scholarly journals Media Consumption of Cultural and Educational Content: Modern Realities

Author(s):  
E. A. Sayko ◽  
◽  
O. V. Shlykova ◽  

The article examines the dynamics of media culture in relation to modern trends in media and digital consumption of cultural and educational content in Russia. The emphasis is placed on the demand for books and reading in the everyday culture of Russians (including audio and electronic versions of books on Internet resources). Everything that is outside the media space practically does not exist for many Internet users — there is only what is “read”, mastered in a media format today. The literary preferences of our contemporaries during the pandemic are considered in the article in relation to popular forms of leisure, taking into account the influence of digitalization processes. Attention is drawn to the fact that, on the one hand, there are processes of activating the use of open resources, on the other — the production of a new type of content of cultural and leisure activities and social interaction. This is evidenced by the indicators of consumption of digital educational resources and services, online podcasts, broadcasts in the context of a pandemic.

2021 ◽  
pp. 104-109
Author(s):  
Chernysh O.O.

The urgency of the researched problem is connected with the growing role of mass media in modern conditions leads to change of values and transformation of identity of the person. The active growth of the role of the media, their influence on the formation and development of personality leads to the concept of “media socialization” and immutation in the media. The aim of the study is to outline the possibilities of the process of media socialization in the context of immutation in the media. The methods of our research are: analysis of pedagogical, psychological, literature, synthesis, comparison, generalization. The article analyzes the views of domestic and foreign scientists on the problem of immutation in the media and the transformation of the information space. In the context of the mass nature of the immutation of society, the concept of “media socialization” becomes relevant, which is the basis for reducing the negative impact of the media on the individual.The author identifies the lack of a thorough study of the concept of “media socialization” in modern scientific thought. Thus, media socialization is associated with the transformation of traditional means of socialization, and is to assimilate and reproduce the social experience of mankind with the help of new media.The article analyzes the essence of the concepts “media space”, “mass media” and “immutation”. The influence of mass media on the formation and development of the modern personality is described in detail.The study concluded that it is necessary to form a media culture of the individual, to establish safe and effective interaction of young people with the modern media system, the formation of media awareness, media literacy and media competence in accordance with age and individual characteristics for successful media socialization. The role of state bodies in solving the problem of media socialization of the individual was also determined. It is determined that the process of formation of media culture in youth should take place at the level of traditional institutions of socialization of the individual.The author sees the prospect of further research in a detailed analysis and study of the potential of educational institutions as an institution and a means of counteracting the mass nature of the immutation of society.Key words: immutation, media socialization, mass media, media space, information.


2021 ◽  
pp. 226-240
Author(s):  
Лілія Шутяк ◽  

The article examines the concept of literary reportage and the specificity of its functioning in Ukrainian printed and electronic media, with particular emphasis on the differences between traditional and literary reportage. The basis of literary reportage is informativeness (fact). As in the process of preparing traditional reportage, the journalist collects facts, interrogates witnesses, works with documents and archives, examines the situation and the characters of the future text. Analyticality manifests itself here in the understanding of the received information, methods of describing the problem and searching for its solutions, conducting observations both „from the inside” and „from the outside”. In order to be as faithful as possible on the one hand, and to introduce an emotional color – on the other, reporters use literary means; it is the lexical and stylistic features that give the reportage originality. The aforementioned elements appear both in literary and traditional reportage, but in the first case they are more emphasized, and in the second – they are kept within the limits appropriate for news journalism. Thus, literary reportage is the genre that exists on the border of journalism and literature, accumulating the features of both. At the same time, it remains necessary to separate the concept of belles-lettres from literary reportage. In the contemporary Ukrainian media, the genre of literary reportage is just beginning to develop; the Internet and the blogosphere play an important role in this process, where its model realizations can be observed most often. A lot of literary reportages can be found, among others, on the websites of Gazeta.ua, INSIDER and Reporters. In the printed media, literary reportage appears relatively rarely, exceptions include trip stories written in the form of reportage (magazines „MANDRY”, „Ukrainian Week”, „Kraina”) or literary reports found in „Gazeta po Ukraińsku”. The small share of this genre in the Ukrainian media space is related to several reasons. In the case of literary reportage, the length of the texts varies, but most of them are long, which means that they do not always fit in with the traditional formats of the mass media. In addition, the preparation and writing of this type of material requires more time and – when the message quickly becomes outdated – it often turns out that it is no longer worth publishing. The Internet has significantly accelerated the pace of journalistic work, at the same time moving it to a different level of quality. Literary reportage is not an ordinary mass medium, it is journalism with literary elements, and as such it forces a specific type of reading. It requires time that the average Internet user, exposed to distracting temptations (advertising, spam, social messaging), often does not have. All this causes an intense transfer of reportage from the media space to the book space, where the audience is more formed and better prepared to accept this kind of journalistic and literary experiments. And so in Ukraine, since 2017, there has been a publishing house of reportage and documentary literature „Czowen” (Lviv). So far, it has published over 10 books on literary reportage, both by Ukrainian and foreign authors. Particularly noteworthy are the books from the Tempora publishing house, which has been organizing a literary reportage competition since 2012 and presenting the best examples of this genre in anthologies and in the form of individual publications.


