scholarly journals Specifics of Student Youth's Social Perception of Mass Media

2018 ◽  
Vol 10 (4) ◽  
pp. 1-14 ◽  
Author(s):  
M.V. Zhizhina

In interdisciplinary research, mass media is primarily considered as a factor of shaping social views on a particular social phenomenon. Meanwhile, the media themselves can act as an object of social views. This article presents the results of an empirical study of the structure of young people’s social perceptions of mass media. This study was done on opinions of students of Saratov State National Research University, involving the sample number of 1,020 people aged 17-23. The empirical material has been collected using the methods of verbal experiment and unfinished sentences. The obtained data have been processed with the help of a prototypical analysis proposed by P. Verges. To control the results obtained, we applied individual conversations, analysis of online discussions, and an author’s questionnaire. The results showed that the concepts of "television" and "Internet" are in the same ambivalent field of perception, yet in different emotional backgrounds. Television is not perceived by respondents as an indispensable attribute of life,but is rather assessed as a type of media that plays an entertaining role, broadcasts news and possesses great manipulative and advocating capabilities. The Internet is perceived by respondents more positively – as a personally meaningful space that translates certain meanings and values, also implementing various significant functions.

2021 ◽  
Vol 74 (1) ◽  
pp. 1-30
Author(s):  
Milena Belosevic

Abstract This paper investigates the concept of trust at the discourse level. Based on an epistemological discourse approach (Busse 1987), trust is defined as trust-relevant knowledge, which is usually implicit. The paper focuses on the methodology of the analysis of trust at discourse level in the mass media reporting on refugees by identifying implicit indicators of trust constructions (trust dimensions) and their discourse linguistic operationalization through argumentation patterns. The manual annotation of trust dimensions and a combination of hermeneutic and automatic analysis using Maxqda play a central role for the operationalization of the concept trust for discourse linguistic analysis. The implementation of the method is demonstrated by analyzing the media construction of the loss and the rebuilding of trust towards refugees (the discursive trust dynamics) in the context of the New Year's Eve sexual assaults in Germany in December 2015/January 2016. In contrast to sociological studies, the present analysis does not show an increased mass media construction of distrust in the face of this discursive event and therefore demonstrates that discourse linguistic trust research contributes to the interdisciplinary research on trust and provides valid findings about the collective knowledge about refugees.


2021 ◽  
pp. 104-109
Author(s):  
Chernysh O.O.

The urgency of the researched problem is connected with the growing role of mass media in modern conditions leads to change of values and transformation of identity of the person. The active growth of the role of the media, their influence on the formation and development of personality leads to the concept of “media socialization” and immutation in the media. The aim of the study is to outline the possibilities of the process of media socialization in the context of immutation in the media. The methods of our research are: analysis of pedagogical, psychological, literature, synthesis, comparison, generalization. The article analyzes the views of domestic and foreign scientists on the problem of immutation in the media and the transformation of the information space. In the context of the mass nature of the immutation of society, the concept of “media socialization” becomes relevant, which is the basis for reducing the negative impact of the media on the individual.The author identifies the lack of a thorough study of the concept of “media socialization” in modern scientific thought. Thus, media socialization is associated with the transformation of traditional means of socialization, and is to assimilate and reproduce the social experience of mankind with the help of new media.The article analyzes the essence of the concepts “media space”, “mass media” and “immutation”. The influence of mass media on the formation and development of the modern personality is described in detail.The study concluded that it is necessary to form a media culture of the individual, to establish safe and effective interaction of young people with the modern media system, the formation of media awareness, media literacy and media competence in accordance with age and individual characteristics for successful media socialization. The role of state bodies in solving the problem of media socialization of the individual was also determined. It is determined that the process of formation of media culture in youth should take place at the level of traditional institutions of socialization of the individual.The author sees the prospect of further research in a detailed analysis and study of the potential of educational institutions as an institution and a means of counteracting the mass nature of the immutation of society.Key words: immutation, media socialization, mass media, media space, information.


