scholarly journals The Communication of Cyber Public Relation (CPR) Bureaucracy in the Field of Social Media

2019 ◽  
Vol 6 (3) ◽  
pp. 693
Author(s):  
Edy Sutrisno ◽  
Ismi Dwi Astuti N ◽  
Andre Novie Rahmanto
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
New Media ◽  
Public Relations ◽  
Social Integration ◽  
Communication Media ◽  
Technological Advancement ◽  
Internet Communication ◽  
Literature Study ◽  
Use Of Social Media

Cyber Public Relations (CPR) bureaucracy is a transformation of public relations by using internet-based communication media due to the technological advancement. The internet communication media has changed, not only as a medium of information but also as a medium of interaction by the presence of social media. However, disinclination from CPR to utilize social media—which holds great potential as a medium of interaction—still exists. The New Media Theory by Mark Poster considers the use of social media using two approaches, namely the approach of social interaction and social integration. By means of literature study, this article seeks at how CPR should be integrated with social media so that it could shape social interaction and social integration.

scholarly journals PEMANFAATAN MEDIA KOMUNIKASI HUMAS PARTAI KEADILAN SEJAHTERA (PKS) DKI JAKARTA DALAM MENINGKATKAN CITRA

2019 ◽  
Vol 1 (2) ◽  
pp. 119-128
Author(s):  
Saktisyahputra Saktisyahputra
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Public Relations ◽  
Media Coverage ◽  
Communication Media ◽  
Literature Study ◽  
Negative Stereotypes ◽  
Funding Sources ◽  
The Media ◽  
Digital Volunteers

AbstractThe roles and functions of Political Parties have been degraded lately due to negative stereotypes towards Political Parties, including the Partai Keadilan Sejahtera (PKS). It happened because some PKS cadres were caught by the Corruption Eradication Commission (KPK) in mass media coverage. Besides, the formation of Political Parties including the Partai Keadilan Sejahtera (PKS) as the birthplace of national leadership seems to be less than optimal. For this reason, researcher was interested in discussing the use of public relations communication media for PKS through the media in improving the image of the institution. Based on this context, this study aims to determine the utilization of PKS Communication Media in Improving the Image and analyze the factors that support PKS Communication Media Use. This study uses qualitative research methods with data collection techniques in the form of interviews, observation, documentation and literature study. Interviews were conducted on 4 (four) informants representing the PKS Public Relations Division at both the DKI Jakarta Province level and DPC PKS at the Pulogadung District level. The results showed that the utilization of the media for the use of communication media, especially social media by PKS public relations, among others were Photo PKS, TV PKS, Digital Volunteers, Literacy Volunteers, PKS Art, and the creation of short videos advertised. Factors supporting the use of communication media are solid HR PKS cadres and sufficient funding sources to support the use of communication media, especially social media, in reducing the negative stereotypes of the community towards PKS and improving the image of the Jakarta PKS. Abstrak Peran dan fungsi Partai Politik akhir-akhir ini telah terdegradasi karena adanya  stereotip negatif terhadap Partai Politk, termasuk Partai Keadilan Sejahtera (PKS). Hal ini karena beberapa kader PKS tertangkap Komisi Pemberantasan Korupsi (KPK) dalam pemberitaan media massa. Selain itu pengkaderan Partai Politik termasuk Partai Keadilan Sejahtera (PKS) sebagai tempat lahirnya kepemimpinan nasional terlihat kurang maksimal. Untuk itu peneliti tertarik membahas pemanfaatan media komunikasi humas Partai Keadilan Sejahtera (PKS) melalui media dalam meningkatkan citra lembaga. Berdasarkan konsteks tersebut, penelitian ini bertujuan untuk mengetahui Pemanfaatan Media Komunikasi Humas Partai Keadilan Sejahtera (PKS) DKI Jakarta Dalam Meningkatkan Citra dan menganalisis  faktor-faktor yang mendukung Pemanfaatan Media Komunikasi Humas Partai Keadilan Sejahtera (PKS) DKI Jakarta. Penelitian ini menggunakan metode penelitian kualitatif dengan teknik pengumpulan data berupa wawancara, observasi, dokumentasi dan studi kepustakaan. Wawancara dilakukan pada 4 (empat) orang informan mewakili Bagian Humas PKS baik di tingkat Provinsi DKI Jakarta dan DPC PKS tingkat Kecamatan Pulogadung.  Hasil penelitian menunjukkan bahwa pemanfaatan media Pemanfaatan Media Komunikasi terutama Media Sosial oleh Humas PKS antara lain yaitu PKS Foto, PKS TV, Relawan Digital, Relawan Literasi, PKS Art, dan pembuatan video pendek yang diiklankan. Faktor pendukung pemanfaatan media komunikasi yaitu SDM kader-kader PKS yang solid serta sumber dana yang mencukupi untuk menunjang pemanfaatan media komunikasi terutama media sosial dalam mengurangi stereotip negatif masyarakat terhadap PKS dan meningkatkan citra PKS DKI Jakarta.