2019 ◽  
Vol 24 (2) ◽  
pp. 255-263
Author(s):  
Yanina V. Soldatkina ◽  
Alexander V. Zemlyansky

The article discusses the main contemporary models of media presentation of charitable activities, which illustrate the processes of media convergence and transformation of the functions of journalism - combining information-analytical and advertising goals, the emergence of PR journalism. Media presentation of charitable activities is closely connected with the media text of social topics, and with advertising and PR tasks, which causes some difficulties in the developing of media strategies of charitable organizations. The first basic model of media strategy is built on the principle of “horizontal links” - information is distributed pointwise through social networks without special marketing costs. The second basic model involves the widespread use of professional media resources: journalistic texts and public relations campaigns, the creation of media portals to expand the audience of donors. In today’s Russian media space, the use of business schemes by charitable organizations causes a public debate on the credibility of trust and the forms of accountability of the benefactor to society. The media space of social networks plays a huge ambivalent role in creating a media image of charitable activities. On the one hand, it provides an interactive link between the benefactor and the society, but on the other hand, it imposes special axiological requirements on the benefactor and his media activities.


2018 ◽  
Vol 10 (3/2) ◽  
pp. 75-82
Author(s):  
D. P. GAVRA ◽  
V. V. DEKALOV

In the paper, we consider the relationship between institutionalizedand non-institutionalized actors of media space within the framework  of communicative capitalism (J. Dean). We develop this  concept in the context of attention economy and new ways of digital  capitalization. Internet user's attention is attracted, enclosed in particular Web segments, and converted into money by these  segments’ owners and holders. So, new digital subjects  with  significant recourses and capabilities occur. Among them: traffic  monopolists, network elites, communicative capitalists. The  convergence of media- and networked spaces of social system  complicates relation configurations between subjects in both spaces.  Media relations are digitalized. Networked relations are mediated. On the area of these spaces’ intersection, different actors operate. They  are digital subjects, Internet users, media and journalists, media  audiences. Their communicative strategies and practices transform  and intertwine each other. In the paper, we highlight two situations. The first situation: when a journalist creates her or his  own network brand and tries to attract a new audience in her or his  Web segment. She or he faces with distrust and the desire of  Internet users to overturn the established symbolic hierarchies. The  second situation: when a digital actor tries to get rents from the  media space. She or he competes for the media audience and backs  up her or his independent status. Both situations give rise to a  number of opportunities and number of threats. Both digital actors  and journalists are influenced with algorithm biasing and post-truth  dissemination. The latter is aggravated with political actors’  participating and media and political subsystems converging.


Author(s):  
Natalya Galkina

The relevance of this paper is due to the fact that in conditions of an overabundance of diverse information, there is a problem of its adequate perception. New forms of communication – the Internet and social networks – give not only new opportunities for communication and expression of the opinion, but they also create many vulnerabilities, ways of manipulating public opinion and consciousness. These questions are especially relevant for educators working with young people, whose worldview is in the process of formation, whose opinions, points of view are unstable, are influenced from outside, and mainly from Internet resources. The purpose of this article is to analyze and summarize the experience of working with students in the context of the development of critical thinking by the example of the study of comments on video messages on the YouTube channel. The description of the practical stages of the teacher-students interaction is given in accordance with the technology of teaching critical thinking. The role of the teacher and students in this process is determined. It is shown that the materials uploaded on popular Internet resources can and should be used not only for a purely practical, objective purpose, but also at a general educational, developing, worldview level, with the goal of forming critical thinking of Internet users.


