scholarly journals Mass Emotions in Social Communication as a Resource for Strengthening Mass Media Impact

2021 ◽  
pp. 30-40
Author(s):  
Alevtyna Demutska
Keyword(s):  
Mass Media ◽  
Social Communication ◽  
Social Phenomena ◽  
Media Impact ◽  
Political Discourses ◽  
Social Communications ◽  
The Media ◽  
Select Material ◽  
Relationship Of

Current research on the issues of social communications pay little attention to the problem of mass emotions, despite the effect of “implicit presence” of this phenomenon in social communications. Characterizing the crowd and mass audience, the author’s previous researches show the important role of mass emotions as a tool that unites people in social communications, induces a centrifugal force that reformats “collective soul” of the audience to the state of “public opinion” through communication apperception. The objective of the study is to determine the tools of the process of the audience’ emotional massification and the mechanisms of explicit or implicit provocation of mass emotional outbursts through mass media impact. The methods of observation, description, comparison, generalization were used to achieve the goal. The method of observation was used to select material for the analysis of social phenomena, where it was potentially possible to state the media impact on the audience. The method of description was used to characterize the trends and features of increasing impacts on the audience at the peak of political discourses. The main results and conclusions of the study is the existence of cause and effect relationship of mass emotions in social communications, their interaction with mass information, mass interpretation, which confirm the threefold nature of modern social communication.

MEDIA SOCIALIZATION OF PERSONALITY IN THE CONTEXT OF INMUTATION IN THE MASS MEDIA

2021 ◽  
pp. 104-109
Author(s):  
Chernysh O.O.
Keyword(s):  
Mass Media ◽  
Negative Impact ◽  
Effective Interaction ◽  
Individual Characteristics ◽  
Media Culture ◽  
Active Growth ◽  
Media Space ◽  
The Media ◽  
The Individual

The urgency of the researched problem is connected with the growing role of mass media in modern conditions leads to change of values and transformation of identity of the person. The active growth of the role of the media, their influence on the formation and development of personality leads to the concept of “media socialization” and immutation in the media. The aim of the study is to outline the possibilities of the process of media socialization in the context of immutation in the media. The methods of our research are: analysis of pedagogical, psychological, literature, synthesis, comparison, generalization. The article analyzes the views of domestic and foreign scientists on the problem of immutation in the media and the transformation of the information space. In the context of the mass nature of the immutation of society, the concept of “media socialization” becomes relevant, which is the basis for reducing the negative impact of the media on the individual.The author identifies the lack of a thorough study of the concept of “media socialization” in modern scientific thought. Thus, media socialization is associated with the transformation of traditional means of socialization, and is to assimilate and reproduce the social experience of mankind with the help of new media.The article analyzes the essence of the concepts “media space”, “mass media” and “immutation”. The influence of mass media on the formation and development of the modern personality is described in detail.The study concluded that it is necessary to form a media culture of the individual, to establish safe and effective interaction of young people with the modern media system, the formation of media awareness, media literacy and media competence in accordance with age and individual characteristics for successful media socialization. The role of state bodies in solving the problem of media socialization of the individual was also determined. It is determined that the process of formation of media culture in youth should take place at the level of traditional institutions of socialization of the individual.The author sees the prospect of further research in a detailed analysis and study of the potential of educational institutions as an institution and a means of counteracting the mass nature of the immutation of society.Key words: immutation, media socialization, mass media, media space, information.

The American Ghetto, Gangster, and Respect on the Streets of Copenhagen: Media(tion)s between Structure and Street Culture

2021 ◽  
pp. 089124162110569
Author(s):  
Hakan Kalkan
Keyword(s):  
Mass Media ◽  
Cultural Factors ◽  
Media Representations ◽  
Structural Factors ◽  
Perceived Similarity ◽  
Ethnographic Fieldwork ◽  
Street Culture ◽  
The Media ◽  
The Relationship

“Street culture” is often considered a response to structural factors. However, the relationship between culture and structure has rarely been empirically analyzed. This article analyzes the role of three media representations of American street culture and gangsters—two films and the music of a rap artist—in the street culture of a disadvantaged part of Copenhagen. Based on years of ethnographic fieldwork, this article demonstrates that these media representations are highly valuable to and influential among young men because of their perceived similarity between their intersectional structural positions and those represented in the media. Thus, the article illuminates the interaction between structural and cultural factors in street culture. It further offers a local explanation of the scarcely studied phenomenon of the influence of mass media on street culture, and a novel, media-based, local explanation of global similarities in different street cultures.