scholarly journals AKTUALISASI DIRI GENERASI Y DI INSTAGRAM

2017 ◽  
Vol 6 (1) ◽  
pp. 93
Author(s):  
Lenny Setyowati Bernadeta
Keyword(s):  
Social Media ◽  
New Media ◽  
Generation Y ◽  
Front Page ◽  
Literature Study ◽  
Gen Y ◽  
Self Confidence ◽  
Positive Side ◽  
Self Actualization ◽  
Use Of Social Media

ABSTRACTNowadays, around us there are many teenagers who use social media as a means to actualize themselves, they are often referred to as Y Generation (Y Genes). Y Generation is the generation who was born in 1980 to 2000. The positive sides that they have a high self-confidence, strong in self-esteem, good in social networks, creative, multi-tasking, the generation who love the wireless world (Tulgan and Martin 2001, Beekman 2011). Through the technology, new media as a place for the generation of Y genes express themselves to gain recognition and self-existence they make use of social media, for example: their favorite is to take their picture by themselves (which famous as selfie in Indonesian) then upload them to social media, using social media such as instagram. The process of self-actualization by generation Y through social networking is done by displaying the profile photo, upload photos of their activities and write their status or feeling. The qualitative method was used in this research, self-presentation through dramaturgical theory. The techniques for collecting the data through: in-depth interviews with informants, observation, documentation and literature study. The researcher interviewed five person as the Y generation (3 female and 2 male), they were as students of Soegijapranata Catholic University in Semarang. Based on interviews the researcher concluded that the use of social media networking instagram for generation Y in actualize themselves was a positive activity, they displayed profile photos as attractive as possible, uploaded photos of individual activities as well as with the community, and wrote status as the fulfillment of the need for self-actualization and got a good impression on others. And this was appropriate with dramaturgy theory where people tend to show their positive side / front page to  others.Key words: Gen Y, Social Media, Self Actualization

Using Stewardship to Cultivate Fandom Online: Comparing How National Football League Teams Use Their Web Sites and Facebook to Engage Their Fans

2011 ◽  
Vol 4 (2) ◽  
pp. 163-177 ◽  
Author(s):  
Richard D. Waters ◽  
Kimberly A. Burke ◽  
Zachary H. Jackson ◽  
Jamie D. Buning
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Relations ◽  
Web Sites ◽  
National Football League ◽  
Strategic Communication ◽  
Relationship Building ◽  
Public Relations Practitioners ◽  
Sports Communication ◽  
Use Of Social Media

Social-media consultants and strategic communication firms have promoted the use of social media by organizations because of their supposed advantages for developing relationships and online communities around the brand. However, critics have challenged these supportive voices because of organizations’ limited control over the sites’ design and the lack of demonstrated return on investment for social-media endeavors. Using the 26 National Football League (NFL) teams with an official Facebook presence, this study compares how public relations practitioners use the NFL teams’ Web sites and Facebook pages to cultivate relationships with fans using stewardship strategies promoted by public relations literature. Results indicate that the NFL teams overwhelmingly favor their own Web sites for relationship-building endeavors over Facebook for 27 of the study’s 33 measures. Explanations for the divergence from consultants’ advice are discussed and grounded in new-media and sports communication research from various scholarly perspectives.

