scholarly journals Innovative Digital Guerrilla Marketing

2021 ◽  
Vol 12 (3) ◽  
pp. 40-44
Author(s):  
Gerd Nufer ◽  
Keyword(s):  
Marketing Mix ◽  
Digital Marketing ◽  
Market Development ◽  
Ideal Case ◽  
Beaten Track ◽  
Marketing Activities ◽  
Policy Attitude ◽  
Guerrilla Marketing ◽  
Selection Of ◽  
The Ideal

Guerrilla marketing is the selection of atypical and non-dogmatic marketing activities that aim to achieve the greatest possible impact – in the ideal case with a comparable minimum investment. Guerrilla marketing has developed into a basic strategy overarching the marketing mix, a basic marketing policy attitude for market development that goes off the beaten track to consciously seek new, unconventional, previously disregarded, possibly even frown-upon possibilities for the deployment of tools. Digital marketing tools such as social media provide new ways and promising opportunities for innovative guerrilla marketing. This article provides an overview of innovative digital guerrilla marketing. It describes and structures guerrilla marketing in a novel form and shows illustrating examples as well as developmental trends.

The DQE of an electron image recording system

1978 ◽  
Vol 36 (1) ◽  
pp. 100-101
Author(s):  
K.-H. Herrmann ◽  
D. Krahl ◽  
H.-P Rust
Keyword(s):  
Primary Electron ◽  
Ideal Case ◽  
Image Recording ◽  
Main Requirement ◽  
High Detection ◽  
Electron Image ◽  
Video Amplifier ◽  
Detection Quantum Efficiency ◽  
Selection Of ◽  
The Ideal

The high detection quantum efficiency (DQE) is the main requirement for an imagerecording system used in electron microscopy of radiation-sensitive specimens. An electronic TV system of the type shown in Fig. 1 fulfills these conditions and can be used for either analog or digital image storage and processing [1], Several sources of noise may reduce the DQE, and therefore a careful selection of various elements is imperative.The noise of target and of video amplifier can be neglected when the converter stages produce sufficient target electrons per incident primary electron. The required gain depends on the type of the tube and also on the type of the signal processing chosen. For EBS tubes, for example, it exceeds 10. The ideal case, in which all impinging electrons create uniform charge peaks at the target, is not obtainable for several reasons, and these will be discussed as they relate to a system with a scintillator, fiber-optic and photo-cathode combination as the first stage.

scholarly journals STRATEGI PEMASARAN BUAH MANGGIS PADA KELOMPOKTANI SINAR MUSTIKA PUSPAHIANG DI KABUPETAN TASIKMALAYA

2021 ◽  
Vol 7 (2) ◽  
pp. 1018
Author(s):  
Ulpah Jakiyah ◽  
Budhi Wahyu Fitriadi
Keyword(s):  
Marketing Mix ◽  
Export Market ◽  
Market Development ◽  
Selling Price ◽  
Total Production ◽  
Export Demand ◽  
Marketing Activities ◽  
External Conditions ◽  
Hierarchy Process

Total production of the mangosteen fruit in Tasikmalaya Regency achieve 345 tons in 2017 (Department of Agriculture Kabupaten Tasikmalaya 2017). Mangosteen fruit from the city of Tasikmalaya has export market opportunities are quite large. Export demand is high resulting in farmers group Sinar Mustika made a new breakthrough by doing organic certification for mangosteen. This is done to increase the selling price and has the power market. The selling price of the mangosteen fruit from each marketing agencies have a range which is quite high. So the purpose of this research is to formulate a marketing strategy mangosteen tools through the concept of the marketing mix. The design of the marketing mix involves the internal and external conditions, farmers group Sinar Mustika. The method of analysis with AHP (Analitical Hierarchy Process) is used for research in determining which strategy to become a priority in the marketing activities of mangosteen. Stages of the research carried out among others 1) to collect marketing information mangosteen with through observation, survey, and interview. 2) gather information about the advantages and weaknesses of the marketing activities of mangosteen in Tasikmalaya Regency, 3) formulate a strategy for the development of mangosteen organic with AHP (Analitical Hierarchy Process). Marketing mangosteen organic has two marketing channels involve two distributors which is PT Java Fresh and PT Anugrah Lalang Buana. Every marketing actors involved do not make changes on mangosteen but marketing in the form of fresh mangosteen. According to the internal and external conditions, farmers group Sinar Mustika have the value of the X axis 0.58 and the Y-axis 0.22 is in quadrant 1. Shows the position of the group must continue to concentrate on the current market (market penetration and market development) and product. While alternative strategies beradasrkan AHP that farmer groups should do the strategy in improving the quality of post-harvest with the highest weight value 0.39. Therefore the group should cooperate with local authorities in the provision of resources in increasing the quality of the product and market development to be able to reduce the risk of mangosteen.

