scholarly journals The Future Prospect of Digital Marketing in the Malaysian Context

2021 ◽  
Vol 15 (1) ◽  
pp. 72
Author(s):  
Mandy Mok Kim Man ◽  
Lim Rui Yang
Keyword(s):  
Data Protection ◽  
Future Prospect ◽  
Public Awareness ◽  
Digital Technologies ◽  
Marketing Channels ◽  
Government Policies ◽  
Digital Marketing ◽  
Business World ◽  
Brick And Mortar ◽  
Online Business

Under the globalization trend, digital marketing is part of the digitalization practices in the business world. Many organisations, companies and firms have practised digital marketing in their businesses, to start, explore or expand their markets. Digital marketing enables companies to achieve marketing objectives with digital technologies. In the advanced countries, such as US, UK, Japan, Australia, Singapore, etc., many organizations and industrial practitioners have implemented digital marketing practises that have changed from brick and mortar to online business channels. Like other forms of marketing channels, digital marketing has its benefits and pitfalls. This paper discusses the threats and opportunities, problems and challenges faced when promoting and expanding digital types of business and digital marketing in Malaysia, such as education, government policies, public awareness and users’ data protection. This paper shed some light on the importance and development of digital marketing in the Malaysian context and, the discussion outcomes raise further awareness and attention of companies to implement digital marketing in their business activities.

scholarly journals Fintech in Dubai: Development and Ecosystem

2021 ◽  
Vol 14 (11) ◽  
pp. 61
Author(s):  
Daniele Schilirò
Keyword(s):  
Service Sector ◽  
Digital Technologies ◽  
Financial Sector ◽  
Financial Service ◽  
Digital Transformation ◽  
Government Policies ◽  
Regulatory Regime ◽  
Business World ◽  
Main Factors ◽  
Financial Technology

This paper focuses on Dubai’s positive attitude toward the digital transformation of the financial sector and the development of fintech due to the growth of financial technology. After a review of the fintech literature, the paper highlights Dubai’s dynamic financial ecosystem, including the diffusion of innovative digital technologies related to fintech. Among the main factors explaining the unstoppable growth of financial technology in Dubai are a flourishing of innovative fintech startups that have revolutionized the financial service sector, a private sector interested in partnering with financial ventures, an appropriate regulatory regime, and updated to the evolution of fintech, and supportive government policies. Regarding Dubai’s post-COVID efforts toward the digital transformation of the financial sector, the paper argues that the emirate’s fintech ecosystem represents a challenging paradigm for the business world.

scholarly journals IMPROVISATIONAL MODEL OF BUSINESS REGISTRATION FOR BRANDING SERVICES IN CONGO-BRAZZAVILLE

2017 ◽  
Vol 1 (2) ◽  
pp. 163-194
Author(s):  
Alain Michael MOMO
Keyword(s):  
Research Problem ◽  
Brand Name ◽  
Normative Model ◽  
Business World ◽  
Registration System ◽  
Intention To Adopt ◽  
Brick And Mortar ◽  
Online Business ◽  
Pros And Cons ◽  
Congo Brazzaville

Protracted Congo brand name’s inability to attract investors spells ruin. The research problem is that despite the potential role that can play Information Systems (IS) improvisation in service branding in developing countries, Department of Trade and Industry (DTI) of Congo-Brazzaville does not have a normative model for online business registration. Such insufficiency stunts Congo’s brand name as investment destination. The study purpose is to propose a normative model of online business registration for service branding.   The study was conducted at the DTI Congo-Brazzaville using a mixed methodology. Findings reveal that 75% of respondents were male and 25% female. This variable leads to a conclusion that in the absence of normative model, the intention to adopt an online business registration system for re-branding DTI Congo is largely based on male employees’ favourable attitudes towards e-commerce. 81.8% of respondents agreed that IS improvisation will close the gaps between the growing usage of e-commerce in the business world and the current total vacuum of it at DTI Congo. The major limitation is that the study does not recommend any specific e-commerce technology to DTI Congo, but as an institution, DTI Congo should evaluate the pros and cons of different e-commerce technologies, and then decide on the most appropriate one. In terms of originality, replacing brick-and-mortar business registration service by the online one at DTI Congo reflects a true contribution of this study to theories of brand personality, sustainability and green supply chain in a way far more impactful than recycling papers in the bin.

scholarly journals Marketing Tools for the Development and Enhance the Efficiency of E-Commerce in the Context of Digitalization

