scholarly journals Analisis Korelasi Antara Karakteristik Konsumen Dengan Karakteristik Warung Kopi Di Kota Banda Aceh

2016 ◽  
Vol 1 (1) ◽  
pp. 410-417
Author(s):  
Haris Darmawan ◽  
Suyanti Kasimin ◽  
Edy Marsudi

The purpose of this study was to investigate the characteristics of consumers who come kewarung coffee in Banda Aceh, to determine the characteristics of the coffee shops are visited by consumers in the city of Banda Aceh and to determine the correlation between consumer characteristics with the characteristics of the coffee shop in the city of Banda Aceh.Lokasi this study is in the city of Banda Aceh is in the famous coffee shop in Banda Aceh with the number 9 coffee shops that have the most visitors. The object of this research is that people have become consumers of a coffee shop. The scope of this study is limited to consumer characteristics and the characteristics of the coffee shops in the city of Banda Aceh. The results showed that the highest correlation coefficient between the level of income with the completeness of the product, while the lowest is the level of income with a coffee shop facilities.Keywords: Characteristics of Respondents, Coffee Shops, Correlation Coefficient

2018 ◽  
Vol 3 (4) ◽  
pp. 456-466
Author(s):  
Aufar Rivqi ◽  
Suyanti Kasimin ◽  
Safrida Safrida

Abstrak : Persepsi seseorang pada suatu objek di pengaruhi oleh 3 faktor yaitu faktor individu, target dan situasi. Penelitian ini bertujuan untuk mengetahui bagaimana persepsi masyarakat terhadap keberadaan warung kopi di Kota Banda Aceh. Penarikan sample diperoleh dengan metode Accidental Sampling dengan jumlah sampel sebanyak 50 responden. Metode yang digunakan adalah deskriptif kualitatif dan kuantitatif. Hasil penelitian ini menunjukan masyarakat memiliki persepsi bahwa keberadaan warung kopi sekarang ini menjadi salah satu ruang publik yang mampu memenuhi segala kebutuhan masyarakat dengan berbagai fasilitas-fasilitas yang ditawarkan dan berbagai menu makanan/minuman. Namun beberapa masyarakat memiliki persepsi bahwa dengan adanya warung kopi masyarakat menjadi lupa waktu hingga 3-5 jam berada di warung kopi dan bahkan tidak menggunakan fasilitas sebagai mana mestinya terutama bagi kalangan mahasiswa.Public Perception Of Coffee Shop Presence In Banda Aceh CityAbstract. A person's perception of an object is influenced by 3 factors, namely individual factors, targets and situations. This study aims to find out how people's perceptions of the existence of coffee shops in the city of Banda Aceh. Sample withdrawal is obtained by Accidental Sampling method with a total sample of 50 respondents. The method used is descriptive qualitative and quantitative. The results of this study indicate that the community has a perception that the existence of coffee shops is now one of the public spaces that can meet all the needs of the community with various facilities offered and various food / beverage menus. However, some people have the perception that with the community coffee shop, they will forget about 3-5 hours in a coffee shop and not even use the facilities as they should, especially for students.


2020 ◽  
Vol 10 (2) ◽  
pp. 90-96
Author(s):  
Indra Romadon

The current internet access needs are very high, both to find the latest information, articles and seek entertainment. There are several places that provide internet access, one of which is a coffee shop. Many coffee shops implement Wi-fi facilities as a service to attract customers. Noralona Coffee and Roastery is a coffee shop located in the city of Cirebon that provides Wi-fi facilities for its customers. Wi-fi facilities available at the coffee shop have not restricted user access to the internet. One of them uses a hotspot and the calculation of hotspot access is done using a voucher system. Hotspot with this voucher system will be configured with MikroTik. On the proxy there is a hotspot service feature, then there are additional features, namely User Manager, which is a web interface for hotspot management. Vouchers are calculated based on time. and each voucher can be used by 1 user. This study aims to produce hotspot vouchers that can be topped up through the hotspot login website to make it easier for consumers to use Wi-fi, do top ups and reduce the use of ¬ Wi-fi that is too long for each visitor. The results of this study indicate that in a time-limited and user-vouched test, users cannot log in if the voucher is being used by 1 user, and if the voucher deadline has expired, the voucher can be Top Up again and consumers can only Top Up 1x voucher in a day. Keywords : Hotspot, Voucher, User Manager, Web Top Up, Top Up Voucher