Criteria and Methods for Reliable Three-Dimensional Image Reconstruction

1974 ◽  
Vol 32 ◽  
pp. 330-331
Author(s):  
R. A. Crowther
Keyword(s):  
Image Reconstruction ◽  
Finite Number ◽  
Density Distribution ◽  
Electron Micrographs ◽  
Mathematical Problem ◽  
Three Dimensional ◽  
Ideal Case ◽  
Dimensional Image ◽  
General Object ◽  
The Ideal

The reconstruction of a three-dimensional image of a specimen from a set of electron micrographs reduces, under certain assumptions about the imaging process in the microscope, to the mathematical problem of reconstructing a density distribution from a set of its plane projections.In the absence of noise we can formulate a purely geometrical criterion, which, for a general object, fixes the resolution attainable from a given finite number of views in terms of the size of the object. For simplicity we take the ideal case of projections collected by a series of m equally spaced tilts about a single axis.

scholarly journals Study of Model for Selection of Priorities for Development of Cargo Transportation

2019 ◽  
Vol 67 ◽  
pp. 02003
Author(s):  
Valerii Kuleshov ◽  
Ganna Shapoval ◽  
Maksym Kutsenko
Keyword(s):  
Regulatory Framework ◽  
Market Development ◽  
Rolling Stock ◽  
Cargo Transportation ◽  
Selection Of

The transport market of operator companies of various forms of ownership in Ukraine is constantly evolving, but the tasks associated with the selection and implementation of the priorities of the development of the transport market, the provision of railway services by the carriers - owners of rolling stock, are not fully resolved. There is no regulatory framework that determines the procedure for choosing the priorities of transport market development, their status is not defined, the relation of the selected priorities with the budget of Ukraine is not defined. Therefore, the task of improving the mechanism for selecting scientific and technological priorities for the development of these processes is relevant.

scholarly journals Identification of the Optimum Environments for the High Yield and Quality Traits of Lentil Genotypes Evaluated in Multi-Location Trials

2021 ◽  
Vol 13 (15) ◽  
pp. 8247
Author(s):  
Dimitrios N. Vlachostergios ◽  
Christos Noulas ◽  
Anastasia Kargiotidou ◽  
Dimitrios Baxevanos ◽  
Evangelia Tigka ◽  
...  
Keyword(s):  
Crude Protein ◽  
Agronomic Traits ◽  
High Yield ◽  
Breeding Programs ◽  
Growing Seasons ◽  
Yield And Quality ◽  
Food And Feed ◽  
Superior Genotypes ◽  
Selection Of ◽  
The Ideal

Lentil is a versatile and profitable pulse crop with high nutritional food and feed values. The objectives of the study were to determine suitable locations for high yield and quality in terms of production and/or breeding, and to identify promising genotypes. For this reason, five lentil genotypes were evaluated in a multi-location network consisting of ten diverse sites for two consecutive growing seasons, for seed yield (SY), other agronomic traits, crude protein (CP), cooking time (CT) and crude protein yield (CPY). A significant diversification and specialization of the locations was identified with regards to SY, CP, CT and CPY. Different locations showed optimal values for each trait. Locations E4 and E3, followed by E10, were “ideal” for SY; locations E1, E3 and E7 were ideal for high CP; and the “ideal” locations for CT were E3 and E5, followed by E2. Therefore, the scope of the cultivation determined the optimum locations for lentil cultivation. The GGE-biplot analysis revealed different discriminating abilities and representativeness among the locations for the identification of the most productive and stable genotypes. Location E3 (Orestiada, Region of Thrace) was recognized as being optimal for lentil breeding, as it was the “ideal” or close to “ideal” for the selection of superior genotypes for SY, CP, CT and CPY. Adaptable genotypes (cv. Dimitra, Samos) showed a high SY along with excellent values for CP, CT and CPY, and are suggested either for cultivation in many regions or to be exploited in breeding programs.

Classifying the “ideal migrant worker”

Focaal ◽  
2010 ◽  
Vol 2010 (57) ◽  
pp. 79-94 ◽  
Author(s):  
Janet McLaughlin
Keyword(s):  
Migrant Worker ◽  
Global Capitalism ◽  
Migration Program ◽  
English Speaking ◽  
Multiple Levels ◽  
Seasonal Agricultural Workers ◽  
Seasonal Agricultural Workers Program ◽  
Selection Of ◽  
The Ideal

This article analyzes the ideology and practice of multi-unit competition that pervades neoliberal subjectivities and produces the “ideal” flexible worker within contemporary global capitalism. It demonstrates how state and capitalist interests converge to influence the selection of the ideal transnational migrant worker, how prospective migrants adapt to these expectations, and the consequences of such enactments, particularly for migrants, but also for the societies in which they live and work. Multiple levels of actors—employers, state bureaucrats, and migrants themselves—collude in producing the flexible, subaltern citizen, which includes constructions and relations of class, race, gender, and nationality/citizenship. The case study focuses on Mexican and Jamaican participants in Canada's Seasonal Agricultural Workers Program, a managed migration program that legally employs circular migrant farmworkers from Mexico and several English-speaking Caribbean countries in Canadian agriculture.

