scholarly journals Social Information Process on Instagram to Develop Social Entrepreneur Women in Madiun Indonesia

2020 ◽  
Vol 7 (9) ◽  
pp. 70
Author(s):  
Rita Priyaningrum ◽  
Pawito Pawito ◽  
Mahendra Wijaya
Keyword(s):  
Social Media ◽  
Research Method ◽  
Social Entrepreneur ◽  
Field Observations ◽  
Business Growth ◽  
Social Entrepreneurs ◽  
Information Process ◽  
Social Communities ◽  
Depth Interviews

This research has the aim to reveal how social businesses to follow their business growth trends. The research method used in this research is a case study that is analyzed qualitatively. This study took female social entrepreneur figures in Madiun City who survived more than 2 years and used social media as a means of empowerment. In collecting data, researchers used in-depth interviews, field observations to grouping data through the internet. Make it show in the last two years, women social entrepreneurs more often use Instagram than other social media to develop social communities and business entrepreneurs.

scholarly journals SOCIAL INFORMATION PROCESSING DI FACEBOOK UNTUK PENGEMBANGAN KOMUNITAS SOCIAL ENTREPRENEURS

2018 ◽  
Vol 14 (1) ◽  
Author(s):  
Diah Ajeng Purwani ◽  
Partini Partini ◽  
Sri Peni W
Keyword(s):  
Social Media ◽  
Information Processing ◽  
Data Collection ◽  
Social Information Processing ◽  
Research Method ◽  
Field Observations ◽  
Social Business ◽  
Social Entrepreneurs ◽  
Social Communities ◽  
Depth Interviews

This study aims to reveal how the tendency of social business players to follow the trend for growingtheir business. The research method used in this research is semi-ethnography approach which will beanalyzed qualitatively. This research took the figures of youth social business in Yogyakarta whosurvived more than 3 years and use social media as one means of empowerment. In the data collection,researchers used in-depth interviews, field observations to the grouping of data through the internet.The results show that in the last three years, young social entrepreneurs more often use facebook andinstagram than other social media to develop social communities and business entrepreneurs.

scholarly journals Game Changer: A Case Study of Social-Media Strategy in Big Ten Athletic Departments

2014 ◽  
Vol 7 (4) ◽  
pp. 516-532 ◽  
Author(s):  
Makayla Hipke ◽  
Frauke Hachtmann
Keyword(s):  
Social Media ◽  
Athletic Departments ◽  
Traditional Media ◽  
Big Ten ◽  
Study Approach ◽  
The Social ◽  
Depth Interviews ◽  
Social Media Strategy ◽  
Game Changer

This study used a case-study approach to develop an understanding of how social-media strategy is developed and deployed in Big Ten Conference athletic departments and to explore the issues associated with it. Based on in-depth interviews with department officials, the following 6 themes emerged: connecting with target audiences, varied approaches in coordination of postings, athletic communications as content gatekeepers, desire to incorporate sponsors and generate revenue, focusing on building fan loyalty through engagement, and challenges of negativity and metrics. The social-media strategy in Big Ten Conference athletic departments appears to be driven by athletic communications/sports information departments as opposed to marketing departments. The greatest benefit of social media has been the ease of engagement and instantaneous connection between fans and the teams they love, which can lead to building greater loyalty to a team. Some of the challenges departments face include having to deal with the reality of crises and negative attention around programs more quickly than with traditional media and to measure social-media success accurately.

scholarly journals PERAN JARINGAN SOSIAL PADA KAMPANYE LINGKUNGAN DI MEDIA SOSIAL: KASUS KAMPANYE MELAWAN ASAP

INFORMASI ◽  
2016 ◽  
Vol 46 (1) ◽  
pp. 87
Author(s):  
Ika Hariyani
Keyword(s):  
Social Media ◽  
Social Network ◽  
Qualitative Method ◽  
Social Relation ◽  
Executive Board ◽  
The Social ◽  
Environmental Campaigns ◽  
The University ◽  
Depth Interviews

