scholarly journals The Branding of Jember Tape Chips Products Through Audio Visual Ads

2019 ◽  
Vol 13 (2) ◽  
Author(s):  
Fajar Aji ◽  
Dwi Haryanto

Jember is a district with the geographical conditions of mountains, agriculture, and plantations. The connection between these three characteristics gave birth to a diversity of arts, languages, tourism, and culinary. Utilization of the agricultural sector, especially in the Ajung sub-district, there are people in this area who rely heavily on natural resources, especially in agricultural and plantation resources. This beneficial natural potential makes the people in Ajung Subdistrict, especially in Pancakarya Village, much to build a home industry for processing agricultural products in the form of tape industry. The problem faced by partners is the lack of familiarity of products that are widely owned, thus causing the partner's economy to not be optimal. This problem is the basis of the service program proposed by the proponent to strive to increase the marketing of tape chips. Based on the specific targets to be achieved, the main purpose of the community service activities proposed is to strengthen the brand image of the chips product through audio-visual advertising. The method of implementing this service program is adjusted to the standard operating procedure for making audiovisual works consisting of stages: 1) pre-production consisting of idea-finding, planning, and preparation; 2) production; and 3) post-production. The results of audio-visual advertising of tape chips are expected to be a promotional media for products owned by Koplak Food Homemade Industry so that they can be widely known to the public and build brand image products for tape chips. 

2018 ◽  
Vol 2 (2) ◽  
pp. 265-287
Author(s):  
Rusi Rusmiati Aliyyah ◽  
Reggy Sugiarti ◽  
Zahra Anjani ◽  
Aini Nur Sapaah

Community service aims to provide solutions to solve the problem of the residents of Cipayung Girang Village, Bogor Regency, which is given through a sectoral approach as a downstream of research and teaching on the entrepreneurial aspects of the community. The entrepreneurial culture is an essential part of social activities in society because it is a benchmark in measuring the income of citizens. Program identification is carried out through a field survey to analyse the service program then. Data is collected through interviews, observation, and documentation. The results of community service show that there is an increase in the character of community entrepreneurship. The creativity of the people's business has developed through the efforts of socialisation, counselling and entrepreneurship workshops. The results of community efforts in the form of cassava muffins, banana yogurt , crispy cassava, banana peel (setup) jam, banana nectar, and sweet potato cork eggs as well as woodworking into ready-to-eat processed with local agricultural products, were exhibited at community service workshops by promoting products of the people's business to the people of Bogor.      


Author(s):  
Adryan Fristiohady

The use of this mask has an important role in anticipating Covid-19 virus. If the community has knowledge about the use of masks, the community will also be obedient in the use of masks. Compliance is to describe the positive behavior of the people shown by using. Through this Thematic Community Service Program, the community can know the benefits of using masks in preventing Covid-19. the method used in the integrated community service activities of Thematic KKN is the method of socialization, the method for the environment of student residence, the method of media networking and reporting methods.Thematic KKN takes place in the city of Kendari, Sulawesi Tenggara


Author(s):  
Oky Setyo Widodo ◽  
Sunaryo Hadi Warsito ◽  
Shelly Wulandari

The main objective in this community service activity is to improve the insight of the people in Kepohbaru Bojonegoro sub-district about zoonotic diseases. The hope is that with the increasing knowledge of citizens, the level of public health in general can be better. The implementation method that will be used in this community service program is counseling and discussion. The purpose of counseling conducted to the community is to provide a general description of zoonotic diseases and then conduct an in-depth discussion about the clinical symptoms, handling, prevention and treatment of zoonotic diseases. After the activity is completed, monitoring will be carried out through the transfer of students of BBM KKN Universitas Airlangga.AbstrakTujuan utama dalam kegiatan pengabdian kepada masyarakat ini adalah dapat meningkatkan wawasan masyarakat di Kecamatan Kepohbaru Bojonegoro tentang penyakit zoonosis. Harapannya dengan bertambahnya pengetahuan warga, maka tingkat kesehatan masyarakat secara umum bias menjadi lebih baik. Metode pelaksanaan yang akan digunakan dalam program pengabdian masyarakat ini adalah penyuluhan dan diskusi. Tujuan dari penyuluhan yang dilakukan kepada warga masyarakat adalah memberikan gambaran umum tentang penyakit zoonosis dan selanjutnya dilakukan diskusi yang mendalam tentang gejala klinis, penanganan, pencegahan, dan pengobatan penyakit zoonosis. Setelah kegiatan selesai, akan dilakukan monitoring melalui penerjunan mahasiswa KKN BBM Universitas Airlangga.


