scholarly journals THE INFLUENCE OF HALAL PRODUCT IMAGE, PRODUCT DESIGN, AND MARKETING STRATEGY ON CONSUMER LEVELS IN HALAL COSMETIC PRODUCTS (CASE STUDY ON SAFI)

Author(s):  
Nispawatil Isnaini ◽  
Alifia Nur Zaida ◽  
Khusnul Zulmiati

The halal industry is an innovation in the business world that can increase economic growth in Indonesia. The halal industry market in Indonesia is now growing rapidly and has become an alternative choice among the public. Several industrial sectors that support the development of the halal industrial market include banking, food and beverage, Muslim fashion, health, and cosmetics. The topic that is the focus of this research is the cosmetics industry which has been certified halal. Halal cosmetics are one of the halal products that are being discussed and sought after by many people. In Indonesia, the halal cosmetics industry continues to experience significant development. Public interest in halal cosmetics is increasing along with public awareness of the importance of using halal products, especially cosmetic products. In order to meet the increasing consumer demand for halal cosmetic products, of course, producers will make various efforts to be able to provide quality products. Efforts to improve the quality of this product are aimed at maintaining and increasing consumer confidence in the halal cosmetic products he has chosen. Talking about efforts to increase consumer confidence in halal cosmetic products, there are several supporting factors that need to be studied. Therefore, in this study the researcher wanted to analyze the effect of the image of halal products, product design, and marketing strategies on the level of consumer confidence in halal cosmetics. This research is more focused on one of the brands of halal cosmetic products, namely Safi, where its products are well known by the wider community. The theoretical framework in this study uses the TOE (Technology, Organization, Environment) framework approach where each independent variable that affects is correlated with this concept. The method used is a quantitative method. Data collection was carried out by distributing questionnaires to respondents, in this case the consumers of Safi halal cosmetic products in Indonesia. This research was conducted using non-probability techniques. The test of this research is that the authors use SPSS 25.

2012 ◽  
Vol 2012 ◽  
pp. 1-13 ◽  
Author(s):  
Yang-Cheng Lin ◽  
Chung-Hsing Yeh ◽  
Chen-Cheng Wang ◽  
Chun-Chun Wei

How to design highly reputable and hot-selling products is an essential issue in product design. Whether consumers choose a product depends largely on their perception of the product image. A consumer-oriented design approach presented in this paper helps product designers incorporate consumers’ perceptions of product forms in the design process. The consumer-oriented design approach uses quantification theory type I, grey prediction (the linear modeling technique), and neural networks (the nonlinear modeling technique) to determine the optimal form combination of product design for matching a given product image. An experimental study based on the concept of Kansei Engineering is conducted to collect numerical data for examining the relationship between consumers’ perception of product image and product form elements of personal digital assistants (PDAs). The result of performance comparison shows that the QTTI model is good enough to help product designers determine the optimal form combination of product design. Although the PDA form design is used as a case study, the approach is applicable to other consumer products with various design elements and product images. The approach provides an effective mechanism for facilitating the consumer-oriented product design process.


2018 ◽  
Vol 15 (2) ◽  
pp. 235-259
Author(s):  
Siti Fadhilah

Open innovation is an approach that involves not only internal company, but also external parties in developing and integrating new ideas optimally for the benefit of the company. This approach is more applied by companies in innovating to cope with the business world whom very competitive. However, research through this approach is still minimal and the concept has not been fully adopted in Indonesia. Therefore, the purpose of this research is to know how the influence of open innovation approach and the factors supporting the development of innovation on innovation performance in Indonesian companies. The scope of this research is Indonesian companies engaged in all industrial sectors (both manufacturing and service sectors), which conducts innovation activities for the last 3 years, from 2011 to 2013. The research method is quantitative with statistical data analysis descriptive and inferential ie regression analysis. The result of the research shows that the open innovation approach model has a significant influence on the innovation performance of the company, but only two of the three variables approach are inter-organizational collaboration and technology acquisition which has significant influence. For both factors supporting the development of innovation ie the source of information (both internal and external) and internal R D, factors that have a significant influence on innovation performance of the company only internal R D alone.