2020 ◽  
pp. 131-141
Author(s):  
Alicia Ferrández-Ferrer ◽  
Jessica Retis

There is a broad academic consensus on the role of the media in promoting and maintaining hegemony. However, the media can also be used to counter hegemonic discourses and empower people who have no voice. This is the case of ethnic minority media. The development of media by these groups has contributed to their inclusion into the public sphere, understood as the space in which citizen issues are articulated and negotiated, and where the struggle related to the imposition of hegemonic meanings takes place. In this context, they have become a tool in the fight against cultural hegemony, exclusion, and discrimination. Considering their enormous potential to counteract not only the biased and criminalizing representation of ethnic minorities in the mainstream media but also the “discursive exclusion” of these groups, the academic literature has described minority media as “alternative,” in two aspects: on the one hand, in relation to the generalist media, and on the other, in relation to their potential to offer new voices and discourses on social reality. This work focuses on elucidating the extent to which one can consider this type of media as “alternative,” considering that, despite their emancipatory potential, they are subject to the tensions and contradictions of the media space, which is emerging as a very complex space, influenced by other fields of power, e.g., political and economic. For these media, tensions are also generated in the transnational space, adding enormous complexity to the field. Resumen Existe un amplio consenso académico sobre el papel de los medios de comunicación en el fomento y mantenimiento de la hegemonía. Pero los medios también se pueden utilizar para contrarrestar los discursos hegemónicos y empoderar a las personas que no tienen voz. Este es el caso de los medios de minorías étnicas. El desarrollo de medios por parte de estos grupos ha contribuido a su inserción en la esfera pública, entendida como el espacio en el que se articulan y se negocian las cuestiones ciudadanas, y donde se produce la lucha por la imposición de significados hegemónicos sobre la realidad social. De este modo, se han convertido en una herramienta para la lucha contra la hegemonía cultural, la exclusión y la discriminación de colectivos minoritarios. Con su enorme potencial para contrarrestar no solo la representación sesgada y criminalizadora de las minorías étnicas en los medios de comunicación generalistas, sino también la “exclusión discursiva” de estos colectivos, la literatura científica ha calificado a los medios de minorías como “alternativos”, y ello en una doble vertiente: por un lado, en relación a los medios generalistas, y por otro, en relación a su potencial para ofrecer nuevas voces y discursos sobre la realidad social. Este trabajo se centra en dilucidar hasta qué punto podemos considerar a este tipo de medios como “alternativos”, teniendo en cuenta que, a pesar de su potencial emancipador, se encuentran sometidos a las tensiones y contradicciones del espacio mediático, que se perfila como un espacio muy complejo, influido por otros campos de poder, como son el político y el económico. En estos medios, dichas tensiones se generan además en el espacio transnacional, aportando una enorme complejidad.


2019 ◽  
Vol 7 (3) ◽  
pp. 133-144 ◽  
Author(s):  
Olga Filatova ◽  
Yury Kabanov ◽  
Yuri Misnikov

Deliberation research is now undergoing two emerging trends: deliberation is shifting from offline to online, as well as from an inherently democratic concept to the one applicable to less competitive regimes (He & Warren, 2011). The goal of this article is to study the peculiarities of deliberative practices in hybrid regimes, taking online discourse on the Russian anti-sanctions policy as a case. We use the Habermasian concept of basic validity claims to assess deliberation quality through the lens of argumentation and interactivity. Our findings suggest that deliberative practices can exist in non-competitive contexts and non-institutionalized digital spaces, in the form of intersubjective solidarities resulting from the everyday political talk among ordinary citizens. Such deliberations can be counted as argumentative discourses, although in a special, casual way—unlike the procedural rule-based debates. Generally, as in established liberal democracies, deliberation in Russia tends to attract like-minded participants. While the argumentative quality does not seem to vary across the discussion threads sample, the level of deliberative interactivity is higher on pro-government media, accompanied with the higher level of incivility. On the other hand, discourses on independent media are distinctively against the government policy of food destruction. The democratic value of such deliberations is unclear and might depend on the political allegiance and ownership of the media. Though some discourses can be considered democratic, their impact on decision-making remains minimal, which is a key constraint of deliberation.


2020 ◽  
Author(s):  
Myasnikova M.A . ◽  
Trukhina A.V .