2017 ◽  
Vol 23 (2) ◽  
pp. 292
Author(s):  
Muhammad Irfan Nasution ◽  
Muhammad Andi Prayogi ◽  
Satria Mirsya Affandy Nasution

                                                         AbstrakKegiatan program pengabdian masyarakat dari Lembaga Pengabdian Pada Masyarakat (LPPM) Universitas Muhammadiyah Sumatera Utara ini bertujuan untuk melakukan Pembinaan Pengelolaan Manajemen Usaha dan E-Marketing pada Pelaku Usaha Industri Mikro Pengrajin Sepatu di Kecamatan Medan Denai.  Kegiatan pengabdian masyarakat ini melibatkan pengrajin Sepatu yang akan menjadi Mitra pengabdian masyarakat yaitu Jondy Shoes dan Whindy Shoes. Pengabdian masyarakat ini dilaksanakan selama 8 (delapan) bulan dengan target luaran utama adalah publikasi jurnal ilmiah pengabdian masyarakat, memperoleh ijin usaha, mempunyai website dann peningkatan wawasan dan keterampilan. Metode yang digunakan dalam kegiatan pengabdian masyarakat  ini adalah  pendekatan partisipatif, pendekatan kognitif, pendekatan afektif dan pendekatan keterampilan dan tahapan tahapan yang digunakan adalah persiapan, investigasi, transformasi. Incubation, verification, implementation, evaluasi, pengembangan secara bertahap yang dimulai dengan Plan, do, action, check. Selanjutnya para mitra sudah mempunyai email dan webblog sebagai sarana promosi usaha yang mitra jalankan dan sudah memiliki izin usaha dan telah terdaftar di Dinas Koperasi Kota medan. Kata Kunci: manajemen usaha, e-marketing                                                        AbstractThe activities of the public service program of the community service Society or LP2M Univesity of Muhammadiyah Sumatera Utara aims to perform the construction Management Business Management and E-Marketing in Micro Industry Trade Craftsmen shoes in Medan Denai. This outreach activities involving craftsmen shoes that will become a partner of public service i.e. Jondy Whindy Shoes and Shoes. Public service was conducted for 8 (eight) months with the outer primary target was the publication of the scientific journal public service, obtaining a business license, have increased insight and dann website skills. Methods used in this outreach activity is a participatory approach, the approach of cognitive, affective and approach the approach phase and stage skills used are preparation, investigation, transformation. Incubation, verification, implementation, evaluation, development gradually, beginning with a Plan, do, check, action. Furthermore the partners already have email and webblog as a means of promotion of the business partners who run and already have a business license and has been registered with the Department of Cooperatives of medan Keywords: Business Management, E-Marketing


2019 ◽  
Vol 25 (2) ◽  
pp. 80
Author(s):  
Dina Prasetyowati ◽  
Rasiman Rasiman ◽  
Ipah Budi Minarti