GIS Based Multi-Criteria decision support system and machine learning for Hospital Site Selection case study Oran - Algeria

2022 ◽  
Vol 14 (1) ◽  
pp. 0-0
Keyword(s):  
Site Selection ◽  
Decision Makers ◽  
Analysis Method ◽  
Automatic Learning ◽  
Hospital Site ◽  
Set Up ◽  
High Level ◽  
Selection Of ◽  
The Ideal

The selection of hospital sites is one of the most important choice a decision maker has to take so as to resist the pandemic. The decision may considerably affect the outbreak transmission in terms of efficiency , budget, etc. The main targeted objective of this study is to find the ideal location where to set up a hospital in the willaya of Oran Alg. For this reason, we have used a geographic information system coupled to the multi-criteria analysis method AHP in order to evaluate diverse criteria of physiological positioning , environmental and economical. Another objective of this study is to evaluate the advanced techniques of the automatic learning . the method of the random forest (RF) for the patterning of the hospital site selection in the willaya of Oran. The result of our study may be useful to decision makers to know the suitability of the sites as it provides a high level of confidence and consequently accelerate the power to control the COVID19 pandemic.

scholarly journals Sistem Pendukung Keputusan Pemilihan Tenaga Kerja Indonesia (TKI) Berdasarkan Kualitas Untuk Menentukan Tempat Kerja Menggunakan Metode Profile Matching (Studi Kasus: PT Adila Prezkifarindo Duta)

2020 ◽  
Vol 1 (2) ◽  
pp. 142
Author(s):  
Dasarius Gulo
Keyword(s):  
Decision Making ◽  
Migrant Workers ◽  
Selection Process ◽  
Matching Method ◽  
Matching Process ◽  
Profile Matching ◽  
Long Time ◽  
Support Decision Making ◽  
Selection Of ◽  
The Ideal

In the process of selecting Indonesian Workers (TKI) based on quality at PT. Adila Prezkifarindo Duta is classified as still manual, where there is not yet a system for selecting quality migrant workers so it requires a long time for its assessment and the selection process is less effective. To support decision making in the selection of qualified Indonesian Workers (TKI) to make it easier by using a decision support system. One method used in the selection of qualified Indonesian Workers is the Profile Matching method. The profile matching method is a decision-making mechanism by assuming that there is an ideal level of predictor variables that must be met by applicants, rather than the minimum level that must be met or passed. In the profile matching process a process will be compared between individual competencies into standard competencies so that different competencies can be identified (also called Gap). The smaller the gap produced, the greater the weight value. In matching this profile, the selected TKI candidates are Indonesian Workers who are closest to the ideal profile of a qualified TKI.

scholarly journals The Most Effective Strategies and Approaches Towards Emerging Trends in Digital Marketing in India (With Special Reference to Bhopal Region)

2019 ◽  
Vol 13 (01) ◽  
Author(s):  
Kaustubh Jain ◽  
Jinendra Kumar Jain
Keyword(s):  
Digital Marketing ◽  
Exploratory Research ◽  
Indian Market ◽  
Effective Strategies ◽  
Emerging Trends ◽  
Wide Range ◽  
Current Scenario ◽  
Marketing Activities ◽  
High Level ◽  
Digital Channels

The massive Indian market is changing fast. The pace of change is rapid with digital channels and constantly growing with volume and strength perpetually. Digital Marketing is really the High buzz in current scenario. It is one of those sectors in the marketing industry which is considered to be an experience an exponential growth due to this it makes studying about digital really interesting. At a high level, digital marketing refers to advertising of brands delivered through Businesses leverage digital channels such as search engines, mobile applications, website sales, social media, various e-mails to connect with current and prospective customers digitally. The term digital covers a wide range of marketing activities in current era, all of which are still not universally agreed upon, the current research focuses on the most common types of research which is known as exploratory research towards Digital Marketing in India. This issue raised is rarely been addressed by the academicians and researchers in Bhopal. The study used digital marketing parameters to measure the awareness and effectiveness of digital marketing among marketing professionals in Bhopal.

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