2019 ◽  
Vol 4 (1) ◽  
pp. 1-19
Author(s):  
Neri Widya Ramailis ◽  
Dede Nopendri

Discourse is a series of sentences that relate and connect one proposition with the other propositions to from a unity. The main function of the news is not to warn, instruct, and make the public stunned, the main function of the news is to inform and then it is upto the public to utilize the news. There are two ways for the news to be useful to the public, the first to effort news as general knowledge and the second to effort the news a tool of social control. E-Ktp corruption cases are one of the biggest corruption cases that occurered in Indonesia. Therefore, many mass media reported heavilly on E-Ktp corruption cases, one of which was the kompas.com. furthermore, to find out how the writer gets the source the writer gets the source of data and information the writer uses the criminology visual method and then analyzes it using criminology newsmaking theory. However, the results of this study illustrate that the aspect highlighted are those of actors suspected of being involved in E-Ktp corruption cases. Where the media only emphasizes one institution, namely the people’s representative council, even though in this case the involved parties are not only the legislature but case the involved parties are not only the legislature but also from various institutions such as the interior ministry, state-owned enterprises, and private entrepreneurs. In the aspect of media projection Kompas.com make the bulk of the news about E- Ktp corruption cases as news headline and a tranding topic.


Author(s):  
Saveleva Zh.V.

The prevalence of autism is growing, the problems of stigmatization and discrimination of people with autism spectrum disorders in society are exacerbating. The mass media play an important role in enlightening and reducing stigmatizing effects, in connection with which the goal was formulated to study the construction of images of a person with ASD in the mass media by the method of qualitative and discourse analysis of video clips from the federal channel. According to the results of the study, it can be argued that the range of characteristics used to describe people with autism in media discourse is diverse, but in retrospect, dominant interpretation models can be identified. At an early stage, the prevailing image of a person with ASD was deprived of the quality’s characteristic of normotypical people who do not want to leave their world. People diagnosed with autism were referred to as the intolerant category of "autistic". Since 2013, there has been a discursive turn, within which the category “autist” is replaced by tolerant speech patterns, adults with autism get into the lens of the media, the topic of uncommunicability as a property of a person with autism is replaced by the intention of the lack of opportunities to communicate, one of the reasons for which is social exclusion. In television stories of recent years, the mass media are actively constructing the image of a person with autism spectrum disorder through his inner world, through the advantages that a person with ASD can have due to his characteristics. However, it cannot be said that there has been a complete change of the image: the old cliches, as a rule, manifest themselves at a more latent level of grammatical constructions and semiotic meanings.


2018 ◽  
Vol 19 (2) ◽  
pp. 195-215 ◽  
Author(s):  
Chris Hackley ◽  
Amy Rungpaka Hackley

In the media convergence era, brands are embracing hybrid forms of advertising communication such as branded content, product placement and sponsored TV ‘pods’, brand blogs, shareable video, programmatic advertising, ‘native’ advertising and more, as alternatives to, and extensions of, traditional mass media advertising campaigns. In this article, we draw on Genette’s theory of transtextuality to reframe this phenomenon from a paratextual purview. We suggest that the analogy of the paratext articulates the iterative, ambiguous, participative and intertextual character of much contemporary brand communication. We describe extended examples of paratextual advertising and promotion that illustrate the fluid and mutually contingent relation of advertising text to paratext, and we outline an analytical framework for future research and practice.


2021 ◽  
pp. 089124162110569
Author(s):  
Hakan Kalkan

“Street culture” is often considered a response to structural factors. However, the relationship between culture and structure has rarely been empirically analyzed. This article analyzes the role of three media representations of American street culture and gangsters—two films and the music of a rap artist—in the street culture of a disadvantaged part of Copenhagen. Based on years of ethnographic fieldwork, this article demonstrates that these media representations are highly valuable to and influential among young men because of their perceived similarity between their intersectional structural positions and those represented in the media. Thus, the article illuminates the interaction between structural and cultural factors in street culture. It further offers a local explanation of the scarcely studied phenomenon of the influence of mass media on street culture, and a novel, media-based, local explanation of global similarities in different street cultures.