scholarly journals Pemanfaatan Media Sosial Dalam Pemasaran Sosial Bagi Remaja

2020 ◽  
Vol 12 (1) ◽  
pp. 64
Author(s):  
Resti Sri Elwani ◽  
Firman Kurniawan
Keyword(s):  
Social Media ◽  
New Media ◽  
Social Marketing ◽  
Sampling Technique ◽  
Communication Strategy ◽  
Marketing Communication ◽  
Marketing Theory ◽  
Literature Study ◽  
Purposive Sampling ◽  
Use Of Social Media

Adolescent face very vulnerable period of transition from childhood to adulthood. Because adolescents do not have enough knowledge and awareness to get through this transition, adolescents often experience various kinds of problems. Genereasi Berencana Program (GenRe) is one of the interventions to overcome this problem. The high intensity of adolescents in using social media is the foundation of the GenRe program choosing this new media as one of their communication channels. The use of social media is considered as a communication strategy that is relevant and appropriate for adolescents. This study aims to examine how social media is used in social marketing for adolescents and how create an effective message on social media to increase adolescent awareness. The research was conducted through a descriptive qualitative approach to explain how social media is used as a channel for social marketing communication and how to create effective message on social media. Three informans were selected based on purposive sampling technique. Data collection was carried out by interview and literature study. The data analysis technique used in this study refers to Miles & Hubberman which consists of three subprocesses, namely data reduction, data presentation and drawing conclusions or verification. Social marketing theory is used for analysis to answer the problems in this study.  The results showed that social media can be utilized as a social marketing communication channel for adolescent.But,low engagement of substance content compared to non-substance is a challenge faced by GenRe programs on social media. Frequency, consistency and involvement of influencers are some of the strategies that can be implemented to overcome these problems. Remaja mengalami periode yang sangat rentan yaitu masa transisi dari masa anak-anak menuju masa dewasa. Karena remaja tidak memiliki pengetahuan dan kesadaran bagaimana melewati masa transisi ini mengakibatkan remaja seringkali mengalami berbagai macam masalah. Program Generasi Berencana (GenRe) adalah salah satu intervensi untuk mengatasi masalah tersebut. Tingginya intensitas remaja dalam mengakses media sosial menjadi landasan program GenRe memilih media baru tersebut sebagai salah satu saluran komunikasi mereka. Penggunaan media sosial dianggap sebagai strategi komunikasi yang relevan dan sesuai bagi remaja. Penelitian ini bertujuan untuk mengkaji bagaimana media sosial digunakan dalam pemasaran sosial bagi remaja dan bagaimana strategi pengemasan pesan yang efektif di media sosial untuk  meningkatkan kesadaran remaja. Penelitian dilakukan melalui pendekatan kualitatif yang bersifat deskriptif untuk menggali informasi secara mendalam dari narasumber agar mendapatkan penjelasan bagaimana media sosial digunakan sebagai saluran komunikasi pemasaran sosial bagi remaja dan bagaimana strategi pengemasan pesan yang efektif di media sosial. Tiga narasumber dalam penelitian ini dipilih berdasarkan teknik purposive sampling. Pengumpulan data dilakukan dengan wawancara dan studi literatur. Teknis analisis data yang digunakan dalam penelitian ini mengacu pada Miles & Hubberman yang terdiri dari tiga subproses, yaitu reduksi data, penyajian data dan penarikan kesimpulan. Teori pemasaran sosial digunakan untuk analisis dan membantu menjawab permasalahan dalam penelitian ini. Hasil penelitian menunjukkan media sosial dapat dimanfaatkan sebagai saluran komunikasi pemasaran sosial bagi remaja. Namun media sosial tidak dapat berdiri sendiri sehingga pemilihan omni-channel adalah strategi yang lebih efektif. Rendahnya engagement konten substansi dibanding nonsubstansi adalah tantangan yang dihadapi pemasaran sosial program GenRe di media sosial. Frekuensi, konsistensi dan pelibatan influencer adalah beberapa strategi yang dapat diimplementasikan untuk mengatasi permasalahan tersebut.