2019 ◽  
Vol 5 (1) ◽  
Author(s):  
Egi Saputra ◽  
Eko Sanovyanto ◽  
Lisantri Lisantri ◽  
Alimas Jonsa

This study titled about the political culture of the coffee shop in the coastal areas Teuku Umar before the election in 2019,As for the formulation in the research is how is the political culture of coastal area coffee shops in Teuku Umar Areas Meulaboh West Aceh, and What are the indicators that support politics in the coastal coffee shops that become a political culture in coffee shops.The methodology used in this research is qualitative research methodology, with a descriptive and phenomenological approach, so that in this study the researchers found that coffee shops in the city of Meulaboh had become a political forum utilized by political actors to gain votes in the 2019 general election. This is supported by the coffee shop as a gathering place for the whole community and as a place to discuss and exchange information. Keyword: Culture, Political, and Coffee Shop


2021 ◽  
Vol 1 (1) ◽  
pp. 15-21
Author(s):  
Muchammad Faisal Ramadhan ◽  
Udung Noor Rosyad

Abstract. Age is no longer a limitation in terms of enjoying a cup of coffee, a drink that is identical to the parents precisely for the time being is a drink that is very popular with many generations. The number of local coffee shops that have sprung up in Indonesia is also one of the factors causing this to happen, including Kopi Kebadanan which appears as one of the coffee shops in Banjar, West Java. Kopi Kewadanan sees several opportunities in building a coffee shop business, especially in cities that, because the numbers are quite small to make an opportunity in the face of competition.The purpose of this study is to find out how the branding strategy carried out by Coffee Entity, to find out how the implementation of the branding strategy carried out by Coffee Kebadanan, to find out the reason Coffee Entity uses Instagram social media as a branding strategy in the face of competition in the coffee shop business. The method chosen to conduct research on this branding strategy the author chose a qualitative method. This type of research is more emphasized to explore the meaning stored in a social phenomenon. That way this type of research can provide in-depth results because the data obtained is open. The strategy used in this research is a case study because this phenomenon occurs within a certain time limit and the researcher emphasizes the process. The results showed that the Branding Strategy undertaken by Kopi Kewadanan was to use Instagram social media. Kopi Kewadanan utilizes features found on Instagram such as photos, videos and Instagram stories to load content from previously created concepts. There is a planning stage that contains research, determines the concept and creates content as well as an implementation stage such as uploading the content via Instagram so that it can be seen by followers who are Banjar city residents even from outside the city. Abstrak. Usia bukan lagi pembatas dalam hal untuk menikmati secangkir kopi, minuman yang identik dengan orang tua justru untuk saat ini menjadi minuman yang sangat digemari oleh banyak generasi. Banyaknya coffee shop lokal yang bermunculan di Indonesia juga menjadi salah satu faktor penyebab hal tersebut dapat terjadi termasuk Kopi Kewadanan yang muncul sebagai salah satu coffee shop yang ada di Banjar, Jawa Barat.Kopi Kewadanan melihat adanya beberapa peluang dalam membangun bisnis coffee shop khususnya di kota tersebut, karena jumlahnya yang cukup sedikit menjadikan kesempatan dalam menghadapi persaingan. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana strategi branding yang dilakukan oleh Kopi Kewadanan, untuk mengetahui bagaimana implementasi dari strategi branding yang dilakukan Kopi Kewadanan, untuk mengetahui alasan Kopi Kewadanan menggunakan media sosial Instagram sebagai strategi branding dalam menghadapi persaingan bisnis coffee shop. Metode yang dipilih untuk melakukan penelitian mengenai strategi branding ini penulis memilih metode kualitatif. Jenis penelitian ini lebih ditekankan untuk menggali makna yang tersimpan pada suatu fenomena sosial. Dengan begitu maka jenis penelitian ini dapat memberikan hasil yang mendalam karena data yang didapat bersifat terbuka. Strategi yang digunakan dalam penelitian ini adalah studi kasus karena fenomena ini terjadi dalam batas waktu tertentu dan peneliti menekankan pada prosesnya. Hasil penelitian menunjukkan bahwa Strategi Branding yang dilakukan oleh Kopi Kewadanan adalah dengan menggunakan media sosial Instagram. Pihak Kopi Kewadanan memanfaatkan fitur-fitur yang terdapat pada Instagram seperti foto, video dan Instagram story untuk memuat konten dari konsep yang telah dibuat sebelumnya. Terdapat tahap perencanaan yang berisi riset, menentukan konsep dan membuat konten serta tahap pelaksanaan seperti mengunggah konten tersebut melalui Instagram agar dapat dilihat oleh followers yang merupakan masyarakat kota Banjar bahkan dari luar kota.