2021 ◽  
Vol 39 (5) ◽  
Author(s):  
Mariia Dykha ◽  
Tetiana Ustik ◽  
Olena Krasovska ◽  
Dmytro Pilevych ◽  
Zorina Shatska ◽  
...  
Keyword(s):  
Performance Indicators ◽  
Digital Technologies ◽  
Digital Marketing ◽  
Electronic Market ◽  
Digital Devices ◽  
Event Marketing ◽  
Business Goals ◽  
Banner Advertisements ◽  
Online Business ◽  
Successful Business

The global electronic market has become so large that a successful business can no longer exist and develop outside the Internet. The article notes how digital technologies have penetrated into online business. They are being incorporated into marketing plans and daily life, and people are using digital devices instead of physical stores; digital marketing campaigns are becoming more prevalent and effective.The article discusses the main marketing tools for the development and efficiency of e-commerce in the context of global digitalization: SMM marketing, SEO, contextual and banner advertisements, communication marketing, video marketing, event marketing, remarketing.The main trends and the most influential tools of the digital age are also highlighted.The main Key Performance Indicators are given. They reflect how the actions that are taken as part of an online promotion help the company move towards achieving its e-commerce business goals.

scholarly journals Analisa SWOT dan STP (Segmentasi, Tertarget, Posisi) terhadap Strategi Pemasaran Digital pada Usaha Mikro – Bunda Culinary

2021 ◽  
Vol 7 (2) ◽  
pp. 127-138
Author(s):  
Henky Hendrawan
Keyword(s):  
Relationship Marketing ◽  
Word Of Mouth ◽  
Swot Analysis ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Business World ◽  
B2b Marketing ◽  
Or Team ◽  
Descriptive Survey

The change of conventional marketing to digital marketing has an impact on the business world, including micro businesses. So that a certain strategy is needed in dealing with digital marketing. SWOT analysis and STP analysis among several other analyzes that can be used to determine a marketing strategy. The purpose of this study is to find an overview of the use of SWOT analysis and STP analysis implemented in micro enterprises, namely 'Bunda Culinary'. SWOT analysis and STP analysis are used in order to see what digital marketing strategies are being pursued by the micro entrepreneur 'Bunda Culinary'. The research method used is a descriptive survey. Data collection techniques in this study were observation and interviews. The results obtained are strategies for digital marketing that are carried out only on the pattern of Relationship Marketing, Word of mouth Marketing, Seasonal Marketing, and Social Media Marketing. Meanwhile, the development towards B2B Marketing and B2C Marketing has not been carried out. And there is also no specific personal or team handling digital marketing.

scholarly journals Public awareness and their attitudes toward adopting renewable energy technologies in Afghanistan

2021 ◽  
Vol 4 (2) ◽  
pp. 82-91
Author(s):  
Mohammad Hamed Patmal ◽  
Habiburrahman Shiran
Keyword(s):  
Renewable Energy ◽  
Public Awareness ◽  
Public Attitudes ◽  
Electrical Energy ◽  
Public Understanding ◽  
Government Policies ◽  
The Public ◽  
Renewable Energy Technologies ◽  
Energy Technologies ◽  
The Government

This research investigates the factors that potentially affect public attitudes and their adoption of renewable energy technologies for electrical energy production in Afghanistan. The study is carried out with a survey from Kabul and its neighboring provinces including Logar, Maidan Wardak, Nangarhar, Ghazni, Parwan & Kapisa provinces. We used a random sampling process to collect data using a web-based questionnaire. The survey was well designed to highlight conveniently the public understanding, willingness, and attitudes toward adopting renewable energy technologies (RETs). The outcome of the survey is then evaluated to discover the most potential factor affecting public acceptance of RETs. The results declared that the educational level, expertise in RETs, and income of respondents are positively related, while the age of respondents is negatively related to the public willingness on the use and investment in RETs. The majority of respondents have used one type of RETs, however, 23 % of respondents have not used any type of RETs. Study shows that the RETs use and access to grid electricity are reversely related, where the access is lower, the RETs use is higher and vice versa. Most of the respondents were not well informed and most disagreed with the government policies on RETs, therefore, public awareness programs on RETs and government policies are recommended. The majority of respondents were willing to invest in RETs, therefore, the government should commit itself and support private sectors to invest in RETs and take part in its development.