Campaigns nowadays are oftenly carried through social medias, including campaigns concerning the environment. Based on previous studies, effectivity of campaigns through social medias were affected by many factors, such as the activity of the online administrator, additional socialization that were carried off- line, and also the involvement of the active followers in social medias. However, this paper views environmental campaign in social medias could be effective if viewed from another side,that is social network. This study sees how social network can improve the effectivity of environmental campaigns in social medias,therefore it’s safe to say that this study brings an addition to previous studies related tofactors that influenced the effectivity of environmental campaigns that utilized social medias as a channel of communication. The method used for this paper is qualitative method, with case study on Melawan Asap (Fight the Haze) campaign initiated by BEM UI (Executive Board of Students of University of Indonesia) in 2015 to form an alliance consisting several organizations from inside and outside of the university. Collection of data for this study was done with in-depth interviews with certain informants, based on a criteria established previously by the author, beside an observation upon social media accounts that were used for Fight the Haze campaign. The result shows that the involvement of networks in social media affects the effectivity of Fight the Haze campaign. Also, the social relation between organizations that are united under the alliance of Fight the Haze campaign are based on sentimental network.Kampanye kian marak dilakukan dengan menggunakan media sosial, tidak terkecuali kampanye lingkungan. Berdasarkan kajian-kajian sebelumnya, keefektifan kampanye dengan menggunakan media sosial dipengaruhi oleh berbagai faktor seperti adanya administrator online yang aktif, adanya sosialisasi tambahan yang dilakukan secara offline, dan juga terlibatnya pengikut/followers di media sosial secara aktif. Namun, tulisanini melihat kampanye lingkungan di media sosial dapat efektif dari sisi lain yaitu dari jaringan sosial. Kajian ini melihat bagaimana jaringan sosial berperan dalam membuat efektif kampanye lingkungan di media sosial, sehingga dapat dikatakan bahwa kajian ini menambahkan penemuan dari kajian-kajian sebelumnya yang berbicara mengenai faktor yang membuat efektif kampanye lingkungan dengan menggunakan media sosial sebagai media komunikasinya. Metode yang digunakan dalam tulisan ini adalah metode kualitatif dengan studi kasus pada kampanye melawan asap yang diinisiatori oleh BEM UI 2015 untuk membentuk sebuah aliansi dengan menggandeng beberapa organisasi di UI dan juga dari luar UI. Pengambilan data dalam studi ini dilakukan melalui wawancara mendalam dengan informan- informan tertentu berdasarkan kriteria yang penulis tetapkan dan melakukan observasi terhadap akun media sosial yang digunakan untuk menyebarluaskan kampanye melawan asap. Hasil kajian ini menunjukkan bahwa keterlibatan peran jaringan di media sosial mempengaruhi efektifitas kampanye melawan asap, serta hubungan sosial antar organisasi yang tergabung dalam aliansi gerakan melawan asap terbentuk berdasarkan jaringan perasaan/sentiment.

scholarly journals IMPLEMENTATION OF EDUPRENEURSHIP THROUGH THE TEACHING FACTORY IN VOCATIONAL HIGH SCHOOL OF HOTEL ACCOMMODATION: CASE STUDY AT SMK N 6 YOGYAKARTA

2018 ◽  
Vol 1 (1) ◽  
pp. 7
Author(s):  
Tri Kuat
Keyword(s):  
High School ◽  
Basic Principle ◽  
Research Method ◽  
Qualitative Method ◽  
Work Culture ◽  
Vocational High School ◽  
State Income ◽  
Depth Interviews ◽  
Hotel Accommodation

The purpose of this study is to know, to describe, and to analyze the implementation of edupreneurship through teaching factory in the vocational high school (SMK) majoring in hotel accommodation program skill. The research method used in this research is the qualitative method. This method is intended to know deeply in the implementation of edupreneurship through teaching factory in SMK. This research started with the observation of edupreneurship activity through teaching factory at SMK N 6 Yogyakarta. The data was collected by conducting in-depth interviews with informants who are directly involved in edupreneurship activities. The result of this research is the implementation of edupreneurship through teaching factory in terms of learning, there is commitment and basic principle which run by the school but not yet optimal. There are still significant obstacles, especially related to the work culture that is applied not in accordance with the procedures of business and industry (DUDI), educators who have not understood the culture of DUDI, facilities, and infrastructure that do not meet the DUDI standards, the cooperation between SMK and DUDI is still weak, and the regulation of the Supreme Audit Agency (BPK) which requires the use of state-owned goods as a form of state income.