Desa Bendar dikenal sebagai desa Nelayan karena mayoritas penduduk Desa Bendar adalah nelayan dengan jumlah sebesar 55,7% atau 880 orang. Root of problem yang dihadapi oleh Desa Bendar, Kecamatan Juana, Kabupaten Pati adalah banyaknya hasil tangkapan ikan para nelayan serta sumber daya manusia yang belum terberdayakan secara maksimal, sehingga belum dapat meningkatkan kesejahteraan masyarakat baik secara kelompok maupun individu di Desa Bendar. Mitra dalam pengabdian ini adalah KUB Mina Melati. Dalam menjalankan usahanya, KUB Kerupuk Ikan Mina Melati masih menerapkan manajemen tradisional. Rendahnya pengetahuan anggota KUB Kerupuk Ikan Mina Melati menjadi salah satu penyebabnya terutama dalam hal proses produksi dan pengolahan kerupuk yang baik dan manajemen pengelolaan usaha. Kegiatan yang dilaksanakan pengabdian ini adalah pelatihan dan workshop teknik-teknik produksi kerupuk, serta praktik produksi kerupuk. Dengan adanya program pengabdian ini diharapkan masyarakat Desa Bendar dapat menghasilkan produksi kerupuk ikan yang memiliki nilai jual yang tinggi. Apabila nilai jual dari hasil pengolahan kerupuk ikan tinggi, maka penghasilan warga akan meningkat, dan selanjutnya memberi dampak kepada peningkatan kesejahteraan masyarakat Desa Bendar dan menjadikan Desa Bendar sebagai Desa Sentra Kerupuk Ikan. Kata kunci: Desa Nelayan, Kerupuk Ikan,Pemberdayaan. Abstract Bendar Village is well- known as a Fishing Village because the majority of Bendar Village residents are fishermen with a total of 55.7% or 880 people. The root of the problem faced by Bendar Village, Juana Subdistrict, Pati Regency was the number of fish catches of the fishermen and human resources that have not been maximally empowered yet, so that they have not been able to improve the welfare of the community yet both individually and in groups in Bendar Village. The partner in this service was KUB Mina Melati. In running its business, KUB Kerupuk Ikan Mina Melati still applied traditional management. The low knowledge of members of KUB Kerupuk Ikan Mina Melati was one of the causes, especially in terms of good cracker production and processing and business management. The activities carried out by this service were training and workshops on cracker production techniques, as well as cracker production practices. With this community service program, it is hoped that the people of Bendar Village can produce fish crackers that have a high selling value. If the selling value of fish cracker processing results is high, the income of citizens will increase, and subsequently, have an impact on improving the welfare of the people of Bendar Village and making Bendar Village a Center Village of Fish Crackers. Keywords: Fishing Village, Fish Crackers, empowerment.


2020 ◽  
Vol 3 (2) ◽  
pp. 325
Author(s):  
Wahju Gunawan

Desa Cipacing merupakan kawasan dengan lahan pertanian yang produktif akan tetapi seiring terjadinya perubahan orientasi kawasan di Kecamatan Jatinangor dari yang tadinya kawasan pertanian menjadi kawasan pendidikan, Desa Cipacing pun turut berubah menuju kawasan industri. Pengabdian ini dilakukan untuk memberikan alternatif kegiatan kewirausahaan dengan manfaat kepada kebersihan, keindahan dan kenyamanan lingkungan warga khususnya lingkungan rumah dengan pemukiman padat juga memberikan keuntungan dari hasil menanam bibit jeruk lemon di pekarangan untuk peningkatan pendapatan sekaligus kegiatan kewirausahaan keluarga. Metode penelitian yang digunakan untuk pengambilan sample adalah dengan menggunakan purposive sampling, disertai survey dan wawancara sedangkan untuk membuat analisa menggunakan analisis kualitatif dan peran warga aktif. Hasil dan temuan dari pengabdian ini adalah dapat diketahui bahwa masyarakat Desa Cipacing khususnya di RW 01, 07, 15 dan 18 sudah menyadari bahwa dengan adanya program penanaman tanaman jeruk lemon, masyarakat memahami bahwa penghijauan lingkungan sekitar sangatlah diperlukan mengingat wilayah Desa Cipacing merupakan pemukiman padat penduduk. Akan tetapi disisi lain masyarakat belum memahami secara jangka panjang bahwa bibit jeruk lemon tersebut bisa menghasilkan profit keberlanjutan untuk setiap keluarga.  Dengan demikian, diperlukannya pengembangan sebuah lembaga sosial seperti GAPOKTAN (Gabungan Kelompok Tani) yang dapat mengembangkan potensi warga dengan usaha bibit jeruk lemon dari mulai proses cara menanam, merawat, hingga sampai menjual produk untuk memenuhi permintaan pasar. Cipacing village is farmland which is so productive but facing the issue of the oriented area changing that frequently occurs in Jatinangor sub-district from farmland to educational area, it also transforms Cipacing village into industry area. This community service program proposes to give alternative solution relating to entrepreneurship with cleanliness, beauty and safety for the home environment especially densely populated but also it can make a profit from planting lemonade seeds in the courtyard to increase the income and for the entrepreneurship family. The method that is used to take samples is purposive sampling with survey and interview while for analyzing uses qualitative analysis and people’s involvement.The result and findings from this program can be figured out that with cultivating lemonade, the people comprehend that greening is a must due to Cipacing village is densely populated. On the other side, the people are far away from understanding that in the future planting lemonade seeds can be a sustainable profit for every family. Therefore, it takes social institutions such as GAPOKTAN (the farmer group) that could develop the people’s potency by planting lemonade seeds from the beginning process of how to plant, maintain until selling the product to fulfilling the market demand.