2020 ◽  
Vol 13 (2) ◽  
pp. 182
Author(s):  
Mochamad Hafezd As'ad ◽  
Joni Murti Mulyo Aji

In the modern era today, coffee consumption lifestyle started to develop and penetrated the community especially in urban areas. The rapid growth of coffee shops in Indonesia, could be seen as well in Bondowoso. The existence of city branding "Bondowoso Coffee Republic" has increasingly encouraged the emergence of modern coffee shops. This study aimed to determine: (1) the characteristics of modern coffee shop consumers in Bondowoso, (2) factors that influenced the preferences of modern coffee shop consumers. Research area was determined intentionally (purposive method), namely the urban area of Bondowoso Regency. The location of the study was conducted at modern coffee shops located in the City. The sampling method used was incidental sampling with a total of 120 respondents in 3 selected modern coffee shops. The results showed that: (1) there were several characteristics of modern coffee shop consumers in urban areas of Bondowoso consisting of male with a percentage of 77.5 percent and female of 22.5 percent, 66.67 percent of consumers  had the intensity of drinking coffee as much as 3-4 cups per day, ( 2) formed 4 factors that influenced consumer preferences based on 15 variables, namely brand image, service, coffee and modernity.


2019 ◽  
Vol 2 (2) ◽  
pp. 220-235
Author(s):  
Stevani Korentia Sebayang ◽  
Syafrizal Helmi Situmorang

The purpose of this study was to determine the influence of perceived value, customer satisfaction, and trust on online coffee shop customer loyalty in medan city. The population in this study are customer of online coffee shops in the city of Medan. The sample in this study were 150 online coffee shop customer in city of Medan who had bought online coffee priducts at least 2 times. The method of analysis used in this research is descriptive analysis method and multiple linear regression analysis processed with SPSS for windows software. Based on the F test (simultaneously) it shows that customer value, customer satisfaction and trust together or simultaneously have a significant effect on customer loyalty. The results of t-test (partial), the variable customer value has a positive and significant effect on customer loyalty, the customer satisfaction variable has a positive and significant effect on customer loyalty, and trust has a positive and significant effect on customer loyalty. Based on the large value of Adjusted Rsquare, it can be seen that the variable customer value, customer satisfaction and trust have a simultaneous effect on customer loyalty by 0.462 or 46.2% while the remaining 53.8% are other factors outside the variables studied. Keywords : Perceived Value, Customer Satisfaction, Trust dan Customer Loyalty