scholarly journals Hubungan Channel Youtube Sam Kolder terhadap Minat Membuat Vidio Travelling

2021 ◽  
Vol 1 (1) ◽  
pp. 23-28
Author(s):  
Mochamad Ismail Sabilillah ◽  
Anne Maryani
Keyword(s):  
Social Media ◽  
New Media ◽  
Strong Relationship ◽  
Communication Media ◽  
Human Communication ◽  
Distinctive Character ◽  
Correlational Approach ◽  
Technological Developments ◽  
Use Of Social Media ◽  
The Relationship

Abstract. Based on technological developments and along its development human communication media will continue to develop. One example of the development of communication media is the emergence of new media such as the internet and social media. Social media has various types such as microblog, sharing media, online journals and others. The most commonly used social media in Indonesia is YouTube social media. Youtube is a type of social media sharing type, because it facilitates its users to share in the form of videos. One of the content creators on YouTube is Sam Kolder, he is a filmmaker, videographer, and photographer from the travel company Beautiful Destination. Sam has a distinctive character from the making of a traveling video uploaded on his YouTube channel that made the attention of videography activists especially those in Indonesia such as members of the Editorest.Id group.This study seeks to explain the relationship of the Kold youtube channel owned by Sam Kolder to the interest in making a traveling video to members of the Editorest.Id group. in this study viewed in terms of the use of social media consisting of context, communication, collaboration, and connections that exist on the Kold channel. The theory used is the theory of S-R YouTube channel Sam Kolder is a variable (X) which means that the stimulus and interest in making videos traveling is a variable (Y), namely the response. A quantitative method with a correlational approach was used in this study to examine the relationship between the two variables.The results showed that (1) Kold's youtube channel has a very strong relationship with the interest in making a traveling video (2) context has a strong relationship with the interest in making a traveling video (3) communication has a strong relationship with the interest in making a traveling video (4) collaboration have a strong enough relationship with an interest in making a traveling video (5) connection has a strong enough relationship with an interest in making a traveling video.   Abstrak. Berdasarkan perkembangan teknologi dan seiring perkembangannya manusia media komunikasi akan terus berkembang. Salah satu contoh perkembangan media komunikasi adalah munculnya media baru seperti internet dan media sosial. Media sosial memiliki beragam jenis seperti microblog, media berbagi, jurnal online dan lainnya. Media sosial yang paling sering digunakan di Indonesia ada media sosial youtube. Youtube merupakan salah satu media sosial berjenis media berbagi , karena memfasilitasi penggunanya untuk berbagidalam bentuk vidio. Salah satu content creator yang ada di youtube adalah Sam Kolder, ia adalah seorang filmmaker, videographer, dan photographer dari perusahaan travel Beautiful Destination. Sam memiliki karakter tersendiri dari pembuatan sebuah vidio travelling yang di unggah di channel youtubenya yang membuat mendapat perhatian dari para penggiat videography terutama yang ada di Indonesia seperti anggota grup Editorest.Id.Penelitian ini berusaha untuk menjelaskan hubungan dari channel youtube Kold yang dimiliki oleh Sam Kolder terhadap minat membuat vidio travelling pada anggota grup Editorest.Id. dalam penelitian ini dilihat dari segi penggunaan media sosial yang terdiri dari context, communication, collaboration, dan connection yang ada pada channel Kold. Teori yang digunakan adalah teori S – R channel youtube Sam Kolder merupakan variabel (X) yang berarti stimulus dan minat pembuatan vidio travelling merupakan variabel (Y) yaitu respon. Metode kuantitatif dengan pendekatan korelasional digunakan dalam penelitian ini untuk menguji ada tidaknya hubungan antara kedua variabel. Hasil penelitian menunjukan bahwa (1) channel youtube Kold memiliki hubungan yang sangat kuat dengan minat membuat vidio travelling (2) context memiliki hubungan yang kuat dengan minat membuat vidio travelling (3) communication memiliki hubungan yang kuat dengan minat membuat vidio travelling (4) collaboration memiliki hubungan yang cukup kuat dengan minat membuat vidio travelling (5) connection memiliki hubungan yang cukup kuat dengan minat membuat vidio travelling.  