2018 ◽  
Vol 158 (6) ◽  
pp. 1028-1034 ◽  
Author(s):  
Neil Pathak ◽  
Rance J. T. Fujiwara ◽  
Saral Mehra

Objective To characterize, describe, and compare nonresearch industry payments made to otolaryngologists in 2014 and 2015. Additionally, to describe industry payment variation within otolaryngology and among other surgical specialties. Study Design Retrospective cross-sectional database analysis. Setting Open Payments Database. Subjects and Methods Nonresearch payments made to US otolaryngologists were characterized and compared by payment amount, nature of payment, sponsor, and census region between 2014 and 2015. Payments in otolaryngology were compared with those in other surgical specialties. Results From 2014 to 2015, there was an increase in the number of compensated otolaryngologists (7903 vs 7946) and in the mean payment per compensated otolaryngologist ($1096 vs $1242), as well as a decrease in the median payment per compensated otolaryngologist ($169 vs $165, P = .274). Approximately 90% of total payments made in both years were attributed to food and beverage. Northeast census region otolaryngologists received the highest median payment in 2014 and 2015. Compared with other surgical specialists, otolaryngologists received the lowest mean payment in 2014 and 2015 and the second-lowest and lowest median payment in 2014 and 2015, respectively. Conclusion The increase in the mean payment and number of compensated otolaryngologists can be explained by normal annual variation, stronger industry-otolaryngologist relationships, or improved reporting; additional years of data and improved public awareness of the Sunshine Act will facilitate determining long-term trends. The large change in disparity between the mean and median from 2014 to 2015 suggests greater payment variation. Otolaryngologists continue to demonstrate limited industry ties when compared with other surgical specialists.


2013 ◽  
Vol 319 ◽  
pp. 257-262
Author(s):  
Li Li Li ◽  
Jiu Hua Li ◽  
Kai He

Inspired by DNA , the genetic gene in biosphere, this paper has systematically analysed the importance of product image design result from the spiritual elements and visual elements of product image. And combined with successful design case, the advantageous influence on product image design by gene elements is presented in depth. The theoretic basis of product design style based on the gene elements of product has been established, which makes the design process more effective and more systematical. Meanwhile, it makes the gene elements of product image design more realizable, through analyzing the composition of product gene elements.


2021 ◽  
Vol 15 (1) ◽  
pp. 72
Author(s):  
Mandy Mok Kim Man ◽  
Lim Rui Yang

Under the globalization trend, digital marketing is part of the digitalization practices in the business world. Many organisations, companies and firms have practised digital marketing in their businesses, to start, explore or expand their markets. Digital marketing enables companies to achieve marketing objectives with digital technologies. In the advanced countries, such as US, UK, Japan, Australia, Singapore, etc., many organizations and industrial practitioners have implemented digital marketing practises that have changed from brick and mortar to online business channels. Like other forms of marketing channels, digital marketing has its benefits and pitfalls. This paper discusses the threats and opportunities, problems and challenges faced when promoting and expanding digital types of business and digital marketing in Malaysia, such as education, government policies, public awareness and users’ data protection. This paper shed some light on the importance and development of digital marketing in the Malaysian context and, the discussion outcomes raise further awareness and attention of companies to implement digital marketing in their business activities.


