scholarly journals An Analysis of the Appearance Management Behavior of Generation MZ in the Post-Corona Era

2021 ◽  
Vol 19 (4) ◽  
pp. 543-553
Author(s):  
Je-Sung Lee ◽  
Boram Jun ◽  
Byeo-Ree Kim ◽  
June-Young Lee
Keyword(s):  
Qualitative Research ◽  
Marketing Strategy ◽  
Situational Factors ◽  
Management Behavior ◽  
Appearance Management ◽  
Behavioral Psychology ◽  
Research Techniques ◽  
Depth Interviews ◽  
Management Behaviors

Purpose: This study focused on generation MZ and the changes in their appearance management behavior following the outbreak of COVID-19. The purpose of this study was to design a paradigm model for the beauty behavior of Generation MZ after the spread of COVID-19.Methods: In-depth interviews among qualitative research techniques were used to examine the changes in the in-depth behavior and psychology of Generation MZ following the outbreak of COVID-19.Results: Generation MZ consumes cosmetics and set appearance management behaviors—along with the use of cosmetics as beauty routines—to solve beauty concerns caused by situational factors (such as COVID-19), thereby expressing an individual’s ideal appearance. Following COVID-19, Generation MZ had a variety of beauty concerns that differed from those prior to the outbreak. To solve these concerns, Generation MZ made changes, such as focusing on skincare and simplifying beauty routines. Following the conclusion of COVID-19, Generation MZ is planning appropriate levels of appearance management behavior, in consideration of the pre- and post-COVID-19 era.Conclusion: The appearance management behavior of Generation MZ has changed significantly since the COVID-19 outbreak. Detailed behavioral psychology has transformed as new beauty concerns have arisen following the spread of the virus. Therefore, it is necessary to plan a new cosmetics development and marketing strategy to satisfy the needs of Generation MZ during the pandemic.

scholarly journals The contribution of qualitative methods for identifying the educational needs of adults

2017 ◽  
Vol 12 (4) ◽  
pp. 167-176
Author(s):  
Hayat Boz ◽  
Yakup Daglı
Keyword(s):  
Qualitative Research ◽  
Research Methods ◽  
Quantitative Research ◽  
Life Experience ◽  
Qualitative Research Methods ◽  
Middle Aged ◽  
Research Techniques ◽  
Numeric Data ◽  
Training Programmes ◽  
Depth Interviews

This study addresses the contribution of applying qualitative research methods for identifying the educational activities planned for adults. The paper is based on the experience gained during in-depth interviews with 39 elderly and 33 middle-aged participants, by purposive sampling method and maximum variation technique, within a needs analysis study in phenomenology design. Qualitative research techniques for assessing the opinions of elderly and middle-aged adults about the necessity and content of training programmes for ageing, and preparing androgogy-based and need-based educational programmes in compliance with the results was evaluated. In the scope of the study, the fact that applying qualitative research techniques such as in-depth interviews with exploratory questions and observation facilitated reaching more descriptive and more elaborative results compared to applying the quantitative research techniques such as questionnaires with short questions and numeric data anlaysis in the surveys on adults with divergent life experience, traits and expectation was concluded.   Keywords: Adult, ageing, elderly, qualitative research methods.

Strategi Pemasaran Untuk Meningkatkan Jumlah Kunjungan Pada Obyek Wisata Kebun Raya Dan Kebun Binatang (KRKB) Gembira Loka Di Kota Yogyakarta

2017 ◽  
Vol 22 (1) ◽  
pp. 1-10
Author(s):  
Nur Wening ◽  
Muhammad Al Hasny ◽  
Ridha Fitryana
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Internal Variable ◽  
External Variable ◽  
Collection Method ◽  
Data Collection Method ◽  
A Company

This research aims to formulate marketing strategy to increase visitors of Gembira Loka Garden and Zoo (KRKB Gembira Loka) in Yogyakarta. This research is qualitative research and uses interview, observation, and documentation as data collection method. The data is analyzed by using SWOT analysis with internal and external variable identification. The internal variable shows that location is the main strength of Gembira Loka KRKB with 0.17 by value and 5 by rating. From external variable, the result of EFAS table shows that Gembira Loka KRKB has good enough chance while the thread has less result than the chance. Gembira Loka KRKB is in quadrant 1, which is the position in which a company is considered to be in a beneficial situation due to its chance and strength. In such case, the company can utilize the chance by maximizing the strength. The following strategy to go through in this condition is supporting aggressive planning.

Pedagang Kaki Lima, Profil Entrepreneurship Sejati, Pelaku Ekonomi Kerakyatan, Ciptakan Jiwa Kewirausahaan Mandiri

2019 ◽  
Vol 20 (1) ◽  
pp. 30-35
Author(s):  
Agus Prasetya
Keyword(s):  
Qualitative Research ◽  
Data Analysis ◽  
Data Display ◽  
Job Seekers ◽  
Street Vendor ◽  
Street Vendors ◽  
The Social ◽  
Collection Data ◽  
Definition Of ◽  
Depth Interviews