Under the conditions of mediatization as the most important factor shaping modernity along with globalization, individualization and commercialization, an individual receives the nomination of a ”media man” on and acquires new functions in the development of media civilization. The ”media man” acts as a new kind of not only “the product” and “the consumer”, but also “the producer” and “the translator” of works of screen culture, including screen documentaries. General scientific and special scientific methods of research are used for writing the article. The article presents the results of systematization, understanding and analysis of the theoretical and historical scientific literature on mediatization and documentary films, as well as empirical observations of the practice of the Russian documentary. Prospects of the development of the documentary technologies in the changing conditions, including – within a new type of screen documentary – interactive and collaborative documentary cinema – idoc are outlined. Keywords: media, “media man”, media culture, screen culture, traditional, interactive and collaborative documentary.


Author(s):  
Gladys Carrasquel

ABSTRACTToday is some diffuse the naif notion that envision of a village where the daily is resized and is part of a global space, which thanks to technology shortens any distance and in which we all have access to everything. That village exists, true, but today is not that naïve. It has definite patterns, a kind of grid in which you enter and you are let to be guided or are expulsed like it was the most natural way. It seems that when we moved from oral tradition to writing, it will stay forever, that we would live in that Gutenberg galaxy that showed us McLuchan in form of book. The writing is and will continue to exist as a way to shape the thinking, but today is not as free as it seems. What we say is as important as the how and where, and if it is true that the medium is not the message, certainly it is part of it. The concept is the important, no matter the format, says Umberto Eco talking about the book and the controversy surrounding his possible decline in paper. Today information is transferred and according to the container can change the content. But is not only to adapt the format to an specific media, because entering into a new media space is accompanied by a change in the worldview of an event, both of who gives and the one who receives information. The complexity of language is added today to the complexity of the media world, in which a sort of butterfly effect falls on any word or several of them grouped together like a sentence.RESUMENAlgo difusa se vislumbra hoy aquella idea naïf de una aldea en la que lo cotidiano se redimensiona y forma parte de un espacio global, en el que gracias a la tecnología se acorta cualquier distancia, y en el que todos tenemos acceso a todo. Esa aldea existe, es cierto, pero hoy no es tan ingenua. Tiene patrones definidos, una especie de retícula en la que entras y estás condicionado a dejarte guiar o ejecutas como si tal cosa fuera lo más natural. Parecía que al pasar de la tradición oral a la escritura, ésta se quedaría para siempre, que viviríamos en esa galaxia Gutenberg que nos mostró McLuchan en forma de libro. La escritura sigue, y seguirá existiendo como modo de dar forma al pensamiento, pero hoy no es tan libre como parece. Lo que decimos es tan importante como el cómo y el dónde, y si bien es cierto que el medio no es el mensaje, sin duda aquél forma parte de éste. El concepto es lo importante, da igual el formato, dice Umberto Eco hablando del libro y de la polémica alrededor de su posible ocaso en papel. La información hoy se trasvasa y según el contenedor puede cambiar el contenido. Pero no se trata únicamente de adaptarse al formato de un medio específico, en general, entrar en un nuevo espacio de comunicación va acompañado de un cambio en la cosmovisión acerca de un suceso, tanto de quien da como de quien recibe información. La complejidad de lenguaje, se suma hoy a la complejidad del entorno mediático, en el que una suerte de capacidad de efecto mariposa recae sobre cualquier palabra o varias de ellas agrupadas como una sentencia.


The Penicillium luteum — P. purpurogenum group of species of Penicillium described by Thom (1915), contains a number of species and strains, with a strain of P. luteum Zukal, at the one end of the series and P. purpurogenum Stoll, at the other end. The strain of P. luteum Zukal, which occupies one end of this series, “ produces ascospores freely in all the media used and conidia very sparingly. In the actively growing culture the dominant shades of colour are yellow with tardy appearance of red.” P. purpurogenum Stoll, at the other end of the series, “ produces only conidia, in which yellow shows transiently while red colours in mycelium and substratum are abundant.” “ The production of yellow in the surface growth at some period of colony development or under some cultural conditions is typical for the group. This may be dominant, transient, or almost lacking, yet it is not difficult to demonstrate in the organisms studied. Coincident with the change of colour in the surface or aerial growth we find at the luteum end of the series that yellow to orange shades predominate in the substratum. These slowly or but partially change to red as the colonies become old. In the forms producing conidia only, yellow or orange tones still appear in the young colony. The change to red is slow and only partial in some forms, but towards the purpurogenum end of the series the yellow colours are reduced to but transient appearances, replaced quickly and almost completely by red.” (The quotations are from Thom’s paper quoted above.)


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