scholarly journals The Effect of Electronic Word-of-Mouth in Social Media toward Consumer Purchase Decision with Brand Image as Moderating Variable

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
ANINDYA PRAMESTIARA ◽  
RAHAB RAHAB
Keyword(s):  
Social Media ◽  
Research Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Purchase Decision ◽  
Sampling Techniques ◽  
Purchase Decisions ◽  
Electronic Word Of Mouth ◽  
Exchange Information

Social media has made it possible for users to exchange information and discuss theiropinions and experiences about products or services through online on their social mediaplatform with their peers. This kind of communication is called as electronic word-of-mouth(e-WOM) where the information can be spread faster and has the potential for greaterimpact on consumers purchase decision. Therefore, the aim of this research is to know theeffect of e-WOM (including quality and quantity of e-WOM as well as sender’s expertise) insocial media on consumers’ purchase decisions moderated by brand image. The researchmethodology used for this study is a case study with survey research method. Conveniencesampling technique derived from non-probability sampling techniques are used for sampleselection. The sample of this research is 175, from people who have purchased and usedEtude House product. Statistical software SPSS and AMOS is used to analyze the data. Thefindings in this area will help Etude House and other marketers to reach out its potentialcustomers and align their marketing effort in efficient way by pay attention on the marketingpolicies about eWOM. The limitations of the research is some respondents not read andanswer the question clearly and made it not represent their exact perception.

scholarly journals Exploration of Methods for Small Businesses in Determining The Brand Positioning through Marketing Mix Concept

The Winners ◽  
2018 ◽  
Vol 19 (1) ◽  
pp. 1
Author(s):  
Irene Teresa Rebecca ◽  
Anita Maharani
Keyword(s):  
Social Media ◽  
Quality Assurance ◽  
Small Businesses ◽  
Research Method ◽  
Marketing Mix ◽  
Product Line ◽  
Business Owner ◽  
Brand Positioning ◽  
Managerial Implications ◽  
Depth Interviews

The purpose of this study was to show how small business owner reconstructed brand for its products through the concept of 7Ps. The research method used was qualitative, with in-depth interviews with the owner of the brand Keona. The results show that Keona products keep producing an updated model that is able to compete, supported by price and after-sales service. Then, consumers can find the products through the variety of channels. Results of this study encourages managerial implications that the business owner of bag Keona should keep up the quality assurance of its products, referring to standard operational procedures for service. Moreover, the owner should also optimize the features of social media as a means of marketing, and produce product line for any segments.

scholarly journals Media Use and Protest Mobilization: A Case Study of Umbrella Movement Within Hong Kong Schools

2018 ◽  
Vol 4 (1) ◽  
pp. 205630511876335 ◽  
Author(s):  
Donna SC Chu
Keyword(s):  
Social Media ◽  
Hong Kong ◽  
Civic Education ◽  
Student Leaders ◽  
Cultural Contexts ◽  
Opinion Expression ◽  
Communication Practices ◽  
Depth Interviews ◽  
Education In Hong Kong

This study aims to examine the roles of social media in protest mobilization through the case of Umbrella Movement. Instead of focusing in the occupied sites, the study chose to look at mobilization efforts and confrontations within Hong Kong secondary schools. In-depth interviews were conducted with 14 students, teachers and principals from four schools, with an aim to identify how members in schools used different media for information sharing, opinion expression and mobilization. It also reconstructed what actually occurred in the tactful negotiations between school authorities and student leaders during the movement. The findings of this study suggest that how different communication practices are mediated in particular social and cultural contexts remain to be relevant and important, as the stress on “harmony” in local education settings illustrate in this case study. The strong adherence to political neutrality and professionalism suggest that schools could hardly provide the kind of idealistic civic education stated in curriculum documents. The findings prompted for a critical reading of how apolitical civic education in Hong Kong schools constrained a social movement that was supposedly led by the youth.