2021 ◽  
Vol 1 (3) ◽  
pp. 58-65
Author(s):  
E. V. Chernova ◽  

The children's segment of culture — "music about children" and "music for children", being formed in the media environment, under new conditions needs close attention of scientists and updating of analytical tools for research. Acquiring features and qualities that differ from those previously inherent, this area requires scientific comments on various parameters — in terms of dynamics, prevailing directions, etc., opening new horizons for studying musical culture of the information community. The article discusses the possibilities of using search engines (Google, Yandex) to review children's musical products in the media space of modern society. The changing environment and conditions for musical culture determine the necessity of new approaches, including those from marketing technology for researching the content of genre trends, studying consumer interest, obtaining statistical information, etc. With the help of Internet applications (Trends, Wordstat) there is a prospect to analyze musical and cultural reality of society in the web search mode, revealing the comparative degree of popularity of different objects, in this case, related to the children's mass media sphere. The results obtained allow to state the predominant demand for entertainment products, which is a general trend in cultural life, regardless of the age category of consumers.


2018 ◽  
Vol 4 (3) ◽  
pp. 205630511878563 ◽  
Author(s):  
Ju-Sung Lee ◽  
Adina Nerghes

In recent years, increasing attention has been dedicated to the hazardous and volatile situation in the Middle East, a crisis which has pushed many to flee their countries and seek refuge in neighboring countries or in Europe. In describing or discussing these tragic events, labels such as “European migrant crisis” and “European refugee crisis” started being widely used by the media, politicians, and the online world alike. The use of such labels has the potential to dictate the ways in which displaced people are received and perceived. With this study, we investigate label use in social media (specifically YouTube), the emergent patterns of labeling that can cause further disaffection and tension or elicit sympathy, and the sentiments associated with the different labels. Our findings suggest that migration issues are being framed not only through labels characterizing the crisis but also by their describing the individuals themselves. Using topic modeling and sentiment analysis jointly, our study offers valuable insights into the direction of public sentiment and the nature of discussions surrounding this significant societal crisis, as well as the nature of online opinion sharing. We conclude by proposing a four-dimensional model of label interpretation in relation to sentiment—that accounts for perceived agency, economic cost, permanence, and threat, and identifies threat and agency to be most impactful. This perspective reveals important influential aspects of labels and frames that may shape online public opinion and alter attitudes toward those directly affected by the crisis.


2017 ◽  
Vol 19 (3) ◽  
pp. 7
Author(s):  
Nicoleta Corbu ◽  
Olga Hosu

This article seeks to expand the agenda setting theory and its later ramifications, by complementing them with the hypothesis of the articulation function of mass-media. Defined as the capacity of the media to offer people the words and expressions associated with defending specific points of view, the articulation function suggests a new ramification of the agenda setting theory, namely the key words level of agenda setting. Building on the third-level assumption about the transfer of issues and attributes from the media to people’s agenda in bundles, we argue that each issue is in fact transferred together with a set of “key words”, corresponding to the additional sub-topics related to the issue.


2019 ◽  
Vol 8 (4) ◽  
pp. 214-217
Author(s):  
Sergey Olegovich Buranok ◽  
Katerina Vyacheslavovna Belyaeva ◽  
Margarita Igorevna Tulusakova

The paper is dedicated to the evolutionary formation process of the American mass media perception towards the Soviet Russia during the severe Russian famine of 1921-1922, also known as the Povolzhye famine. The research novelty lies in the deep analysis of the US press assessments concerning the famine. The authors provide the results of their American newspapers examination regarding the image formation of the Soviet authorities, the Soviet people and the so-called Red Scare. The authors research included a review of the main anti-Soviet arguments made by the media; the review revealed that the Povolzhye famine image had a crucial role in the labeling Russia as a retrogressive country. Studying this informational phenomenon allows researchers to understand what impact it had on Soviet-American relations, since it directly affected the perception of Russia and the Russian/Soviet people through the media. This, in turn, might help with comprehension of some stereotypes about Russia that can still be encountered in the American public opinion to date.


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