scholarly journals Television and Fertility

2010 ◽  
pp. 67-82 ◽  
Author(s):  
Stuart Basten
Keyword(s):  
Public Health ◽  
Mass Media ◽  
Low Fertility ◽  
Future Research ◽  
Media Presentation ◽  
Sliding Scale ◽  
The Media ◽  
Television Plays ◽  
The Impact

Much research has been conducted in the field of utilising the media - television and radio in particular - to promote particular public health messages. However, a burgeoning canon has examined how mass media can play a role in affecting change in fertility preferences and outcomes. In this paper we review these researches which have primarily focussed upon higher fertility settings. The impact of mass media presentation of families and children in low fertility settings has not yet been subject to rigorous sociological investigation so its impact can not be accurately inferred. However, given the pervasive nature of mass media and celebrity culture, we suggest that this is an important avenue for future research. We conclude that television plays a multi-faceted role in shaping individuals decision-making procedures concerning both demographic events and public health interactions. To illustrate this, we present a model which demonstrates a sliding scale of intent - but not impact - of various genres in order to understand the actual role of the media in shaping attitudes towards family size - either explicitly in terms of edutainment or implicitly as a forms of normalization.

scholarly journals The Effects of Mass-Media on Social Behavior, Emotions and Cognitions

2020 ◽  
Vol 6 (2) ◽  
pp. 32-37
Author(s):  
Antonio Sandu ◽  
◽  
Polixenia Nistor ◽  
◽  
Keyword(s):  
Social Behavior ◽  
Mass Media ◽  
Social Influence ◽  
Mass Communication ◽  
Window Of Opportunity ◽  
Social Constructs ◽  
Cognitive Dimension ◽  
The World ◽  
The Media

Mass media affects its consumers primarily in their cognitive dimension, by changing the image of the world - in this sense that the media becomes a vector of social influence, by changing the cognitions of individuals - but also by changing the shared social constructs within membership groups. The stated role of the media is to inform target audiences about events of interest in the field-specific to the activity of the media trust, but also to convey opinions, ideas, and views on those events in a way that is as complete and as complex as possible, allowing recipients to build their own opinions or adhere to one or another of the opinions expressed. This article deals with the ethics of mass communication when faced with a window of opportunity which allows an easier promotion of ideas or interests, taking into account the theory of life as a spectacle promoted by Erwin Goffman.

Revisiting the synopticon: Reconsidering Mathiesen’s ‘The Viewer Society’ in the age of Web 2.0

2011 ◽  
Vol 15 (3) ◽  
pp. 283-299 ◽  
Author(s):  
Aaron Doyle
Keyword(s):  
Mass Media ◽  
Web 2.0 ◽  
Reciprocal System ◽  
The Internet ◽  
Media Production ◽  
Top Down ◽  
The Media ◽  
The Mass Media ◽  
The Many

Thomas Mathiesen’s ‘The Viewer Society’ has been widely influential. Mathiesen posited, alongside the panopticon, a reciprocal system of control, the synopticon, in which ‘the many’ watch ‘the few’. I point to the value of Mathiesen’s arguments but also suggest a reconsideration. I consider where recent challenges to theorizing surveillance as panoptic leave the synopticon. The synopticon is tied to a top—down, instrumental way of theorizing the media. It neglects resistance, alternative currents in media production and reception, the role of culture and the increasing centrality of the internet. Mathiesen’s piece is most useful in a narrower way, in highlighting how surveillance and the mass media interact, rather than in thinking about the role of the media in control more generally.

THE ROLE OF MASS MEDIA AND SOCIAL NETWORKS IN THE FORMATION OF LEGAL AWARENESS OF YOUNG PEOPLE

2021 ◽  
Vol 74 (2) ◽  
pp. 123-128
Author(s):  
M. Zhumagulov ◽  
Keyword(s):  
Social Networks ◽  
Young People ◽  
Mass Media ◽  
Legal Education ◽  
Legal Culture ◽  
Educational Work ◽  
Main Requirement ◽  
The Media ◽  
The Mass Media

In the proposed article, the author describes the content and directions of the forms of influence of mass media and social networks on the legal culture of young people. Due to the fact that the media and social networks are carriers of modern information, scientific works and their own expert approaches were presented in determining their role in the dissemination of legal knowledge, legal education, legal propaganda. The mass media actively act as a means of conducting legal education among young people. The mass media and the Internet, which inform young people about illegal actions and conduct propaganda on the way to raising the level of legal culture as the main factor in preventing it, are an important tool for combating lawlessness. Conducting legal educational work among young people through the media is the main requirement for the creation of a rule of law State and civil society.

