scholarly journals The Use of Manipulative Technologies to Promote the Services of the Tourism and Hospitality Industry

2021 ◽  
Vol 20 (2) ◽  
pp. 32-40
Author(s):  
Elena M. Kryukova ◽  
◽  
Valeria Sh. Khetagurova ◽  
Keyword(s):  
Social Networks ◽  
Hospitality Industry ◽  
Research Topic ◽  
Goods And Services ◽  
Tourism Sector ◽  
Travel Agencies ◽  
The World ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Automation Tools

The tourism and hospitality industry has been actively developing recently. And the high competition among travel agencies leads to the search for new ways to promote tourist services. Therefore, most commercial companies, including the tourism sector, use the Internet to promote their goods and services. The relevance of the research topic is due to the fact that currently, more and more people around the world use social networks. Therefore, in comparison with other platforms, social networks not only have a better global reach, but also contain more information about users. This makes them a popular tool for manipulation. Manipulation in social networks consists in the application of a number of methods that use automation tools and certain algorithms of social networks.

scholarly journals Tourism Industry Crisis and its Impacts: Investigating the Indonesian Tourism Employees Perspectives’ in the Pandemic of COVID-19

2020 ◽  
Vol 4 (2) ◽  
pp. 98-108 ◽  
Author(s):  
Ikrar Genidal Riadil
Keyword(s):  
Hospitality Industry ◽  
Tourism Industry ◽  
Tourism Sector ◽  
The World ◽  
Recent Outbreak ◽  
Disease Spreading ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Novel Coronavirus ◽  
The Impact

The recent outbreak of Novel Coronavirus COVID-19 caused a worldwide paranoia due to its fatal nature. The pandemic of COVID-19 affects globally and also in Indonesia itself, wherein Indonesia, one of the affected, is the tourism sector. Indonesia is currently conscious of this pandemic infection, and harms the company, someone’s job career, especially since this pandemic disease is getting worse, it also has an impact on the tourism and hospitality sectors. This study is to investigate the Indonesian tourism employee’s perspectives’ who are working in the realm of tourism and hospitality industry, to see the impact of their jobs career. The researcher will use a qualitative study for this research. The study's data is collected from tourism employees in Indonesia, and ten questions have given to the employees. There are fifty-two tourism employees from a different company in Indonesia have participated in filling the questionnaires. Moreover, results are also generally highlighted in Indonesia about negatively impact the Indonesian to negatively impact the Indonesian tourism and the hospitality industry as a consequence of a significant pandemic of disease spreading throughout the world. Some positive and negative perspectives that are also apparent in the result of questionnaires. The conclusion, the aim of the study will further help the authority to take precautions and relevant policies also to be incorporated in the future. Also, it is to investigate the tourism employees from a different company in Indonesia’s beliefs and perspectives toward the impact of their jobs career in the pandemic COVID-19 have a good impact or not for jobs career.

Pleasure or Business-Travelling and the Pandemic Virus: Socio Legal Aspect

2021 ◽  
Vol 8 (1) ◽  
pp. 4-11
Author(s):  
Rajib Kumar Majumdar ◽  
Abhishek Majumdar
Keyword(s):  
Hospitality Industry ◽  
Legal Aspect ◽  
Social Contact ◽  
Human Movement ◽  
Research Topic ◽  
Research Article ◽  
Visual Pleasure ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Fail Safe

Ever since the corona pandemic hit the world with full rancour, people have gone into hiding thus restricting movement in all spheres, bringing their movement to a halt. It has been extrapolated since ages that movement of masses is the essence of economics. A man moves to earn, to seek visual pleasure, to seek social contact and as such the freedom to move freely, is both a legal and fundamental right, guaranteed under the Indian Constitution. The following research article aims to study the socio-legal aspect of restricted or altered human movement brought about by the pandemic and its effect on the tourism and hospitality industry. The study findings include the immense loss which the industry has suffered as result of the pandemic, followed by the path forward in terms of the new trends which may emerge in the year 2021, to cope with the loses. A further scope of study in the stated research topic may include developing fail-safe systems as method of check and balance to keep the tourism and hospitality industry afloat, in the event of such unforeseen crisis.

scholarly journals Impact of marketing environment on development of hotel industry at present stage

