scholarly journals The Study of Chinese-English Trademark Translation

2018 ◽  
Vol 8 (5) ◽  
pp. 503
Author(s):  
Xuechuan He

Trademark is a symbol of products and the core of commodity culture. Most of trademarks have specific national cultural connotation. If commodity be seen as a carrier of culture transmission, trademark translation must pay more attention to differences of customs under different culture background, in order to avoid negative associations and misunderstanding. Through the analysis of specific cultural differences, this paper expounds some principles that translators should follow in English-Chinese trademark translation. And taking Chinese-English trademark translation as a starting point in this paper, we discuss the specific performance of trademark translation and analyze the cultural differences in animals, plants, colors, numbers and other aspects between Chinese and English countries, so that summarize the methods of trademark translation.

Symmetry ◽  
2021 ◽  
Vol 13 (2) ◽  
pp. 202
Author(s):  
Tobias Hartwig Bünning ◽  
Luigi Panza ◽  
Abdel Kareem Azab ◽  
Barbara Muz ◽  
Silvia Fallarini ◽  
...  

Boron Neutron Capture Therapy (BNCT) is a binary therapy that promises to be suitable in treating many non-curable cancers. To that, the discovery of new boron compounds able to accumulate selectively in the tumour tissue is still required. Hypoxia, a deficiency of oxygen in tumor tissue, is a great challenge in the conventional treatment of cancer, because hypoxic areas are resistant to conventional anticancer treatments. 2-Nitroimidazole derivatives are known to be hypoxia markers due to their enrichment by bioreduction in hypoxic cells. In the present work, 2-nitroimidazole was chosen as the starting point for the synthesis of a new boron-containing compound based on a 1,3,5-triazine skeleton. Two o-carborane moieties were inserted to achieve a high ratio of boron on the molecular weight, exploiting a short PEG spacer to enhance the polarity of the compound and outdistance the active part from the core. The compound showed no toxicity on normal human primary fibroblasts, while it showed noteworthy toxicity in multiple myeloma cells together with a consistent intracellular boron accumulation.


2009 ◽  
Vol 33 (1) ◽  
pp. 10-16 ◽  
Author(s):  
Joel Michael ◽  
Harold Modell ◽  
Jenny McFarland ◽  
William Cliff

The explosion of knowledge in all of the biological sciences, and specifically in physiology, has created a growing problem for educators. There is more to know than students can possibly learn. Thus, difficult choices have to be made about what we expect students to master. One approach to making the needed decisions is to consider those “core principles” that provide the thinking tools for understanding all biological phenomena. We identified a list of “core principles” that appear to apply to all aspects of physiology and unpacked them into their constituent component ideas. While such a list does not define the content for a physiology course, it does provide a guideline for selecting the topics on which to focus student attention. This list of “core principles” also offers a starting point for developing an assessment instrument to be used in determining if students have mastered the important unifying ideas of physiology.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Monica Consolandi

Purpose Seniors are nowadays at the core of important reflections to understand both how to ensure them a proper quality of life and better recognize their social role, providing them services and proper health care to value them as persons and resources. This paper aims to find a through definition about who is a senior, in the author’s opinion the starting point to help them flourishing. Design/methodology/approach As an example of definitions, an online dictionary and two geriatric text-books are quoted, highlighting qualities and rights referred to seniors especially in the delicate context of the health-care system. Findings The lack of a commonly shared perspective on this delicate kind of patient entails the difficulty to reach a coherent and satisfying definition about who a senior is. Originality/value The lack of a commonly shared definition leads to inevitable misunderstandings and could explain the arduousness of considering seniors in all their aspects. Further investigations are suggested.


Author(s):  
Diana Mendieta Vicuña ◽  
Javier Esparcia Pérez

El análisis de contenidos está en el centro de gran cantidad de estudios de investigación social. Por su parte, el análisis del sistema de actores también ha sido ampliamente explotado en el estudio de procesos de desarrollo local, bajo diferentes aproximaciones. Sin embargo, este trabajo tiene como objetivo mostrar algunas de las potencialidades y ventajas del análisis de contenidos a partir del discurso de los actores implicados en procesos de desarrollo local. Para ello, se toma como punto de partida la información primaria obtenida de las entrevistas semiestructuradas realizadas a una muestra de actores sociales, económicos e institucionales vinculados a la puesta en marcha de la central eólica Villonaco (Loja, Ecuador). Según el gobierno ecuatoriano, esta ha de tener una clara proyección en el desarrollo local, y de ahí el interés por analizar estos procesos desde esta perspectiva metodológica. Para mostrar las potencialidades del análisis de contenidos a partir del discurso de los actores se utiliza el software MAXQDA, que permite, tras la codificación de la información, analizar los diferentes temas y subtemas que definen las posiciones y valoraciones de los actores implicados.The content analysis is at the core of a large number of social studies. On the other hand, the stakeholder analysis has been widely used in the study of local development processes from different approaches. However, this paper aims to show the potential and advantages of content analysis based on the actors’ discourse involved in local development processes. Primary information obtained from interviews conducted with a sample of social, economic and institutional actors linked to the starting up and operation of Villonaco Wind Farm (Loja, Ecuador), has been taken as a starting point. According to the Ecuadorian government, this wind farm should have a clear projection in local development, hence the interest in the analysis of these processes using this methodological approach. Software MAXQDA is used to show the potential of content analysis. This tool allows, after the encoding process of information, to analyze the various topics and subtopics that define the positions adopted by the actors and their appraisals of the studied processes.