2019 ◽  
Vol 3 (3) ◽  
pp. 6-18
Author(s):  
Sarin Sajan Itty ◽  
Jose Rafael Garcia ◽  
Calvin Futterman ◽  
Sofia Garcia Aust ◽  
Bahaudin G. Mujtaba

With the evolving nature of the business world, it has become a modern necessity to have a diverse workforce. As such, human resources professionals and managers must be prepared for the redesign of their organizations to be more inclusive throughout their formal hierarchies. Although the overall attitudes have become generally more feminist, the unfortunate reality is that women continue to face internal and external barriers which act as a ceiling to their career development and advancement. Rather than viewing the paucity of women in management positions as a problem because of public disdain towards gender disparities within the workplace, this paper emphasizes that organizations should view this as an opportunity to gain a competitive advantage, given that having more women in leadership positions is correlated to improved organizational performance. The main argument of this research is that gender diversity can lead to better outcomes for an organization; in addition to this, research demonstrates that the inclusion of more women within management positions may also encourage a transformational leadership style, which could potentially lead to sustainable growth for a company. Throughout this paper, using the methodology of reviewing recently published literature, this paper demonstrates the fact that the glass ceiling is detrimental to the economic development of both women and the companies as institutional barriers seem to persistently block them from equitable advancement opportunities. Using published data and expert analysis, we provide suggestions and recommendations for the creation of an inclusive work environment where all employees can have fair and transparent progress based on their goals and qualifications. The “glass ceiling” literature has empirically demonstrated that managers can reduce the negative gender-based stereotypes by empowering more qualified women to take on leadership responsibilities. At the meantime, professionals can serve as advocates in their local governments to create and change laws that are unfair and unjust. All local leaders, managers and employees must promote the benefits of diversity to build and encourage inclusion in the workplace. Furthermore, all organizations can improve their inclusion training so their employees can keep an open mind regarding diversity. With the application of the recommended skills and suggestions, coupled along with public awareness and advocacy for equity in hiring and promotion decisions, the “glass ceiling” can certainly be eliminated in all organizational settings. Keywords: glass ceiling, discrimination, wage gap, inclusion, gender equality, mentoring, and career development.


Author(s):  
Ahmet İncekara ◽  
Elif Haykır Hobikoğlu

In modern societies, because of the continuity of change and transformation, innovation became one of the hallmarks of community life. Studies which mainly started by engineers in the field of environment, nowadays became a work area in many branches of science. Although eco-innovation has supply or demand side determinants, there are some corporate and political effects. Negative interaction with the environment of the societies of the world has become a risk for the sustainable existence. It also revealed the need for eco-innovation. Eco-innovation examined in four main sectors such as recycling, building and construction, food and beverage, and green businesses. Businesses can also become a part of the transformation and the concept has emerged that called green businesses. Contribute to the formation of eco-labeling has provided public awareness. Netherlands, Germany, France, the United Kingdom and Turkey are examined, said that Turkey's eco-innovation in the early period.


Author(s):  
Hernán Darío Rojas Gutiérrez ◽  
José Alejandro Morales Bobadilla ◽  
Jayden Ortiz Diaz ◽  
Jorge Enrique Portella Cleves

Data is the most valuable asset of a company or organisation nowadays, for the management of such data there are several techniques used for the storage and analysis of these data, if the organisation chooses wrongly among the alternatives it could face a very costly problem. Based on the above information we will study a very important issue today in the business world, with the global economic growth has also grown the world of technology and therefore organizations or companies also need to move forward with firm and fast pace how business evolves; Its weaknesses, strengths and the need to always be at the forefront of technological tools we will dive into the subject of business intelligence or also known as Business Intelligence (BI), Datawarehouse and Data Mining which is nothing more than a group of applications and tools that allow you to extract, transform and load some data to get to get information and knowledge in order to make a quick decision, accurate and efficient in the organization to achieve the objectives outlined. Due to the fact that there are still companies or organisations that make blind decisions in their customer or strategic processes. In order to solve this problem we rely on data mining as an alternative to minimise risks, which can lead to major and valuable losses within an organisation. In the case of a private company where data mining is applied to study patterns of customer behaviour on their own parameters of location, consumption, etc.. And third party data. The search for information is profitable for the business administration. Data mining is applied as a tool for the development of marketing tactics in competitive production and industrial sectors. This technology attempts to help perceive the attachment of databases. Data mining works on a preferential level looking for patterns, behaviours, orders or groupings that can create a model that allows us to better understand the concept and help in decision making so organisations rely on different systems such as CRM, ERP and many others, but to move from just information to generate business intelligence must be centralised in a single place where you can run data analysis of all types to discover trends that help decision making that place can be mainly a Lake or a Warehouse.