INFERENSI ◽  
2015 ◽  
Vol 7 (1) ◽  
pp. 209
Author(s):  
Hesty Sadtyadi

Tridharma community empowerment programs through college, especially community service have been carried out by STAB N Raden Wijaya Wonogiri. The program was used to implement science acquired by the lecturers and students. Particularly, the program is to improve the ability to put themselves as a religious adviser, through religion coach training, and to improve the qualification requirements of religious teachers which are still far from the requirement, as well as the utilization and improvement of its religious infrastructure, through Vihara in three areas of community service that has been done by STAB N Raden Wijaya Wonogiri. Based on the implementation, it is necessary to evaluate community service program which has been implemented in the three areas. Evaluations of the implementation of the community service program that have been implemented seem to be successful, and the people got the good result of the program. Generally, The results of the implementation of the program can be stated to be successful


2020 ◽  
Vol 2 (2) ◽  
pp. 71-76
Author(s):  
Ine Mariane ◽  
Soleh Suryadi ◽  
Taqwaty Firdausijah ◽  
Rizki Ilhami

The main problem responded by partners is Karang Taruna as a business effort in Warnasari, one of which has not yet formed a commitment to make partnerships in planning in its area, because of the lack of resources and capital owned.The purpose of this community service program is to educate business actors related to the potential of existing agrotourism with the resources needed to build partnerships through private-public partnerships needed to develop existing tourism potential.The methodology of implementation in community service is divided into 3 (three) The result of community service activities in the village of Warnasari, Pangalengan Sub-district, Bandung Regency, was to build a public private partnership so that forming an MOU also gained the ability to manage tourism in the village of Warnasari, Pangalengan District, Bandung Regency.The impact of community service activities is the assistance of youth organizations as an aid to businesses and village apparatus in developing existing potential through private public partnerships developed by the MOU.The benefit of community service activities is the achievement of the welfare of the people of Warnasari Village, Pangalengan District, Bandung Regency, with tourism support in the area.


2019 ◽  
Vol 25 (3) ◽  
pp. 135
Author(s):  
Sumiyati Tuhuteru ◽  
Anti Uni Mahanani ◽  
Rein E. Y. Rumbiak

Wamena sebagai salah satu sentra pertanian organik di wilayah Indonesia Timur yang memiliki potensi yang cukup besar dalam pengembangan sektor pertanian, khususnya pengembangan tanaman pangan dan hortikultura. Seiring dengan itu, saat ini telah meningkat dengan pesat pola pertanian organik mulai menjadi idola dalam dunia pertanian. Produk pertanian yang selama ini menggunakan pupuk kimia dan pestisida non-organik mulai tergantikan dengan produk pertanian organik yang memanfaatkan bahan alami, sebagai pupuk maupun pestisida. Salah satu faktor penghambat dalam budi daya tanaman adalah serangan hama dan patogen. Pengendalian hama dan patogen di Wamena sejauh ini tidak dilakukan dengan sebagaimana mestinya bahkan dikatakan tradisional, seperti hanya melalui pengasapan disekitar tanaman yang dibudidaya. Tujuan dari kegiatan pengabdian ini adalah meningkatkan pengetahuan dan keterampilan petani di Desa Isaba Himan, Distrik Siepkosi, Kota Wamena, Kabupaten Jayawijaya dalam membuat dan mengaplikasikan pestisida nabati (pestisida alami) untuk mengendalikan hama dan patogen pada tanaman yang dibudidayakan. Pelaksanaan kegiatan melalui KKN-PPM ini adalah dengan memberikan sosialisasi serta pelatihan pembuatan pestisida nabati dengan bahan-bahan yang ada dilingkungan sekitar. Hasil pengabdian masyarakat ini adalah masyarakat di Distrik Siepkosi dapat mengembangkan pengetahuan terkait pestisida nabati guna membantu meningkatkan produktivitas tanaman, sehingga masyarakat dapat meningkatkan sistem pertanian organik yang telah ada. Kata Kunci: Pestisida Nabati, Pupuk Organik Cair, Pertanian Organik, Wamena, Papua.Abstract Wamena as one of the centers of organic agriculture in Eastern Indonesia which has considerable potential in the development of the agricultural sector, especially the development of food crops and horticulture. Along with that, nowadays has increased rapidly the pattern of organic farming began to become an idol in the world of agriculture. Agricultural products that have been using chemical fertilizers and non-organic pesticides have begun to be replaced with organic agricultural products that utilize natural ingredients, like fertilizers and pesticides. One inhibiting factor in plant cultivation is the attack of pests and pathogens. So far, the control of pests and pathogens in Wamena is not done properly as it is even said to be traditional, such as only through fumigation around cultivated plants. The purpose of this community service activity is to improve the knowledge and skills of farmers in Isaba Himan Village, Siepkosi District, Wamena City, Jayawijaya Regency in making and applying plant-based pesticides (natural pesticides) to control pests and pathogens in cultivated plants. The implementation of activities through KKN-PPM is to provide socialization and training in making botanical pesticides with materials in the surrounding environment. The result of this community service is that people in Siepkosi District can develop knowledge related to botanical pesticides to increase crop productivity so that the community can improve existing organic farming systems.Keywords: Botanical Pesticides, Liquid Organic Fertilizers, Organic Agriculture, Wamena, Papua.