2021 ◽  
Author(s):  
Tamara Kalandadze ◽  
Sara Ann Hart

The increasing adoption of open science practices in the last decade has been changing the scientific landscape across fields. However, developmental science has been relatively slow in adopting open science practices. To address this issue, we followed the format of Crüwell et al., (2019) and created summaries and an annotated list of informative and actionable resources discussing ten topics in developmental science: Open science; Reproducibility and replication; Open data, materials and code; Open access; Preregistration; Registered reports; Replication; Incentives; Collaborative developmental science.This article offers researchers and students in developmental science a starting point for understanding how open science intersects with developmental science. After getting familiarized with this article, the developmental scientist should understand the core tenets of open and reproducible developmental science, and feel motivated to start applying open science practices in their workflow.


Author(s):  
M.B. Rarenko ◽  

The article considers the story by Henry James (1843 – 1916) «The Turn of the Screw» (1898 – first edition, 1908 – second edition) in connection with the emergence of a new type of narrator in the writer's late prose. The worldview and creative method of H. James are formed under the influence of the philosophy of pragmatism, which became widespread at the turn of the XIX-XX centuries thanks to the works of the writer's elder brother, the philosopher William James (1842 – 1910). The core of pragmatism is the pluralistic concept of William James based on the assumption that knowledge can be realized from very limited, incomplete, and inadequate «points of view» and this leads to the statement that the absolute truth is essentially unknowable. The epistemological statements of William James's theory is that the content of knowledge is entirely determined by the installation of consciousness, and the content of the truth in this case depends on the goals and experience of the human, i.e. the central starting point is the consciousness of the person. Henry James not only creates works of art, but also sets out in detail the principles of his work both on the pages of fiction works of small and large prose, putting them in the mouths of their characters – representatives of the world of art, and in the prefaces to his works of fiction, as well as in critical works.


Author(s):  
Aleksandra Zywert

Text is a novel of manners with elements of a thriller, a noir, and a detective novel (but the above-mentioned complementary elements fulfill only a supportive role, because the criminal intrigue exposed at the very beginning is treated marginally amounts to a starting point for deeper considerations of the psychological and sociological nature). Due to the peculiar presentation of the image of the Center (here: Moscow), Text fits into the vision of Moscow as the core of Russian predatory capitalism, exuberant consumerism, glitz, semblance and ruthless struggle for recognition in the ranking of successful people, which is presented in contemporary Russian literature. Its fundamental value is the fact that the realization of the author's idea is mainly due to the confrontation of megalopolis with images of the periphery, which can be regarded as satellite cities of the capital. In his perception of Russia, Glukhovsky is close to Roman Senchin and, similarly to the latter, he believes that the traditionally understood center-periphery, city-village conflict is disappearing, because eventually it turns out that (despite the spatial and social diversity) none of these places (mainly because of conspicuous regressive tendencies) does not give a person a chance for free development and self-realization.


2021 ◽  
Author(s):  
Yuta Katsumi ◽  
Karen Quigley ◽  
Lisa Feldman Barrett

It is now well known that brain evolution, development, and structure do not respect Western folk categories of mind – that is, the boundaries of those folk categories have never been identified in nature, despite decades of search. Categories for cognitions, emotions, perceptions, and so on, may be useful for describing the mental phenomena that constitute a human mind, but they make a poor starting point for understanding the interplay of mechanisms that create those mental events in the first place. In this paper, we integrate evolutionary, developmental, anatomical, and functional evidence and propose that predictive regulation of the body’s internal systems (allostasis) and modeling the sensory consequences of this regulation (interoception) may be basic functions of the brain that are embedded in coordinated structural and functional gradients. Our approach offers the basis for a coherent, neurobiologically-inspired research program that attempts to explain how a variety of psychological and physical phenomena may emerge from the same biological mechanisms, thus providing an opportunity to unify them under a common explanatory framework that can be used to develop shared vocabulary for theory building and knowledge accumulation.


2014 ◽  
Vol 584-586 ◽  
pp. 2372-2377
Author(s):  
Shu Pei Wang ◽  
Jia Huang ◽  
Han Jie Zhang

After analysis of yichang traditional dwellings protection present situation and the value of the development of cultural tourism,The author of this paper intends to use the protection of the traditional dwellings in Yichang and its sustainable utilization as a starting point to establish the new image of Yichang cultural tourism, which can not only promote the development of the tourism industry in Yichang, as well as play a big role in the protection of traditional houses. Due to the deficiency of Yichang, which was shown in Part of the development of traditional folk tourism . So I put forward that we should make full use of the local traditional culture and fully explore the cultural connotation of local-style dwelling houses, so as to improve the residents living facilities. Also appeal for a rational look at developmental relationship between traditional dwelling and cultural tourism, seeking the best way to protect traditional residence and its tourism sustainable development.


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