Classification of Digital Technologies in the Sphere of Public Procurement and corporate Readiness for Their Implementation

2021 ◽  
pp. 26-33
Author(s):  
M. Umnova ◽  
A. Kokoreva ◽  
O. Ikonnikov
Keyword(s):  
Public Procurement ◽  
Big Data Analytics ◽  
Digital Technologies ◽  
Government Procurement ◽  
Full Potential ◽  
Business World ◽  
Goods And Services ◽  
Two Sides ◽  
The Internet Of Things

The digitalization of public procurement is a popular topic of discussion in both the scientific and business world. Currently, government procurement of goods and services in Russia does not use the full potential of digital technologies and is at the stage of electronization and automation. Technologies such as big data analytics, the Internet of Things, cloud computing, and additive manufacturing are not yet widely used. This article examines this problem from two sides. First, the existing and promising digital technologies of public procurement are studied, their classification is given by complexity, level of application and functions. The directions for the development of digital technologies are discussed using examples in Russian and foreign practice. Secondly, attention is also paid to the problem of organizations' readiness for digital transformation in technological and organizational aspects, taking into account the influence of environmental factors.

Development of real estate marketing – trends for the future

2021 ◽  
Vol 16 (4) ◽  
pp. 10-19
Author(s):  
Jörg Petermann
Keyword(s):  
Real Estate ◽  
Digital Technologies ◽  
Marketing Channels ◽  
The Past ◽  
Online Platforms ◽  
Real Estate Marketing ◽  
The Future ◽  
Real Estate Agents ◽  
Digital Channels ◽  
International Sales

Real estate marketing has changed fundamentally over the past twenty years, mainly due to digital technologies. Due to the availability of online platforms as intermediary websites, the complexity of interaction relationships between providers, demanders, and real estate agents has increased. The study takes the perspective of real estate agents and uses the example market of Cologne/Bergisch-Gladbach to show what new potential digital channels offer for the reach and intensity of real estate marketing. Real estate agencies are challenged to evolve technologically, but then have a wider inventory of marketing channels and presentation options at their disposal. In the future, social media and video streaming platforms could further revolutionize property marketing, offering further potential to proactive providers, especially in terms of property branding and international sales.

A Closer Look at Direct Carrier Billing

2020 ◽  
Vol 10 (4) ◽  
pp. 18-40
Author(s):  
Lorena Herrera López
Keyword(s):  
Big Data ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Mobile Network ◽  
Marketing Channels ◽  
Digital Marketing ◽  
Mobile Service ◽  
Web Analytics ◽  
Network Operator ◽  
Over The Top

The impulse to digitalization by telecom operators requires the commercialization of over-the-top services (OTT) based on the fine understanding and prediction of customer behaviour through pattern recognition involving big data, resulting in an essential part of web analytics and digital marketing. The objective of this research is to analyse factors influencing the purchase and use of a mobile game commercialized by a mobile network operator (MNO), through different digital marketing channels and using direct carrier billing (DCB) as payment channel. The novelty contribution of this study is twofold. Firstly, it assesses determinants related to the purchase and use of a mobile service through the analysis of variables identified in the scientific literature's review. In addition, it also incorporates a set of variables based on data retrieved from big data analytics. Secondly, this research analyses the willingness of consumers to pay through DCB.

scholarly journals Public Policy Issues in Direct and Digital Marketing – Concerns and Initiatives

2019 ◽  
Vol 6 (4) ◽  
pp. 54-71 ◽  
Author(s):  
Pratap Chandra Mandal
Keyword(s):  
Public Policy ◽  
Marketing Channels ◽  
Customer Relationships ◽  
Digital Marketing ◽  
Policy Issues ◽  
Consumer Privacy ◽  
Regulatory Bodies ◽  
Require Information

Companies require information about customers to understand them, know their preferences, and develop relationships with them. Companies employ a number of direct and digital marketing channels to collect information and intelligence about customers. Marketers adopt a number of unfair practices for collecting information through direct and digital marketing and this raises concerns about consumer privacy. The article discusses the various aspects of consumer privacy and the need for protecting consumer privacy. The article further focuses on the various regulations enforced by regulatory bodies and governments of countries to protect customers. Various initiatives taken by companies to protect customers are discussed. Direct and digital marketing channels allow companies to collect information and intelligence about customers and to influence them. However, companies should be sensitive to customer concerns. This will help companies in building long-term customer relationships.

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