2020 ◽  
Vol 2020 (4) ◽  
pp. 113-122
Author(s):  
Tatyana Aleksandrovna Makarova ◽  
Ekaterina Valeryevna Abakumova ◽  
Olga Viktorovna Tkachenko
Keyword(s):  
Hospitality Industry ◽  
Hotel Industry ◽  
Marketing Strategies ◽  
Present Stage ◽  
Successful Operation ◽  
Marketing Environment ◽  
Tourism Sector ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
The Impact

The article considers the problem of studying the influence of the marketing environment on the development of the hotel industry at the present stage. An overview of the global hotel market is given, the main indicators of collective accommodation facilities in the Russian Federation over 2010–2019 are illustrated. The influence of the marketing environment on the development of the hotel industry at the present stage is revealed. The marketing environment of the tourism and hospitality industry has been studied, the most optimal methods for forecasting demand for hotel services have been identified, and recommendations for creating business planning algorithms in the hotel business have been developed. Attention is drawn to the fact that the business is currently experiencing a crisis caused by the pandemic. The statistical data are provided to compare the state of the market before the pandemic and at the end of the first half of 2020. There have been considered the legislative innovations aimed at stimulating the demand for tourist services. The analysis of the marketing environment of hotels in Astrakhan is carried out. There has been studied the impact on the development of the hospitality industry of such marketing strategies as cost reduction strategy, survival strategy, strategy of maximum and minimum prices, strategy of winning the market or part of it, and innovation strategy. The results of implementing these strategies in business have been analyzed. The most of the existing marketing strategies are designed to maximize income and increase sales; in modern conditions the leading principle of the development of the hospitality industry is keeping the company in the market. For the successful operation and profitability of the hotel business it is necessary to apply combined marketing strategies that are individual for each enterprise in the tourism sector.

scholarly journals Modern trends in the development of world hotel business

2019 ◽  
Keyword(s):  
Hospitality Industry ◽  
System Analysis ◽  
Global Business ◽  
Current Trends ◽  
The World ◽  
Provision Of Services ◽  
Global Tourism ◽  
General Scientific ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

The relevance of the study is explained by the fact that today the global tourism and hospitality industry is in tough conditions of competition for each client and is forced to react very quickly to external changes in business conditions. At the same time, despite the unstable economic and political situation in the world, the hotel and tourism business continues to grow rapidly. The growth of tourism all over the world causes an active expansion of the offered hotel services. The subject of this research is the innovation in the hospitality industry in the direction of increasing the competitiveness of modern forms of the hotel business. The goalof the article is to study current trends in the development of the global hotel business. The object is a study of the development of the global hotel business. As a general scientific method, system analysis is used, as well as logical and historical research methods. As a result of the study, the following results were obtained: in order to manage the operation of a hotel enterprise, it is necessary to constantly update it and maintain it in the state provided for by the standards and technical conditions, to ensure the rhythmic provision of services of a certain quality. The management of the development process of a hotel enterprise is aimed at changing its state, turning it into a corresponding to the modern high world achievements of the hotel industry. Conclusions: analysis, research and use of the current global business trends by hotels, first of all, the active use and development of IT and software for mobile phones influences the improvement of service quality, competitiveness and reputation of the hotels, makes it attractive and unique to customers.

scholarly journals Assessment of status, problems and trends in development of tourist service market in Russian regions in terms of COVID-19 pandemic

2021 ◽  
Vol 2021 (2) ◽  
pp. 119-128
Author(s):  
Irina Anatolievna Morozova ◽  
Elena Gennadievna Gushchina ◽  
Yulia Olegovna Aleksikova ◽  
Anastasia Aleksandrovna Goncharova
Keyword(s):  
Hospitality Industry ◽  
Tourism Industry ◽  
Service Market ◽  
Russian Economy ◽  
Tourism Sector ◽  
Tourism Potential ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Novel Coronavirus ◽  
The Impact

