FEATURES OF THE POLITICAL IMAGE OF A REGIONAL LEADER ON THE INTERNET
The article studies the image of a regional leader in the modern political and communicative space of the Internet. The author analyzes the main role-image constructs used by the head of one of the constituent enti-ties of the Russian Federation on Instagram. The definition of the concept "role-image construct" is intro-duced. The theoretical basis of the research is the theory of the information society and the concept of net-work identity. The author uses qualitative and quantitative content analysis and comparative analysis as the main research methods. The information source of the study is the official Instagram account of the governor of the Nizhny Novgorod region, the posts from December 25, 2019 to October 7, 2020. The research results show that oftentimes the posts of the governor reflect such role-image constructs as “organizer” and “crisis manager”. The interest of the audience is peaked by the posts, where such role-image constructs as "crisis manager", "builder", "business executive" and "a person who knows and respects the history of the country / city" are shown. In accordance with the study's findings, practical recommendations are formulated regard-ing the possible strengthening of the support of the head of the region through the more frequent posts using specific role-image constructs.