2021 ◽  
Vol 5 (1) ◽  
pp. 286
Author(s):  
Prashinta Nita Damayanti ◽  
Nastiti Utami ◽  
Iwan Setiawan ◽  
Nur Rasmi Safitri ◽  
Renatha Audya Larasati ◽  
...  

ABSTRAKKelompok tani dan masyarakat pedesaan berperan dalam kemandirian kesehatan melalui pengembangan TOGA (Tanaman Obat Keluarga). Namun ada beberapa kendala dalam budidaya TOGA, salah satunya adalah hama tanaman sehingga perlunya dilakukan penanganan hama dengan tepat dan aman dengan pembuatan pestisida alami dan pemanfaatan tanaman refugia. Kegiatan ini bertujuan untuk meningkatkan pengetahuan masyarakat Desa Laban, Mojolaban, Sukoharjo dalam pembuatan pestisida alami dari daun pepaya dan pemanfaatan tanaman refugia dalam rangka optimalisasi budidaya toga. Metode yang digunakan adalah ceramah dan diskusi. Penyuluhan dilaksanakan melalui whatsapp group. Evaluasi keberhasilan dilaksanakan dengan pemberian pretest dan postest sebelum dan sesudah penyampaian materi serta survei kepuasan mengenai tema dan kegiatan pengabdian melalui pengisian kuesioner. Hasil pengabdian menunjukkan adanya peningkatan  pengetahuan masyarakat tentang optimalisasi budidaya TOGA dengan cara pembuatan pestisida alami serta penanaman tanaman refugia sebagai pengendali hama, hal tersebut dapat dilihat dari nilai rata-rata pretest dan posttest yang semula 53,71 menjadi 84,00. Hasil evaluasi kepuasan peserta terhadap tema dan kegiatan pengabdian menunjukkan bahwa dari 35 peserta, 42,9% peserta menyatakan sangat puas, 48,6% peserta menyatakan puas, dan 8,6% peserta menyatakan cukup puas dengan kegiatan dan tema pengabdian masyarakat ini. Kata kunci: budidaya; toga; pestisida; refugia. ABSTRACTFarmer groups and rural communities have a role in health independence through the development of medicinal plants. However, there are several detrimental factors in medicinal plants cultivation, such as plant pests, so we need an proper pest management by making natural pesticides and using refugia plants. This community service program aims to increase the knowledge of the people of Laban Village in context of manufacture of natural pesticides from papaya leaves and the use of refugia plants in order to optimize the cultivation of medicinal plants. The methods used are counceling and discussions via whatsapp group. Evaluation of program was carried out by giving a pretest and posttest and survey of satisfaction through filling out questionnaires. The results of the programs show that there is an increase in participants knowledge about optimizing medicinal plants cultivation by making natural pesticides and planting refugia plants as pest control, as indicated by an increase value of the pretest and posttest from 53.71 to 84.00. The results of the evaluation of participants satisfaction with program showed that 42.9% of the participants said it was very good, 48.6% of the participants said good, and 8.6% of the participants said it was good enough. Keywords: cultivation; medicinal plants; pesticides; refuge. 


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