  
Prior Literature ◽  
Corporate Social ◽  
The Impact

Prior literature has largely addressed corporate social responsibility (CSR) from outcomes related to organizational themes. However, its importance for achieving consumer-related outcomes is something that has been largely ignored by contemporary researchers. Likewise, how CSR communication through social media can create positive emotions on the part of consumers has to date been under-explored. Hence, the present study aims to fill these gaps by investigating the impact of CSR communication of an organization through social media on consumer loyalty. The study also proposes electronic word of mouth (e-WOM) as a potential mediator between this relationship. The proposed model of the present study was tested in the banking sector of a developing country. The data were collected from a self-administered questionnaire and analyzed through the structural equation modeling technique (SEM). The results of the present study validated that CSR communication of a bank through social media directly and indirectly, through e-WOM, influences consumer loyalty in a positive manner. The results of the present study will be helpful for policymakers to better understand how well-planned CSR communication of an organization on social media can lead towards better consumer-related outcomes such as consumer loyalty and e-WOM.

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