The article examines the impact of the novel coronavirus infection (COVID-19) pandemic on the tourism and hospitality industry. Based on an assessment of the scale of losses incurred by enterprises in this sector of the economy in an unfavorable epidemiological situation, it was concluded that tourism was among the industries most affected by the COVID-19 pandemic. The identified problems faced by small and medium-sized businesses from among tour operators and travel agencies confirmed the correctness of the measures of state support provided by the state to this sector of the economy. A comparative analysis of the development of the tourism sector in 2019 and 2020 in terms of such parameters as the number of inbound and outbound trips of citizens, the volume of demand for tourism services, made it possible to assess the threats and opportunities for the functioning of the tourism sector during the pandemic for the Russian economy and suggest that the recovery of the tourism industry it may take at least three years. There have been illustrated the diagrams comparing the demand for outbound and inbound tourism in 2019 and 2020, the demand for tourist services among different strata of the population, and hotel occupancy in Russia. In addition to identifying general factors that hinder the balanced growth of the Russian market of tourist services, the problem of information asymmetry was stated, which hinders the realization of the tourist potential in the regions: lack/ insufficient data, or distorted data on the tourism potential in certain territories. The highlighted trends in the development of the Russian tourism industry in the current conditions and promising trends in the tourism and hospitality industry include greening, digitalization, individualization of both demand and supply, an orientation towards domestic tourism.

scholarly journals SENIOR TOURISM PERSP ECTIVES IN THE CONTEXT OF THE PENSION REFORM IN RUSSIA

2018 ◽  
pp. 66-71
Author(s):  
S. V. Ilkevich
Keyword(s):  
Hospitality Industry ◽  
Pension Reform ◽  
Senior Citizens ◽  
Retirement Age ◽  
Russian Society ◽  
Elderly Workers ◽  
Tourism Sector ◽  
Formal And Informal Institutions ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

The pension reform in Russia, launched in 2018, will have pronounced and multifaceted impacts on many industries in terms of production, consumption, marketing and employment. The development of segments of senior people's tourism, the features and specificity of economic psychology, motivation and consumption of tourist products by people of the third age, the increasing inclusion of elderly workers in the labor force in the tourism and hospitality industry as a new productive resource and other strategic considerations are becoming even more relevant to scientific and practical examinations. The article presents an attempt to summarize the specific risks and problems that the tourism sector will have to face in connection with the increases in the retirement age. Along with this, the opportunities and prospects that are opened up to the industry as a whole and the development of particular types of tourism and tourism sub-sectors are identified and analyzed under the condition that the increases in the retirement age are indeed accompanied, as it is planned, by overall improvements in the socioeconomic activity, productivity and paying capacity of senior citizens. Accordingly, pensioners and pre-pensioners will provide greater demand in the market of tourist services. By attracting elderly people to work positions in the tourism and hospitality industry, the threats of mass unemployment and precariousization of employment of pre-retirees would be partially partly mitigated. The paper also presents examples of international experiences and practices in the development of tourism of the older generation and its employment in tourism, which will become more relevant along with the implementation of the pension reform taking into account socio-economic and cultural specifics, formal and informal institutions of the Russian society in general and the regions in particular.

scholarly journals TOURISM AND HOSPITALITY INDUSTRY NATIONAL PROJECT IN THE REGIONAL DIMENSION (THE CASE OF THE REPUBLIC OF BURYATIA)

2020 ◽  
Vol 3 ◽  
pp. 19-28
Author(s):  
Людмила Бато-Жаргаловна Максанова ◽  
◽  
Мария Борисовна Бадмацыренова ◽  
Keyword(s):  
Hospitality Industry ◽  
Government Support ◽  
Managerial Decision ◽  
National Project ◽  
Long Run ◽  
Tourism Sector ◽  
Tourism Policy ◽  
The Republic ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

The article was written at the start of the second wave of the coronavirus pandemic, which may deal a new devastating blow to the tourism sector. The article presents the main trends in tourism determining the strategic directions, methods and technologies applied to revive and further develop tourism. It also considers the goals and tools for implementing the state tourism policy in the framework of the Tourism and Hospitality Industry national project being currently shaped. The case of the Republic of Buryatia has been used to show changes in the approaches to managerial decision-making in the face of uncertainty, and to analyze operational data on the current situation in the tourism sector. The authors consider which responses and government support measures have a tactical character, and which can contribute to the revival and further development of tourism in the framework of the national tourism policy in the long run.

scholarly journals THE ROLE OF TOURISM AND HOSPITALITY OF COVID – 19 AND WORLD ECONOMY STRATEGIES FOR ECONOMIC RECOVERY AND SUSTAINABILITY

2020 ◽  
Vol 5 (2) ◽  
pp. 47-55
Author(s):  
Maryam Bichi ◽  
Keyword(s):  
Global Economy ◽  
World Economy ◽  
Hospitality Industry ◽  
Tourism Industry ◽  
Travel Agencies ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Real Scenario ◽  
Day By Day

