scholarly journals A CONTENT ANALYSIS OF MALE AND FEMALE CHARACTERS PORTRAYED IN TURKISH TELEVISION COMMERCIALS

2015 ◽  
Vol 8 (1) ◽  
Author(s):  
Eylem ARSLAN
Keyword(s):  
Content Analysis ◽  
Female Characters ◽  
Television Commercials ◽  
Male And Female

Gender Differences in Clothing Worn in Current Popular Comic Books

2015 ◽  
Vol 2 (1) ◽  
Author(s):  
Kyle Landon Jossy
Keyword(s):  
Gender Differences ◽  
Content Analysis ◽  
Comic Books ◽  
Book Industry ◽  
Comic Book ◽  
Lower Body ◽  
Female Characters ◽  
Male And Female ◽  
Males And Females

This study looked at how males and females were portrayed, based on the amount of skin shown in the clothing worn.  A Content analysis was performed on a sample of 20 randomly selected popular comics from the last 3 years.  Both male and female characters were rated on how much skin they showed in three clothing categories; neck line, sleeve length, and lower body.  Results showed that in all 3 categories, women consistently wore more revealing clothing.  The findings demonstraetd that the comic book industry is comparable to other forms of media, in the sexualization of female characters, by having them wear more revealing clothing.

scholarly journals Gender Representation in EFL Textbooks for Elementary Schools: A Content Analysis

2020 ◽  
Vol 5 (3) ◽  
pp. 408
Author(s):  
Winda Khoirun Nisak ◽  
Furaidah Furaidah ◽  
Gunadi Harry Sulistyo
Keyword(s):  
Elementary School ◽  
Content Analysis ◽  
Elementary Schools ◽  
Gender Equality ◽  
Gender Representation ◽  
Female Characters ◽  
Men And Women ◽  
Male And Female ◽  
The World ◽  
Household Activities

<p><strong>Abstract:</strong> This research is a study of assessing the representation of gender in elementary school textbooks used by an international curriculum that is widely used in 160 countries throughout the world. The content analysis used to lead the representation of the male and female on the textbooks. The findings of this study indicate that the gender representation formed in the textbook shows the existence of gender equality which is reflected in the balanced emergence of male and female characters that appear in textbooks, the prevalence of the professional picture of men and women and the balance of household activities reflected in the textbook.</p><strong>Abstrak:</strong> Penelitian ini merupakan penelitian mengenai representasi gender di buku teks siswa sekolah dasar yang dipakai oleh kurikulum internasional yang tersebar luas di 160 negara di seluruh dunia. Konten analisis dipakai untuk melihat representasi dalam buku. Temuan dari penelitian ini menunjukkan bahwa konstruksi gender yang terbentuk dalam buku teks tersebut menunjukkan adanya kesetaraan gender yang tercermin dari berimbangnya kemunculan karakter laki laki dan perempuan yang muncul dalam buku teks, meratanya gambaran profesi laki-laki dan perempuan serta berimbangnya kegiatan rumah tangga yang tercermin dalam buku teks.

scholarly journals Trends in Gender Portrayal in the Avengers Series: A Conventional Content Analysis

2021 ◽  
Vol 10 (1) ◽  
Author(s):  
Haley Morales ◽  
Daniel Olivo
Keyword(s):  
Content Analysis ◽  
Research Question ◽  
Qualitative Approach ◽  
Common Elements ◽  
Female Characters ◽  
Men And Women ◽  
Male And Female ◽  
Male Characters ◽  
Conventional Content Analysis ◽  
Over Time