This article is motivated by the fact that the existence of the Street Vendor (PKL) profession is a manifestation of the difficulty of work and the lack of jobs. The scarcity of employment due to the consideration of the number of jobs with unbalanced workforce, economically this has an impact on the number of street vendors (PKL) exploding ... The purpose of being a street vendor is, as a livelihood, making a living, looking for a bite of rice for family, because of the lack of employment, this caused the number of traders to increase. The scarcity of jobs, causes informal sector migration job seekers to create an independent spirit, entrepreneurship, entrepreneurship, with capital, managed by traders who are true populist economic actors. The problems in street vendors are: (1) how to organize, regulate, empower street vendors in the cities (2) how to foster, educate street vendors, and (3) how to help, find capital for street vendors (4) ) how to describe grief as a Five-Foot Trader. This paper aims to find a solution to the problem of street vendors, so that cases of conflict, cases of disputes, clashes of street vendors with Satpol PP can be avoided. For this reason, the following solutions must be sought: (1) understanding the causes of the explosions of street vendors (2) understanding the problems of street vendors. (3) what is the solution to solving street vendors in big cities. (4) describe Street Vendors as actors of the people's economy. This article is qualitative research, the social paradigm is the definition of social, the method of retrieving observational data, in-depth interviews, documentation. Data analysis uses Interactive Miles and Huberman theory, with stages, Collection Data, Display Data, Data Reduction and Vervying or conclusions.

scholarly journals Active Participation of E-Consumer: A Qualitative Analysis From Fashion Retailer Perspective

SAGE Open ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 215824402097916
Author(s):  
Carlota Lorenzo-Romero ◽  
María-Encarnación Andrés-Martínez ◽  
María Cordente-Rodríguez ◽  
Miguel Ángel Gómez-Borja
Keyword(s):  
Decision Making ◽  
Qualitative Research ◽  
Theoretical Model ◽  
Qualitative Analysis ◽  
Social Networking ◽  
Innovation Strategy ◽  
Efficiency And Effectiveness ◽  
Innovation Strategies ◽  
Depth Interviews ◽  
The Web

This work aims to study the web innovation strategies used by Spanish companies in the fashion and accessories sector, with the specific aim of analyzing co-creation as an innovation strategy so that this link with customers will improve efficiency and effectiveness in decision-making. Qualitative research was carried out through in-depth interviews with Spanish professionals and companies in the fashion and accessories sector. Then, a theoretical model was proposed. This model integrates value co-creation, social networking, participation, engagement, feedback, and other variables. This qualitative analysis has relevant value for the professional sector because there are many papers from consumers’ perspective; however, studies from the retail sector’s perspective are less common in the literature. This study contributes ideas for the strategy of co-participation with clients to improve the activity and management of fashion companies.

Efektivitas Prinsip Komunikasi Islam Guru dalam Pembinaan Karakter Komunikasi Siswa Kelas X MAN Rantauprapat

2021 ◽  
Vol 13 (1) ◽  
pp. 78
Author(s):  
Junita Junita ◽  
Zainuddin Zainuddin ◽  
Ibnu Hajar ◽  
Rahma Muti’ah ◽  
Marlina Siregar
Keyword(s):  
Qualitative Research ◽  
Data Analysis ◽  
Role Models ◽  
Qualitative Data ◽  
Structured Interview ◽  
Communication Process ◽  
Tenth Grade ◽  
The Subject ◽  
Depth Interviews ◽  
The Way

This study aims to obtain a concrete picture of the effectiveness of the application of the principles of teacher Islamic communication in fostering the character of tenth grade students of Madrasah Aliyah Negeri Rantauprapat. The communication process in education is not only understood as a one-way knowledge transfer process, however, there must be a serious effort on the part of the educator / teacher, as a communicator, to be able to provide good role models. Qualitative research methods try to understand a phenomenon as the understanding of the respondents studied, with an emphasis on the subjective aspects of one's behavior. Qualitative research provides an opportunity for researchers to understand the way respondents describe the world around them based on the way they think. The researcher tries to enter the conceptual world of the subject under study to capture what and how things happen. Data collection techniques used in this study were interviews in this study researchers used a semi-structured interview (semitructure interview), namely: interviews in the category of in-depth interviews. Data about the application of teacher Islamic communication and the communication character of tenth grade students, data analysis used in this study during the field using the Miles and Huberman Model, namely the activities in qualitative data analysis are carried out interactively and continue continuously until completion, so that the data is already saturated.

The Partnership between Traditional Birth Attendance (TBA) and Midwives in Childbirth Assistance: A Qualitative Study in East Manggarai Regency

2016 ◽  
pp. 27
Author(s):  
Fransiska Nova Nanur ◽  
N.P Widarini ◽  
Mangku Karmaya
Keyword(s):  
Qualitative Research ◽  
Thematic Analysis ◽  
Health Personnel ◽  
Traditional Healers ◽  
Community Leaders ◽  
Religious Leaders ◽  
Economic Problems ◽  
Birth Attendance ◽  
Interview Guide ◽  
Depth Interviews

Background and purpose: Partnership between traditional birth attandence (TBA) and midwives is one of the strategies to increase the coverage of childbirth assistance by the health personnel. This partnership seems to be ineffective as still there were TBA performed childbirth assistance. The study aims to find out about the overview and obstacles in the implementation of the partnership between TBA and midwives in the East Manggarai Regency.Methods: The qualitative research with in-depth interviews using open interview guide was conducted on 15 participants who were selected purposively, consisted of two village midwives, five TBAs who partnered with midwives, three TBAs who are not partnered with a midwife, and two participants of community leaders, the religious leaders, the two puerperal women and one policy maker. Data were analyzed by using thematic analysis approach.Results: The results showed that the facilities and supporting infrastructure of partnership were inadequate, funds provided were not enough to finance the implementation of the partnership, there were no regular meetings between the midwives and the traditional healers, coordination was done merely incidental. The division of roles in the treatment of childbirth was clear, but many obstacles were found, namely transportation barriers, economic problems and there were traditional healers who did not want to partner.Conclusion: The overview of partnership between the traditional healers and midwives in childbirth assistance has not gone well and there were still many obstacles found both internally and externally. To optimize this program, sufficient funds should be allocated, transportation should be improved and counseling should be provided to the community to raise awareness of the importance of childbirth assistance by the health personnel.

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