In the Global economy, tourism is one of the most noticeable and growing sectors. This sector plays an important role in boosting a nation’s economy. An increase in tourism flow can bring positive economic outcomes to the nations, especially in gross domestic product GDP. The tourism industry is an engine of economic development and GDP growth. As the number of COVID-19 positive cases increasing day by day, government bound to take this hard decision (lockdown). All international flight have been cancelled and stopped for long days accommodation business, hotels, motels/resort owners, already started to face a countless loss, hotels/motels, restaurant, travel agencies already closed their businesses, thousands of people working in tourism industry have started to become jobless. Already government of Nigeria offered different special packages for recovery and ensuring sustainability of different sector. This study also presents the real scenario of tourism industry during COVID-19 pandemic which will help to know the update knowledge regarding the impacts of COVID-19 in tourism and hospitality industry and to take proper recovery steps.

scholarly journals EUROPEAN DIMENSION IN QUALIFICATIONS FOR THE TOURIST SECTOR AS AN INSTITUTION FOR RUSSIAN DESTINATIONS DEVELOPMENT

2019 ◽  
pp. 70-79
Author(s):  
S. V. Ilkevich ◽  
L. V. Prikhodko ◽  
N. L. Smith
Keyword(s):  
Informal Education ◽  
Hospitality Industry ◽  
Educational Systems ◽  
Long Term Effects ◽  
Russian Scientific ◽  
Innovation Potential ◽  
National Qualifications Framework ◽  
Tourism Sector ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

Adaptation of the best practices of the extensive and nationally specific European experience in the field of measurement of qualifications becomes particularly appropriate as there is some delay in the development of Russian scientific, practical and methodological approaches to the national qualifications framework. At the same time, the shortage of highly qualified personnel in the fast-growing tourist sector is becoming chronic, and the results of creating tourist clusters are ambiguous, with a large share of failures in the implementation of master plans for territorial tourism development. In this regard, the acceleration of the development of a structured measurement of qualifications in the form of a national qualifications framework becomes demanded not only to achieve greater maturity and effectiveness of the Russian educational and professional systems in the tourism sector, but also as a common institution for the strategic development of Russian destinations in training areas, technologies, competencies and the innovation potential of the tourism and hospitality industry. The projects of the European Commission ERASMUS+ are one of the effective network channels for the development of national and international expertise in structural measures to optimize educational systems, and in particular, to compare and develop systems, matrices frameworks for qualifications. The article represents an attempt to highlight how the implementation of a structured project in the field of qualifications can correspond both to general progressive trends in the evolution of educational systems and to the overall objectives of territorial tourist development. As a conceptual result, the authors identify six mid-term and six long-term effects of the developments of a national qualifications framework that directly and indirectly provide beneficial outcomes within the development of Russian destinations through improving the focus of retraining and advanced training programs, enhancing lifelong learning, promoting labor mobility in the tourism sector, successful validation of informal education, wider circulation of partial and intermediate qualifications in the tourism and hospitality industry. Adjacent to this issue is the problem of the relationship between the development of educational clusters in the tourism sector and the national qualifications framework, on the one hand, and tourism clusters, on the other, the consideration of which is also presented in this article.

scholarly journals Theoretical Understanding of Social Networks As a Modern Digital Marketing Tool for the Hotel and Tourism Business

2021 ◽  
Vol 20 (2) ◽  
pp. 24-31
Author(s):  
Elena M. Kryukova ◽  
Keyword(s):  
Social Networks ◽  
Hospitality Industry ◽  
Minimum Cost ◽  
Digital Marketing ◽  
Success Factor ◽  
Communication Tool ◽  
Theoretical Understanding ◽  
Marketing Tool ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

The article is devoted to the study of modern digital marketing tools of the tourism and hospitality industry, namely, social media technology – social networks. Currently, the promotion of goods or services through social networks has a global trend. First of all, this is due to the fact that social networks have long influenced business, allowing them to inform a potential audience about the features and benefits of a product or service. The main feature of this marketing tool, which attracts any entrepreneur, is the minimum cost. For the tourism and hospitality industry, where “impressions” are a key success factor, social networks are presented as an effective marketing communication tool that provides high-quality transfer of information, impressions, recommendations of industry opinion leaders, reflected in user content, social networks that are key for the consumer in making a decision about buying.

Sign in / Sign up

Export Citation Format

Share Document