Public relations in the age of data: corporate perspectives on social media analytics (SMA)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kathy R. Fitzpatrick ◽  
Paula L. Weissman
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Media Analytics ◽  
Content Type ◽  
The Public ◽  
Management Function ◽  
Use Of Social Media ◽  
The Impact ◽  
Corporate Brands ◽  
Depth Interviews

PurposeThe aim of this study was to understand how public relations leaders view and use social media analytics (SMA) and the impact of SMA on the public relations function.Design/methodology/approachThe research involved in-depth interviews with chief communication officers (CCOs) from leading multinational corporate brands.FindingsThe findings revealed that although CCOs perceive social media analytics as strategically important to the advancement of public relations, the use of social media data is slowed by challenges associated with building SMA capacity.Theoretical and practical implications – The research extends public relations theory on public relations as a strategic management function and provides practical insights for building SMA capabilities.Originality/valueThe study is among the first to provide empirical evidence of how companies are using social media analytics to enhance public relations efforts.

From lords of war to leaders in society: How former Liberian warlords have used ‘old’ and ‘new’ media to self-reframe

2012 ◽  
Vol 5 (1) ◽  
pp. 37-50 ◽  
Author(s):  
Geraldine O’Mahony ◽  
Jo Ellen Fair
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Servants ◽  
Faith Based ◽  
Post Conflict ◽  
Use Of Social Media ◽  
Born Again

The process of post-conflict reconstruction in Liberia involves an array of actors vying for power. Many of the key political and civic figures involved are former warlords, whose reigns of terror affected many they now work with and serve. By reframing themselves through social media these warlords have created new centers of power, embracing their new roles as public servants and renouncing past acts of terrorism. This article focuses on two of Liberia’s most notorious former warlords, Prince Johnson and Joshua Blahyi. Johnson, now Senator Johnson, was best known for swilling beer while he conducted the video-taped torture of President Doe. Joshua Blahyi, formerly General Butt Naked, who infamously drank children’s blood before running naked into battle, is now a born-again preacher with his own faith-based NGO. We argue that their use of social media has enabled them to reconstruct and reframe their ‘past lives’, ensuring these cannot become political liabilities.

scholarly journals Using the New Media by Companies From the Sme Sector in Podkarpackie Province

2018 ◽  
Vol 4 (2) ◽  
pp. 85-95 ◽  
Author(s):  
Justyna Masłyk
Keyword(s):  
Social Networks ◽  
Social Media ◽  
New Media ◽  
Entire Population ◽  
The Internet ◽  
Research Project ◽  
Media Development ◽  
Preliminary Results ◽  
Online Presence ◽  
Use Of Social Media

Abstract The main purpose of this article is to present the results of research concerning the use of social media by companies from the SME sector in Podkarpackie Province. The article includes data obtained in the first stage of the study, which is a part of a research project on the use of social media in the area of creating the image of an organization / company as an employer.The survey covered the entire population of companies from the SME sector, which are registered in Podkarpackie Province (REGON database). The research phase, the results of which are presented in this article, mainly involved the analysis of data on companies from the SME sector in Podkarpackie Province in terms of their presence on the Internet (having an individual website, having company profiles on selected social networks). The results of the first stage of the study confirm that the companies see the potential of the online presence / functioning in social media (more and more companies have their own website, Facebook profiles). The dynamics of changes in this area is definitely not adequate to the pace of new media development. On the basis of preliminary results of further stages of the research, it can also be concluded that in the vast majority of cases, however, these are non-strategic and non-systematic activities.