The Bechdel test, used to examine the frequency and portrayal of women in film, consists of three criteria – (1) a movie must represent two or more women, (2) who have names and speak to each other, (3) about anything other than a man. In order to answer the research question “Based on the Bechdel test, how does the Avengers series portray their female characters compared to their male characters?”, this paper utilizes and extends beyond the Bechdel test by performing a conventional content analysis of same-gender conversations in four top-grossing superhero films – Marvel’s The Avengers (2012), Avengers: Age of Ultron (2015), Avengers: Infinity War (2018), and Avengers: Endgame (2019). By combining the simplicity of the Bechdel test with a qualitative approach to code dialogue, this paper illustrates the underrepresentation of female characters and specific differences between the portrayal of men and women in modern Marvel films. While the films improved in the amount of female characters and female-to-female conversations over time, there is still a small amount of female-to-female conversations in these films compared to male-to-male conversations. Furthermore, while male characters rarely spoke to each other about women, female characters spoke to each other about men very often. Some common elements of dialogue for both male and female characters were worries about danger, discussions of violence, and insulting others. Implications regarding this portrayal’s impact on female viewers are discussed.

scholarly journals Language of Feminine Consciousness A reading of the Novel (The Beloveds “Al-Muhboubat”) by (Aliyah Mamdouh)

2021 ◽  
Vol 11 (4) ◽  
Author(s):  
Dr Maha Farouk Abdul Qader Al-Hindaw
Keyword(s):  
Content Analysis ◽  
Analytical Method ◽  
The Novel ◽  
Female Characters ◽  
Men And Women ◽  
Male And Female ◽  
American University ◽  
Male Characters ◽  
Quantitative Content ◽  
Different Levels

This research is an attempt to reveal the manifestations of (Homosexuality), which is any attitude, deed or language issued by both men and women that says the inferiority of the female, and how women resist it at different levels, the most important of which is (language) in an Iraqi novelist text (Al- Muhboobat) by (Aliyah). Mamdouh) published by Dar Al- Saqi in Beirut in 2003, and the recipient of the Naguib Mahfouz Prize for Novel from the American University in Cairo in 2004. The method followed in this study was the analytical method, which came on three levels: 1. Quantitative content analysis: in which the number of male and female characters as they appeared in the novelistic text was compared. 2. The qualitative analysis of the content: It included a comparison between the specifications given to the male and female characters in the novelistic text. 3. Analyzing the homosexuality of the dominant language in the text: by which we mean the way in which language is employed in this text. The research concluded that the number of female characters exceeded the male characters in the novel. Andthe heroine’s desire for rejection, Suhaila, to the reality of tyranny and the invasion that she suffered in the homeland and exile through the rejection letter that represented her in the novel, in contrast to the state of complacency, surrender, and weakness suffered by the son Nader, which was represented by the letter of his machine that he adopted in the novel.

Gender Representations in Cartoons

2020 ◽  
pp. 90-120
Author(s):  
Arzu Karasaç Gezen
Keyword(s):  
Content Analysis ◽  
Urban Life ◽  
Female Characters ◽  
Gender Representations ◽  
Male And Female ◽  
Rural And Urban ◽  
Analysis Technique ◽  
Learned Behaviors ◽  
Children’S Views ◽  
Biological Differences

The concept of gender refers to the roles, learned behaviors and expectations determined by the society for women and men, apart from the biological differences between women and men. These expectations differ from society to society and even within different sections of the same society; based on such distinctions as rural/urban, class and ethnicity, etc., they may vary depending on the distinctions. It is important how these roles are offered in terms of shaping the children's views on gender roles at very young ages. The aim of this study is to analyze the cartoons within the frame of rural and urban life in terms of gender representations. In this study, 30 episodes of cartoons were analyzed by using the content analysis technique. The study strives to reveal how male and female characters are represented within the context of gender. The findings have shown that despite the existence of egalitarian representations in terms of gender, the contents emphasizing inequality are more dominant.