scholarly journals JARINGAN KEKERABATAN MATRILINEAL SEBAGAI MODAL SOSIAL PEREMPUAN CALEG DALAM PEMILU 2014

2018 ◽  
Vol 19 (2) ◽  
pp. 167
Author(s):  
Indah Adi Putri
Keyword(s):  
Social Capital ◽  
Research Method ◽  
Women Candidates ◽  
Kinship System ◽  
The People ◽  
West Sumatra ◽  
Type Data ◽  
Study Type ◽  
Depth Interviews

This paper discusses the matrilineal kinship network used as social capital by women legislative candidate in the 2014 election. It is known that in Minangkabau which adheres to matrilineal kinship system, where there are ninik mamak and bundo kanduang that play a big role in the people. This is a social capital that can be used by women candidates as a strategy to get and gain voice support. The research was conducted on three women candidates who advanced for DPRD West Sumatra, two of them are petahana. The research method is qualitative with case study type. Data were collected by conducting in-depth interviews to women legislative candidates, and those involved in the process of winning candidates, such as ninik mamak and bundo kanduang.

scholarly journals Communication Strategies in Providing Good Government Education Through Social Media: A Case Study at the Parliament of the Republic of Indonesia

2021 ◽  
Vol 58 (1) ◽  
pp. 722-734
Author(s):  
Anindya Larasati, Achmad Jamil, Rizki Briandana
Keyword(s):  
Social Media ◽  
Good Governance ◽  
Communication Strategies ◽  
Communication Strategy ◽  
The Public ◽  
Government Education ◽  
Good Government ◽  
The Republic ◽  
Depth Interviews

Objective: To analyze the communication strategy of the parliament of the Republic of Indonesia in providing good government education through social media.Methods: Case studies are used as a method in this research, and data collection techniques using in-depth interviews. The basis for selecting informants used a purposive technique by looking at the criteria for informants.Results:The results showed that the communication strategy implemented by the DPR-RI has shown success in educating the public regarding good govenment. The strategy of the parliament's news bureau to absorb the information needed by the public regarding the performance of the parliament is an important key to success.Conclusion: The good governance through Instagram social media was very effective in publishing the performance of leaders and members of the parliament.

scholarly journals The Actualization of Liberal Indonesian Multicultural Thought in Developing Community Harmonization

2021 ◽  
Vol 9 (1) ◽  
pp. 141
Author(s):  
Ngainun Naim ◽  
Mujamil Qomar
Keyword(s):  
Social Media ◽  
Research Method ◽  
Qualitative Method ◽  
Symbolic Interaction ◽  
Cultural Arts ◽  
Education Levels ◽  
Building Community ◽  
Scientific Meetings ◽  
Interaction Approach ◽  
Depth Interviews

<p>Not many Kiai have thoughts about multiculturalism. Kiai M. Sholeh Bahruddin and Kiai Abdullah Syam are considered unique because they have multicultural Islamic thoughts and actualize them in building community harmony. This paper aimed to explore the basis, approach, and channel of Islamic actualization in responding to various challenges. The research method used was the qualitative method with a symbolic interaction approach. The data collection procedures were conducted through in-depth interviews, observation, and documentation. The data were analyzed by following the steps suggested by Saldana, Miles, and Huberman (2013). This study found that the basis for the actualization of multicultural Islamic thoughts of Kiai M. Sholeh Bahruddin and Kiai Abdullah Syam was social, humanistic, cultural, religious, and psychological. The approach used was a synergy between religious, moral, psychological, theological, cultural, social, and educational approaches. Meanwhile, the actualization channels used are through social channels, cultural arts, propaganda, social media, silaturrahim (hospitality in Islam), education levels, and scientific meetings.</p>

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