2018 ◽  
Vol 5 (02) ◽  
pp. 188-200
Author(s):  
Rasiman Rasiman ◽  
Widarto Rachbini

ABSTRACT The development of the national economy in the foreseeable future still shows uncertainty due to increasing competition in the business world. The food and beverage industry also has an important role in the development of the industrial sector. Its contribution to the Gross Domestic Product (GDP) of the non-oil industry is the largest compared to other subsectors which reached 33.6 percent in the third quarter of 2016. This research is to test and analyze the influence of diamond fraud factors (pressure, opportunity, rationalization and capability) against financial statement fraud. This study uses secondary data. The research sample was a Food and Beverage company listed on the Indonesia Stock Exchange in the period 2012 to 2016, with a total sample of 60. The sample method used was the documentation and literature. This study uses Partial Least Squares (PLS) version 3.0 for processing data with the results of the study showing that the pressure variable is measured by indicators of financial stability, opportunity variables as measured by the nature of industry, rationalization variables measured by auditor changes and capability variables measured by director changes affect financial statement fraud. ABSTRAK Perkembangan ekonomi nasional dalam beberapa waktu kedepan masih menunjukkan ketidakpastian akibat dari semakin ketatnya persaingan di dunia bisnis. Industri makanan dan minuman juga mempunyai peranan penting dalam pembangunan sektor industri. Kontribusinya terhadap Produk Domestik Bruto (PDB) industri non migas merupakan yang terbesar dibandingkan subsektor lainnya yang mencapai 33,6 persen pada triwulan III pada tahun 2016. Penelitian ini adalah menguji dan menganalisis pengaruh faktor- faktor fraud diamond (pressure, opportunity, rationalization dan capability) terhadap financial statement fraud. Penelitian ini menggunakan data sekunder. Sampel penelitian adalah perusahaan Food and Beverage yang terdaftar di Bursa Efek Indonesia pada periode 2012 sampai 2016, dengan jumlah sampel sebanyak 60. Metode sampel yang digunakan penelitian adalah dokumentasi dan kepustakaan. Penelitian ini menggunakan Partial Least Squares (PLS) versi 3.0 untuk pengolahan data dengan hasil penelitian menunjukan bahwa variabel pressure yang diukur dengan indikator financial stability, variabel opportunity yang diukur dengan nature of industry, variabel rationalization yang diukur dengan auditor changes dan variabel capability yang diukur dengan director changes berpengaruh terhadap financial statement fraud. JEL Classification: M40, M48


2018 ◽  
Vol 101 (4) ◽  
pp. 942-947 ◽  
Author(s):  
Alessandra Pellerito ◽  
Sara M Ameen ◽  
Maria Micali ◽  
Giorgia Caruso

Abstract Antimicrobial substances are widely used in many anthropic activities, including sanitary and military services for the human population. These compounds are also known to be used in food production, agricultural activities, and partially correlated industrial sectors. However, there are concerns regarding the link between the abuse of antimicrobial agents in these ambits and the possible detection of antibiotic-resistant microorganisms. Modern food and beverage products are generally found on the market as prepackaged units, with several exceptions. Consequently, positive and negative features of a specific food or beverage should be considered as the result of the synergic action of different components, including the container (or the assembled sum of packaging materials). At present, the meaning of food container also includes the creation and development of new packaging materials that are potentially able to interact with the contained food. “Active” packaging systems can be realized with antimicrobial substances. On the other hand, a careful evaluation of risks and advantages correlated with antimicrobial agents is needed because of possible negative and/or unexpected failures.


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