Trends in Sex Roles in Television Commercials

1979 ◽  
Vol 43 (3) ◽  
pp. 79-84 ◽  
Author(s):  
Kenneth C. Schneider ◽  
Sharon Barich Schneider
Keyword(s):  
Sex Roles ◽  
Female Characters ◽  
Television Commercials ◽  
Male And Female ◽  
Role Of Women ◽  
Tv Commercials ◽  
Changing Role

This study reports trends in role portrayals of male and female characters in television commercials between 1971 and 1976. Several comparisons are made between portrayals in TV commercials and roles in U.S. population. The authors conclude that marketers and society have begun to accept the changing role of women.

scholarly journals Gender Portrayals In Pakistani Television Commercials

2015 ◽  
Vol 10 (1) ◽  
pp. 249-266
Author(s):  
Sara Wahid ◽  
Aazadi Fateh Muhammad ◽  
Fateh Muhammad Burfat
Keyword(s):  
Content Analysis ◽  
Product Category ◽  
Gender Representation ◽  
Television Commercials ◽  
Male And Female ◽  
Product Categories ◽  
Household Products ◽  
Similarities And Differences ◽  
Beauty Products ◽  
Gender Portrayals

This study is aimed to investigate the gender portrayals in Pakistani television commercials that run on Pakistani television channels. The research is mainly a content analysis, intends to examine the gender representation of male and female in Pakistani television commercials. For this purpose the commercials have been closely investigated considering the male and female role portrayals, demographic focus and main voice over/ narrators. Twenty-five commercials were randomly selected from four broad categories of household products, beauty products, telecommunications and edibles. These four product categories represent those television advertisements that have been given greater exposure (in terms of space allocated / air time) on Pakistani television channels and also enlist in top ten product category in the year 2008. The aforementioned top ten product category list was prepared by Gallup Pakistan and accessed from the Aurora purple book (Pakistani advertising magazine) published by Dawn group of newspapers in 2008. (Gallup Pakistan) The research framework attempts to familiarize the readers with the gender representation in Pakistani television commercials, their similarities and differences in comparison with the existing literature from various countries.

Analisis Isi Lambung Ikan Selais Terang Bulan (Kryptopterus bicirrhis, Valenciennes 1840) Di Desa Rantau Kasih Sungai Kampar Kiri Propinsi Riau

Biospecies ◽  
2018 ◽  
pp. 57-63
Author(s):  
Ermi Yeni ◽  
Roza Elvyra
Keyword(s):  
Content Analysis ◽  
Gut Content Analysis ◽  
Gut Content ◽  
Additional Food ◽  
Male And Female ◽  
Carnivorous Fish ◽  
Supplementary Food ◽  
Main Food

The study on gut content of Selais Terang Bulan fish (Kryptopterus bicirrhis) in Rantau Kasih village Kampar Kiri river was conducted from Februari- April 2017. The purpose of this study was to know about gut content of Selais Terang Bulan fish which was categorized as main food, supplementary food and additional food. The analysis is done based on the instruction of Natardjan and Jhingran (1961). The gut content was analized using the Index of preponderance.  The result revealed that  the main food of  Selais Terang Bulan fish in Rantau Kasih village is adult Arthropoda with IP value (78.85%), and supplementary food is caterpillar (25.15%). Male and female fishes at have main food of adult Arthropoda with different percentages are (82.81%) male and female (71.32%). Based on the gut content analysis of Selais Terang Bulan fish was a carnivorous fish.

Revision of the genus Pseudolebinthus (Orthoptera, Gryllidae, Eneopterinae) with the description of a new species from Southeast Africa

Zootaxa ◽  
2018 ◽  
Vol 4521 (2) ◽  
pp. 265 ◽  
Author(s):  
RANJANA JAISWARA ◽  
JIAJIA DONG ◽  
TONY ROBILLARD
Keyword(s):  
New Species ◽  
Sister Group ◽  
Morphological Features ◽  
Female Characters ◽  
Diagnostic Features ◽  
Male And Female ◽  
Identification Keys ◽  
A New Species

Pseudolebinthus is an intriguing genus of the tribe Xenogryllini with a distribtuion restricted to southeast Africa and characterized by unique morphological features such as asymmetrical male forewings and harp veins shaped as elongated balloons. It is sister group to the widely distributed genus Xenogryllus and has been known by two species, P. africanus Robillard, 2006 and P. whellani Robillard, 2006. The genus was initially diagnosed based exclusively on male morphological features. In this study, we add a new species to the genus, P. gorochovi Robillard sp. nov. and revise the diagnostic features using both male and female characters. We also update identification keys for the species of the genus. 

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