Women Entrepreneurs in Nigeria

2019 ◽  
pp. 56-73
Author(s):  
Tolulope Kayode-Adedeji ◽  
Oyinkansola Ige ◽  
Thelma Ekanem
Keyword(s):  
Mass Media ◽  
Gender Discrimination ◽  
Equal Opportunity ◽  
Data Gathering ◽  
African Culture ◽  
African Countries ◽  
Younger Women ◽  
The Media ◽  
The Mass Media

For ages, the African culture has limited the activities of women and conditioned, to a large extent, the mentality of most African countries about the place and positioning of women in the society. The mass media have been used as a tool in this. Promoting the abilities and achievements of women in the society is one of the important roles of the media in reducing the rate of gender discrimination. These achievements are becoming noticeable in politics and entrepreneurship; thus, setting a standard for other women in the society to build on. This chapter will explore the role of the media in promoting the woman entrepreneur in Nigeria. The study employed the survey research method for data gathering. Findings showed that women have equal opportunity to grow their businesses. Data shows that this growth is slow as there are no significant differences between respondents who agree or disagree with the availability of enabling environment for women to grow their business as compared to their male counterpart. The study recommends that the mass media need to give more voice to their businesses and activities to pave way and encourage the younger women in the society.

Boko Haram Insurgency in Cameroon

2020 ◽  
pp. 796-814
Author(s):  
Afu Isaiah Kunock
Keyword(s):  
Mass Media ◽  
Critical Analysis ◽  
Armed Conflict ◽  
Theoretical Perspective ◽  
Effective Strategy ◽  
Boko Haram ◽  
National Population ◽  
Suicide Bombings ◽  
The Media

Cameroon has recently become a target of deadly attacks including shootings, kidnappings and suicide bombings by the Islamic insurgent group Boko Haram. Cognizant of the fact that Cameroon has not experienced anything like this since independence, the Cameroon mass media is challenged as to how to appropriately report this insurgency in a manner that will result in conflict containment and management rather than escalation. The researcher set to examine the role of the media in managing this armed conflict through the critical analysis of documents as well as interviews and observations from the theoretical perspective of framing. Framing by the media has been a very effective strategy in managing the conflict by mobilizing the national population against the sect while maintaining calm and lessening panic and anxiety. This effort by Cameroon media is highly commended although more still needs to be done.

Media and public accountability: typology and research agenda

2019 ◽  
pp. 33-52
Author(s):  
Sandra Jacobs ◽  
Thomas Schillemans
Keyword(s):  
Public Sector ◽  
Mass Media ◽  
The Netherlands ◽  
Qualitative Analysis ◽  
Research Agenda ◽  
Public Accountability ◽  
The Media ◽  
Public Organisations ◽  
Informal Accountability

The role of the media in public accountability has often been discussed. This is especially the case for public sector organisations, whose accountability relations have changed in the shift from government to governance. In this paper, we develop a typology of the ways mass media are involved in public accountability processes. Media can stimulate actors to reflect on their behaviour, trigger formal accountability by reporting on the behaviour of actors, amplify formal accountability as they report on it or act as an independent and informal accountability forum. To explore the presence of these roles in practice, we focus on public sector organisations in the Netherlands. Our quantitative and qualitative analysis in the Netherlands suggests that the media primarily serve an indirect role in public accountability, either by invoking pre-emptive self-criticism in public organisations in anticipation of potential media scrutiny or by triggering formal accountability demands from MPs

Doing Theology in a Straitened Public Square

2015 ◽  
Vol 9 (2) ◽  
pp. 212-227
Author(s):  
Andrew Bradstock
Keyword(s):  
Mass Media ◽  
Public Theology ◽  
Moral Value ◽  
The Public ◽  
Public Square ◽  
Challenges And Opportunities ◽  
The Media ◽  
The Mass Media ◽  
The Given

A public theologian will have two questions constantly in mind: Where is the public square with which I am expected to engage? And, what are its terms of engagement? Both questions necessarily involve examining the nature and role of the media as it touches upon the given context, and it is the intention in this article to reflect upon the challenges and opportunities of undertaking public theology in an environment where, (a) significant sections of the mass media accord very low priority to serious discussion of current issues and (b) voices offering a ‘faith’ perspective, or seeking even to draw upon the language of conviction or moral value, are at worst unwelcome and at best misunderstood. What does it look like to do public theology in a ‘straitened’ public square? What challenges are presented and how might they be met?

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