2018 ◽  
Vol 14 (4) ◽  
pp. 46-55
Author(s):  
Murilo Branco ◽  
Diana Kobakova

Commodities are products with low economic value, but when related to experience, they can turn into profitable businesses. In the present work, the authors seek to understand consumer behavior in the coffee industry, guided by the following research question: How can customer experience affect price perception? To answer this question, the researchers conducted an analysis using the four realms of experience from Pine and Gilmore (1999, 2011) – entertainment, education, esthetics, and escapist – and how they behave according to different kinds of customer experience, as well as their relation to price perception. To understand this, the authors conducted qualitative research with 40 consumers in two important coffee companies: Starbucks and Costa Coffee. The coffee shops analyzed are located in the city of Marbella, Spain. The results of this research show that customers are aware of the price discrepancy, but still frequenting coffee shops for different experiences according to their interests. This work is groundbreaking because of the analysis of the four realms of experience and its correlation with the price perception. The authors also introduced to the customer experience field the analysis of the four realms in the coffee shop industry. Finally, from the research results, the authors suggest various managerial practices that can improve customer experience and the perception of prices.


2021 ◽  
Vol 778 (1) ◽  
pp. 012031
Author(s):  
R R Maulana ◽  
U J Cahyono ◽  
M Muqoffa

Abstract The phenomenon of the rise of coffee-drinking has become a trend economic-cultural as globalization in lifestyle for the community in Surakarta. This coffee-drinking habit increasingly supporting the emergence of coffee shops that keep flourishing and the number continuously expand. Specifically, each coffee shop presents their own theme and display the architectural style that show its earmark of the coffee shops. It indicates that the growth of coffee shop has contributed to enrich the architecture in the city. The aim of the paper to identify spatial distribution patterns of the emergence of coffee shop in Surakarta. The research is carried out through spatial analysis, which is mapping the distribution of the coffee shops. Later, use spatial observation to find the patterns of distribution from the emergence of the coffee shop. As a result, is expected to be an outset for further research of spatial development structure as seen from the growth of coffee shop in Surakarta.


2021 ◽  
Vol 13 (1) ◽  
pp. 10
Author(s):  
Lukitaningsih Lukitaningsih ◽  
Devi Juliani

This study aims to determine the background of the emergence of modern coffee shops in the city of Medan, the development of modern coffee shops in the city of Medan, and the contribution of modern coffee shops as a public space for the people of Medan. This research uses the Heuristic method with a qualitative approach. The type of research used is field research with data collection techniques through direct observation of 7 modern coffee shops and 1 traditional coffee shop in the city of Medan, interviews with 38 informants and literature studies. The results of the study showed that the emergence of modern coffee shops in Medan could not be separated from the influence of the presence of Starbucks coffee outlets, the influence of sachet coffee, urban lifestyle and the growing popularity of locally produced coffee such as Aceh coffee and North Sumatra specialty coffee. The development of the number of modern coffee shops in the city of Medan since 2013 every year shows a significant increase. Until 2019 there were at least 282 modern coffee shops in the city of Medan. Nowadays, modern coffee shops contribute as a place for visitors to do some activities, such as a coffee shop, a place to work on assignments, a meeting place, a place to hang out, a place for celebrations, or a place to simply meet friends.


2021 ◽  
Vol 9 (1) ◽  
pp. 243
Author(s):  
Novan Novan ◽  
Emilya Kalsum ◽  
Lestari Lestari

Pontianak as the economic center in West Kalimantan has many coffee shops spread around the city, this shows that people's interest in coffee is increasing. however, there are still very few coffee shops in Pontianak that have processing facilities, selling coffee tools and products, and there is no educational platform to provide information about coffee. Therefore, design for a coffee shop that provides facilities that can accommodate these needs. Research method for Pontianak Coffee Shop includes the stages of observation, data collecting, identification, data analysis, planning, and design concept. The design of the Pontianak Coffee Shop building is made with 3 functions, namely a commercial function, a production function, and an educational function which has supporting facilities such as processing, workshops, and sales. The building concept adopts a tropical building form, and touch of nature to the interior and exterior of the building. The concepts are applied in structural is the use of square columns, while the environmental and utility architectural concepts are in the form of balancing the use of natural and artificial energy, and using maximum of natural ventilation systems. Design results are coffee shops building that provides not only coffee but also becomes an icon for the region in particular and Pontianak in general.


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