scholarly journals Medieøkologien i SKAM

2017 ◽  
Vol 6 (2) ◽  
pp. 60-66
Author(s):  
Ruth Grüters ◽  
Knut Ove Eliassen
Keyword(s):  
Social Media ◽  
New Media ◽  
Historical Perspective ◽  
18Th Century ◽  
Media Ecology ◽  
The Other ◽  
Media Platform ◽  
The Media ◽  
Use Of Social Media ◽  
Media Practices

AbstractTo understand the success of SKAM, the series’ innovative use of “social media” must be taken into consideration. The article follows two lines of argument, one diachronic, the other synchronic. The concept of remediation allows for a historical perspective that places the series in a longer tradition of “real time”-fictions and media practices that span from the epistolary novels of the 18th century by way of radio theatre and television serials to the new media of the 21st century. Framing the series within the current media ecology (marked by the connectivity logic of “social media”), the authors analyze how the choice of the blog as the drama’s media platform has formed the ways the series succeeded in affecting and mobilizing its audience. Given the long tradition of strong pedagogical premises in the teenager serials of publicly financed Norwegian television, the authors note the absence of any explicit media critical perspectives or didacticism. Nevertheless, the claim is that the media-practices of the series, as well as the actions and discourses of its followers (blogposts, facebook-groups, etc.), generate new insights and knowledge with regards to the series’ form, content, and practices.

scholarly journals BUDAYA KOMUNIKASI PADA PENGGUNA MEDIA SOSIAL FACEBOOK DI ERA NEW MEDIA

2021 ◽  
Vol 2 (2) ◽  
pp. 82-96
Author(s):  
Siti Ani Munasaroh
Keyword(s):  
Social Media ◽  
New Media ◽  
Social Interactions ◽  
Social Relations ◽  
Digital Natives ◽  
Research Approach ◽  
Virtual Ethnography ◽  
Creative Generation ◽  
Use Of Social Media ◽  
Communication Culture

Abstract Social media is the main choice in establishing social interactions in cyberspace in this new media era. The Facebook application as one of the contemporary social media is widely used by Digital natives. As a creative generation in using technology, Digital natives use Facebook as a medium of communication today. Facebook users who are increasing and used continuously have formed a habit that eventually becomes a culture of communication. This research is a qualitative research with a constructivist paradigm that uses a virtual ethnographic research approach. Virtual ethnography is an approach that aims to observe behavior patterns, patterns of life and social relations in virtual life in cyberspace. This study is to determine the communication culture of Digital natives on the use of social media Facebook. And to find out the communication culture formed from the use of Facebook by Digital natives. Keywords: Culture, Communication, New Media, Facebook, Digital natives. Abstrak Media sosial menjadi pilihan utama dalam menjalin interaksi sosial di dunia maya pada era media baru ini. Aplikasi facebook sebagai salah satu media sosial kekinian banyak digunakan oleh Digital natives. Sebagai generasi kreatif dalam menggunakan teknologi, Digital natives memanfaatkan facebook sebagai media komunikasi saat ini. Pengguna facebook yang semakin meningkat dan digunakan secara terus menerus telah membentuk sebuah kebiasaan yang pada akhirnya menjadi budaya dalam berkomunikasi. Penelitian ini merupakan penelitian kualitatif dengan paradigma konstruktivis yang menggunakan pendekatan penelitian etnografi virtual. Etnografi virtual merupakan pendekatan yang bertujuan untuk mengamati pola-pola perilaku, pola kehidupan dan relasi sosial dalam kehidupan virtual di dunia maya (cyber) Penelitian ini hendak mengkaji tentang, perubahan dan budaya komunikasi Digital natives pada penggunaan facebook di era media baru, sedangkan Tujuan dari penelitian ini adalah Untuk mengetahui budaya komunikasi Digital natives pada penggunaan media sosial facebook. Dan untuk mengetahui budaya komunikasi yang terbentuk dari penggunaan facebook oleh Digital natives. Kata Kunci : Budaya, Komunikasi, Media Baru, Facebook, Digital natives.

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